Time Blocking to Achieve Your Goals

Time blocking is such a valuable tool that it is well worth spending the time to master.

Choosing how you set your time blocks will depend on what you are wanting to achieve, the nature of your business and personal circumstances.

The minimum blocks that I find myself always recommending are:

1. Me Time

Time dedicated just to you. Only you.

It’s at the top of this list because you must have time to recharge your batteries and do what feels good for you.

I use my “Me Time” to go paddling, sit down with a book, walk along the beach or chill out with Netflix.  I schedule these time blocks into my day.

“Me Time” can also mean a short break away for a few days when I switch everything off to simply refresh, reframe and relax.

2. Business development time

This is the time that you spend on developing your business.

You need to be spending time daily on business development because it is a way of ‘feeding your funnel’ and ensuring you have ongoing connections. Don’t just do this when you are searching for new business.

Remember that people like doing business with those they know,  like and trust. So maintaining and developing relationships is essential to your ongoing business success.

For Dragon Sisters, business development time includes catching up with former clients, spending time on social media interacting with other business pages, being a guest speaker, writing a blog post, newsletter, doing some phone catch-ups or investigating a business tool.

3.Work time

Just like it says, it’s all about getting your core business done – it’s about working IN the business.

It looks different for everyone. Some may have regular office hours, others may have flexibility. But whatever the case, your working time needs to be blocked out and you need to be sticking to a schedule.

If you’re a mechanic it means working on the cars, for a writer it’s the time you spend writing, as a coach it means the time you spend coaching or working on material, a B&B means this is the time you’re dealing with guests and making sure your premises are in tip-top condition.

4. Family Time

It is essential to be slotting in family time. What your blocks look like will very much depend on your circumstances.

Family time can take many forms, but the key ingredient is being present it the moment and putting work aside.

My children are adults, so family time for me means;  1:1 time with my daughter over coffee, time visiting my elderly parents every couple of days; dinner with my kids each night if we are all in the same house.

The rest of the time is flexible – according to your circumstances.

Time blocking is not easy

Yes, it can be a struggle to get the time blocks happening.

I’ve been there. The struggle with the juggle is real.

However, I also know from first-hand experience that unless you get this happening, you will struggle to achieve your goals. Being torn in too many directions without sufficient time blocks is not sustainable for the long term.

You may like this resource on How to Set Your Priorities.

To your success!

Michelle

Your Goals vs Your To Do List…avoid confusing the two

Your Goals vs Your To Do list is something that is often confused.

If you currently have a list handy, I want you to take a moment to go grab it now.

Are there items on there that are actually going to be sucking up your valuable time and diverting you from your actual goals?

It’s so easy to allow the words to-do and goals to become inter-changeable.  Yet, there is a huge difference.

Your goal is something you really want to achieve because it is going to bring you a long term benefit or is something you have been striving to achieve for some time.

Often smaller goals fit into the large goal.

On the other hand, your to-do list is things you feel you need to get done. Some of those items will be essential for you to handle, yet many others are just time-sucks and rabbit holes that are diverting you from your true goals.

Use 100-day goals

I absolutely love those! They are so tangible and…

Achievable!

100 days is just a little over 3 months.

The reason I love working in 100-day blocks is that you can actually see how you are progressing.

There is a finite timeline, and at the end, you’re going to see a result. Or more accurately, if you have actively been working on those goals you will see a result.

Here’s why 100-day goals work

The reason is simply this…because it’s not too far into the future. You do not have the luxury of taking your eye off the ball.

You are under the pump so the focus has to be on pushing to move forward each day.

This means you can actually see your progress – or if you slack off, you’ll have to rush to catch up.

100 days may sound like a good amount of time, but the reality is that it goes whizzing past!

Procrastinating is not an option.

To achieve your 100-day goals means being disciplined.

How you define those goals is what you take from your Strategic Plan. This way you are working with a bigger picture and eating the elephant one bite at a time.

Discipline is the secret

Think about it, it’s really easy to waste a few hours here and there.

For example, spending too much time on social media, allowing your routine to be interrupted without a valid reason, neglecting to switch your email to offline mode, and so the list goes on.

With 100-day goals, you are on a countdown timer. There is a finite amount of time and you have set your goal to achieve.

To get there needs discipline.

No excuses.

No time to go down rabbit holes – and yes, there are a zillion rabbit holes waiting for you to end up down.

There is no time for saying could have, would have, should have.

You just need to get the show on the road by taking the steps to move towards your goals.

Your goal must be measurable, achievable & progressive – MAP

Every action you need to take towards your goal needs to be mapped out.

If you don’t follow your MAP, it is highly likely that you’ll deviate or get totally lost.

The key to succeeding and achieving is by being disciplined and setting smart  goals that you work towards one step at a time.

Need help setting your priorities? Here’s a method that will help you – it’s aptly called How to Set Your Priorities.

Implement this method week by week and you’ll soon see pretty amazing results.

To your success!

Michelle

 

Emails sucking all your attention?

Emails sucking all your attention?

Notifications pinging into your inbox, on your phone?

Looking at your emails as they drop into your inbox is a sure-fire way to waste your valuable time.

Your time is a precious and finite resource – once it’s gone, you never get it back.

One of the simplest changes you can make to start to take control of your email habits. By getting strategic in how you manage your emails, you can actually free up several hours a month.

Imagine what you could do with 3 extra hours each month? And when I use this figure of 3 hours a month, I am being ultra-conservative.

My clients tell me, and from personal experience, I can confidently say most people save an extra 8 hours a month – that’s a whole extra business day!

3 Email Management Tips

1) Set designated times – for checking your emails.

First thing in the morning, midday and before you finish for the day works well for most businesses.

If possible, shut down your email in between those times. That way you are not tempted to peek at them as the notifications come in. Because no matter what your intention is, you’ll spot it out of the corner of your eye.

The saying “momentum goes where attention flows” is spot on.

Even if just for a few seconds those distractions soon add up over the course of the day. Imagine how much time it adds up to over a week and a month!

2) If you need to refer to information in your emails – switch to offline mode.

This will allow you access to all your information whilst also ensuring you are not distracted by incoming email.

3) Quick flick tasks – when going through your emails, if there are some that you can deal with via a quick response, do this immediately.

It’s quicker than flagging for follow-up and then having to come back to it later.

What will you do with the extra time you save? Hit reply and tell me in the comments.

Fly like a dragon!

Dragon head image

Michelle

PS – if you’d like extra tips for how to set your priorities and stay in your lane – download my free e-guide which has proven strategies that really work.

 

Managing Your Time

Managing your time wisely is the key to achievement.

Knowing where you are going, being present in the moment and being focussed are your cornerstones.

I’m pretty sure we’d all agree that this is often easier said than done? So many bright and shiny objects litter the path (internet) to lead us astray.

Think of it like this – when you know where you are going you move forward with a laser focus.

It’s easy because you’re super clear about where you want to get to. You have clarity on exactly what you need to do and are smart enough to know that staying in your lane is a key essential….because

Time is finite!

You never get back time once it has passed. Sure you can extend a deadline, BUT the truth, plain and simple is this…

We each have an allocated amount and no matter how much money you may have it is impossible to buy extra time.

This is one commodity money cannot buy.

My #1 Dragon Discipline is to be curious, be interested, be open to ideas and possibilities. However, this is never at the expense of taking the focus away from goals that are already set.

Staying on track and in your own lane is paramount to achievement. You may like to check my blog post Top 7 Tips to Manage Your Business Day

Reviewing Your Progress

As we come to the close of 2019, I’ve been spending time talking to my clients about a “Walk Down Memory” lane from the perspective of their business.

I’ve done the same exercise with my own business.

The exercise makes it super easy to see where you have done well, where you could have done better. Most importantly, you’re able to see a pattern emerging.

Although I have gained recognition for my work through being the recipient of multiple awards, it has never been my goal to win any award…in fact, I never really thought about their existence.

I know from talking to others in the Awards Alumni, they also never had that goal.

The common element was following a passion.

When you are passionate you are focussing, staying in your lane with your eyes fixed firmly on the finish line.  It is a single-minded determination.

Prioritising Time = Achieving Goals

Like so many other things in business, there is a simple formula to follow.

I learnt this some years back and have been teaching it to my clients for several years now.

As we leave 2019 behind, I’ve compiled it into a short e-guide to share with anyone who needs help with prioritising time.

It is 100% free and you are welcome to download here. 

Dragon head image
Fly like a dragon!
Michelle

Procrastination the enemy of productivity – are you guilty?

Procrastination. Everyone is guilty of procrastinating once in a while.

You put off doing that one important task in favour of washing the dishes, doing the laundry, or playing a game. We all have some form of procrastination activity, but it’s the enemy of productivity and in business, there’s no time for it.

Encouraging Productivity

I’m a terrible procrastinator, and I hate it. So over time, I’ve tried to find ways to be productive and also to FEEL more productive.

There’s a plethora of books and articles that will tell you how to be more productive but a lot of the time those tips don’t work for me.

And even when I’m being productive I often don’t feel like I am.

Now I’m not saying what works for me will work for you but here’s what I’ve found helps:

Check Lists

When I have a checklist to mark off I’m able to tell if I’ve been productive and that in turn encourages me to be more productive.

It also works as a bit of a pseudo-reward, I love that feeling of accomplishment when I mark off a task.

There’s an App for that

And of course, in this technological age, there’s an array of apps for monitoring productivity and encouraging productivity.

Personal I’ve got two apps on my phone and a separate program on my laptop for this and I find them so helpful in avoiding procrastination.

My favourite is Habitica which a friend recommended as a way of tracking productivity.

It’s super helpful in that it’s designed to be a little like an RPG (Role Playing Game).  You get experience points and coins for completing tasks so you go up in levels and can purchase new equipment for your avatar.

For me, this format is really encouraging.  It feels familiar and even though the rewards are simply virtual I find them a great incentive for upping my productivity.

The other apps I use to keep myself productive are Anti-Social and Cold Turkey.

Forced time offline

Social Media and the Internet, in general, are some of the biggest tools for procrastination.

We’ve all had that moment where we go to check something on Facebook and then, one hour later, we haven’t gotten anything done. That’s why it’s so important to be able to take time off.

To unplug.

Although often times your work may require you to remain a little plugged in – emails need checking, research needs to be done etc.

For that reason, I’ve made blocking apps a part of my work habit. When I really need to buckle down and focus I turn on the apps and block off all access to social media.

Removing the temptation is a great way to push forward. If I slip up (and I do sometimes) I just get a pop-up that says the site is blocked – a great deterrent!

I’d love to hear about your productivity secrets, so leave me a comment.

Sasha Hanton

 

MAXIMISING YOUR LUNCHTIME

Maximising your lunchtime makes great business sense. And, I don’t mean having a sandwich at your desk as you pour over reports or jumping on LinkedIn, Facebook etc.

Making time to have lunch, to step away from your desk/place of business is essential to maintaining a helicopter perspective.

When you’re leading a busy life, especially if you’re running your own business, it can be really tough to squeeze the extra time out of your day.

BUT…here’s the thing…you need to eat!

So maximising that time for your own benefit makes good sense – right?

Put down your phone – at least stick it in your pocket or handbag – stand up and walk out of the office.

Walking down the street, stopping to say hello to people and having a quick chat. Sitting quietly in a park/at the beach and absorbing nature, or having lunch with people outside of your normal circle all serve to help either ground or stimulate you.

What you choose to do each lunchtime depends on the outcomes you’d like to achieve.

The key is to make a conscious choice to utilise your lunchtime wisely. After all, it is time. Time is a finite commodity and once passed cannot be recovered.

Alone Time

Choosing to spend time alone, to sit in the park/at the beach will give you silence.

In that stillness, you have the chance to reflect quietly. You’ll often get to hear your inner voice that has been drowned out by the chattering monkeys.

Many of our clients who work in front-facing roles that demand they are “on” for most of their business day love these kinds of lunch breaks.

Actively Being Out & About

If you’re working in isolation, then getting out and about helps to switch off that intense focus your work demands.

Walking down the street and stopping to chat with a couple of people can often provide that human connection that is so important to people who work alone all day.

Alternately, if your work causes lots of pent-up frustrations, bursts of physical activity like a brisk walk, jogging or working out at a gym full of people can be a great tension reliever.

Group Lunches

Getting together with a group of like-minded individuals, from different industries is another productive way to spend a lunchtime. You gain a different perspective which is so very valuable.

I’m not talking about a boozy lunch at a fancy restaurant. You know, where everyone talks about how great they are and no one remembers anything much afterwards. I’ve been to a few of these over the years. Enjoyable but really very unproductive.

Rather, I mean a quiet place where you actually get to connect with authenticity and help each other out through the sharing of information in a supportive environment.

Lunch & Learn Sessions

Lunch and learn sessions are common in large corporations. Often used as a means to minimise downtime, and maximise employee engagement.

Now, if you’re a small business or solo operator you won’t have this luxury BUT… a group lunch and learn for others in the same boat is not too hard to organise.

We know because we’ve facilitated quite a few over the years.  Topics are always varied so attendees choose which they are interested in.

The objective is always that participants leave having learnt something of value – not just had a great lunch.

Scheduling

The key to successfully maximising your lunchtime and being able to get away all comes down to scheduling.

Consider it an important appointment with a very important person. Yes, that’s you!

If you are struggling to get started with this habit, begin with a day a week, and gradually increase it over a period of a month.

Once you start consciously working on maximising your time, you’ll be surprised at how easy it becomes. More importantly, the benefits that you gain are invaluable.

Speaking from a personal perspective – my lunchtime habits are one of the ways that I have been able to keep sane during challenging times. As an added bonus they’ve also brought Dragon Sisters new business connections.

Fly like a dragonFly like a dragon!

Michelle

PS – let me know in the comments how you spend your lunchtimes – I’m always curious 🙂

Success…being successful – what does it take?

Success and being successful, whether it is in life or in business, means having a mindset that enables you to move ahead towards your goals.

A bunch of obstacles will always put themselves in your way. That’s life. What separates those who achieve success from those who don’t is how obstacles are handled.

In my experience, one of the biggest obstacles is often of our own making.

It’s called procrastination.

Procrastination presents itself in many different guises. The secret to avoiding being caught by this sneaky little disease is…

Being organised and….being disciplined!

This applies to both your personal and professional life.

Controls need to be in place to help maximise your time. This way you’re moving forward toward the results you want.

By being 100% honest you can easily pinpoint where you can cut down, chop out or build up your schedule.

When you truly want something you make time for it.

How much time do you spend on social media or watching TV, YouTube clips etc?

Ask yourself these two questions and be HONEST with your answers:

1)   Is it really necessary?

2)   Is my business really benefitting from this?

Sure we all need to have time out to refresh, reframe and relax BUT…

Spending a bunch of time watching and reading about what others are doing to move their businesses forward is not really helping you.

Think of it like this…they are telling you what they have achieved, persuading you to buy from them…their business is moving forward, but is yours?

Taking Action

Unless you are actively taking ACTION, rather than just consuming content, you are wasting your precious time.

When I started my career, many moons ago, there were no social media channels online.

Yep, I’m a dinosaur.

Instead, there were hard copy newsletters, conferences and key business events where there would be some top quality speakers. They were expensive – very expensive – so it was important to choose wisely.

BUT…here’s the thing…

Once the event was over, there was no Googling more information, listening to more Podcasts, watching more YouTube clips and more experts.

The conference, the piece you read in the newsletter or the event you attended would inspire you to take ACTION.

And that my friend, is the secret of success…taking momentum building steps each and every day that moves you forward towards your goals. Watching and listening is not ACTION!

This is why being organised and disciplined is so very crucial.

Getting organised

This means knowing what you need to do and when you need to do it.

In the early days of my career, I had a young family at home. Today I have adults in my life that I am caring for. My schedule needs to accommodate the time to go shopping for them, to spent time engaging in meaningful conversation and to take care of my own health.

Unless I am able to organise my work time, family time and “Me Time” there is no chance of everything getting done.

My secret weapon? It’s not exactly a secret…

Creating a plan and then using a MAP – measurable, achievable and progressive steps.

Having a MAP helps you keep on track.

It’s easy to meander – and hey, we all do this from time to time. That’s where the power of the MAP lies – getting you back on track after a meandering moment.

Just like all journeys, you need to plan your route. You need to know how you will get to your destination. By mapping out the key milestones, rest points, the quick look around and linger longer stays on your personal MAP you’ll be able to achieve your goals.

It doesn’t need to be highly complicated. Simple is best. The key is following that MAP once you have laid it out.

Time Management

Unless time is used wisely it slips away unnoticed – just like when you’re driving along and not paying attention. It’s so easy to miss a turn-off, especially if you’re on a busy highway with all the hustle and bustle of traffic flying past. You get in the zone and before you know it…

Darn! Missed your turn-off. You end up travelling further down the wrong road before you can come back in the right direction.

There’s a myriad of different tools and methods to choose from depending on what aspects of your time you are needing to manage. Different systems work for different people.

100-day blocks

One of my favourite methods is working in 100-day blocks.

Why?

Because it is enough to make sure things get done, and not too long that I am able to procrastinate – at least not for too long!

It means deciding in which blocks of time I’ll be implementing ideas and actions identified in my business journal.

It’s quite amazing what pops out of that journal. It’s my incubation spot.  Ideas pop into our heads very regularly.  If you’re like me, then you may not always have the time to implement them, but when you’ve  written them down, they are never lost.

Writing them down gets them out of your mind. It leaves you free to concentrate on tasks at hand. Writing your ideas in a business journal keeps them all in one place. Saves you losing them or having to hunt through a bunch of sticky notes or notebooks.

Concentrating in the present moment not only affords great productivity but allows you to fully focus on what you’re working on at any given moment.

When you focus on one particular aspect it’s very rewarding to see exactly how much you start achieving in a very short space of time.

What Success Looks Like

It’s really important to identify what success looks like to you. The reason being is that unless you know what it is that you want to achieve you will never be able to tell if you have got there.

You need to be able to measure and to identify when you have reached the goals you set for yourself.

And yes, goals can and do change over time.

It’s perfectly okay to set new goals but you must keep track of the ones you have already set, rather than dash off on another tangent. One step at a time is the key.

Life is very frustrating if you keep chasing something that always lies over the rainbow. You must enjoy the moment you are in. By embracing small successes along your journey you’ll start feeling so much more fulfilled, motivated and inspired.

A 360-degree successful life, to me, means being able to have the time to enjoy precious moments.

Moments to spend time with my elderly parents discussing garden plans and reminiscing. Time spent in conversation with my adult son. Girls sessions with my daughter. Going paddling, walking the dog and short sojourns devoted exclusively to me – that’s 360-degree success.

Having happy clients and feeling fulfilled by my work is integral to that life.  The fact I’ve received great testimonials, awards and recognition for my work is just the icing on the cake.

What does success look like to you? Let me know in the comments.

Fly like a dragon!

Michelle

PS You may like to join my private Facebook group The SMART Circle – a place dedicated to helping each other by sharing our knowledge and experiences. It is not a place where there are things for sale or a course to push. It’s simply about authentic connections.

 

When A Dragon Flies

Things have been hectic recently and, as the front woman for Dragon Sisters, especially so for Michelle.

She’s the one who does all the interstate and international travelling for the business. Her kids are adults. Mine isn’t.

Makes sense, yes?

Plus, she is a fantastic speaker, whereas I have the public speaking presence of a bratwurst. I’ve made one tiny appearance on Facebook Live – kind of a cowardly cameo – and I’m as eager to do so again as stabbing a fork in my eye.

A few days ago, I arrived to collect Michelle for an airport run. I gave the horn a quick toot, popped the boot and hopped out to give her a hand with her luggage. I heard her front door slam, so I knew she was bang on time and I headed up the path to meet her.

Her diminutive form came scuttling towards me, holding up an A4 piece of paper, like chauffeurs do at the airport arrivals gate, when they’re meeting someone they wouldn’t recognize from a bar of soap.

My first thought was that she was having a laugh.

It’s a standing joke that it’s a wonder Michelle knows where she is half the time, given that she often wakes up on an aircraft just in time to bolt out of the airport and into the first meeting.

But when I noted that she was talking at the speed of a fax machine – apparently to herself – I did wonder if she’d lost the plot.

Poor lamb.

It’s all been a bit too frantic perhaps.

Jabbering to yourself and charging about holding up a sign … before you’ve even left home base; well, that’s not normal.

Added to which, Michelle looked like she was having an identity crisis, or at the very least, a fashion victim moment.

She was wearing a jumper with a big penguin on the front of it and a pair of large mouse ears.

She looked like an escapee from Walt Disney’s sketch pad. Destined for the scrap that idea waste paper basket, before he came up with Minnie Mouse. (Who started out as Michelle Mouse – not a lot of people know that).

I peered myopically at her sign.

From a distance.

Not keen to get closer than I had to. Whatever was up with her could be catching. Sisterly support has its limits.

Then I read: on Skype with Exxxxxx.

Exxxxxx is a client in Europe. Obviously, the time worked for Exxxxxx in his time zone and Michelle was squeezing in a consult on the run.

Her mouse ears were bluetooth headphones.

And since she was travelling through the night, she was wearing the closest thing to pyjamas she could find.

I’ve always been in awe of Michelle’s time management skill. No one I’ve worked with has ever packed more into a schedule than she does.

Michelle – respect!

Shame I can’t say the same about your penguin outfit, but hey, Exxxxx couldn’t see it and I’m sure the Qantas flight crew have seen greater oddities. At least you weren’t wearing your onesie with the fluffy feet attached ?.

If you’re time-challenged too, you’ve maybe already read our tips on the subject, so for a change, here’s a great article for you from Kristi Hedges writing for Forbes.

Fly Like A Dragon!

Yvonne

PS If you’re looking for great accommodation for a good price we always use this site

Time Is On My Side …..or is it?

The Rolling Stones

Time is on my side, yes it is …

Remember those lyrics?

I do!

Except for these days, I’m a cynical old rocker and sing along ‘Time is on my side, no it’s not’. So, sue me. Maybe Mick Jagger will … sigh … ?.

Well, daydreaming about rock gods of my generation doesn’t get stuff done, does it?

Ooh – now I’ve leapt into The Who talkin’ ‘bout my generation lyrics (from their album My Generation).

If you’re following Michelle’s Facebook Live Q&A, on the Dragon Sisters Facebook Page on Wednesdays, you’ll be noticing that managing your time seems to be a common recurrent theme.

We’re all of us always looking for tips, tools, resources to make it easier to keep pace with our super-fast tech-world and digital doings. To give us a hand in keeping up with our business, our clients – and our competitors!

The old saying the early bird gets the worm rings true. But how the hickory-dickory-dock do you get up early enough? With international time zones, it can seem like your clients never sleep – at least in terms of your time zone. And who wants a worm anyway? Not me! But a lively, wriggly prospective client? Sure. I’ll be up for that. And early! And rocking!!

How to keep a rocking

My favourite of Michelle’s tips is

5) Break times – Set yourself designated break times and stick to them. Leave your desk, and if possible go outside into the fresh air.

Don’t eat at your desk, take the time to chat with colleagues or read a magazine/chapter from a book, listen to some relaxing music or whatever appeals to you.

Three guesses what appeals to me … listening to the Rolling Stones, The Who, the who-ever – that’s my relaxation; plus, it gets me buzzing ?. Maybe not quite Beethoven’s Moonlight Sonata in D Minor to soothe … but it does it for me. And she did say whatever appeals to you.

By the way, if you like the classics (other than rock classics) I do highly recommend Beethoven’s Moonlight Sonata in D Minor. If you’re feeling frazzled that is definitely a go-to.

But for me … rock on!

Fly like a dragon

Yvonne

Working Smarter Not Harder – the key to succeeding

My daughter came home from school this afternoon, with her exam results. Ellie was pretty happy with them all except for one subject. Though she was philosophical about the one disappointment.

Not because she has a ‘whatever’ attitude (I want to slap anyone silly who says that in my hearing), but because she knew she could expect no better, learning that the last two years of high school are nothing like what went before, realizing that, as she said, “Grade 11 is different, it’s all about time management and working under pressure.”

In other words, it’s getting into the realm of the real-life work environment. Ellie knew she had sacrificed one subject to excel in the others; moreover, she knows she can’t afford to do that.

Only 24 Hours In A Day

Like you and me, my daughter has only so many hours in the day to get her work done and to do it to an acceptable standard. Plus, there’s the work-life balance thing to juggle: family, friends, sport, Saturday job, chores and, just stuff.

At the end of her first term in Grade 11, she asked me, “Do you think I should give up basketball?” With travel, training and matches, it pretty much wipes out two nights a week.

Answer: “No! You just have to work smarter, not harder.”

Read: work hard but be strategic, rather than working longer.

After all, I don’t want to end up with a pale, pasty, nerdy kid, who looks and feels, like a rat on a wheel. Time enough for that when she joins the workforce! Though hopefully, she’ll be good enough at making her own ‘luck’ by then to find work she’s passionate about, rather than put upon in a job she’s as enthusiastic about as the last lemming over the cliff.

Not just a school thing

It dawned on me that Dragon Sisters really grew out of exactly Ellie’s predicament.

Time-poor people, turning to us to help them strategize and execute the most crucial aspect of their business: how to connect, convert and sell to their target market.

In other words, we found our niche market which matched up with our experience and expertise. Before that, we spent a lot of time running very hard (visualizing that rat on a wheel?), for way less results.

Once we found our niche, things got a lot easier for Michelle and I. We learnt to work smarter not harder. But back then, we thought it was normal to have not a nanosecond to ourselves. Because, as we all know, SME owner-operators are amongst the hardest workers in the world, right? Right!

One of the first priorities to slip down the slippery slide of being sooo busy, is not having enough time to do a good enough job of creating and maximising opportunities for your business. Like Ellie, that’s not something you can afford. Dropping the ball on that one translates to one thing: loss of sales revenue. Eeek!

There are many reasons that small businesses start talking to us. But the common denominator is this: they are feeling the pain.

Now, unless you’re stuck in the ‘80s and a fan of Jane Fonda’s Feel The Burn school of thought, you’re unlikely to be enjoying the sensation of pain, burn or anything else that smacks of subjecting yourself (and your business) to the less than pleasant.

The pain point we’re most familiar with at Dragon Sisters, is when you’re worried that you’re losing your market share, or that you’re not getting the results your business needs and wants, or you’re just not able to take your business to the next level successfully. We know how that feels. We’ve been there! So have many others …

A similar story

I want to share with you, an article published in the Sydney Morning Herald, by Bhakthi Puvanenthiran, last August, entitled Working smarter not harder: How to avoid small business trends in western Sydney. Mr. Puvanenthiran wrote:

The study by NRMA Business Insurance found that business owners in the west take fewer leave days, feel more stressed and don’t sleep as well at night. So how do you escape that cycle and still stay a small business person? Northmead tradie turned agent, Allen Cetinic found a way out.

“Yes that used to be me,” the former renderer told Fairfax Media.

“I used to work eight hours as a tradie and then three hours in the afternoon or evening doing invoicing, chasing money, doing website and legal claims and throwing emotional energy into that. I used to work weekends. My quality of family life was really deteriorated,” he said.

Twelve months ago Cetinic left rendering, which he had been doing for 15 years, after spotting a gap in the market.

Sound familiar? Whether you’re a tradie or not, live in western Sydney or not, (and Dragon Sisters is neither of these), the message resonates with every small business person, don’t you think?

If you want to read the full article, it’s here.

We’re all in the same (dragon) boat – from Grade 11 onward – you’re not on your own that’s for sure!

Need helping to figure out how you can work smarter and not harder? In this FREE Baseline Workbook there is a great section on working out how you are spending your time.

Fly like a dragon!

Yvonne

PS – part of working smarter means having time to enjoy what you love, like walking the dog along the beach at sunset. Don’t you just love this photo?