SOCIAL MEDIA MARKETING – UNDERSTANDING THE BASICS

Social media marketing is here to stay.

Yes, it can be a moving feast of pixels, insights, reach, engagement and algorithms.

BUT…before you even start to think about those, there are a few basics to get a handle on.

Talking basics

It is very important to understand that marketing is not the same as sales. It is not about generating sales.

Marketing is a very different beast. Social media marketing is huge. There are so many channels to choose from.

You do not need to be on all channels. Do one and do it right. You can always add others later.

The key is to choose the ones that are right for your business. The one where your audience is likely to be hanging out.

Facebook is the biggest platform and that’s why we always recommend it as the best place to start.

The key focus is on building your audience.

It’s about creating a relationship.

5 Key Steps

Social media marketing is a changing landscape, but there are five key steps you need to take to make sure you are “dressed” for business.

In the online world this means:

1) A good clear profile picture/logo

If using a photo of yourself, remember it does not necessarily have to be studio shot but it does need to be clear and recognisable.

This means no hiding behind sunnies or under a big hat.

If you can afford a professional headshot – get one done!

2) Link your personal page to your business

This is important because if you interact in a group you are interacting as yourself when you make comments.

If folks are curious about you, they click your profile to learn more. Naturally, you want it to lead them to your business page. Check out the video clip on why here.

3) Join groups where your target audience hangs out

These can be really great sources of market research. Watch, listen and get a feel for what is happening.

Be helpful without the expectation of gaining anything.

Be interested in what others have to say – like and comment as appropriate.

Remember, social media marketing is not about what you have to sell.

4) Be consistent

It’s a crowded marketplace so consistency is key.

This means showing up regularly. Not just on your own page but visiting others too – you can use your professional identity when you visit.

5) Interact

When people visit your page, make sure you interact.

If they leave a review make sure you thank them. If they’ve left a comment, at the very least like that comment. Even better respond!

Let me know in the comments if you found these tips helpful.

Fly like a dragon!Fly like a dragon

Michelle

PS – if you’ve got a question – ask away and we’ll do our best to answer.

 

Feeling scared of going on Facebook Live?

Okay – so you know that Facebook Live is a pretty hot trend.

If you’re feeling a little bit scared (ok, maybe a lot!) – don’t stress. You are not alone in the fear.

Fear is not a bad thing as it can often help to keep us laser focussed on the task at hand. It’s pretty amazing what we can do when there’s no second chance.

What’s the worst that can happen?

Freeze up? Make a few bloopers? That’s okay. We all have to start somewhere.

Remember, people buy people. That means authenticity, not something all slick and flash. That’s the beauty of Facebook Live – it’s so authentic.

You also know it can only be done from your phone – right?

Wrong!

You can now record live from your computer.

My very clever friend, Ludwig Linnekogel has discovered how. He’s created this great FREE course on how to do it and I just had to share with all you guys. I also thought it could only be done via the phone.

Recording via computer is going to mean a lot less stress than using an itty bitty phone.

If you’re out and about, you’ll still need to use your phone. Here’s the link to my original blog post 7 Tops Tips for Using Facebook Live.

And here’s (the middle bit) of my first ever attempt at Facebook Live -it was an adventure to say the least, but I do practice what I preach!

So what are you waiting for? Go for it!

Love you to drop me a note, or a link to your clip and let me know how you went.

Here’s to your success!

Michelle

PS – if you’ve got a great product, but not just getting the results you want and deserve, our ebook – The Number One Barrier to your Business Growth will be  helpful. It’s FREE – click here for your copy, and yes, you have to put in your email address, but I promise no spam!


7 Top Tips for Using Facebook Live

If you’re a journalist (or a politician!), you’re probably used to going live to camera. But for the rest of us, it is not something we’re so readily at ease with.

Facebook Live has been around since earlier this year in Australia. It’s a warts and all, live to camera experience. It’s kind of scary.

From a personal perspective as a smarketer, it’s very important to be on top of what is trending, and Facebook Live is definitely hot!

You’re feeding into Facebook in real time. Whoever is following you, will see you in their feed. Sure, you can edit it a bit later and post to other channels, but it did actually broadcast live at the time!

My very first effort was rather harrowing, and I had issues with the internet connection dropping out! It took 3 lots of Live to finish my message.

I have since discovered that you can switch the privacy setting to “Only Me” and that way no one will see the video except you. A good way to have a practice – or you can just go for it like I did!

Spontaneity, with mistakes and gaffes, makes it all more authentic, and audiences do love to see the real deal. That’s why those bloopers at the end of films are so popular.

So how exactly does it work?

Well, first of all, it’s really important to understand that you can only do this from your smart phone. It cannot be done on a desktop.

Open Facebook on your phone, and click Post. You’ll see there is a little pink icon with ‘Go Livë’ .  If you can’t see it readily, it’s below the Photo/Video icon.

Click the Go Live Icon.

If it’s your first time using this feature, Facebook will, very helpfully, prompt you on what to do. Once your phone is ready, it will flick up a blue button saying Go Live.

Once you cFacebookLive Anywherelick that blue button, the countdown timer will start to roll. It’s just like in the movies! 3, 2, 1 and then you’re the ACTION.

Yep, you’re the producer, star and director all at once!

 

7 tips to enhance your experience with Facebook Live

Tip 1– Make sure you have a fully charged battery and a good internet connection.

Tip 2 – If you’re broadcasting to people who don’t know you, or may not know where you are, make sure that you repeat where/who you are through the video. That way, if people join in part way through your feed, they get the picture pretty quickly.

Check out this feed on the Darwin Waterfront Warriors page and you’ll see how often the name was repeated.

You’ll also notice that there was a call to action, a shout out to those in other points of Australia and a thank you to the marina management.

It was just a very spontaneous decision to go live, but it got amazing results. This is what smarketing is all about – seeing an opportunity and grabbing it.

Tip 3 – when you are the person holding the phone or in front of it speaking, it’s very hard to see the comments – in fact, it’s impossible for me to see.

If you are using Facebook Live for business and want to interact and engage with your audience in real time, here’s a couple of tips for getting around this issue:

1. Make sure you have a computer logged into the same Facebook page.

2. Position it so you can see the larger screen during the broadcast.

3. Get a helper to answer comments as they pop up, and to flag you when you might want to do a shout out.

Tip 4 – the longer you are live, the better the chance of people finding you in their feed and interacting.

Naturally, you need to be mindful to be providing interesting, useful, informative or entertaining content. It’s not just about YOU – it’s about the viewers experience.

Tip 5 – Remember when you come off the Live to save the video to your camera roll. That way you can reuse it, load to YouTube, edit, etc. Another thing I didn’t know when I began!

Tip 6 – Check your lighting (as per tip below) – and sound.

I’m slowly getting better at this thanks to the tips from Ludwig Linnekogel, which I have been sharing on our blog.

Tip 7 – Nail your message.

To grab a copy of our very soon to be completed e-book on creating engagement through strategic content leave your details here and we’ll make sure you’re the first to receive it.

To your success!

Michelle