Getting Results from your social media

Getting results from your social media is crucial when you’re in business and if you are bootstrapping, it is even more important to harness what is available at no cost.

In addition to the 5 key steps outlined in my article on understanding the basics, it is really important to understand just how busy social media is.

When you realise that Facebook now has more active users than China’s entire population you start to get an idea of how vast it is. More precisely how much traffic is out there!

It’s hard to be heard and seen. BUT… it is still a massive tool for FREE exposure if you are using the right strategies.

Getting Results

Three simple steps to implement to help you get results from your social media

1) Be authentic

Do not imitate.

By all means like and share, but…

Do not try to copy the style and tone of someone else.

Allowing your own brand personality to shine through is what helps build relationships.

Here’s the thing…

Buying a high ticket course or paying a “guru” lots of money does not mean you are going to achieve amazing results…

At least, not overnight.

More than likely you’ll need to do a whole load of hard work behind the scenes.

Remember, the results touted in case studies and testimonials to get you to buy are not typical. If you look carefully, you’ll see there are disclaimers saying exactly that.

2) Have a Plan

Getting results from anything comes down to having a strategy.

This means spending time thinking about the direction that you are taking and whether it is aligning with where you want to take your business.

Write down what it is you are aiming to achieve and then work out the strategy to get you there.

3) Build your mailing list

This is crucial because if Facebook shuts you down you will have lost that audience.

It is not as frightening or as complex as it sounds.

You can bootstrap by using MailChimp which is free up to 2000 subscribers.

Next Step

Try out the three simple tips above and you’ll soon be seeing a difference. Make sure you track what’s happening so you can really measure your results.

Leave me a comment and let me know if you have a plan, or if you need help formulating one.

Fly like a dragon!Fly like a dragon

Michelle

 

 

 

Procrastination the enemy of productivity – are you guilty?

Procrastination. Everyone is guilty of procrastinating once in a while.

You put off doing that one important task in favour of washing the dishes, doing the laundry, or playing a game. We all have some form of procrastination activity, but it’s the enemy of productivity and in business, there’s no time for it.

Encouraging Productivity

I’m a terrible procrastinator, and I hate it. So over time, I’ve tried to find ways to be productive and also to FEEL more productive.

There’s a plethora of books and articles that will tell you how to be more productive but a lot of the time those tips don’t work for me.

And even when I’m being productive I often don’t feel like I am.

Now I’m not saying what works for me will work for you but here’s what I’ve found helps:

Check Lists

When I have a checklist to mark off I’m able to tell if I’ve been productive and that in turn encourages me to be more productive.

It also works as a bit of a pseudo-reward, I love that feeling of accomplishment when I mark off a task.

There’s an App for that

And of course, in this technological age, there’s an array of apps for monitoring productivity and encouraging productivity.

Personal I’ve got two apps on my phone and a separate program on my laptop for this and I find them so helpful in avoiding procrastination.

My favourite is Habitica which a friend recommended as a way of tracking productivity.

It’s super helpful in that it’s designed to be a little like an RPG (Role Playing Game).  You get experience points and coins for completing tasks so you go up in levels and can purchase new equipment for your avatar.

For me, this format is really encouraging.  It feels familiar and even though the rewards are simply virtual I find them a great incentive for upping my productivity.

The other apps I use to keep myself productive are Anti-Social and Cold Turkey.

Forced time offline

Social Media and the Internet, in general, are some of the biggest tools for procrastination.

We’ve all had that moment where we go to check something on Facebook and then, one hour later, we haven’t gotten anything done. That’s why it’s so important to be able to take time off.

To unplug.

Although often times your work may require you to remain a little plugged in – emails need checking, research needs to be done etc.

For that reason, I’ve made blocking apps a part of my work habit. When I really need to buckle down and focus I turn on the apps and block off all access to social media.

Removing the temptation is a great way to push forward. If I slip up (and I do sometimes) I just get a pop-up that says the site is blocked – a great deterrent!

I’d love to hear about your productivity secrets, so leave me a comment.

Sasha Hanton

 

SOCIAL MEDIA MARKETING – UNDERSTANDING THE BASICS

Social media marketing is here to stay.

Yes, it can be a moving feast of pixels, insights, reach, engagement and algorithms.

BUT…before you even start to think about those, there are a few basics to get a handle on.

Talking basics

It is very important to understand that marketing is not the same as sales. It is not about generating sales.

Marketing is a very different beast. Social media marketing is huge. There are so many channels to choose from.

You do not need to be on all channels. Do one and do it right. You can always add others later.

The key is to choose the ones that are right for your business. The one where your audience is likely to be hanging out.

Facebook is the biggest platform and that’s why we always recommend it as the best place to start.

The key focus is on building your audience.

It’s about creating a relationship.

5 Key Steps

Social media marketing is a changing landscape, but there are five key steps you need to take to make sure you are “dressed” for business.

In the online world this means:

1) A good clear profile picture/logo

If using a photo of yourself, remember it does not necessarily have to be studio shot but it does need to be clear and recognisable.

This means no hiding behind sunnies or under a big hat.

If you can afford a professional headshot – get one done!

2) Link your personal page to your business

This is important because if you interact in a group you are interacting as yourself when you make comments.

If folks are curious about you, they click your profile to learn more. Naturally, you want it to lead them to your business page. Check out the video clip on why here.

3) Join groups where your target audience hangs out

These can be really great sources of market research. Watch, listen and get a feel for what is happening.

Be helpful without the expectation of gaining anything.

Be interested in what others have to say – like and comment as appropriate.

Remember, social media marketing is not about what you have to sell.

4) Be consistent

It’s a crowded marketplace so consistency is key.

This means showing up regularly. Not just on your own page but visiting others too – you can use your professional identity when you visit.

5) Interact

When people visit your page, make sure you interact.

If they leave a review make sure you thank them. If they’ve left a comment, at the very least like that comment. Even better respond!

Let me know in the comments if you found these tips helpful.

Fly like a dragon!Fly like a dragon

Michelle

PS – if you’ve got a question – ask away and we’ll do our best to answer.

 

Facebook Groups – Time Management

Facebook groups and time management can often present a huge challenge.

Running your own group or being part of one can be extremely beneficial for your business.

BUT…

It’s really important to be able to understand what your objective is.

It only works to your advantage if you can control how much time you spend in the group…

AND… you are really clear on your purpose for being in the group.

Identifying your WHY

In order to successfully utilise and enjoy being part of a Facebook group, it’s vital to understand why you are there.

Is it to learn?

If this is the case, make sure that members are knowledgeable and generous with sharing.

Or maybe, you are just there to learn how other people run their groups. That’s fine too, but remember that each group reacts differently and it all hinges on the personalities involved, so what is working for one group may not always work for another.

Is it to teach and share your own knowledge?

Be sure that the admin of the group will welcome what you have to share. This can cause angst if the admin is not generous in spirit and sees you as “competition”.

To find potential clients?

This is definitely the most common reason most business people are in groups – although there is some exception (like our SMART Circle.)

If this is your reason, you need to be prepared to share your knowledge in a non-sales way.

Most importantly have a strategy going into the group.

After all, you want to share but you don’t want to give so much away that no one will need to pay for your services.

Size matters

The bigger the group the more there is to keep on top of.

It’s important not to make the mistake of thinking you have to comment on every post or read everything that goes up.

Big groups are not necessarily always super active. As a general rule, there tends to be a small core of active participants with the rest being “lurkers”.

When you first join a group take the time to look around. Then write a small introduction about yourself. Chances are you’ll get a few welcomes below your post – these are the people who are, likely as not, the most responsive members.

My personal observation is that smaller groups tend to be a lot more interactive than larger ones.

Spend your time wisely

Being active in groups can be a huge time drain. The first step is in recognising and acknowledging this.

Once you know the potential for time to gallop away it’s much easier to guard against it.

1 ) Be firm with yourself

Make a rule about when you will be in the groups.  Plan this into your diary.

What works for me is to pop into the groups I am a member of first thing in the morning and then again in the evening – not every day.

Spending 5 minutes skimming through the content is normally sufficient.

Do not be tempted to read every single comment unless the subject is something you really need to learn about or have expert knowledge on.

2) Build relationships

Commenting on a few key posts rather than hitting like on a whole bunch is much more effective.

A comment is way more valuable than simply liking. By taking the time to comment you are building relationships.

Typically members ask questions in groups. They are searching for answers. Answer the questions that relate to your area of expertise.

3) Know when it’s time to leave

After a few weeks in a group, if you are not getting valuable engagement that is either helping you or your business to grow, it’s time to pull the pin. There is no rule that says you need to stay.

Use the tools available

There are some very handy tools available on Facebook that help with managing what appears in your feeds and your time in the group.

Search

Use the search function to find questions/discussions on topics that you are interested in answering/learning more about. This way you don’t have to scroll through all the posts. It’s especially helpful in very active groups or if you’ve had a short break.

Notifications

When you like or comment on a post, if you don’t turn off the notifications you can end up with a whole stream of notifications pinging your way.

Similarly, if you want to follow a post, simply because you are interested, but you don’t necessarily want to comment, you can turn on the notifications.

Copy Link

Even better than turning on the notifications – if it’s something you want to refer back to – grab the link and paste it into an Excel spreadsheet.

You can then come back to visit it later when you have more time.

Turn Off Commenting

This one is great when you have a post that is getting heaps of engagement, but it’s now way past time the subject closed. You have the option to delete your post or better yet, just turn off commenting. That way nothing else can be added but everyone can still read it.

One final tip

Limit the number of groups you belong to.

Work out how much time you can afford to spend engaging. Then count up the groups you’re in to come up with a realistic figure of what time you can actually afford without it impacting on other areas of your business and personal life.

By limiting the number of groups you belong to you’ll end up being able to offer better value and create stronger relationships.

If found this helpful let me know in the comments.

Fly like a dragonFly like a dragon

Michelle

PS.   Sign up for our FREE news bulletins so you never miss out on helpful updates that we share.

 

 

SOCIAL MEDIA – IS IT CONFUSING YOU?

If you’re confused by social media and how it applies to your business you are not alone.

Yes, it’s been around for over 10 years but that does not mean it’s gotten any easier to understand. In fact, it’s got more complex and confusing.

There are so many different channels to choose from – Facebook, LinkedIn, Twitter,  Instagram to name just a few.

If you did not grow up in the digital world with a smartphone attached to your fingertips, it can get a tad hard to understand at times.

It can also be a massive time-waster as you dash down the rabbit hole trying to figure it all out and listen to every expert that there is all telling you different things.

I’m not a digital native but I’ve been using social media for just over 10 years now. I’ve learnt a few things along the way.

My 5 Social Media Top Tips

1) Consistency is key – turning up consistently is essential.

You can’t just pop in and out as the fancy takes you or when you decide you want to “sell” something.

You need to consistently work on your social media.

If you’re not sure how you may like to check out my Understanding Facebook for Your Business self-paced course where I’ll teach you.

2) Set goals and stick to them – decide what your goals are for social media and make sure that your expectations are realistic.

Is it to create engagement? To make sales? To get referrals? Each of these requires a different approach.

Once you know what your goals are it is much easier to pursue them.

3) You don’t need to be everywhere – being “everywhere” is not necessarily the right thing for your business.

Be strategic. Identify where your target audience hangs out. Once you know which platforms they are on, you need to get on the same ones.

4) Focus on 2-3 key platforms – once you know where your audience is you are better able to focus on interacting and gaining their attention.

5) Make sure you are offering quality content – this keeps your readers and fans engaged.

My Channels

I tend to stick to Facebook for my business and personal connections and I also use LinkedIn. The bulk of my posting is done on Facebook.

I do have accounts on Twitter and Instagram but I am not altogether comfortable with them. More importantly, that is not where my audience hangs out so I have not invested time in learning how to effectively “work” them.

LinkedIn keeps me in touch with my professional networks, and Facebook helps maintain a presence that is on a more ‘friendly’ level.

Monitoring

The landscape is ever changing when it comes down to social media. This means it’s really important that you continue to be monitoring what you are doing and where you are getting the best results.

It’s not a case of set and forget it.

Algorithms are rapidly changing and I make sure I keep abreast on my channels and I usually share my discoveries with my subscribers. Sometimes they are already aware of the changes but other times it’s a new discovery – it’s all about paying it forward and helping each other out.

Together we learn and discover what is trending and working.

Need help managing and Understanding Facebook for Your Business? My self-paced course where you practice as you learn will soon get you on track.  Click here to find out more.

What channels are you using? Let me know in the comments below.

Fly like a dragon!Fly like a dragon

Michelle

 

 

Why you need to be ACTIVE on social media.

Being active on social media offers a great business advantage which is still overlooked by many small business owners.

It’s a cheap and effective way to keep in touch on a personal and business level. Yet it is often misunderstood and I regularly get this question….

Why am I missing posts? 

You’ve liked a page, but you’ve not seen anything from them for a while.

So you hop on over to pay a visit and guess what? There’s a heap of posts you have not seen!

You’ve liked the page, you clicked follow, you’ve set your settings up correctly and yet, you’re still missing out!

How is that possible?

The most likely cause is that you’ve not been engaging.

Think of it like this…

You know what’s happening in the lives of the friends that you see often. You share news, celebrations and commiserations together. You are interested and active in one another’s lives so are front of mind with each other.

When it comes to friends who you rarely see the situation is different.

You’re not up to date on their news. Sure social media is a way to connect, BUT….

Here’s the biggie…..

UNLESS you are actively interacting, you may not be fully in the picture.

You will miss things ….sometimes important stuff!

On a personal level, I missed out on news that someone I knew had a baby and that another had passed away.  I had not been active on their particular page for a while – even though we were Facebook friends.

At the business level, a few people have been telling me they missed out on the Dragon Sisters birthday promo. They had not seen it in their Facebook feed because even though they liked our page, they had not been interacting.

The key is to take an ACTIVE interest.

We all have a group of people we reach out to and make time for. As a result, we’re up to date on what’s happening in their lives.

On social media, it’s pretty much the same.  You can’t just pop up once in a while and expect magic to happen. Life doesn’t work like that and neither does social media.

The key word here is SOCIAL.

When you are social, you have a business advantage over those who are not actively harnessing the free tools readily available.

In a nutshell – if you’re not active, if you don’t interact then you’re likely to miss out on news.

When it comes down to Facebook, their algorithms are going to think you’re not interested and will stop showing you posts from those you do not interact with.

That’s what happened with the two friends I mentioned above….so

How to fix this?

By showing interest. You do this by liking and commenting on a regular basis.  Do this with your friends and with your business.

It’s like your real-time friendships…the more you look after them, the more you know what’s happening in their lives. It’s the same on social media.

Don’t have time?

Think of it like this….keeping up on social media needs a disciplined approach. For a couple of reasons, namely that it can become a big time waster… you can disappear down a rabbit hole and emerge to find 2 or 3 hours have gone past!

The second reason is if you’re posting without a strategy, you’re wasting your time.

Not what you want to happen!

Set aside a fixed time each day to work your channels.  Remember, you do not have to cover all the channels. Choose the ones that work best for you.

You only need 30 minutes per day to do a quick flick through, drop a few comments and likes.

When you are doing this as a business, or in business, it serves a two-fold purpose…

1) It signals to Facebook that you are interested so you’re more likely to be fed the posts.

2) YOU remain front of mind with those you are interacting with…so when they are looking for a service, you are more likely to pop into their heads as someone to contact.

Posting or Interacting?

Both!

It’s important to post on your business page so your fans know you are there, and it’s equally important (and sometimes more important) to interact.

Think of this time spent as an investment in your business…take it from me, the returns are definitely there.

If you are not interacting your name is not staying front of mind.

When you are in business – you need to interact!

Don’t think it would suit your business?

In this day and age, you have to really keep your finger on the pulse. Things move so fast and attention spans are short.

Fortunately,  technology makes it easy to do so. You may not like it much, but it’s the reality and it’s not going away.

More and more businesses are branching out to social media and you should too.  It can really raise your business profile.

Note I said raise your profile. This is very different from making sales.

Key Benefits

It’s cheap – in fact, it’s FREE unless you want to use advertising.

You get real-time feedback – if someone is unhappy, you know about it straight away.

Any reviews are there for the whole world to see and, as the page owner, you cannot delete them unless you delete ALL your reviews.

Similarly, if they are thrilled with a service their reviews are gold!

It’s authentic because you can click on the profiles and see who is commenting/interacting.

Bottom line….if you’re not maximising the free parts of social media, then you’re missing out on opportunities.

Fly like a dragon

Michelle

PS We do offer a short course on Understanding Facebook for Your Business – get in touch if you’d like to know more about it.

In Your Face Facebook

Not the fastest to take up Facebook, I finally folded when several overseas friends badgered me relentlessly.

Once I did though, I never regretted being able to trade banter, snippets of news and – my favourite – photos, with folk I hadn’t seen in aeons.

Best of all, I got to find, and be found by, friends I’d lost touch with decades ago.

The World Shrunk With Facebook

The world and time suddenly shrunk.

In an awesome way.

At any time of my choosing, I could reach out, connect, reconnect. Spend an hour or a minute touching base with friends, old and new.

And those friends hand-held me through my tentative steps into social media. They gave me great advice and tips. The do’s and don’ts of social media etiquette, security and other useful stuff.

Pretty soon, I’d lost my reticence and was Facebooking like a fiend.

And having a ball with it.

Once you’re confident with something, that’s when you really start to enjoy it, right?

Facebook & Your Business

6 years ago (March 2011) we started our Dragon Sisters Facebook page.

In the first place, we did it because we thought we should have a business presence on the platform.

But it quickly became evident that Facebook for business had enormous potential for Dragon Sisters, and for our connections and clients.

Our reach became exponential

It was a pebble in the pond ripple effect, bringing in other opportunities both on and offline. In other groups. We set up our own closed-member groups for different aspects of our business. We joined and supported others’ public and closed user groups.

We cross-fertilized and fostered relationships on other social media platforms. Used new Facebook offerings and features to get the best results for our business, like Facebook Live.

And it’s all become bigger than Ben Hur.

If you’re too young to know that movie, it’s about a Roman chariot race. Which is a good simile, since Facebook (and other social media platforms) can sometimes feel like a runaway chariot, careening out of control, with you wondering how soon the wheels are going to fly off.

A lot of the questions we get for Michelle’s weekly Q&A Smarketing Spot still revolve around how to handle your business presence on Facebook. How to stay in control. How to create and maximise the opportunities this medium offers.

How to do all that and not be an In Your Face Facebook Freak?

So, I’m re-sharing Michelle’s blog from March last year.

Which includes one of our  free tip sheets- 6 Steps to Strategic Social Media Posting that will save you heaps of time.

Are we Facebook aficionado know-it-alls?

Nope.

Truth is, the platform morphs and moves too fast for anyone to stake that claim.

But we know what’s worked for us. And it can work for you too ?.

Fly like a dragon!

Yvonne

 

 

 

 

 

 

 

HOW PERSONAL DO YOU NEED TO BE?

How personal does personalizing your brand need to be?

Answer: not that personal!

If you read our blog last week, you’ll know what this is flowing on from. By the way, yes, Claire the Client is still speaking to me …. I can put my Diplomatic Dragon hat on when I need to.

Credit to Claire, she hasn’t been scared off her Facebook page because of one blunder.

It’s not untypical to blur the lines between personal and personalization.

What’s the difference?

If it’s such a potentially blundersome burden, why bother?

Sure, it’s far simpler to just keep to safe, boring, banal business marketing messages, and if that worked, that’s all any of us would be doing.

The down-side of being an SME, solopreneur or boutique business is that you don’t have vast marketing collateral, budgets, and resources.

What you do have is access to the same digital and social media mediums that every business (and every consumer) around the globe has. Businesses as big as Sir Richard Branson’s Virgin brand.

Did you know … ?

The brand name “Virgin” arose when Richard Branson and Nik Powell formed a record shop. They considered themselves virgins in business. Branson has described the “V” in the logo as an expressive tick, representing the Virgin seal of approval.  Source – Wikipedia

Virgin has come a long way since those early days. But it’s always been synonymous with Richard Branson, who from the beginning personalized the brand as his own. And he still does. Anyone who follows him on social media will see a great deal of personalization still goes on. He mentions his family fairly frequently, alludes to his early years, shares his experiences, life and business lessons, his causes and his philosophies.

Small Operators & Personalization

The up-side to being a small operator is that it is far easier to personalize your brand than it is for a huge conglomerate unless they have a personality like Richard Branson heading it up with an inspiring story behind the brand and the man.

You might think, yeah, great, but who’s going to be interested in me – I’m a solopreneur, not a corporate giant. I sell pool pumps not rock star record labels. Which is exactly what is in your favour.

You are small, independent, agile!

It’s far more attainable to create brand personalization for you than it is for ABC Inc. – Absolutely Boring Corporation Incorporated has a marketing department and advertising agencies trying to create a point of difference between them and their close competitor Marginally Less Boring Inc.

One of the biggest challenges marketers face is how to create customer engagement with their ABC or MLB brand. Thousands and millions are spent on trying to humanize and personalize their brand to create some sort of connection with their prospects and customers.

That connection you have available at your finger-tips. Literally, with meaningful, personalized, creative content, you are a click away from growing your brand and your business. The faint-hearted can be heard heckling, you’re also literally one click away from crashing and burning with one wrong post or one adverse comment.

Faint-hearted never won fair mother lode. The mother lode is an engaged target market that likes your brand enough to buy into it. They like You!

Here’s a comment from one of our blogs last year, which demonstrates the point perfectly:

Kyleigh McCollam says:
September 17, 2016 at 5:01 pm
It’s so true! People don’t buy the products, they buy into the people or brand selling them!!

Thanks Kyleigh of C’est le Style for your feed-back 

So back to personalization – people like to know who they are dealing with digitally – the same way they would in a person to person interaction.

Why Personalize

Personalization is about giving people enough information about yourself and your brand to help them to feel comfortable that you and your brand are authentically aligned to their expectations, interests and values.

Being Personal is what you do on your personal Facebook page, and even there, there can be an element of getting too personal. Who hasn’t read posts popping up on their newsfeed and cringed? Thinking, too much information (gak!), or somebody hasn’t taken their med’s today before hurriedly scrolling on.

Facebook is a publicly, globally accessible platform. Besides, there’s a big data revolution going on and a lot of changes; who knows what might ultimately end up where. Microsoft just bought out LinkedIn. Makes you think, doesn’t it?

How to stay safe

It’s really pretty easy to stay safe, though. Just post or publish authentic representations of Brand You with one question front of mind:

Am I happy to own this no matter who sees it?

Warm Wishes

Yvonne

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

When you want to head-butt your client….

This blog should maybe have been titled Confessions of a Dragon due to the bit of truth-telling I’m about to ‘fess up to. I’m not sure that this will get past editorial censorship. After all, it’s probably not a good thing to admit that you’ve wanted to leap across your desk and head-butt a client.

Yesterday, I could have been mistaken for a real-live dragon. A dragon with steam coming out of my ears, breathing fire, fang-snapping, snarling ….the whole bit.

But hey, I’m only human.

Except when I’m being a dragon.

And not the noble nerves of steel kind. More of the oh-boy-you’re-getting-on-my-last-nerve, cranky kind – being a real old dragon – the sort that school kids and parents run and hide from at Parent Teacher meetings.

Is the client in question still a client of Dragon Sisters after yesterday?

Let’s see, shall we …?

Here’s the back-story

This client, let’s call her Claire the Client, is one of our Smarketing clients. What she’s interested in is connecting with her target audience, converting them to serious business prospects, to sell them her product.

Claire’s progress has been great in nailing down her target market and connecting with them – mostly digitally and largely through Facebook. Her FB following has increased, her database and her subscriber list have grown enormously.

Fantastic!

Claire’s now ready to really move into converting. She knows there’s plenty of interest in her product. All she has to do is keep doing what she’s doing.

Why?

Because you never let up on keeping and growing connections; that’s your sales funnel, and she’s just started implementing her conversion strategy.

I spend a lot of time on Facebook. Checking up on client pages, especially when they’ve just started flying solo, i.e. been let loose on managing their own page. At Dragon Sisters we aren’t fond of managing FB pages, so most of the time we’re teaching folk how to implement Smarketing on that platform for themselves. And as I mentioned, Claire has been going great guns.

Until yesterday, when she shot herself in the foot.

BANG!

Social media suicide.

Claire should have been hopping around toeless, yelling her head off for a doctor.

Preferably a spin doctor.

Yet she wasn’t.

Because she was blissfully oblivious to the impact of the post she’d put up. A post which over 11,000 of her target market followers would see – and not be impressed with.

The first rule of social media marketing for business is you are your brand.

One of the things we stress about Smarketing is that social media success, in terms of branding for audience engagement, is that personalization is key.

Professional personalization

This means that carping is the equivalent to committing hara-kiri, not death by disembowelment, but rather, death by disengagement. The post Claire had put up was a personal rant which put a severe dent in her brand credibility.

Seeing this I wondered if Claire’s brain had been anaesthetised. The joke post I’ve seen on Facebook “that wasn’t me texting last night, it was the wine” sprang to mind.

How do you ask a client if they’ve been drinking on the job?

It was very tempting to ask Claire that question the minute I got hold of her. Since no sane or sober person spends months building a seriously engaged following, only to shoot it out of the sky just when it’s really beginning to fly.

I also couldn’t ask a client have you lost your mind? No matter how crazy they were making me!

The moral of the story is this: you can’t get cocky, careless, or complacent, no matter how great you think you’re doing.

That applies to me too. So, I didn’t leap across the desk and head-butt Claire.

Probably because you can’t do that on Skype.

Warm Wishes,

Yvonne

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

7 Top Tips for Using Facebook Live

If you’re a journalist (or a politician!), you’re probably used to going live to camera. But for the rest of us, it is not something we’re so readily at ease with.

Facebook Live has been around since earlier this year in Australia. It’s a warts and all, live to camera experience. It’s kind of scary.

From a personal perspective as a smarketer, it’s very important to be on top of what is trending, and Facebook Live is definitely hot!

You’re feeding into Facebook in real time. Whoever is following you, will see you in their feed. Sure, you can edit it a bit later and post to other channels, but it did actually broadcast live at the time!

My very first effort was rather harrowing, and I had issues with the internet connection dropping out! It took 3 lots of Live to finish my message.

I have since discovered that you can switch the privacy setting to “Only Me” and that way no one will see the video except you. A good way to have a practice – or you can just go for it like I did!

Spontaneity, with mistakes and gaffes, makes it all more authentic, and audiences do love to see the real deal. That’s why those bloopers at the end of films are so popular.

So how exactly does it work?

Well, first of all, it’s really important to understand that you can only do this from your smart phone. It cannot be done on a desktop.

Open Facebook on your phone, and click Post. You’ll see there is a little pink icon with ‘Go Livë’ .  If you can’t see it readily, it’s below the Photo/Video icon.

Click the Go Live Icon.

If it’s your first time using this feature, Facebook will, very helpfully, prompt you on what to do. Once your phone is ready, it will flick up a blue button saying Go Live.

Once you cFacebookLive Anywherelick that blue button, the countdown timer will start to roll. It’s just like in the movies! 3, 2, 1 and then you’re the ACTION.

Yep, you’re the producer, star and director all at once!

 

7 tips to enhance your experience with Facebook Live

Tip 1– Make sure you have a fully charged battery and a good internet connection.

Tip 2 – If you’re broadcasting to people who don’t know you, or may not know where you are, make sure that you repeat where/who you are through the video. That way, if people join in part way through your feed, they get the picture pretty quickly.

Check out this feed on the Darwin Waterfront Warriors page and you’ll see how often the name was repeated.

You’ll also notice that there was a call to action, a shout out to those in other points of Australia and a thank you to the marina management.

It was just a very spontaneous decision to go live, but it got amazing results. This is what smarketing is all about – seeing an opportunity and grabbing it.

Tip 3 – when you are the person holding the phone or in front of it speaking, it’s very hard to see the comments – in fact, it’s impossible for me to see.

If you are using Facebook Live for business and want to interact and engage with your audience in real time, here’s a couple of tips for getting around this issue:

1. Make sure you have a computer logged into the same Facebook page.

2. Position it so you can see the larger screen during the broadcast.

3. Get a helper to answer comments as they pop up, and to flag you when you might want to do a shout out.

Tip 4 – the longer you are live, the better the chance of people finding you in their feed and interacting.

Naturally, you need to be mindful to be providing interesting, useful, informative or entertaining content. It’s not just about YOU – it’s about the viewers experience.

Tip 5 – Remember when you come off the Live to save the video to your camera roll. That way you can reuse it, load to YouTube, edit, etc. Another thing I didn’t know when I began!

Tip 6 – Check your lighting (as per tip below) – and sound.

I’m slowly getting better at this thanks to the tips from Ludwig Linnekogel, which I have been sharing on our blog.

Tip 7 – Nail your message.

To grab a copy of our very soon to be completed e-book on creating engagement through strategic content leave your details here and we’ll make sure you’re the first to receive it.

To your success!

Michelle