Getting results from your social media is crucial when you’re in business and if you are bootstrapping, it is even more important to harness what is available at no cost.
In addition to the 5 key steps outlined in my article on understanding the basics, it is really important to understand just how busy social media is.
When you realise that Facebook now has more active users than China’s entire population you start to get an idea of how vast it is. More precisely how much traffic is out there!
It’s hard to be heard and seen. BUT… it is still a massive tool for FREE exposure if you are using the right strategies.
Three simple steps to implement to help you get results from your social media
1) Be authentic
Do not imitate.
By all means like and share, but…
Do not try to copy the style and tone of someone else.
Allowing your own brand personality to shine through is what helps build relationships.
Here’s the thing…
Buying a high ticket course or paying a “guru” lots of money does not mean you are going to achieve amazing results…
At least, not overnight.
More than likely you’ll need to do a whole load of hard work behind the scenes.
Remember, the results touted in case studies and testimonials to get you to buy are not typical. If you look carefully, you’ll see there are disclaimers saying exactly that.
2) Have a Plan
Getting results from anything comes down to having a strategy.
This means spending time thinking about the direction that you are taking and whether it is aligning with where you want to take your business.
Write down what it is you are aiming to achieve and then work out the strategy to get you there.
3) Build your mailing list
This is crucial because if Facebook shuts you down you will have lost that audience.
It is not as frightening or as complex as it sounds.
You can bootstrap by using MailChimp which is free up to 2000 subscribers.
Try out the three simple tips above and you’ll soon be seeing a difference. Make sure you track what’s happening so you can really measure your results.
Leave me a comment and let me know if you have a plan, or if you need help formulating one.