You need to KISS to unlock your opportunities

KISS is my favourite acronym. You probably know that it stands for Keep It Simple Stupid.

Now you think I’m being insulting.

I’m not.

It’s my favourite reminder to myself. Because I can tend to over think, over complicate, over analyse, and generally get over myself being over the top.

Keep It Simple Stupid

The only other person I voice KISS to is Michelle. This is because there aren’t many people who wouldn’t take this as gratuitous rudeness. At least ones that won’t bop me upside the head for it. Michelle’s too short to reach. Though I suppose she could bite my ankles like an enraged chihuahua. But she doesn’t. She uses KISS too. It’s become a bit of an ace acronym for us.

There’s nothing like a say-it-how-it-is sibling to bring you down to earth. We may like to soar like dragons, shoot for the moon, blah blah blah, and we love all that. Love doing that.

But sometimes you’ve just got to get grounded. Get back to basics, if you like. It’s a bit politer than telling Stupid to keep things simple. Or Simple not to be so stupid. Before I get into a rude roll, here’s the polite version:

Back to Basics

*An adjective – definitions:

1) Stressing simplicity and adherence to fundamental principles:

The movement suggests a back-to-basics approach to living for those whose lives have become complicated.

2) Emphasizing or based upon the teaching of such basic subjects as reading, arithmetic, grammar, or history in a traditional way.

Point 1 probably resonates with just about everyone, since who doesn’t have a complicated life?

Stressing simplicity and adherence to fundamental principles is essentially KISS.

Point 2 emphasizing or based upon the teaching of such basic subjects … I reckon, applies to any subject. We share and coach a lot on sales and marketing subjects.

The fundamentals never change. It’s not rocket science.

Putting the cart before the horse

We do many different things at Dragon Sisters.

Sometimes it can seem that we spear off on radical tangents from our core business.

People hire us for varied projects and for a variety of reasons. Yet essentially, we’re contracted to do one thing for them: to communicate.

This might come with bolt-on requirements like research, analysis, strategy, coaching, consulting, content creation, whatever. Often, these sorts of requirements come first as the request for help.

Kind of like putting the cart before the horse. The cart being what needs rolling out for their business or project, and the horse being the conveyance to get it to where they want it to be.

That conveyance boils down to communication.

Every time. It comes first.

Otherwise, nothing gets moved forward.

Some of the most talented people get nowhere near their potential, simply because they lack the expertise or experience to communicate effectively enough (even to themselves) to get results.

So, guess what – we use the KISS test on just about everything.

Especially when we get caught up in the enthusiasm of new concepts and are bursting with ideas. Or when we get stumped by something. Or when we get too fancy pants about something.

If you find yourself in any of those situations – stumped, wearing your fancy pants; carried away with your cart – or whatever, give it a try. Go back to basics. Get KISSing!

Then, you can

Fly like a dragon!

Yvonne

*Source: Dictionary.com Unabridged           Based on the Random House Dictionary, © Random House, Inc. 2017.

What Social Media Can Do For Your Business

Business advantages come in many forms.

Social media offers a great business advantage which is still overlooked by many small business owners.

It’s a cheap and effective way to keep in touch on a personal and business level. Yet it is often misunderstood and I regularly get this question….

Why am I missing posts? 

You’ve liked a page, but you’ve not seen anything from them for a while.

So you hop on over to pay a visit and guess what? There’s a heap of posts you have not seen!

You’ve liked the page, you clicked follow, you’ve set your settings up correctly and yet, you’re still missing out!

How is that possible?

The most likely cause is that you’ve not been engaging.

Think of it like this…

You know what’s happening in the lives of the friends that you see often. You share news, celebrations and commiserations together. You are interested and active in one another’s lives so are front of mind with each other.

When it comes to friends who you rarely see the situation is different.

You’re not up to date on their news. Sure social media is a way to connect, BUT….

Here’s the biggie…..

UNLESS you are actively interacting, you may not be fully in the picture.

You will miss things ….sometimes important stuff!

On a personal level, I missed out on news that someone I knew had a baby and that another had passed away.  I had not been active on their particular page for a while – even though we were Facebook friends.

At the business level, a few people have been telling me they missed out on the Dragon Sisters birthday promo. They had not seen it in their Facebook feed because even though they liked our page, they had not been interacting.

The key is to take an ACTIVE interest.

We all have a group of people we reach out to and make time for. As a result, we’re up to date on what’s happening in their lives.

On social media, it’s pretty much the same.  You can’t just pop up once in a while and expect magic to happen. Life doesn’t work like that and neither does social media.

The key word here is SOCIAL.

When you are social, you have a business advantage over those who are not actively harnessing the free tools readily available.

In a nutshell – if you’re not active, if you don’t interact then you’re likely to miss out on news.

When it comes down to Facebook, their algorithms are going to think you’re not interested and will stop showing you posts from those you do not interact with.

That’s what happened with the two friends I mentioned above….so

How to fix this?

By showing interest. You do this by liking and commenting on a regular basis.  Do this with your friends and with your business.

It’s like your real-time friendships…the more you look after them, the more you know what’s happening in their lives. It’s the same on social media.

Don’t have time?

Think of it like this….keeping up on social media needs a disciplined approach. For a couple of reasons, namely that it can become a big time waster… you can disappear down a rabbit hole and emerge to find 2 or 3 hours have gone past!

The second reason is if you’re posting without a strategy, you’re wasting your time.

Not what you want to happen!

Set aside a fixed time each day to work your channels.  Remember, you do not have to cover all channels. Choose the ones that work best for you.

You only need 30 minutes per day to do a quick flick through, drop a few comments and likes.

When you are doing this as a business, or in business, it serves a two-fold purpose….

1) It signals to Facebook that you are interested so you’re more likely to be fed the posts.

2) YOU remain front of mind with those you are interacting with…so when they are looking for a service, you are more likely to pop into their heads as someone to contact.

Posting or Interacting?

Both!

It’s important to post on your business page so your fans know you are there, and it’s equally important (and sometimes more important) to interact.

Think of this time spent as an investment in your business…take it from me, the returns are definitely there.

If you are not interacting your name is not staying front of mind. When you are in business – you need to interact!

Don’t think it would suit your business?

In this day and age, you have to really keep your finger on the pulse. Things move so fast and attention spans are short.

Fortunately,  technology makes it easy to do so. You may not like it much, but it’s the reality and it’s not going away.

More and more businesses are branching out to social media and you should too.  It can really raise your business profile.

Note I said raise your profile. This is very different to making sales.

Key Benefits

It’s cheap – in fact, it’s FREE unless you want to use advertising.

You get real-time feedback – if someone is unhappy, you know about it straight away.

Similarly, if they are thrilled with a service their reviews are gold!

It’s authentic because you can click on the profiles and see who is commenting/interacting.

Bottom line….if you’re not maximising the free parts of social media, then you’re missing out on opportunities.

Fly like a dragon

Michelle

 

Why Reviewing Is Essential For Your Confidence

Does the word reviewing send you into a spin? Do visions of being hauled over the coals or worse…being let go, dance before your eyes?

Hang on a sec. Let me explain.

The word review is defined in the Oxford Dictionary as meaning a formal assessment of something with the intention of instituting change if necessary, a critical appraisal of a book, play, film.

When you look at something in a formal way, it means you take the time to really LOOK.

To be considered and measured.

You are focussed.

This means you can often see something that is in plain sight but has been missed in your day to day routine.

Taking time out to review where you’re heading and how you’re tracking tends to be something that is not always given the priority treatment it should be.

Let’s be honest, life gets pretty hectic – both in the personal and professional sense. You’re living in a fast-paced world.

I’ll fess up and say that reviewing my progress is not my favourite activity. BUT…I mean, how do you know where you are going if you are not measuring and reviewing?

I manage a pretty packed schedule; juggling business commitments, taking my turn looking after my Dad (he’s got Alzheimer’s so we can’t leave him alone for long), and making sure to spend quality time with the rest of my family, as well as plugging in some “Me Time.”

It’s one big juggle, BUT….the way business works has changed heaps since I started my career, so it’s actually easier to keep all the balls in the air.

Note I said easier, not easy!

Approaching our 10th Birthday (27th October) means time to do a deep review of Dragon Sisters. We’re looking at how we are working, who we work with, what tools we use and most important of all what results we are getting.

Struggling to choose the right consultant to work with? Here’s a tip sheet to help you avoid an expensive mistake. Click here.

We began with looking at where we came from – I’ll be talking about that in another post. When Yvonne (the other Dragon Sister) and I first started working…..

Telex machines – Shock! Horror!

Yes, we are “that” era! – ran hot, zapping messages to offices on the other side of the globe. If we needed to speak to someone, the phone costs were horrendous, but, hey, we worked for big corporates so finances were never an issue.

Tea ladies, doormen, receptionists, secretaries and typists (woe betide those who confuse the two!) were a part of our daily working environment.

Fast forward to 2017

Things we never even dreamed of …smart phones, tablets, laptops, Skype, WhatsApp, Trello, Dropbox, LinkedIn and…

…the Nespresso machine are part of our daily toolkit.

No doorman, no secretary anywhere in sight. Instead, we have virtual assistants and independent freelance experts.

One thing jumps out at me …

Despite all the changes and the new technologies at our fingertips, there is one thing that never changes.

One thing that never changes

The need for strong communication skills remains as vital today as it ever was BECAUSE this is the way to connect. If you cannot make the connection then you cannot move forward, in life and in business.

As an example, you want something done – perhaps you want your kids to clean their room, or staff members to adopt new initiatives. How you connect them with your message, how you present the instruction is going to shape the results you get.

As I think back, I now realise all my successes were achieved because of my ability to connect. In other words, to communicate with my team, donors, my board, managers, and clients.

Communication methods have changed

Most things are electronic; hard copy letters or invitations are pretty rare.

The way we write has also changed.

Let me ask you…how many times do you just skim through correspondence?

I’m a fast reader. I need to be because of the nature of my work. When it comes to unsolicited mail, I am a skimmer, and so are most people I know.

There is just so much that makes it way into our inboxes that unless we skim, we’ll never get to the end.

The new way of writing means lots of white space replaces block paragraphs. It makes things easier to skim and scan through to pick out key parts of the content that are of interest to you.

I have had to learn how to write for this new era.

Everyone types these days, and not because of typing class. Technology has made us all typists – even if you are of the two finger or flying thumb variety!

And that has made me realise that although almost everyone can use electronic communication tools, not everyone has the ability to communicate well. And some are really uncomfortable with the new mediums.

So as the 10th Birthday review for Dragon Sisters is underway, we’ve come across some very interesting data. It’s informing the direction the business will head… and no one is being let go.

Phew!

Services will be changing slightly, but the one thing that is standing out loud and clear is the need to once again be adding to the Wordsmith Wonders team, which has tripled in the last 12 months.

The first surprise for us is that our biggest client base is young male, senior-level executives/entrepreneurs who are absolute stars when it comes to heading up their teams. Being thought leaders that are so self-aware, they recognise a little confidential support on the communications front goes a long way.

So how does a review boost your confidence?

In its very simplest form, a review gives you confidence by either demonstrating you are on track or off-roading!

Regardless of what the outcome is, you can then be confident that you are either on the right path for your career/business or you know 100% that you are not.

Knowledge is power. You have the information in your hands and this provides the confidence to make the decision on what your next steps will be.

A review gives me the confidence to keep going in the same direction or to cut my losses and change direction.

What do you think? Let me know your thoughts in the comments.

Fly like a dragon,

Michelle

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100 day goals

I love 100 day goals.

Why? For the simple reason that they are so tangible and…

Achievable!

100 days is just a little over 3 months.

The reason I love working in 100 day blocks is because you can actually see how you are progressing.

There is a finite timeline, and at the end there is an expected result.

Why it works

It’s not too far into the future, so it does not allow you the luxury of taking your eye off the ball.

You are pushing to move forward each day and can actually see your progress – or if you slack off, you’ll have to rush to catch up.

You do not have the luxury of being lazy because 100 days passes quickly, and is far more tangible than 6 or 12 months.

To achieve 100 day goals means you need to be disciplined.

Discipline is the secret

Think about it, it’s really easy to waste a few hours here and there.

For example, spending too much time on social media, allowing your routine to be interupted without a valid reason, neglecting to switch your email to offline mode, and so the list goes on.

With 100 day goals you are on a countdown timer. There is a finite amount of time and you have a set goal ahead of you.

To get there needs discipline.

No excuses.

No time to go down rabbit holes.

There is no time for saying could have, would have, should have.

You just need to get the show on the road by taking the steps to move towards your set goal.

Measurable, Achievable & Progressive – MAP

Ever action you take towards your goal needs to be mapped out.

If you don’t follow your MAP, it is highly likely that you’ll deviate or get totally lost.

The key to suceeding and achieving is by being disciplined and setting realistic goals that you work towards one step at a time.

Daily Habits

Yes, habits. Things that you do everyday.

One of the worst habits is timewasting, blaming and procrastinating. To achieve your goals these habits need to be shut down.

Good daily habits need to be adopted if you want to move forward.

Actionable steps need to become a part of your daily routine.

Business days need to be broken up into time blocks.

Time blocks that I recommend are:

Me Time

This is dedicated just to you.

It’s at the top of this because it’s vital that you have time to recharge your batteries and do what feels good for you.

I use my “Me Time” to go paddling, sit down with a book or chill out with Netflix.

“Me Time” can also mean a short break away for a few days when I switch everything off to simply refresh, reframe and relax.

Business development time

This is time that you spend on developing your business. Depending on what your business is will dictate what this time looks like.

You need to spend time daily on business development because it is a way of ‘feeding your funnel’ and ensuring you have ongoing connections. Don’t just do this when you are searching for new business.

Remember that people like doing business with those they know,  like and trust. So maintaining and developing relationships is essential to your ongoing business success.

For Dragon Sisters, our business development time includes catching up with former clients, spending time on social media interacting with other business pages, being a guest speaker, writing a blog post, newsletter, doing some phone catch ups or investigating a business tool.

Work time

This is the time where you are getting your core business done. It looks different for everyone. Some may have regular office hours, others may have flexibility. But whatever the case, work time needs to be blocked out and stuck to.

If you’re a mechanic it means working on the cars, for a writer it’s the time you spend writing, as a coach it means the time you spend coaching or working on material, a B&B means this is the time you’re dealing with guests and making sure your premises are in tip top condition.

Family Time

It is absolutely essential to be slotting in family time. What your personal blocks look like will very much depend on your circumstances.

My children are adults, so family time for me means;  a girls night with my daughter once a week, time visitig my elderly parents every couple of days when I am on Bribie Island; and dinner with my kids each night if we are all in the same house.

The rest of the time is flexible – according to your personal circumstances.

It’s not easy

Yes, it can be a struggle to get the time blocks happening.

I’ve been there.

I also know that unless you get this happening, you will continue to struggle to achieve your goals.

This is where having someone on your side who can keep you accountable is invaluable.

Keeping on track

If you are extremely disciplined you will have no problem keeping on track simply by using simple techniques like lists, journals and prioritising.

If you find it’s a struggle you are not alone. There are different types of goal setters and goal getters.

The 100 day goal method works for everyone, no matter what type you are. It works because it is finite.

Click here for a tip sheet on choosing the right coach or consultant

Talking to a supportive manager, finding a business coach, or being part of an accountablity circle are some of the best ways for developing the key skills to move you along the path to keeping yourself and your business on track.

Fly like a dragon!

Michelle

 

 

 

On the edge of my seat

I’m a bit like a cat on a hot tin roof.

Seriously, so far I have drunk 3 cups of coffee, munched my way through a chicken leg, an apple and a tub of yoghurt. If there was a bag of chips around I would have eaten those too!

Hanging out for the election results is nerve wracking!

I was Campaign Manager for Katrina Fong Lim who has once again run for the office of Lord Mayor.

Election Day was last Saturday and what a day it was.  Long, hot and exhausting but our team of volunteers smiled through it all despite, at times, challenging situations.

Overwhelmed to have such a diverse range of people all supporting Katrina. It speaks volumes for her standing in the community.

Vote Counting

When the votes were counted, Katrina was in the lead by 1307 votes. Not enough to be declared the winner as here in Australia we have a fully preferential system. First past the post is not enough.

This week the Electoral Commission has continued the counting.  Katrina is now 1408 votes ahead. But it is still not enough and the gap is not wide enough for my liking.

Nerve wracking to say the least!

The postal votes closed at noon today. More counting this afternoon and the Electoral Commission will update their website later today.

I am not sure when later today is and it’s driving me crackers!

Waiting for Results

I’ve been hitting the refresh button with regularity and watching the Facebook feed.

Nothing!

My phone keeps ringing with supporters wanting to know if there is an update.

Katrina has done the smart thing and headed off to Kakadu, so not in mobile contact range – maybe I should have done the same!

Will we know the final results today? I sincerely hope so.

But…. the official annoucment will be made by the Electoral Commssion at 10 am on Monday morning.

I hope my girl wins. I firmly believe she is the BEST for the job. We’ve run a very clean campaign. Our volunteers were courteous at all times and we never bagged other candidates who were running.

We chose not to make any preference deals because Katrina is independent. Her platform – practical, positive and independent – politics do not belong at Council level.

I am very proud to have been her Campaign Manager, and honoured she chose to work with me again this election.

Now…what can I eat next while I hit that refresh button again!

Michelle

 

 

The next big thing in marketing?

The next big thing in marketing may just be happening on LinkedIn.

In the digital age, everything happens super fast.

Why Video Marketing?

The demands on our time are excessive and often, immediate.

Which is understandable. In the digital age, everything happens super fast.

Could this be why video and live feeds rate so highly on social media
and are given preferential (at the moment) positioning by those platforms?

That means that e.g. the way Facebook sets its algorithms determines what you see on your newsfeed.

But we do our best to flag what’s going on to our networks.

Marketing via LinkedIn Video

For instance, did you know that LinkedIn is rolling out their video offering?

I got the heads up from a connection on that platform.

Another good example of how we can all help one another ?.

Different Ponds for different marketing

It immediately occurred to me that I know of at least two SMEs who have fabulously successful businesses with business to consumer markets, and who, are positioning themselves to sell their businesses.

There’s another business ready to move to the next level and needs investors.

Suddenly, they need to be in a different pond to attract the right buyer/investor.

The business to business pond.

They’re more likely to find good leverage for their new goal from the LinkedIn network, than from Facebook business pages.

A lot of us are saying that LinkedIn has been slow coming to the visual party. Way behind Facebook for instance.

We all know how phenomenal Facebook Live has been for reaching and engaging target markets. But, hey LinkedIn, better late than never, right?

So far as Michelle and I are concerned, we strongly recommend that no one dismisses such new offerings.

You may not need it now. But like the businesses I’ve referred to, neither did they 12 months ago.

Now, it’s a whole new ball game.

You never know what the next opportunity might be! Or where, or from which platform.

So, it’s a really good idea, to maintain a presence across two or so key ones, and keep an eye on the others.

Here’s a great piece that explains what the LinkedIn offering will mean for businesses and for marketing those businesses:

LinkedIn’s new feature has the potential to be a game changer in B2B.

Fly like a dragon!

Yvonne

5 Simple Tips to Improve Your Writing

Do you love to write?

If you do, then you’re just like me!

If you don’t…. you’re not alone.

Whichever category you fall into, these 5 simple tips will help.

Before you take to writing that next piece of yours, whether it be a blog post or a business report, here are some quick tips to help you shine.

1) The Daily Habit

Get in the habit of writing each and every day; start a journal or a diary, write to a pen pal, just get yourself in the habit of writing.

It might seem like a lot of work but it isn’t.

*A really good way to practise this is to write 2 pages in a notebook each morning. Even though I am a writer,  I’ve just started utilising this tip that I learnt from a LinkedIn post and it is working wonders for me.

If you’re in business, chances are you’re already writing every day. You might not think of it as writing, but no doubt you send off countless emails each day?

2) Broadening your vocabulary

Get a word calendar or download an app on your phone like Dictionary.com.

Putting new words into your vocabulary is a great way to make your writing more powerful.

Often, when expanding your vocabulary you’ll also improve your knowledge on spelling and the correct use of words already in your vocabulary.

*I personally love learning new words and use them often to improve my personal writing.

3) Keep using those tough words.

Everyone has words they struggle to spell.  Don’t let that stop you.

I recently found a recipe book and I’d written one of the simplest words wrong.

I was mortified, but you know what? That’s just proof of how reliant we’re getting on the computer spell checking for us.

If you struggle with certain words keep pushing yourself to use them. Eventually you’ll spell them so often that you’ll learn to spell them correctly.

*Whenever I misspell something on my computer before looking for the correct spelling I go back and try to spell it again. Nine times out of ten I’ll spell it right on the second try.

4) Don’t always listen to the computer

Microsoft Word is great, don’t get me wrong.

I’m always looking out for those red and green squiggly lines, but it isn’t always right.

Sometimes computers don’t understand the context of how a particular sentence should work, so it’ll underline the whole thing with a green line. This doesn’t mean there’s anything wrong with the sentence.

Before taking on board the computer’s recommended changes always give it a second or third read over.

See if it flows.

If it flows and you don’t detect anything wrong there probably isn’t an issue.

Also, bear in mind that not every word is registered in the Microsoft Word dictionary. If a word is really old or comes from another language Word will just keep on telling you it’s spelt wrong, even when it isn’t.

5) Write it ALL down first.

I used to always edit as I went, so if I misspelt a word I would immediately change it and if a sentence didn’t flow I’d spend ages re-writing it.

However, that isn’t the most efficient way to write and edit.

The most efficient process is to write everything out and then do a re-read for editing.

Trust me it saves time.

A helping hand

If you need a helping hand with any aspects of writing or editing…

Simple emails, sales funnels, website content reviews through to book manuscripts, blogs and ghost writing are all in a days work for us at Dragon Sisters.

Need some help…..reach out to us.

To your success,

Sasha

Sasha Hanton – a graduate of Bond University with a Bachelor in Journalism. Sasha possesses high caliber skills across a wide genre of writing, editing and multi-media content creation. Sasha’s achievements include the Sally A White Award for Investigative Journalism 2013.

 

Email list building

Building your email list is vital to your business.

Why?

So you can connect with your target audience. Sure you can use social media, but if that goes away, you have no way of connecting IF you don’t have their emails.

When you write an authentic and helpful email, you make strong connections. You are building relationships in a genuine way.

One of the best ways to do this is with a lead magnet.

What’s a Lead Magnet

In a nutshell…….

A lead magnet is something you offer in exchange for the recipients email address, so it needs to be something pretty useful and of value to the recipient.

They give you their address and you email the promised lead magnet.

You could have a refer a friend program, an ebook, a tip sheet, or anything else that your audience may value. It all comes down to what appeals and really connecting with that appeal through your lead magnet.

We think LeadPages is pretty fantastic. And, they just got even better. LeadPages is offering the option of a 14 day FREE trial – for the first time ever!

Free Resources

They also have a load of resource that will help everyone, whether you’re a LeadPages member or not.

It’s full of some of the most helpful marketing resources I’ve seen in quite a while including free educational videos on how to quickly grow your email list, launch a new product, choose the right landing page for your marketing, and awesome marketing wisdom from the founder of LeadPages, CEO Clay Collins.

We use it at Dragon Sisters to create landing pages like this one for our Bali sojourn as well as to create sign ups for our free tip sheets, such our e-book on How to Use Facebook Live.

And that’s just a sampling of what you’ll find in the LeadPages.

In the interest of full diclosure, we are affiliates for LeadPages. What this means that if you do choose to buy, via the link we’ve share, we will receive a small commission, but this is at no extra costs to you.

If you’re thinking it may be helpful your business, this is the perfect time to try it out with a 14 day FREE trial. Click here to try. 

Fly like a dragon!

Michelle

Top Secret

Who doesn’t love a secret?

I’m in the mood to share one of Michelle’s.

It’s not that she’s a secret agent with ASIO or anything like that.

Though it does tickle my funny bone thinking of her abseiling out of a chopper, wearing her penguin jumper and a pair of flippers, doing a covert ops midnight drop … most likely on her fridge so she can fossick for Ferrero Roche choccies.

And before you believe that I’m the big blabber mouth of the Dragon Sisters team, rest assured you can safely view this without having to flush it down the loo or set fire to it once you’ve read it …

Fly like a dragon!

Yvonne

So You Want To Sell Online?

To sell online is the dream of many. After all, it’s a vast global marketplace and you can work from the comfort of your own home.

Making money while you sleep.  Sounds fabulous!

The Reality

All too often we start out all fired up only to discover that reality is not quite as simple as we initially envisaged.

Sure, there are a zillion guru’s who’ll tell you how they made their fortunes, that they’ll teach you their secrets and exact methods they used. For a fee.

BUT, the reality is this – it’s hard work.

There is no such thing as overnight success.

Yes, it is possible to be very successful online. It all comes down to strategy.

Regardless of whether you are an Etsy store, an author, a business coach…Before you do anything at all there 5 key areas that you need to pay close attention.

5 steps to successfully selling online

Step 1 – Identifying your target audience.  You need to be really specific because you cannot be all things to all people.

If you are too generic, you miss the mark because people do not realise you are talking to them. When you are niching down you have a much better chance of succeeding.

Step 2 – Start building your email list. This is absolutely essential. It means being able to speak directly to your target audience.

If they join your email list, you know they are interested in what you have to offer.

Step 3 – Get really clear & familiar with what you will need to deliver.

So many people start to plan an online course or product, but then, partway down the path, realise they have no idea on what is needed to deliver the finished product.

In other words HOW all the moving parts need to fit together. If the building blocks don’t fit then there is no way that sales happen. It’s definitely not a case of build it and they will come.

Step 4 – Know the costs involved in getting started.

This can be a very nasty shock and lack of funds can end up stalling your progress.

Step 5 – Create your initial campaign designed to educate rather than to sell. Your audience needs to get to know you. After all, would you buy from a perfect stranger online?

Once you have these five steps in place you are ready to start thinking about marketing your product.

The five steps outlines above are way more important than having a fancy logo or branded collateral. They are the icing on the cake that only come AFTER you have baked the cake. In other words – the solid base needs to be in place before you cn start the decorating.

As business strategists, we all too often see people make the mistake of investing far too much in the ”trimmings.”  This can be a costly mistake.

Selling online is great, but it’s a journey that you need to be approaching strategically if you want to be successful.

Understanding and developing a marketing mindset goes a long way to ensuring a successful online business. It’s not always easy, but it’s most definitely worth the effort.

Dragon Sisters runs a FREE 7 Day Marketing Challenge to help you gain a different perspective on the marketing mindset.

To enrol in the next challenge just subscribe below.



Got an opinion or question on selling online? I’d love you to share it in the comments.

Fly Like A Dragon

Michelle