Getting Results from your social media

Getting results from your social media is crucial when you’re in business and if you are bootstrapping, it is even more important to harness what is available at no cost.

In addition to the 5 key steps outlined in my article on understanding the basics, it is really important to understand just how busy social media is.

When you realise that Facebook now has more active users than China’s entire population you start to get an idea of how vast it is. More precisely how much traffic is out there!

It’s hard to be heard and seen. BUT… it is still a massive tool for FREE exposure if you are using the right strategies.

Getting Results

Three simple steps to implement to help you get results from your social media

1) Be authentic

Do not imitate.

By all means like and share, but…

Do not try to copy the style and tone of someone else.

Allowing your own brand personality to shine through is what helps build relationships.

Here’s the thing…

Buying a high ticket course or paying a “guru” lots of money does not mean you are going to achieve amazing results…

At least, not overnight.

More than likely you’ll need to do a whole load of hard work behind the scenes.

Remember, the results touted in case studies and testimonials to get you to buy are not typical. If you look carefully, you’ll see there are disclaimers saying exactly that.

2) Have a Plan

Getting results from anything comes down to having a strategy.

This means spending time thinking about the direction that you are taking and whether it is aligning with where you want to take your business.

Write down what it is you are aiming to achieve and then work out the strategy to get you there.

3) Build your mailing list

This is crucial because if Facebook shuts you down you will have lost that audience.

It is not as frightening or as complex as it sounds.

You can bootstrap by using MailChimp which is free up to 2000 subscribers.

Next Step

Try out the three simple tips above and you’ll soon be seeing a difference. Make sure you track what’s happening so you can really measure your results.

Leave me a comment and let me know if you have a plan, or if you need help formulating one.

Fly like a dragon!Fly like a dragon

Michelle

 

 

 

Procrastination the enemy of productivity – are you guilty?

Procrastination. Everyone is guilty of procrastinating once in a while.

You put off doing that one important task in favour of washing the dishes, doing the laundry, or playing a game. We all have some form of procrastination activity, but it’s the enemy of productivity and in business, there’s no time for it.

Encouraging Productivity

I’m a terrible procrastinator, and I hate it. So over time, I’ve tried to find ways to be productive and also to FEEL more productive.

There’s a plethora of books and articles that will tell you how to be more productive but a lot of the time those tips don’t work for me.

And even when I’m being productive I often don’t feel like I am.

Now I’m not saying what works for me will work for you but here’s what I’ve found helps:

Check Lists

When I have a checklist to mark off I’m able to tell if I’ve been productive and that in turn encourages me to be more productive.

It also works as a bit of a pseudo-reward, I love that feeling of accomplishment when I mark off a task.

There’s an App for that

And of course, in this technological age, there’s an array of apps for monitoring productivity and encouraging productivity.

Personal I’ve got two apps on my phone and a separate program on my laptop for this and I find them so helpful in avoiding procrastination.

My favourite is Habitica which a friend recommended as a way of tracking productivity.

It’s super helpful in that it’s designed to be a little like an RPG (Role Playing Game).  You get experience points and coins for completing tasks so you go up in levels and can purchase new equipment for your avatar.

For me, this format is really encouraging.  It feels familiar and even though the rewards are simply virtual I find them a great incentive for upping my productivity.

The other apps I use to keep myself productive are Anti-Social and Cold Turkey.

Forced time offline

Social Media and the Internet, in general, are some of the biggest tools for procrastination.

We’ve all had that moment where we go to check something on Facebook and then, one hour later, we haven’t gotten anything done. That’s why it’s so important to be able to take time off.

To unplug.

Although often times your work may require you to remain a little plugged in – emails need checking, research needs to be done etc.

For that reason, I’ve made blocking apps a part of my work habit. When I really need to buckle down and focus I turn on the apps and block off all access to social media.

Removing the temptation is a great way to push forward. If I slip up (and I do sometimes) I just get a pop-up that says the site is blocked – a great deterrent!

I’d love to hear about your productivity secrets, so leave me a comment.

Sasha Hanton

 

MAXIMISING YOUR LUNCHTIME

Maximising your lunchtime makes great business sense. And, I don’t mean having a sandwich at your desk as you pour over reports or jumping on LinkedIn, Facebook etc.

Making time to have lunch, to step away from your desk/place of business is essential to maintaining a helicopter perspective.

When you’re leading a busy life, especially if you’re running your own business, it can be really tough to squeeze the extra time out of your day.

BUT…here’s the thing…you need to eat! So maximising that time for your own benefit makes good sense – right?

Put down your phone – at least stick it in your pocket or handbag – stand up and walk out of the office.

Walking down the street, stopping to say hello to people and having a quick chat. Sitting quietly in a park/at the beach and absorbing nature, or having lunch with people outside of your normal circle all serve to help either ground or stimulate you.

What you choose to do each lunchtime depends on the outcomes you’d like to achieve.

The key is to make a conscious choice to utilise your lunchtime wisely. After all, it is time. Time is a finite commodity and once passed cannot be recovered.

Alone Time

Choosing to spend time alone, to sit in the park/at the beach will give you silence. In that stillness, you have the chance to reflect quietly. You’ll often get to hear your inner voice that has been drowned out by the chattering monkeys.

Many of our clients who work in front-facing roles that demand they are “on” for most of their business day love these kinds of lunch breaks.

Actively Being Out & About

If you’re working in isolation, then getting out and about helps to switch off that intense focus your work demands.

Walking down the street and stopping to chat with a couple of people can often provide that human connection that is so important to people who work alone all day.

Alternately, if your work causes lots of pent-up frustrations, busts of physical activity like a brisk walk, jogging or working out at a gym full of people can be a great tension reliever.

Group Lunches

Getting together with a group of like-minded individuals, from different industries is another productive way to spend a lunchtime. You gain a different perspective which is so very valuable.

I’m not talking about a boozy lunch at a fancy restaurant. You know, where everyone talks about how great they are and no one remembers anything much afterwards. I’ve been to a few of these over the years. Enjoyable but really very unproductive.

Rather, I mean a quiet place where you actually get to connect with authenticity and help each other out through the sharing of information in a supportive environment.

Lunch & Learn Sessions

Lunch and learn sessions are common in large corporations. Often used as a means to minimise downtime, and maximise employee engagement.

Now, if you’re a small business or solo operator you won’t have this luxury BUT… a group lunch and learn for others in the same boat is not too hard to organise.

We know because we’ve facilitated quite a few over the years.  Topics are always varied so attendees choose which they are interested in.

The objective is always that participants leave having learnt something of value – not just had a great lunch. Details of upcoming sessions are always on our Facebook page.

Scheduling

The key to successfully maximising your lunchtime and being able to get away all comes down to scheduling.

Consider it an important appointment with a very important person. Yes, that’s you!

If you are struggling to get started with this habit, begin with a day a week, and gradually increase it over a period of a month. Once you start to consciously work on maximising your time, you’ll be surprised at how easy it can become. More importantly, the benefits that you gain are invaluable.

Speaking from a personal perspective – my lunchtime habits are one of the ways that I have been able to keep sane during the challenging times. As an added bonus they’ve also brought Dragon Sisters new business connections.

Fly like a dragonFly like a dragon!

Michelle

PS – let me know in the comments how you spend your lunchtimes – I’m always curious 🙂

SOCIAL MEDIA MARKETING – UNDERSTANDING THE BASICS

Social media marketing is here to stay.

Yes, it can be a moving feast of pixels, insights, reach, engagement and algorithms.

BUT…before you even start to think about those, there are a few basics to get a handle on.

Talking basics

It is very important to understand that marketing is not the same as sales. It is not about generating sales.

Marketing is a very different beast. Social media marketing is huge. There are so many channels to choose from.

You do not need to be on all channels. Do one and do it right. You can always add others later.

The key is to choose the ones that are right for your business. The one where your audience is likely to be hanging out.

Facebook is the biggest platform and that’s why we always recommend it as the best place to start.

The key focus is on building your audience.

It’s about creating a relationship.

5 Key Steps

Social media marketing is a changing landscape, but there are five key steps you need to take to make sure you are “dressed” for business.

In the online world this means:

1) A good clear profile picture/logo

If using a photo of yourself, remember it does not necessarily have to be studio shot but it does need to be clear and recognisable.

This means no hiding behind sunnies or under a big hat.

If you can afford a professional headshot – get one done!

2) Link your personal page to your business

This is important because if you interact in a group you are interacting as yourself when you make comments.

If folks are curious about you, they click your profile to learn more. Naturally, you want it to lead them to your business page. Check out the video clip on why here.

3) Join groups where your target audience hangs out

These can be really great sources of market research. Watch, listen and get a feel for what is happening.

Be helpful without the expectation of gaining anything.

Be interested in what others have to say – like and comment as appropriate.

Remember, social media marketing is not about what you have to sell.

4) Be consistent

It’s a crowded marketplace so consistency is key.

This means showing up regularly. Not just on your own page but visiting others too – you can use your professional identity when you visit.

5) Interact

When people visit your page, make sure you interact.

If they leave a review make sure you thank them. If they’ve left a comment, at the very least like that comment. Even better respond!

Let me know in the comments if you found these tips helpful.

Fly like a dragon!Fly like a dragon

Michelle

PS – if you’ve got a question – ask away and we’ll do our best to answer.

 

CHANGES = NEW OPPORTUNITIES

Changes are part and parcel of all our lives. From the day we arrive in this world, change is inevitable. We are constantly changing as we grow. Learning. Evolving. This goes on for our entire lives.

Being in business it’s exactly the same. Periods of growth and evolution. Changing is not unusual. Adapting to meet the demands of the marketplace and the needs of clients.

Sometimes changes are planned…other times they are thrust upon us by circumstances.

I’m currently finding myself in one of those “thrust upon you” changes. Not planned but something that has to be dealt with.

My ageing parents (almost 80 and 90) mean that I now need to be physically close to them. I have a lead role to play in helping care for them in their own home.

And you know what? I welcome the role.

They have taken care of me for my entire life, stood by me and seen me through ups, downs and bumps in the journey of life.

It is my turn to give back. To be close by. At hand to help as needed without being asked. It’s what our family does.

But of course this does have a massive impact on my business; big changes need to happen.

Changes needing to be managed

I’ve travelled my entire life. It’s never been a big deal for me to hop on a plane to meet clients, or to take Skype calls across time zones at weird hours.

BUT…that cannot continue…at least not for the immediate future.

So what does it mean for my business?

It means lots of juggling and in a nutshell, a bit of a restructuring.

I’ve spent many hours mulling everything over and thinking about what is possible in these new circumstances.

Challenges are actually opportunities…to explore other ways of doing things.

Opportunities

Opportunities come in many guises if we are open and receptive.

No point in looking at a door that is closed. Instead, it’s important to search for openings that lie ahead.

The result for me is:

1) Moving further into the online market.

What I have done for the last 10 years is help businesses move ahead by helping them to learn HOW to tackle challenges that prevent them from moving forward.

This can be done online; it actually works out a lot cheaper than having me on the spot. It makes my services more affordable and is actually a win/win.

Below are some of the things now available via online teaching:

  • Identifying your Unique Selling Point
  • Creating a Strategic Plan for your business
  • Elevating your brand profile without being ‘salesy’
  • Building a marketing/sales funnel
  • Understanding the power of social media and harnessing it to help your business
  • The key steps to take to CLOSE a sale without coming across as pushy

I am still here to answer the questions, but there is a component delivered via the modules.

Benefits

Way cheaper for a start!

Access to the modules at a time.

Queries are answered through weekly online sessions and via a private Facebook group. It’s not quite as instantaneous as one on one but the cost benefits make our services more affordable to many.

2) Less Travel

I can’t just hop on a plane to fly overseas or around Australia. Bookings for my in-person presence need to be scheduled well in advance.

Thankfully the Refresh, Reframe & Relax trips to Bali is still going ahead – next one in November – I am looking forward to it on so many levels!

3) Increasing the Writing Bureau output

Ghostwriting, grant writing, sponsorship proposals and of course our favourite area…

…supporting authors taking them from the idea stages to the finished and marketed product.

Never widely promoted previously, this is an area that has been steadily growing since Sasha joined the team; we’ll be ramping it up further.

Coping with changes

Coping capacities are determined by mindset and attitude. Being individuals means we each react in different ways, but being in business means it’s important to be proactive.

I’m getting feedback that I must be Wonder Woman, being able to put together business proposals, deliver workshops and also deal with current family circumstances. I’m no such thing – although it is flattering 🙂

The reality is simply this – learning to be resilient and excellent time management. It’s a skill I’ve picked up over many years.

I’ve also learnt that when you are open and using a smarketing mindset, there is always an opportunity.

The opportunity often means adapting to what circumstances present themselves. Looking forward…not backward. Being grateful for what you have.

I’m extremely grateful to still have my parents.

If you’d like to help me with this next phase of my business I would you to get in touch or recommend me to anyone who’d benefit from my new model of service.

Fly like a dragonFly like a dragon

Michelle

CREATING BUSINESS GROWTH

Creating business growth is essential to the survival and success of your business.

If you’re one of those lucky ones who always has more than enough – well done! You don’t need to read any further…unless you’re just curious.

Creating business growth is something that has to be something you consciously work on. Not an afterthought. A regular part of your business life.

It all starts with developing a specific mindset. A smarketing mindset.

The smarketing mindset encompasses sales, strategy and marketing rolled into a system that becomes a part of how you work, and everything that you do.

Smarketing = Business Growth

Smarketing is all about knowing how to recognise, create and maximise opportunities that present themselves to you each and every day.

Problem is, more often than not, you may not recognise the opportunity.

You are not alone!

Smarketing is a mindset that is all about creating business growth.

The good news is that developing a smarketing mindset is not hard…if you really want to learn. And if you need help – consider this online 8-week course.

The starting point

It all starts with knowing exactly WHO your audience is.

If you want to grow your business you need to know who you are serving.

Ask yourself these three questions:

1. “Who is my message important to?”
2. “How will it add value to their lives?”
3. “Will it help solve a problem they are facing?

Once you know the answer to these questions, you’ll be able to more effectively communicate to the right audience for your business.

A targetted approach is far more effective than a random splatter of information.

Why? Because it is deliberately aimed at a particular group.

Ongoing learning

Smarketers are always open to feedback, have a willingness to keep digging deep, to tweaking and measuring results. When you’re smarketing you are always learning.

This can be challenging but it’s also very rewarding because once you nail it, the results speak volumes.

Measuring ROI, lead generation, industry, countries, client feedback, sources and a whole bunch more is all a part of smarketing.

Not only is gaining feedback an interesting exercise from an information perspective, but it’s essential to the survival and growth of your business.

Smarketing, is a combination of strategy, sales and marketing – it is part of the formula to famine proofing your business.

Not sure where to start?

It can be daunting when there are so many balls to juggle. The list of things to do is never ending but…STOP.

MAKE time…take time out and INVEST in learning how to move forward and grow your business with purpose.

Fly like a dragon

Michelle




Facebook Groups – Time Management

Facebook groups and time management can often present a huge challenge.

Running your own group or being part of one can be extremely beneficial for your business.

BUT…

It’s really important to be able to understand what your objective is.

It only works to your advantage if you can control how much time you spend in the group…

AND… you are really clear on your purpose for being in the group.

Identifying your WHY

In order to successfully utilise and enjoy being part of a Facebook group, it’s vital to understand why you are there.

Is it to learn?

If this is the case, make sure that members are knowledgeable and generous with sharing.

Or maybe, you are just there to learn how other people run their groups. That’s fine too, but remember that each group reacts differently and it all hinges on the personalities involved, so what is working for one group may not always work for another.

Is it to teach and share your own knowledge?

Be sure that the admin of the group will welcome what you have to share. This can cause angst if the admin is not generous in spirit and sees you as “competition”.

To find potential clients?

This is definitely the most common reason most business people are in groups – although there is some exception (like our SMART Circle.)

If this is your reason, you need to be prepared to share your knowledge in a non-sales way.

Most importantly have a strategy going into the group.

After all, you want to share but you don’t want to give so much away that no one will need to pay for your services.

Size matters

The bigger the group the more there is to keep on top of.

It’s important not to make the mistake of thinking you have to comment on every post or read everything that goes up.

Big groups are not necessarily always super active. As a general rule, there tends to be a small core of active participants with the rest being “lurkers”.

When you first join a group take the time to look around. Then write a small introduction about yourself. Chances are you’ll get a few welcomes below your post – these are the people who are, likely as not, the most responsive members.

My personal observation is that smaller groups tend to be a lot more interactive than larger ones.

Spend your time wisely

Being active in groups can be a huge time drain. The first step is in recognising and acknowledging this.

Once you know the potential for time to gallop away it’s much easier to guard against it.

1 ) Be firm with yourself

Make a rule about when you will be in the groups.  Plan this into your diary.

What works for me is to pop into the groups I am a member of first thing in the morning and then again in the evening – not every day.

Spending 5 minutes skimming through the content is normally sufficient.

Do not be tempted to read every single comment unless the subject is something you really need to learn about or have expert knowledge on.

2) Build relationships

Commenting on a few key posts rather than hitting like on a whole bunch is much more effective.

A comment is way more valuable than simply liking. By taking the time to comment you are building relationships.

Typically members ask questions in groups. They are searching for answers. Answer the questions that relate to your area of expertise.

3) Know when it’s time to leave

After a few weeks in a group, if you are not getting valuable engagement that is either helping you or your business to grow, it’s time to pull the pin. There is no rule that says you need to stay.

Use the tools available

There are some very handy tools available on Facebook that help with managing what appears in your feeds and your time in the group.

Search

Use the search function to find questions/discussions on topics that you are interested in answering/learning more about. This way you don’t have to scroll through all the posts. It’s especially helpful in very active groups or if you’ve had a short break.

Notifications

When you like or comment on a post, if you don’t turn off the notifications you can end up with a whole stream of notifications pinging your way.

Similarly, if you want to follow a post, simply because you are interested, but you don’t necessarily want to comment, you can turn on the notifications.

Copy Link

Even better than turning on the notifications – if it’s something you want to refer back to – grab the link and paste it into an Excel spreadsheet.

You can then come back to visit it later when you have more time.

Turn Off Commenting

This one is great when you have a post that is getting heaps of engagement, but it’s now way past time the subject closed. You have the option to delete your post or better yet, just turn off commenting. That way nothing else can be added but everyone can still read it.

One final tip

Limit the number of groups you belong to.

Work out how much time you can afford to spend engaging. Then count up the groups you’re in to come up with a realistic figure of what time you can actually afford without it impacting on other areas of your business and personal life.

By limiting the number of groups you belong to you’ll end up being able to offer better value and create stronger relationships.

If found this helpful let me know in the comments.

Fly like a dragonFly like a dragon

Michelle

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Why “Me Time” & Self-Care need to be a priority in your life

Practising self-care and taking time out for yourself is something everyone should be doing.

The importance of “Me Time” should never be underestimated. Yet so many women in business fail to take care of themselves first and foremost.

It makes no sense and yet it is such a common practice.

Why is this?

We operate in a busy and demanding world. I understand the outside interferences that can make it tough to carve out time for yourself.

It’s so easy to get caught up in the hectic day to day. And then what happens is that we often put ourselves last on the list of important things to take care of.

I’ve been there myself and it’s definitely not a good way to operate.

Making yourself a priority is not a luxury. It’s an essential.

So why do we do this?

Feelings of Guilt & Fear

At a subconscious level you may be experiencing a feeling of guilt. And of fear.

For instance, it’s common for working mothers to be feeling that time at home needs to be spent with their kids, or doing something for the family – things like cooking, baking a batch of cookies etc…you get the picture.

And, dare I say it, a sense of inability to leave “the team” to cope?  I mean your family, your staff and colleagues.

Does this sound familiar? If it does, you are not alone!

But, guess what? They’ll manage. You are not indispensable – no one is.

Yes, we are each unique and valuable, but that is not the same as being indispensible.

The world will go on without you

Yes, it really will.

I learnt this first-hand many years ago when I was diagnosed with breast cancer.

Before my diagnosis, I would feel guilty leaving the family. I felt I needed to be there for them all the time.

Time to pursue my own activities would be once they grew up; my daughter was 3 and my son 12 at that time.

I was a mother, a businesswoman and a homemaker. My life was busy and I was needed everywhere – I was the glue holding everything together.

Being diagnosed was a slap in the face and a case of a very rude awakening. The reality that I might not actually live to see my children grow up made me realise…

I was doing them no favours by making myself indispensable to the family.

Plus, I was also cheating myself out of my life. All those things on hold might NEVER happen. A very frightening thought!

Suffice it to say I went through an emotional roller coaster over the course of my treatment. It was no picnic.

But… as I emerged out the other end of the treatment tunnel – a dark and lonely place – I knew that I needed to make time for me. For lots of different reasons.

The world will not end if you step away for a few days.

In fact, being constantly “on” does no one any favours. Not you, not your Board, not your team, not your clients and definitely not your family.

Sure you might be there in body.

But being present means a lot more than just your physical presence.

You need to be there in mind too – to be able to enjoy and concentrate on the moments you are in.

Being on auto-pilot is cheating both yourself and those who you are with.

Me Time

Taking time for your own self-care is absolutely essential. It’s not always easy, but you know what?

Where there’s a will…there’s a way.

Nurturing yourself makes sense on so many different levels.

After all, if you’re not in tip-top condition – how will you service your clients or look after your family?

Making yourself a priority is fundamental to being happy in your life.

Happiness comes from within

No matter what surrounds you externally, it is how you feel within that makes you happy. It is not about money, other people or possessions.

People, places and things do not make you happy.

Yes, they might be giving you a short boost but it does not last…because it is driven by external factors. If you do not value yourself enough to create “Me Time” and practice self-care, you may appear outwardly happy, but internally it is a different story.

Part of being happy, at least in my experience, is making a date with yourself for “Me Time”.

It comes down to making a conscious effort to devote a part of each and every day to self-care. Time dedicated to you.

Using Your Me Time

How you choose to use that time is very much a personal decision.

It’s got to be a space or activity where you get to still the chattering monkeys in your mind and replenish your energy.

Speaking personally, I have a very busy schedule that includes travel, family to care for and a business to run.

This means I need to use a range of techniques that are quick and easy to practice depending on where I am. It’s not a lot of time, but it is some time each day and that is the key.

My Personal Practices

I usually practice 10 minutes of meditation when I first get up, go walking or paddling. Depending on where I am and what my schedule is like that particular day will determine my daily practice.

I never listen to music, podcasts etc as I walk. I like to be in the moment and absorb what is around me and allow my mind to just be. Nothing to think about.

I journal and write regularly as a way of clearing the brain, and I also take time out to sit outside for lunch whenever I can.

Working across time zones makes routines a challenge so I need to maximise my business days. My small daily self-care activities keep me in a positive mindset and allow me to rest and empty my brain sufficiently to have the space to give more of myself to those I am working with and looking after.

Need help getting started?

So often I hear “It’s alright for you Michelle, but I can’t do that”.

My answer is “YES, you can – if you really want to. ” 

It all begins with EMPOWERING YOURSELF! If you need help understanding HOW to do this – reach out to me for some additional tips.

Are taking care of yourself first and foremost?

Fly like a dragon!

Michelle

Changing things up…for business growth

Business growth means changing things up.

But change is not a natural state. It’s something that often brings resistance.

Our natural state is to want to stay within our comfort zones. It’s what we know, it’s usually predictable. We’re not taking any risks and it’s…

Boring!

Comfortable

There is comfort in waking up each day knowing exactly what you are going to do.

It’s nice knowing what’s going to unfold. How the day will play out. No hidden surprises.

You know what you’re going to be facing when you step into your office/business. You can handle whatever the day is going to be throwing your way. Sure there may be a few little waves of disruption, but that’s okay…you can handle it.

This kind of comfort comes from the familiarity of a set routine.

It’s mundane and certainly not a challenge. It is not an atmosphere for growth!

Challenge

Facing challenges makes you grow, develop new skills and expand your horizons.

I know from personal experience that it is during the times when I’ve been facing the biggest challenges that I’ve really grown.

One of the biggest challenges I ever faced and that had a huge impact on my future business pathway was…speaking in public.

I was always the one in the background. I was happy doing research, speaking to people one on one, writing speeches etc.

I had the wordsmith gift but I was missing an essential ingredient… the confidence to stand up in front of a live crowd. TV and radio were okay because the audience was not actually right there. Not sitting right where I could see them.

For many years I was able to coast along and avoid public speaking.

However, this all changed in 2004. I won the Telstra Business Woman of the Year (NT) Award. Part of the expectation was that I would be willing to speak in public.

It frightened the daylights out of me…

Embracing the Challenge

I listened to experts on how best to tackle the problem of overcoming nerves and what a good speaker needed to do. Tell a joke, warm the crowd up etc and so on went the advice.

I am not a natural at telling a joke. I’m hopeless and forget the punch lines every time, so no way was that going to work for me. I also tried (in the privacy of my home) practising a bunch of other techniques.

The very best advice I got was from a very unlikely quarter.

It came from Veronica Macauley Cross. She was the Queensland representative for BCNA at the same time as myself. Her advice was simply this…be yourself, and don’t ever let anyone try to tell you that catch in your voice needs to go. It’s the emotion that you convey that makes you such a powerful speaker.

It was also empowering to know that people genuinely wanted to hear what I had to share. Veronica passed away in 2007 (she was living with advanced breast cancer from the first day I met her) but I vividly remember Veronica and the very solid advice she gave me.

I changed things up by becoming a (reluctant) speaker because the business needed me to do so. The message needed sharing and there was an eager audience spanning the globe who were all waiting to hear what I had to share.

Business Growth

My work as a breast cancer advocate and founder of Dragons Abreast Australia was definitely business. The business was promoting awareness of breast cancer.

A business can only grow when you are willing to embrace change. You also need to have systems in place. Without systems, it’s a struggle to keep the performance level high – it’s also impossible to effectively grow.

No matter what kind of business you have – regardless of whether it is for or not for profit it is absolutely essential that you are willing and able to embrace change.

Change = Opportunity. Opportunity = growth.

It often means stepping right outside your comfort zone.

The challenge is being willing to step out, to step up and to make changes. To learn. To adapt. To release a little control through automating, delegating and outsourcing… so you can achieve your business goals.

It’s often just a few small tweaks to the way you’re doing business that can make a huge difference in your results.

It can be tough to work out what you need. But it’s definitely worth spending time on.

If you are not sure where to start and need some help figuring it out…reach out to us...you’ll soon be creating and maximising opportunities to take you to the next level. Promise! Don’t take our word for it…check out what others have to say.

Fly like a dragon!

Michelle

 

 

Bringing your ideas to life…means taking ACTION

You can have the very best idea in the world but unless you take action it will remain simply that – an idea. A dream.

It takes grit. It takes hard work.

Success comes from action. Dreams become reality when you are committed to WORKING for them

Spending time “thinking” or continually taking another course will not move you forward. Yes, you may have lots of theoretical learning, but…

ACTION is what leads to achievement.


Any action, even if it’s an imperfect action it is a move in the right direction.

You learn by implementing – it may not work the first time – that’s quite normal!  But you learn valuable lessons.

Heck, if I had been waiting for the perfect moment, I would never have achieved half of what I have.

And yes, I’ve made my own fair share of mistakes along the way too – but they are learning experiences.

Taking the plunge is not easy.

Failure is common…but dusting yourself off and learning from those mistakes is what propels you towards success.

Think of how a child learns to walk…

First by using all their strength to pull themselves up on whatever furniture is available (heck, some even use the dog!).

Then getting braver and lurching from handhold to handhold.

A few wobbly steps. A few landings on their nappy padded bum.

Do they give up?

No.

They stagger to their feet again continuing to try… leveraging off what is available. Eventually, they succeed …and are off and running. No stopping them!

It’s exactly the same when it comes down to business.

The theory is all well and good. But taking action…even if it is baby steps, is what that propels you towards your goals.

Struggling to take action steps?

Fear is natural.

Change takes time. Learning new skills takes practice, but the results are worth it.

Now here’s the thing…you can do all this on your own. Absolutely you can.

But…likely as not it will be a stop-start process as you battle alone through the hurdles and obstacles that inevitably pop up to challenge you.

As an adult in business, it’s not as easy to find handholds to leverage off. But, if you are open and actively searching they are there…in both paid and unpaid forms.

Unpaid forms

These typically include things like free workshops hosted by a range of organisations ranging from your local Business Development Offices, Chamber of Commerce, Live Webinars and even Facebook groups.

All of these are very valuable and have their place. They are especially helpful if you are bootstrapping and cash is very tight.

A word of caution; these can lead you down a number of rabbit holes and infect you with a case of SOS – Shiny Object Syndrome.

You know what I mean…

you hear all these great ideas and start to research or chase after them. The result is quite often that you lose your way and waste time.

Paid forms

These are more typically a workshop, course, business coaching and mentoring.

Prices fluctuate enormously and range from under $50 to well in excess of $10,000. When choosing what to pay for, it’s vital to do your research.

As with anything that you are paying for, it’s crucial to measure up if it’s the right fit for your business at this moment in time.

My recommendation is always to start with a short course/session with that particular consultant/teacher/presenter.

By starting off with a small investment you have the opportunity to assess whether you’re going to be a good ‘fit’ for each other. Mutual respect is crucial.

Engaging a business consultant/coach to help you is a way to fast track through the woods to get to the clearing on the other side.

It’s not cheap but it’s highly effective. It’s also not as expensive as you might think.

Having a great mentor or coach makes all the difference in the world. It’s what accelerates your development and growth. They are your encouragement, teacher and supporter. Grab my tip sheet on choosing the right person to work with.

Most important of all…you unlock your own truth so there’s no room for procrastination.

The truth can sometimes be a challenge to deal with, but if you’re serious about moving ahead…it needs to be faced.

If you’re struggling to move to the next level we specialize in offering actionable, momentum building support to help you….

Fly like a dragon!

Michelle

PS – check out this article by Brad Stulberg – 8 rules to do everything better.