Getting Results from your social media

Getting results from your social media is crucial when you’re in business and if you are bootstrapping, it is even more important to harness what is available at no cost.

In addition to the 5 key steps outlined in my article on understanding the basics, it is really important to understand just how busy social media is.

When you realise that Facebook now has more active users than China’s entire population you start to get an idea of how vast it is. More precisely how much traffic is out there!

It’s hard to be heard and seen. BUT… it is still a massive tool for FREE exposure if you are using the right strategies.

Getting Results

Three simple steps to implement to help you get results from your social media

1) Be authentic

Do not imitate.

By all means like and share, but…

Do not try to copy the style and tone of someone else.

Allowing your own brand personality to shine through is what helps build relationships.

Here’s the thing…

Buying a high ticket course or paying a “guru” lots of money does not mean you are going to achieve amazing results…

At least, not overnight.

More than likely you’ll need to do a whole load of hard work behind the scenes.

Remember, the results touted in case studies and testimonials to get you to buy are not typical. If you look carefully, you’ll see there are disclaimers saying exactly that.

2) Have a Plan

Getting results from anything comes down to having a strategy.

This means spending time thinking about the direction that you are taking and whether it is aligning with where you want to take your business.

Write down what it is you are aiming to achieve and then work out the strategy to get you there.

3) Build your mailing list

This is crucial because if Facebook shuts you down you will have lost that audience.

It is not as frightening or as complex as it sounds.

You can bootstrap by using MailChimp which is free up to 2000 subscribers.

Next Step

Try out the three simple tips above and you’ll soon be seeing a difference. Make sure you track what’s happening so you can really measure your results.

Leave me a comment and let me know if you have a plan, or if you need help formulating one.

Fly like a dragon!Fly like a dragon

Michelle

 

 

 

MAXIMISING YOUR LUNCHTIME

Maximising your lunchtime makes great business sense. And, I don’t mean having a sandwich at your desk as you pour over reports or jumping on LinkedIn, Facebook etc.

Making time to have lunch, to step away from your desk/place of business is essential to maintaining a helicopter perspective.

When you’re leading a busy life, especially if you’re running your own business, it can be really tough to squeeze the extra time out of your day.

BUT…here’s the thing…you need to eat! So maximising that time for your own benefit makes good sense – right?

Put down your phone – at least stick it in your pocket or handbag – stand up and walk out of the office.

Walking down the street, stopping to say hello to people and having a quick chat. Sitting quietly in a park/at the beach and absorbing nature, or having lunch with people outside of your normal circle all serve to help either ground or stimulate you.

What you choose to do each lunchtime depends on the outcomes you’d like to achieve.

The key is to make a conscious choice to utilise your lunchtime wisely. After all, it is time. Time is a finite commodity and once passed cannot be recovered.

Alone Time

Choosing to spend time alone, to sit in the park/at the beach will give you silence. In that stillness, you have the chance to reflect quietly. You’ll often get to hear your inner voice that has been drowned out by the chattering monkeys.

Many of our clients who work in front-facing roles that demand they are “on” for most of their business day love these kinds of lunch breaks.

Actively Being Out & About

If you’re working in isolation, then getting out and about helps to switch off that intense focus your work demands.

Walking down the street and stopping to chat with a couple of people can often provide that human connection that is so important to people who work alone all day.

Alternately, if your work causes lots of pent-up frustrations, busts of physical activity like a brisk walk, jogging or working out at a gym full of people can be a great tension reliever.

Group Lunches

Getting together with a group of like-minded individuals, from different industries is another productive way to spend a lunchtime. You gain a different perspective which is so very valuable.

I’m not talking about a boozy lunch at a fancy restaurant. You know, where everyone talks about how great they are and no one remembers anything much afterwards. I’ve been to a few of these over the years. Enjoyable but really very unproductive.

Rather, I mean a quiet place where you actually get to connect with authenticity and help each other out through the sharing of information in a supportive environment.

Lunch & Learn Sessions

Lunch and learn sessions are common in large corporations. Often used as a means to minimise downtime, and maximise employee engagement.

Now, if you’re a small business or solo operator you won’t have this luxury BUT… a group lunch and learn for others in the same boat is not too hard to organise.

We know because we’ve facilitated quite a few over the years.  Topics are always varied so attendees choose which they are interested in.

The objective is always that participants leave having learnt something of value – not just had a great lunch. Details of upcoming sessions are always on our Facebook page.

Scheduling

The key to successfully maximising your lunchtime and being able to get away all comes down to scheduling.

Consider it an important appointment with a very important person. Yes, that’s you!

If you are struggling to get started with this habit, begin with a day a week, and gradually increase it over a period of a month. Once you start to consciously work on maximising your time, you’ll be surprised at how easy it can become. More importantly, the benefits that you gain are invaluable.

Speaking from a personal perspective – my lunchtime habits are one of the ways that I have been able to keep sane during the challenging times. As an added bonus they’ve also brought Dragon Sisters new business connections.

Fly like a dragonFly like a dragon!

Michelle

PS – let me know in the comments how you spend your lunchtimes – I’m always curious 🙂

SOCIAL MEDIA MARKETING – UNDERSTANDING THE BASICS

Social media marketing is here to stay.

Yes, it can be a moving feast of pixels, insights, reach, engagement and algorithms.

BUT…before you even start to think about those, there are a few basics to get a handle on.

Talking basics

It is very important to understand that marketing is not the same as sales. It is not about generating sales.

Marketing is a very different beast. Social media marketing is huge. There are so many channels to choose from.

You do not need to be on all channels. Do one and do it right. You can always add others later.

The key is to choose the ones that are right for your business. The one where your audience is likely to be hanging out.

Facebook is the biggest platform and that’s why we always recommend it as the best place to start.

The key focus is on building your audience.

It’s about creating a relationship.

5 Key Steps

Social media marketing is a changing landscape, but there are five key steps you need to take to make sure you are “dressed” for business.

In the online world this means:

1) A good clear profile picture/logo

If using a photo of yourself, remember it does not necessarily have to be studio shot but it does need to be clear and recognisable.

This means no hiding behind sunnies or under a big hat.

If you can afford a professional headshot – get one done!

2) Link your personal page to your business

This is important because if you interact in a group you are interacting as yourself when you make comments.

If folks are curious about you, they click your profile to learn more. Naturally, you want it to lead them to your business page. Check out the video clip on why here.

3) Join groups where your target audience hangs out

These can be really great sources of market research. Watch, listen and get a feel for what is happening.

Be helpful without the expectation of gaining anything.

Be interested in what others have to say – like and comment as appropriate.

Remember, social media marketing is not about what you have to sell.

4) Be consistent

It’s a crowded marketplace so consistency is key.

This means showing up regularly. Not just on your own page but visiting others too – you can use your professional identity when you visit.

5) Interact

When people visit your page, make sure you interact.

If they leave a review make sure you thank them. If they’ve left a comment, at the very least like that comment. Even better respond!

Let me know in the comments if you found these tips helpful.

Fly like a dragon!Fly like a dragon

Michelle

PS – if you’ve got a question – ask away and we’ll do our best to answer.

 

CREATING BUSINESS GROWTH

Creating business growth is essential to the survival and success of your business.

If you’re one of those lucky ones who always has more than enough – well done! You don’t need to read any further…unless you’re just curious.

Creating business growth is something that has to be something you consciously work on. Not an afterthought. A regular part of your business life.

It all starts with developing a specific mindset. A smarketing mindset.

The smarketing mindset encompasses sales, strategy and marketing rolled into a system that becomes a part of how you work, and everything that you do.

Smarketing = Business Growth

Smarketing is all about knowing how to recognise, create and maximise opportunities that present themselves to you each and every day.

Problem is, more often than not, you may not recognise the opportunity.

You are not alone!

Smarketing is a mindset that is all about creating business growth.

The good news is that developing a smarketing mindset is not hard…if you really want to learn. And if you need help – consider this online 8-week course.

The starting point

It all starts with knowing exactly WHO your audience is.

If you want to grow your business you need to know who you are serving.

Ask yourself these three questions:

1. “Who is my message important to?”
2. “How will it add value to their lives?”
3. “Will it help solve a problem they are facing?

Once you know the answer to these questions, you’ll be able to more effectively communicate to the right audience for your business.

A targetted approach is far more effective than a random splatter of information.

Why? Because it is deliberately aimed at a particular group.

Ongoing learning

Smarketers are always open to feedback, have a willingness to keep digging deep, to tweaking and measuring results. When you’re smarketing you are always learning.

This can be challenging but it’s also very rewarding because once you nail it, the results speak volumes.

Measuring ROI, lead generation, industry, countries, client feedback, sources and a whole bunch more is all a part of smarketing.

Not only is gaining feedback an interesting exercise from an information perspective, but it’s essential to the survival and growth of your business.

Smarketing, is a combination of strategy, sales and marketing – it is part of the formula to famine proofing your business.

Not sure where to start?

It can be daunting when there are so many balls to juggle. The list of things to do is never ending but…STOP.

MAKE time…take time out and INVEST in learning how to move forward and grow your business with purpose.

Fly like a dragon

Michelle




Why “Me Time” & Self-Care need to be a priority in your life

Practising self-care and taking time out for yourself is something everyone should be doing.

The importance of “Me Time” should never be underestimated. Yet so many women in business fail to take care of themselves first and foremost.

It makes no sense and yet it is such a common practice.

Why is this?

We operate in a busy and demanding world. I understand the outside interferences that can make it tough to carve out time for yourself.

It’s so easy to get caught up in the hectic day to day. And then what happens is that we often put ourselves last on the list of important things to take care of.

I’ve been there myself and it’s definitely not a good way to operate.

Making yourself a priority is not a luxury. It’s an essential.

So why do we do this?

Feelings of Guilt & Fear

At a subconscious level you may be experiencing a feeling of guilt. And of fear.

For instance, it’s common for working mothers to be feeling that time at home needs to be spent with their kids, or doing something for the family – things like cooking, baking a batch of cookies etc…you get the picture.

And, dare I say it, a sense of inability to leave “the team” to cope?  I mean your family, your staff and colleagues.

Does this sound familiar? If it does, you are not alone!

But, guess what? They’ll manage. You are not indispensable – no one is.

Yes, we are each unique and valuable, but that is not the same as being indispensible.

The world will go on without you

Yes, it really will.

I learnt this first-hand many years ago when I was diagnosed with breast cancer.

Before my diagnosis, I would feel guilty leaving the family. I felt I needed to be there for them all the time.

Time to pursue my own activities would be once they grew up; my daughter was 3 and my son 12 at that time.

I was a mother, a businesswoman and a homemaker. My life was busy and I was needed everywhere – I was the glue holding everything together.

Being diagnosed was a slap in the face and a case of a very rude awakening. The reality that I might not actually live to see my children grow up made me realise…

I was doing them no favours by making myself indispensable to the family.

Plus, I was also cheating myself out of my life. All those things on hold might NEVER happen. A very frightening thought!

Suffice it to say I went through an emotional roller coaster over the course of my treatment. It was no picnic.

But… as I emerged out the other end of the treatment tunnel – a dark and lonely place – I knew that I needed to make time for me. For lots of different reasons.

The world will not end if you step away for a few days.

In fact, being constantly “on” does no one any favours. Not you, not your Board, not your team, not your clients and definitely not your family.

Sure you might be there in body.

But being present means a lot more than just your physical presence.

You need to be there in mind too – to be able to enjoy and concentrate on the moments you are in.

Being on auto-pilot is cheating both yourself and those who you are with.

Me Time

Taking time for your own self-care is absolutely essential. It’s not always easy, but you know what?

Where there’s a will…there’s a way.

Nurturing yourself makes sense on so many different levels.

After all, if you’re not in tip-top condition – how will you service your clients or look after your family?

Making yourself a priority is fundamental to being happy in your life.

Happiness comes from within

No matter what surrounds you externally, it is how you feel within that makes you happy. It is not about money, other people or possessions.

People, places and things do not make you happy.

Yes, they might be giving you a short boost but it does not last…because it is driven by external factors. If you do not value yourself enough to create “Me Time” and practice self-care, you may appear outwardly happy, but internally it is a different story.

Part of being happy, at least in my experience, is making a date with yourself for “Me Time”.

It comes down to making a conscious effort to devote a part of each and every day to self-care. Time dedicated to you.

Using Your Me Time

How you choose to use that time is very much a personal decision.

It’s got to be a space or activity where you get to still the chattering monkeys in your mind and replenish your energy.

Speaking personally, I have a very busy schedule that includes travel, family to care for and a business to run.

This means I need to use a range of techniques that are quick and easy to practice depending on where I am. It’s not a lot of time, but it is some time each day and that is the key.

My Personal Practices

I usually practice 10 minutes of meditation when I first get up, go walking or paddling. Depending on where I am and what my schedule is like that particular day will determine my daily practice.

I never listen to music, podcasts etc as I walk. I like to be in the moment and absorb what is around me and allow my mind to just be. Nothing to think about.

I journal and write regularly as a way of clearing the brain, and I also take time out to sit outside for lunch whenever I can.

Working across time zones makes routines a challenge so I need to maximise my business days. My small daily self-care activities keep me in a positive mindset and allow me to rest and empty my brain sufficiently to have the space to give more of myself to those I am working with and looking after.

Need help getting started?

So often I hear “It’s alright for you Michelle, but I can’t do that”.

My answer is “YES, you can – if you really want to. ” 

It all begins with EMPOWERING YOURSELF! If you need help understanding HOW to do this – reach out to me for some additional tips.

Are taking care of yourself first and foremost?

Fly like a dragon!

Michelle

Success…being successful – what does it take?

Success and being successful, whether it is in life or in business, means having a mindset that enables you to move ahead towards your goals.

A bunch of obstacles will always put themselves in your way. That’s life. What separates those who achieve success from those who don’t is how obstacles are handled.

In my experience, one of the biggest obstacles is often of our own making.

It’s called procrastination.

Procrastination presents itself in many different guises. The secret to avoiding being caught by this sneaky little disease is…

Being organised and….being disciplined!

This applies to both your personal and professional life.

Controls need to be in place to help maximise your time. This way you’re moving forward toward the results you want.

By being 100% honest you can easily pinpoint where you can cut down, chop out or build up your schedule.

When you truly want something you make time for it.

How much time do you spend on social media or watching TV, YouTube clips etc?

Ask yourself these two questions and be HONEST with your answers:

1)   Is it really necessary?

2)   Is my business really benefitting from this?

Sure we all need to have time out to refresh, reframe and relax BUT…

Spending a bunch of time watching and reading about what others are doing to move their businesses forward is not really helping you.

Think of it like this…they are telling you what they have achieved, persuading you to buy from them…their business is moving forward, but is yours?

Taking Action

Unless you are actively taking ACTION, rather than just consuming content, you are wasting your precious time.

When I started my career, many moons ago, there were no social media channels online.

Yep, I’m a dinosaur.

Instead, there were hard copy newsletters, conferences and key business events where there would be some top quality speakers. They were expensive – very expensive – so it was important to choose wisely.

BUT…here’s the thing…

Once the event was over, there was no Googling more information, listening to more Podcasts, watching more YouTube clips and more experts.

The conference, the piece you read in the newsletter or the event you attended would inspire you to take ACTION.

And that my friend, is the secret of success…taking momentum building steps each and every day that moves you forward towards your goals. Watching and listening is not ACTION!

This is why being organised and disciplined is so very crucial.

Getting organised

This means knowing what you need to do and when you need to do it.

In the early days of my career, I had a young family at home. Today I have adults in my life that I am caring for. My schedule needs to accommodate the time to go shopping for them, to spent time engaging in meaningful conversation and to take care of my own health.

Unless I am able to organise my work time, family time and “Me Time” there is no chance of everything getting done.

My secret weapon? It’s not exactly a secret…

Creating a plan and then using a MAP – measurable, achievable and progressive steps.

Having a MAP helps you keep on track.

It’s easy to meander – and hey, we all do this from time to time. That’s where the power of the MAP lies – getting you back on track after a meandering moment.

Just like all journeys, you need to plan your route. You need to know how you will get to your destination. By mapping out the key milestones, rest points, the quick look around and linger longer stays on your personal MAP you’ll be able to achieve your goals.

It doesn’t need to be highly complicated. Simple is best. The key is following that MAP once you have laid it out.

Time Management

Unless time is used wisely it slips away unnoticed – just like when you’re driving along and not paying attention. It’s so easy to miss a turn-off, especially if you’re on a busy highway with all the hustle and bustle of traffic flying past. You get in the zone and before you know it…

Darn! Missed your turn-off. You end up travelling further down the wrong road before you can come back in the right direction.

There’s a myriad of different tools and methods to choose from depending on what aspects of your time you are needing to manage. Different systems work for different people.

100-day blocks

One of my favourite methods is working in 100-day blocks.

Why?

Because it is enough to make sure things get done, and not too long that I am able to procrastinate – at least not for too long!

It means deciding in which blocks of time I’ll be implementing ideas and actions identified in my business journal.

It’s quite amazing what pops out of that journal. It’s my incubation spot.  Ideas pop into our heads very regularly.  If you’re like me, then you may not always have the time to implement them, but when you’ve  written them down, they are never lost.

Writing them down gets them out of your mind. It leaves you free to concentrate on tasks at hand. Writing your ideas in a business journal keeps them all in one place. Saves you losing them or having to hunt through a bunch of sticky notes or notebooks.

Concentrating in the present moment not only affords great productivity but allows you to fully focus on what you’re working on at any given moment.

When you focus on one particular aspect it’s very rewarding to see exactly how much you start achieving in a very short space of time.

What Success Looks Like

It’s really important to identify what success looks like to you. The reason being is that unless you know what it is that you want to achieve you will never be able to tell if you have got there.

You need to be able to measure and to identify when you have reached the goals you set for yourself.

And yes, goals can and do change over time.

It’s perfectly okay to set new goals but you must keep track of the ones you have already set, rather than dash off on another tangent. One step at a time is the key.

Life is very frustrating if you keep chasing something that always lies over the rainbow. You must enjoy the moment you are in. By embracing small successes along your journey you’ll start feeling so much more fulfilled, motivated and inspired.

A 360-degree successful life, to me, means being able to have the time to enjoy precious moments.

Moments to spend time with my elderly parents discussing garden plans and reminiscing. Time spent in conversation with my adult son. Girls sessions with my daughter. Going paddling, walking the dog and short sojourns devoted exclusively to me – that’s 360-degree success.

Having happy clients and feeling fulfilled by my work is integral to that life.  The fact I’ve received great testimonials, awards and recognition for my work is just the icing on the cake.

What does success look like to you? Let me know in the comments.

Fly like a dragon!

Michelle

PS You may like to join my private Facebook group The SMART Circle – a place dedicated to helping each other by sharing our knowledge and experiences. It is not a place where there are things for sale or a course to push. It’s simply about authentic connections.

 

Why you need to be ACTIVE on social media.

Being active on social media offers a great business advantage which is still overlooked by many small business owners.

It’s a cheap and effective way to keep in touch on a personal and business level. Yet it is often misunderstood and I regularly get this question….

Why am I missing posts? 

You’ve liked a page, but you’ve not seen anything from them for a while.

So you hop on over to pay a visit and guess what? There’s a heap of posts you have not seen!

You’ve liked the page, you clicked follow, you’ve set your settings up correctly and yet, you’re still missing out!

How is that possible?

The most likely cause is that you’ve not been engaging.

Think of it like this…

You know what’s happening in the lives of the friends that you see often. You share news, celebrations and commiserations together. You are interested and active in one another’s lives so are front of mind with each other.

When it comes to friends who you rarely see the situation is different.

You’re not up to date on their news. Sure social media is a way to connect, BUT….

Here’s the biggie…..

UNLESS you are actively interacting, you may not be fully in the picture.

You will miss things ….sometimes important stuff!

On a personal level, I missed out on news that someone I knew had a baby and that another had passed away.  I had not been active on their particular page for a while – even though we were Facebook friends.

At the business level, a few people have been telling me they missed out on the Dragon Sisters birthday promo. They had not seen it in their Facebook feed because even though they liked our page, they had not been interacting.

The key is to take an ACTIVE interest.

We all have a group of people we reach out to and make time for. As a result, we’re up to date on what’s happening in their lives.

On social media, it’s pretty much the same.  You can’t just pop up once in a while and expect magic to happen. Life doesn’t work like that and neither does social media.

The key word here is SOCIAL.

When you are social, you have a business advantage over those who are not actively harnessing the free tools readily available.

In a nutshell – if you’re not active, if you don’t interact then you’re likely to miss out on news.

When it comes down to Facebook, their algorithms are going to think you’re not interested and will stop showing you posts from those you do not interact with.

That’s what happened with the two friends I mentioned above….so

How to fix this?

By showing interest. You do this by liking and commenting on a regular basis.  Do this with your friends and with your business.

It’s like your real-time friendships…the more you look after them, the more you know what’s happening in their lives. It’s the same on social media.

Don’t have time?

Think of it like this….keeping up on social media needs a disciplined approach. For a couple of reasons, namely that it can become a big time waster… you can disappear down a rabbit hole and emerge to find 2 or 3 hours have gone past!

The second reason is if you’re posting without a strategy, you’re wasting your time.

Not what you want to happen!

Set aside a fixed time each day to work your channels.  Remember, you do not have to cover all the channels. Choose the ones that work best for you.

You only need 30 minutes per day to do a quick flick through, drop a few comments and likes.

When you are doing this as a business, or in business, it serves a two-fold purpose…

1) It signals to Facebook that you are interested so you’re more likely to be fed the posts.

2) YOU remain front of mind with those you are interacting with…so when they are looking for a service, you are more likely to pop into their heads as someone to contact.

Posting or Interacting?

Both!

It’s important to post on your business page so your fans know you are there, and it’s equally important (and sometimes more important) to interact.

Think of this time spent as an investment in your business…take it from me, the returns are definitely there.

If you are not interacting your name is not staying front of mind.

When you are in business – you need to interact!

Don’t think it would suit your business?

In this day and age, you have to really keep your finger on the pulse. Things move so fast and attention spans are short.

Fortunately,  technology makes it easy to do so. You may not like it much, but it’s the reality and it’s not going away.

More and more businesses are branching out to social media and you should too.  It can really raise your business profile.

Note I said raise your profile. This is very different from making sales.

Key Benefits

It’s cheap – in fact, it’s FREE unless you want to use advertising.

You get real-time feedback – if someone is unhappy, you know about it straight away.

Any reviews are there for the whole world to see and, as the page owner, you cannot delete them unless you delete ALL your reviews.

Similarly, if they are thrilled with a service their reviews are gold!

It’s authentic because you can click on the profiles and see who is commenting/interacting.

Bottom line….if you’re not maximising the free parts of social media, then you’re missing out on opportunities.

Fly like a dragon

Michelle

PS We do offer a short course on Understanding Facebook for Your Business – get in touch if you’d like to know more about it.

100 day goals

I love 100-day goals.

Why? For the simple reason that they are so tangible and…

Achievable!

100 days is just a little over 3 months.

The reason I love working in 100-day blocks is that you can actually see how you are progressing.

There is a finite timeline, and at the end, you’re expecting a result.

Why it works

The reason is simply this…it’s not too far into the future. You do not have the luxury of taking your eye off the ball.

The focus has to be on pushing to move forward each day. This means you can actually see your progress – or if you slack off, you’ll have to rush to catch up.

Procrastinating is not an option.

100 days may sound like a good amount of time, but the reality is that it goes whizzing pass! It is also far more tangible than setting 6 or 12-month goals

To achieve 100 day goals means being disciplined.

Discipline is the secret

Think about it, it’s really easy to waste a few hours here and there.

For example, spending too much time on social media, allowing your routine to be interrupted without a valid reason, neglecting to switch your email to offline mode, and so the list goes on.

With 100-day goals, you are on a countdown timer. There is a finite amount of time and you have a set goal ahead of you.

To get there needs discipline.

No excuses.

No time to go down rabbit holes – and yes, there are a zillion rabbit holes waiting for you to end up down.

There is no time for saying could have, would have, should have.

You just need to get the show on the road by taking the steps to move towards your set goal.

Measurable, Achievable & Progressive – MAP

Ever action you take towards your goal needs to be mapped out.

If you don’t follow your MAP, it is highly likely that you’ll deviate or get totally lost.

The key to succeeding and achieving is by being disciplined and setting realistic goals that you work towards one step at a time.

Daily Habits

Yes, habits. Things that you do every day.

One of the worst habits is timewasting, blaming and procrastinating. To achieve your goals these habits need to be shut down.

Good daily habits need to be adopted if you want to move forward.

Actionable steps need to become a part of your daily routine.

Breaking your business days into time blocks works wonders.

Time Blocks

Choosing your time blocks will depend on what you are wanting to achieve and the nature of your business.

The minimum blocks that ones I find myself always recommending are:

1. Me Time

Time dedicated just to you. Only you.

It’s at the top of this list because it’s vital that you have time to recharge your batteries and do what feels good for you.

I use my “Me Time” to go paddling, sit down with a book, walk along the beach or chill out with Netflix.  I schedule these time blocks into my day.

“Me Time” can also mean a short break away for a few days when I switch everything off to simply refresh, reframe and relax.

2. Business development time

This is the time that you spend on developing your business.

You need to be spending time daily on business development because it is a way of ‘feeding your funnel’ and ensuring you have ongoing connections. Don’t just do this when you are searching for new business.

Remember that people like doing business with those they know,  like and trust. So maintaining and developing relationships is essential to your ongoing business success.

For Dragon Sisters, our business development time includes catching up with former clients, spending time on social media interacting with other business pages, being a guest speaker, writing a blog post, newsletter, doing some phone catch-ups or investigating a business tool.

3.Work time

Just like it says, it’s all about getting your core business done – it’s about working IN the business.

It looks different for everyone. Some may have regular office hours, others may have flexibility. But whatever the case, your working time needs to be blocked out and you need to be sticking to a schedule.

If you’re a mechanic it means working on the cars, for a writer it’s the time you spend writing, as a coach it means the time you spend coaching or working on material, a B&B means this is the time you’re dealing with guests and making sure your premises are in tip-top condition.

4. Family Time

It is absolutely essential to be slotting in family time. What your personal blocks look like will very much depend on your circumstances.

My children are adults, so family time for me means;  a girls night with my daughter once a week, time visiting my elderly parents every couple of days when I am on Bribie Island; dinner with my kids each night if we are all in the same house.

It also means running my 16-year-old niece to basketball if I happen to be on Bribie. The driving time is a valuable bonding time. I listen as she chatters away about whatever is happening in her life/on her mind.

Family time can take many forms, but the key ingredient is being present it the moment and putting work aside.

The rest of the time is flexible – according to your personal circumstances.

It’s not easy

Yes, it can be a struggle to get the time blocks happening.

I’ve been there.

As a result of my personal experience I also know that unless you get this happening, you will continue to struggle to achieve your goals.

This is where having someone on your side who can keep you accountable is invaluable.

Keeping on track

By disciplining you will have no problem keeping on track simply by using simple techniques like lists, journals and prioritising.

If you are finding it’s a struggle you are not alone. There are different types of goal setters and goal getters.

Now here’s the thing – the 100-day goal method works for everyone. That’s right. It really does work.  Why? It works because it is finite.

Click here for a tip sheet on choosing the right coach or consultant

Talking to a supportive manager, finding a business coach, or being part of an accountability circle are some of the best ways for developing the key skills to move you along the path to keeping yourself and your business on track.

Fly like a dragon!

Michelle

 

 

 

5 Simple Tips to Improve Your Writing

Do you love to write?

If you do, then you’re just like me!

If you don’t…. you’re not alone.

Whichever category you fall into, these 5 simple tips will help.

Before you take to writing that next piece of yours, whether it be a blog post or a business report, here are some quick tips to help you shine.

1) The Daily Habit

Get in the habit of writing each and every day; start a journal or a diary, write to a pen pal, just get yourself in the habit of writing.

It might seem like a lot of work but it isn’t.

*A really good way to practise this is to write 2 pages in a notebook each morning. Even though I am a writer,  I’ve just started utilising this tip that I learnt from a LinkedIn post and it is working wonders for me.

If you’re in business, chances are you’re already writing every day. You might not think of it as writing, but no doubt you send off countless emails each day?

2) Broadening your vocabulary

Get a word calendar or download an app on your phone like Dictionary.com.

Putting new words into your vocabulary is a great way to make your writing more powerful.

Often, when expanding your vocabulary you’ll also improve your knowledge on spelling and the correct use of words already in your vocabulary.

*I personally love learning new words and use them often to improve my personal writing.

3) Keep using those tough words.

Everyone has words they struggle to spell.  Don’t let that stop you.

I recently found a recipe book and I’d written one of the simplest words wrong.

I was mortified, but you know what? That’s just proof of how reliant we’re getting on the computer spell checking for us.

If you struggle with certain words keep pushing yourself to use them. Eventually, you’ll spell them so often that you’ll learn to spell them correctly.

*Whenever I misspell something on my computer before looking for the correct spelling I go back and try to spell it again. Nine times out of ten I’ll spell it right on the second try.

4) Don’t always listen to the computer

Microsoft Word is great, don’t get me wrong.

I’m always looking out for those red and green squiggly lines, but it isn’t always right.

Sometimes computers don’t understand the context of how a particular sentence should work, so it’ll underline the whole thing with a green line. This doesn’t mean there’s anything wrong with the sentence.

Before taking on board the computer’s recommended changes always give it a second or third read over.

See if it flows.

If it flows and you don’t detect anything wrong there probably isn’t an issue.

Also, bear in mind that not every word is registered in the Microsoft Word dictionary. If a word is really old or comes from another language Word will just keep on telling you it’s spelt wrong, even when it isn’t.

5) Write it ALL down first.

I used to always edit as I went, so if I misspelt a word I would immediately change it and if a sentence didn’t flow I’d spend ages re-writing it.

However, that isn’t the most efficient way to write and edit.

The most efficient process is to write everything out and then do a re-read for editing.

Trust me it saves time.

A helping hand

If you need a helping hand with any aspects of writing or editing…

Simple emails, sales funnels, website content reviews through to book manuscripts, blogs and ghost writing are all in a days work for us at Dragon Sisters.

Need some help…..reach out to us.

To your success,

Sasha

Sasha Hanton – a graduate of Bond University with a Bachelor in Journalism. Sasha possesses high caliber skills across a wide genre of writing, editing and multi-media content creation. Sasha’s achievements include the Sally A White Award for Investigative Journalism 2013.

 

Working Smarter Not Harder – the key to succeeding

My daughter came home from school this afternoon, with her exam results. Ellie was pretty happy with them all except one subject. Though she was philosophical about the one disappointment.

Not because she has a ‘whatever’ attitude (I want to slap anyone silly who says that in my hearing), but because she knew she could expect no better, learning that the last two years of high school are nothing like what went before, realizing that, as she said, “Grade 11 is different, it’s all about time management and working under pressure.”

In other words, it’s getting into the realm of the real-life work environment. Ellie knew she had sacrificed one subject to excel in the others; moreover, she knows she can’t afford to do that.

Only 24 Hours In A Day

Like you and me, my daughter has only so many hours in the day to get her work done and to do it to an acceptable standard. Plus, there’s the work-life balance thing to juggle: family, friends, sport, Saturday job, chores and, just stuff.

At the end of her first term in Grade 11, she asked me, “Do you think I should give up basketball?” With travel, training and matches, it pretty much wipes out two nights a week.

Answer: “No! You just have to work smarter, not harder.”

Read: work hard but be strategic, rather than working longer.

After all, I don’t want to end up with a pale, pasty, nerdy kid, who looks, and feels, like a rat on a wheel. Time enough for that when she joins the workforce! Though hopefully, she’ll be good enough at making her own ‘luck’ by then to find work she’s passionate about, rather than put upon in a job she’s as enthusiastic about as the last lemming over the cliff.

Not just a school thing

It dawned on me that Dragon Sisters really grew out of exactly Ellie’s predicament.

Time poor people, turning to us to help them strategize and execute the most crucial aspect of their business: how to connect, convert and sell to their target market.

In other words, we found our niche market which matched up with our experience and expertise. Before that, we spent a lot of time running very hard (visualizing that rat on a wheel?), for way less results.

Once we found our niche, things got a lot easier for Michelle and I. We learnt to work smarter not harder. But back then, we thought it was normal to have not a nanosecond to ourselves. Because, as we all know, SME owner operators are amongst the hardest workers in the world, right? Right!

One of the first priorities to slip down the slippery slide of being sooo busy, is not having enough time to do a good enough job of creating and maximising opportunities for your business. Like Ellie, that’s not something you can afford. Dropping the ball on that one, translates to one thing: loss of sales revenue. Eeek!

There are many reasons that small businesses start talking to us. But the common denominator is this: they are feeling the pain.

Now, unless you’re stuck in the ‘80s and a fan of Jane Fonda’s Feel The Burn school of thought, you’re unlikely to be enjoying the sensation of pain, burn or anything else that smacks of subjecting yourself (and your business) to the less than pleasant.

The pain point we’re most familiar with at Dragon Sisters, is when you’re worried that you’re losing your market share, or that you’re not getting the results your business needs and wants, or you’re just not able to take your business to the next level successfully. We know how that feels. We’ve been there! So have many others …

A similar story

I want to share with you, an article published in the Sydney Morning Herald, by Bhakthi Puvanenthiran, last August, entitled Working smarter not harder: How to avoid small business trends in western Sydney. Mr. Puvanenthiran wrote:

The study by NRMA Business Insurance found that business owners in the west take fewer leave days, feel more stressed and don’t sleep as well at night. So how do you escape that cycle and still stay a small business person? Northmead tradie turned agent, Allen Cetinic found a way out.

“Yes that used to be me,” the former renderer told Fairfax Media.

“I used to work eight hours as a tradie and then three hours in the afternoon or evening doing invoicing, chasing money, doing website and legal claims and throwing emotional energy into that. I used to work weekends. My quality of family life was really deteriorated,” he said.

Twelve months ago Cetinic left rendering, which he had been doing for 15 years, after spotting a gap in the market.

Sound familiar? Whether you’re a tradie or not, live in western Sydney or not, (and Dragon Sisters is neither of these), the message resonates with every small business person, don’t you think?

If you want to read the full article, it’s here.

We’re all in the same (dragon) boat – from Grade 11 onward – you’re not on your own that’s for sure!

Need helping figuring out how you can work smarter and not harder? We’re only an email away.

Fly like a dragon!

Yvonne

PS – part of working smarter means having time to enjoy what you love, like walking the dog along the beach at sunset. Don’t you just love this photo?