So You Want To Sell Online?

To sell online is the dream of many. An online course is all the rage. After all, it’s a vast global marketplace and you can work from the comfort of your own home.

Making money while you sleep.  Sounds fabulous!

The Reality

All too often we start out all fired up only to discover that reality is not quite as simple as we initially envisaged.

The reality is this – it’s hard work. BUT there is a way to get a head start, and that’s by using the expertise that my friend Amy Porterfield has to share in the Digital Starter Kit that she’s created.

No such thing as an overnight success.

Yes, it is possible to be very successful online. It all comes down to strategy.

Regardless of whether you are an Etsy store, an author, a business coach…Before you do anything at all there 5 key areas that you need to pay close attention.

5 steps to successfully selling online

Step 1 – Identifying your target audience.  You need to be really specific because you cannot be all things to all people.

If you are too generic, you miss the mark because people do not realise you are talking to them. When you are niching down you have a much better chance of succeeding.

Step 2 – Start building your email list. This is absolutely essential. It means being able to speak directly to your target audience.

If they join your email list, you know they are interested in what you have to offer.

Step 3 – Get really clear & familiar with what you will need to deliver.

So many people start to plan an online course or product, but then, partway down the path, realise they have no idea on what is needed to deliver the finished product.

In other words HOW all the moving parts need to fit together. If the building blocks don’t fit then there is no way that sales happen. It’s definitely not a case of build it and they will come.

Step 4 – Know the costs involved in getting started.

This can be a very nasty shock and lack of funds can end up stalling your progress.  Not many people tell you exactly what this looks like and I’ve made a few expensive mistakes along the way.

Step 5 – Create your initial campaign designed to educate rather than to sell. Your audience needs to get to know you. After all, would you buy from a perfect stranger online?

Once you have these five steps in place you are ready to start thinking about marketing your product.

The five steps outlined above are way more important than having a fancy logo or branded collateral. They are the icing on the cake that only comes AFTER you have baked the cake. In other words – the solid base needs to be in place before you can start the decorating.

As business strategists, we all too often see people make the mistake of investing far too much in the ”trimmings.”  This can be a costly mistake.

Selling or teaching online is great, but it’s a journey that you need to be approaching strategically if you want to be successful.

It’s not easy, but it’s most definitely worth the effort and with Amy Porterfield’s help my journey has been so much easier – as I am sure yours will be when you tap into her resources.

Got an opinion or question? I’d love you to share it in the comments.

Fly Like A Dragon

Michelle