Procrastination the enemy of productivity – are you guilty?

Procrastination. Everyone is guilty of procrastinating once in a while.

You put off doing that one important task in favour of washing the dishes, doing the laundry, or playing a game. We all have some form of procrastination activity, but it’s the enemy of productivity and in business, there’s no time for it.

Encouraging Productivity

I’m a terrible procrastinator, and I hate it. So over time, I’ve tried to find ways to be productive and also to FEEL more productive.

There’s a plethora of books and articles that will tell you how to be more productive but a lot of the time those tips don’t work for me.

And even when I’m being productive I often don’t feel like I am.

Now I’m not saying what works for me will work for you but here’s what I’ve found helps:

Check Lists

When I have a checklist to mark off I’m able to tell if I’ve been productive and that in turn encourages me to be more productive.

It also works as a bit of a pseudo-reward, I love that feeling of accomplishment when I mark off a task.

There’s an App for that

And of course, in this technological age, there’s an array of apps for monitoring productivity and encouraging productivity.

Personal I’ve got two apps on my phone and a separate program on my laptop for this and I find them so helpful in avoiding procrastination.

My favourite is Habitica which a friend recommended as a way of tracking productivity.

It’s super helpful in that it’s designed to be a little like an RPG (Role Playing Game).  You get experience points and coins for completing tasks so you go up in levels and can purchase new equipment for your avatar.

For me, this format is really encouraging.  It feels familiar and even though the rewards are simply virtual I find them a great incentive for upping my productivity.

The other apps I use to keep myself productive are Anti-Social and Cold Turkey.

Forced time offline

Social Media and the Internet, in general, are some of the biggest tools for procrastination.

We’ve all had that moment where we go to check something on Facebook and then, one hour later, we haven’t gotten anything done. That’s why it’s so important to be able to take time off.

To unplug.

Although often times your work may require you to remain a little plugged in – emails need checking, research needs to be done etc.

For that reason, I’ve made blocking apps a part of my work habit. When I really need to buckle down and focus I turn on the apps and block off all access to social media.

Removing the temptation is a great way to push forward. If I slip up (and I do sometimes) I just get a pop-up that says the site is blocked – a great deterrent!

I’d love to hear about your productivity secrets, so leave me a comment.

Sasha Hanton

 

You need to KISS to unlock your opportunities

KISS is my favourite acronym.

You probably know that it stands for Keep. It. Simple. Stupid.

Now you think I’m being insulting.

I’m not.

It’s my favourite reminder to myself. Because I can tend to over think, over complicate, over analyse, and generally get over myself being over the top.

Keep It Simple Stupid

The only other person I voice KISS to is Michelle. This is because there aren’t many people who wouldn’t take this as gratuitous rudeness.

At least ones that won’t bop me upside the head for it.

Michelle’s too short to reach. Though I suppose she could bite my ankles like an enraged chihuahua. But she doesn’t. She uses KISS too. It’s become a bit of an ace acronym for us.

There’s nothing like a say-it-how-it-is sibling to bring you down to earth.

We may like to soar like dragons, shoot for the moon, blah blah blah, and we love all that. Love doing that.

But sometimes you’ve just got to get grounded. Get back to basics, if you like.

It’s a bit politer than telling Stupid to keep things simple. Or Simple not to be so stupid. Before I get into a rude roll, here’s the polite version:

Back to Basics

*An adjective – definitions:

1) Stressing simplicity and adherence to fundamental principles:

The movement suggests a back-to-basics approach to living for those whose lives have become complicated.

2) Emphasizing or based upon the teaching of such basic subjects as reading, arithmetic, grammar, or history in a traditional way.

Stressing simplicity and adherence to fundamental principles is essentially KISS.

Point 2 emphasizing or based upon the teaching of such basic subjects … I reckon, applies to any subject. We share and coach a lot on sales and marketing subjects.

The fundamentals never change. It’s not rocket science.

Putting the cart before the horse

We do many different things at Dragon Sisters.

Sometimes it can seem that we spear off on radical tangents from our core business.

People hire us for varied projects and for a variety of reasons.

Yet essentially, we’re contracted to do one thing for them: to communicate.

This might come with bolt-on requirements like research, analysis, strategy, coaching, consulting, content creation, whatever. Often, these sorts of requirements come first as the request for help.

Kind of like putting the cart before the horse.

The cart being what needs rolling out for their business or project, and the horse being the conveyance to get it to where they want it to be.

That conveyance boils down to communication.

Every time. It comes first.

Otherwise, nothing gets moved forward.

Some of the most talented people get nowhere near their potential, simply because they lack the expertise or experience to communicate effectively enough (even to themselves) to get results.

So, guess what – we use the KISS test on just about everything.

Especially when we get caught up in the enthusiasm of new concepts and are bursting with ideas. Or when we get stumped by something. Or when we get too fancy pants about something.

If you find yourself in any of those situations – stumped, wearing your fancy pants; carried away with your cart – or whatever, give it a try. Go back to basics. Get KISSing!

Then, you can

Fly like a dragon!

Yvonne

*Source: Dictionary.com Unabridged           Based on the Random House Dictionary, © Random House, Inc. 2017.

Why Reviewing Is Essential For Your Confidence

Does the word reviewing send you into a spin? Do visions of being hauled over the coals or worse…being let go, dance before your eyes?

Hang on a sec. Let me explain.

The word review is defined in the Oxford Dictionary as meaning a formal assessment of something with the intention of instituting change if necessary, a critical appraisal of a book, play, film.

When you look at something in a formal way, it means you take the time to really LOOK.

To be considered and measured.

You are focussed.

This means you can often see something that is in plain sight but has been missed in your day to day routine.

Taking time out to review where you’re heading and how you’re tracking tends to be something that is not always given the priority treatment it should be.

Let’s be honest, life gets pretty hectic – both in the personal and professional sense. We’re living in a fast-paced world.

I’ll fess up and say that reviewing my progress is not my favourite activity. BUT…I mean, how do you know where you are going if you are not measuring and reviewing?

I manage a pretty packed schedule; juggling business commitments, taking my turn looking after my Dad (he’s got Alzheimer’s so we can’t leave him alone for long), and making sure to spend quality time with the rest of my family, as well as plugging in some “Me Time.”

It’s one big juggle, BUT….the way business works has changed heaps since I started my career, so it’s actually easier to keep all the balls in the air.

Note I said easier, not easy!

Approaching our 10th Birthday (27th October) means time to do a deep review of Dragon Sisters. We’re looking at how we are working, who we work with, what tools we use and most important of all what results we are getting.

We began with looking at where we came from – I’ll be talking about that in another post.

When Yvonne (the other Dragon Sister) and I first started working…..

Telex machines – Shock! Horror!

Yes, we are “that” era! – ran hot, zapping messages to offices on the other side of the globe. If we needed to speak to someone, the phone costs were horrendous, but, hey, we worked for big corporates so finances were never an issue.

Tea ladies, doormen, receptionists, secretaries and typists (woe betide those who confuse the two!) were a part of our daily working environment.

Fast forward to 2017

Things we never even dreamed of …smart phones, tablets, laptops, Skype, WhatsApp, Trello, Dropbox, LinkedIn and…

…the Nespresso machine is part of our daily toolkit.

No doorman, no secretary anywhere in sight. Instead, we have virtual assistants and independent freelance experts.

One thing jumps out at me …

Despite all the changes and the new technologies at our fingertips, there is one thing that never changes.

One thing that never changes

The need for strong communication skills remains as vital today as it ever was BECAUSE this is the way to connect.

If you cannot make the connection then you cannot move forward, in life and in business.

As an example, you want something done – perhaps you want your kids to clean their room, or staff members to adopt new initiatives. How you connect them with your message, how you present the instruction is going to shape the results you get.

As I think back, I now realise all my successes were achieved because of my ability to connect. In other words, to communicate with my team, donors, my board, managers, and clients.

Communication methods have changed

Most things are electronic; hard copy letters or invitations are pretty rare.

The way we write has also changed.

Let me ask you…how many times do you just skim through correspondence?

I’m a fast reader. I need to be because of the nature of my work. When it comes to unsolicited mail, I am a skimmer, and so are most people I know.

There is just so much that makes it way into our inboxes that unless we skim, we’ll never get to the end.

The new way of writing means lots of white space replaces block paragraphs. It makes things easier to skim and scan through to pick out key parts of the content that are of interest to you.

I have had to learn how to write for this new era.

Everyone types these days, and not because of typing class. Technology has made us all typists – even if you are of the two finger or flying thumb variety!

And that has made me realise that although almost everyone can use electronic communication tools, not everyone has the ability to communicate well. And some are really uncomfortable with the new mediums.

So as the 10th Birthday review for Dragon Sisters is underway, we’ve come across some very interesting data. It’s informing the direction the business will head… and no one is being let go.

Phew!

Services will be changing slightly, but the one thing that is standing out loud and clear is the need to once again be adding to the Wordsmith Wonders team, which has tripled in the last 12 months.

The first surprise for us is that our biggest client base is the young male, senior-level executives/entrepreneurs who are absolute stars when it comes to heading up their teams. Being thought leaders that are so self-aware, they recognise a little confidential support on the communications front goes a long way.

So how does a review boost your confidence?

In its very simplest form, a review gives you confidence by either demonstrating you are on track or off-roading!

Regardless of what the outcome is, you can then be confident that you are either on the right path for your career/business or you know 100% that you are not.

Knowledge is power. You have the information in your hands and this provides the confidence to make the decision on what your next steps will be.

A review gives me the confidence to keep going in the same direction or to cut my losses and change direction.

What do you think? Let me know your thoughts in the comments.

Fly like a dragon,

Michelle

Need help choosing the right consultant or coach to work with? We’ve got a tip sheet that just might help. Click reply and ask for a copy.

5 Simple Tips to Improve Your Writing

Do you love to write?

If you do, then you’re just like me!

If you don’t…. you’re not alone.

Whichever category you fall into, these 5 simple tips will help.

Before you take to writing that next piece of yours, whether it be a blog post or a business report, here are some quick tips to help you shine.

1) The Daily Habit

Get in the habit of writing each and every day; start a journal or a diary, write to a pen pal, just get yourself in the habit of writing.

It might seem like a lot of work but it isn’t.

*A really good way to practise this is to write 2 pages in a notebook each morning. Even though I am a writer,  I’ve just started utilising this tip that I learnt from a LinkedIn post and it is working wonders for me.

If you’re in business, chances are you’re already writing every day. You might not think of it as writing, but no doubt you send off countless emails each day?

2) Broadening your vocabulary

Get a word calendar or download an app on your phone like Dictionary.com.

Putting new words into your vocabulary is a great way to make your writing more powerful.

Often, when expanding your vocabulary you’ll also improve your knowledge on spelling and the correct use of words already in your vocabulary.

*I personally love learning new words and use them often to improve my personal writing.

3) Keep using those tough words.

Everyone has words they struggle to spell.  Don’t let that stop you.

I recently found a recipe book and I’d written one of the simplest words wrong.

I was mortified, but you know what? That’s just proof of how reliant we’re getting on the computer spell checking for us.

If you struggle with certain words keep pushing yourself to use them. Eventually, you’ll spell them so often that you’ll learn to spell them correctly.

*Whenever I misspell something on my computer before looking for the correct spelling I go back and try to spell it again. Nine times out of ten I’ll spell it right on the second try.

4) Don’t always listen to the computer

Microsoft Word is great, don’t get me wrong.

I’m always looking out for those red and green squiggly lines, but it isn’t always right.

Sometimes computers don’t understand the context of how a particular sentence should work, so it’ll underline the whole thing with a green line. This doesn’t mean there’s anything wrong with the sentence.

Before taking on board the computer’s recommended changes always give it a second or third read over.

See if it flows.

If it flows and you don’t detect anything wrong there probably isn’t an issue.

Also, bear in mind that not every word is registered in the Microsoft Word dictionary. If a word is really old or comes from another language Word will just keep on telling you it’s spelt wrong, even when it isn’t.

5) Write it ALL down first.

I used to always edit as I went, so if I misspelt a word I would immediately change it and if a sentence didn’t flow I’d spend ages re-writing it.

However, that isn’t the most efficient way to write and edit.

The most efficient process is to write everything out and then do a re-read for editing.

Trust me it saves time.

A helping hand

If you need a helping hand with any aspects of writing or editing…

Simple emails, sales funnels, website content reviews through to book manuscripts, blogs and ghost writing are all in a days work for us at Dragon Sisters.

Need some help…..reach out to us.

To your success,

Sasha

Sasha Hanton – a graduate of Bond University with a Bachelor in Journalism. Sasha possesses high caliber skills across a wide genre of writing, editing and multi-media content creation. Sasha’s achievements include the Sally A White Award for Investigative Journalism 2013.

 

HOW TO MAKE GREAT VIDEO CLIPS YOURSELF

Video is continuing to gain traction, and we’re repeatedly being asked about video, so we decided to repost this article with great tips from a Berlin based professional in the field – Ludwig Linnekogel.

Michelle

Have you noticed a huge trend to use video as a way to engage with your audience? Of course you have! Okay, maybe you haven’t, but take a moment to check and you’ll soon spot a trend. As an oldie and as an avid reader, I have to say that, as a rule, I much … Continue reading HOW TO MAKE GREAT VIDEO CLIPS YOURSELF

Source: HOW TO MAKE GREAT VIDEO CLIPS YOURSELF – Dragon Sisters

Friends, Facebook & Your Business

I have a very dear friend, let’s call her Fiona. Unlike her fictional name, Fiona is not a figment of my imagination. I gave up that friend (Betty) when I was about five years old. Largely because Mum would not give me extra cookies for my invisible friend, being in my view, discriminatingly suspicious in her attitude towards that persecuted minority: the cookie deprived invisible; despite the hard proof of Betty’s existence, evident by the avid consumption of any, and all extra cookies, as difficult as they were to procure. To this day, I take a very dim view of discrimination against minorities.

But let’s not dwell on the noble traits of my formative years …

Fiona and I have been friends since our kids were babies. We’re as different as chalk and cheese. While I was suited and booted putting my stomp on the corporate world, Fiona was studying an environmental degree, juggling family, working with the underprivileged and volunteering her time to care of the environment. She’s so passionate about taking care of our earth that now, many years on, she’s created a business around it.

Fiona, is one of those people who walks the walk, not just talks the talk. You won’t find her lolling about with a latte bemoaning that state of the world. She’s out there, doing something about it. And when we get together we guzzle a cheeky little red, not lattes. Ah, so that’s what we have in common!

Recently, we caught up on each other’s news, well into the small hours and more than one red was had.

Fiona’s business is in bush regeneration. She’s been doing well, working on everything from private residences, community centres and kindies to government environmental contracts.

But like many SMEs, her business needs more clients. Naturally, I started banging on about Dragon Sisters, Smarketing and Fiona’s business Facebook page.

Fiona doesn’t do digital, social media or any of that stuff. Well, she does, a bit. She’s too busy with her digits digging in the earth to redirect them to a keyboard. Besides, she’s no fan of technology. Fiona frequently goes AWOL from her mobile, Facebook and Linked In accounts. I’m used to her being out of touch for tracts of time, then randomly popping up again. That never matters with good friends though, does it?

Just as the last of the red disappeared and I was thinking of doing the same, Fiona picked back up on the topic of Facebook and her business. Out came her laptop and up came her business page.

We put on some coffee and nattered into the even smaller hours. One thing I realized was that Fiona is a natural branding and word wizard. Who knew?! Yet her page wasn’t doing much for her.

She looked pretty crestfallen … ‘ ****! You mean all the followers I had are pretty much lost?’

Erm, yeah, sorry. This, on the subject of FB algorithms, Newsfeed, audience retention, blah blah blah. Suddenly the dry and the boring translated into the reality of nobody is seeing this great stuff ☹!

Fiona huffed about wasted effort and hard work. But she brightened when I pointed out some easy fixes and revitalization ideas. Fiona knows all about revitalization and regeneration, being in the business of exactly that. The parallel wasn’t lost on her.

Here’s to nurturing some new growth Fiona ? Cheers!

Fly like a dragon folks!

Yvonne

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

 

It’s an Honour

Working as part of Dragon Sisters and now heading up the Wordsmith Wonders team as Editor in Chief is a huge honour and a big step forward for me.

What I love about the position here at Dragon Sisters is the diverse range of writing that we tackle to help connect clients with their audiences.

My personal favourite is the social media posts where we see the images and the words come together to create empowering and enlightening messages. I also love getting my teeth into the ghost-written blogs and books, and enjoy learning more about Smarketing as I edit the Sales and Marketing Strategy reports that Yvonne and Michelle prepare.

Want to know more about who you’re dealing with?

Back in 2014 I graduated from Bond University with a Bachelor of Journalism. Studying journalism opened up a whole new world and taught me some invaluable skills. I found myself especially adoring editing and wanting to be more involved in this field.

During my studies I was able to experience a vast array of journalistic fields, from copy writing to film. It was hands on and intricate, I was taught how to better refine my writing and how to edit my own film pieces. For one of my classes we even got to experience being part of a real life newsroom.

In 2013 for my university course work I was even granted the honour of being a part of the team that won the Sally A White Award for Investigative Journalism. However, I found during my studies that I didn’t feel confident with my chosen path and that journalism didn’t seem to fit me.

After graduating, my suspicions that journalism wasn’t quite right for me were quickly confirmed. Of course I didn’t completely wash my hands of journalism as I later found myself writing an article for Territory Q Magazine.

The piece I wrote was about the local NT fireman’s stairclimb competition, Rescue Me. I’d been given the responsibility for writing the piece as at that time I was volunteering for Lifeline, which was that year’s chosen charity that Rescue Me would be donating to. It was a fun experience getting interviews with the firies and taking lots of photographs.

I spent the last 2 years working casually in customer service retail, whilst simultaneously freelance writing while I figured out what my next step would be. After all, if you want to succeed in your career then it should be something you are passionate about. You should always strive to be able to love your job. In October this year, I quit my job, said goodbye to a wonderful team of co-workers, and took a two month European sabbatical.

My return to Australia

It’s become evident to me that my focus needs to be on what I love – writing and editing.

I’ve always been an avid reader and pride myself on being able to easily pick up on mistakes in both spelling and grammar. As a child, I used to enjoy finding that one mistake there always seems to be in a book. Even whilst in High School I was editing and assisted with some ghost editing of a book before it was taken to a professional.

Whilst I’m an avid reader and have been called on numerous times by friends for help with spelling and word choice, I’m also not afraid to admit I wasn’t always the smart cookie that I am today.

Overcoming Obstacles

During the years of my earlier education I actually had to have learning support and go to Kumon for help with improving my grades. I was also a somewhat slow writer. However, that was a long time ago and I’ve overcome those challenges.

I certainly didn’t envisage that I would become one of the youngest journalism graduates, or be able to complete my degree in just 2 years!

Overcoming obstacles is what helps to shape us as people, and I’ve overcome a few.

As head of the Writing Bureau for Dragon Sisters you can be sure that I’ll be doing all my editing with a fine toothed comb and utilising all my skills to provide you with the best possible service.

I look immensely forward to working with Dragon Sisters and managing our team of exceptional VAs.

Sasha Hanton

Sasha Hanton_Dragon Sisters My full bio is available on LinkedIn

The Value Of Using A Journal

Are you one of those people who uses a journal?  Or do you hear the word journal and immediately thinks diary?

Sure, a diary is a daily record of your life, thoughts, hopes and wishes or, in the business sense it can be a record of your appointments and movements.

A journal, whilst similar to a diary, does not need to be written in each day, although you can if you want to.

A journal is your personal record of the journey that we are taking in our life. Each of us is at a different point in our life journey, so we will each have varying needs at different times. With a journal, there is no wrong or right way.

It is entirely up to you as to the type of journal you keep. There could be aspects of your life that you want to change, explore or expand upon. Once you have begun identifying the area, then you’re ready to begin your journal journey.

Download my tip sheet to get started with your own Journal Journey 

So what kind of journal should you keep?

This really depends on which areas you feel the need to work on and is very much a personal choice.

For instance, if you are feeling stressed and overwhelmed, a “Me Time” journal could be in order. Consider a “Relationship” journal if you need to work on your relationships, or perhaps a “Memories” journal to help keep a record of special people and special moments.

If you are unwell or facing a difficult illness, then a “Healing” journal can offer immense value.

When I was diagnosed with breast cancer, I started to maintain a wellness journal which was so valuable in the sense that I was able to reflect back at the end of each week and month to see how far I had progressed.

I was able to visibly notice how much better I was coping with each dose of chemotherapy. Yes, it was making me sick, but with each dose, my recovery time was shorter rather than longer. As I reflected and read back over the entries in the journal, I felt more empowered. More in control over my own health. I was also able to pinpoint the activities that had taken place to make me feel better or worse.

In the workplace

If you’re self-employed, or a first time manager a business journal is also another great way of holding yourself accountable and debriefing.

Your business plan is the official roadmap, but your journal is the place where you have the luxury of exploring how you are travelling in terms of personal feelings, experiences and fears.

Writing a journal is a wonderful way to slow down and take the time to analyse situations and our reactions to them. The mere act of sitting quietly and handwriting helps to still chattering monkeys of our minds.

Thoughts should be allowed to flow unbidden onto the paper in front of you. They do not need to be in a specific order.

Once the mind has emptied itself, you can go back and read over what has been written.

It’s quite incredible what insight you will often gain by re-reading your own words.

Discipline

It’s not always easy to get into a new habit and finding time to journal can often be a challenge.

The secret lies in being disciplined.

Set yourself up for success by allocating a set time to journal.

First thing in the morning, last thing at night or during a lunch break are times that seem to work well for many. Allocate the time in your calendar and stick it.

Taking Control

A journal is a great way of taking control, being empowered and keeping track of where you are heading in your life, your business, and even your relationships or finances.

The way you chose to use a journal is very much a personal choice.

There are many products on the market that provide visual prompts for your journal. They come at various price points, and it is very much a personal choice how you choose to journal.

Often simple is best. A blank notebook and a quality pen are all that you need to start your journal journey.

There’s also a great article here on the 10 Surprise Benefits you’ll get from keeping a journal.

Do you currently keep a journal? I’d love you share your experiences of the benefits you’ve discovered in the comments below.

Michelle

Download my tip sheet to get started with your own Journal Journey

7 Top Tips for Using Facebook Live

If you’re a journalist (or a politician!), you’re probably used to going live to camera. But for the rest of us, it is not something we’re so readily at ease with.

Facebook Live has been around since earlier this year in Australia. It’s a warts and all, live to camera experience. It’s kind of scary.

From a personal perspective as a smarketer, it’s very important to be on top of what is trending, and Facebook Live is definitely hot!

You’re feeding into Facebook in real time. Whoever is following you, will see you in their feed. Sure, you can edit it a bit later and post to other channels, but it did actually broadcast live at the time!

My very first effort was rather harrowing, and I had issues with the internet connection dropping out! It took 3 lots of Live to finish my message.

I have since discovered that you can switch the privacy setting to “Only Me” and that way no one will see the video except you. A good way to have a practice – or you can just go for it like I did!

Spontaneity, with mistakes and gaffes, makes it all more authentic, and audiences do love to see the real deal. That’s why those bloopers at the end of films are so popular.

So how exactly does it work?

Well, first of all, it’s really important to understand that you can only do this from your smart phone. It cannot be done on a desktop.

Open Facebook on your phone, and click Post. You’ll see there is a little pink icon with ‘Go Livë’ .  If you can’t see it readily, it’s below the Photo/Video icon.

Click the Go Live Icon.

If it’s your first time using this feature, Facebook will, very helpfully, prompt you on what to do. Once your phone is ready, it will flick up a blue button saying Go Live.

Once you cFacebookLive Anywherelick that blue button, the countdown timer will start to roll. It’s just like in the movies! 3, 2, 1 and then you’re the ACTION.

Yep, you’re the producer, star and director all at once!

 

7 tips to enhance your experience with Facebook Live

Tip 1– Make sure you have a fully charged battery and a good internet connection.

Tip 2 – If you’re broadcasting to people who don’t know you, or may not know where you are, make sure that you repeat where/who you are through the video. That way, if people join in part way through your feed, they get the picture pretty quickly.

Check out this feed on the Darwin Waterfront Warriors page and you’ll see how often the name was repeated.

You’ll also notice that there was a call to action, a shout out to those in other points of Australia and a thank you to the marina management.

It was just a very spontaneous decision to go live, but it got amazing results. This is what smarketing is all about – seeing an opportunity and grabbing it.

Tip 3 – when you are the person holding the phone or in front of it speaking, it’s very hard to see the comments – in fact, it’s impossible for me to see.

If you are using Facebook Live for business and want to interact and engage with your audience in real time, here’s a couple of tips for getting around this issue:

1. Make sure you have a computer logged into the same Facebook page.

2. Position it so you can see the larger screen during the broadcast.

3. Get a helper to answer comments as they pop up, and to flag you when you might want to do a shout out.

Tip 4 – the longer you are live, the better the chance of people finding you in their feed and interacting.

Naturally, you need to be mindful to be providing interesting, useful, informative or entertaining content. It’s not just about YOU – it’s about the viewers experience.

Tip 5 – Remember when you come off the Live to save the video to your camera roll. That way you can reuse it, load to YouTube, edit, etc. Another thing I didn’t know when I began!

Tip 6 – Check your lighting (as per tip below) – and sound.

I’m slowly getting better at this thanks to the tips from Ludwig Linnekogel, which I have been sharing on our blog.

Tip 7 – Nail your message.

To grab a copy of our very soon to be completed e-book on creating engagement through strategic content leave your details here and we’ll make sure you’re the first to receive it.

To your success!

Michelle




The Only 3 Essentials You Need for Great Video

Do you ever feel you can’t get started on something because you don’t have the right equipment? I know that I always thought making a great video yourself was hard.

I mean I can hardly take a selfie!

How on earth was I going to make a video of myself, let alone a great one?

I have tried to use my smart phone to make videos of family stuff before, but I wasn’t exactly satisfied with my result – they were not what you’d call great video! Sure, the phone is smart, but I was not so smart. I needed to find an expert.

Well, Ludwig says there are only 3 essentials that are required to make great video yourself. Watch the video below and discover what they are.

Next week we’ll be sharing some quick tips on:

  • how to look great and appear relaxed
  • different kinds of video
  • how to sound natural
  • scripting

If you have a burning question about making your own video, feel free to drop us a note or leave a comment. We’ll try to come up with the answer.

On a personal note, I am really enjoying this learning curve. There are some really wonderful tools available that do not cost the earth, but are so helpful when trying to jiggle your smart phone and film yourself at the same time.

When I first filmed myself for Facebook Live, I pinned my phone to my corkboard because I couldn’t figure how to get it to hold stead. Needless to say, I have improved since then, and thankfully my phone didn’t fall off the board! That would have been a very expensive exercise.

If you’re finding these tips helpful, I’d love you to leave a comment. Of course, it goes without saying that you are most welcome to share with any others that you think would benefit from these handy tips.

Michelle