Getting Results from your social media

Getting results from your social media is crucial when you’re in business and if you are bootstrapping, it is even more important to harness what is available at no cost.

In addition to the 5 key steps outlined in my article on understanding the basics, it is really important to understand just how busy social media is.

When you realise that Facebook now has more active users than China’s entire population you start to get an idea of how vast it is. More precisely how much traffic is out there!

It’s hard to be heard and seen. BUT… it is still a massive tool for FREE exposure if you are using the right strategies.

Getting Results

Three simple steps to implement to help you get results from your social media

1) Be authentic

Do not imitate.

By all means like and share, but…

Do not try to copy the style and tone of someone else.

Allowing your own brand personality to shine through is what helps build relationships.

Here’s the thing…

Buying a high ticket course or paying a “guru” lots of money does not mean you are going to achieve amazing results…

At least, not overnight.

More than likely you’ll need to do a whole load of hard work behind the scenes.

Remember, the results touted in case studies and testimonials to get you to buy are not typical. If you look carefully, you’ll see there are disclaimers saying exactly that.

2) Have a Plan

Getting results from anything comes down to having a strategy.

This means spending time thinking about the direction that you are taking and whether it is aligning with where you want to take your business.

Write down what it is you are aiming to achieve and then work out the strategy to get you there.

3) Build your mailing list

This is crucial because if Facebook shuts you down you will have lost that audience.

It is not as frightening or as complex as it sounds.

You can bootstrap by using MailChimp which is free up to 2000 subscribers.

Next Step

Try out the three simple tips above and you’ll soon be seeing a difference. Make sure you track what’s happening so you can really measure your results.

Leave me a comment and let me know if you have a plan, or if you need help formulating one.

Fly like a dragon!Fly like a dragon

Michelle

 

 

 

Procrastination the enemy of productivity – are you guilty?

Procrastination. Everyone is guilty of procrastinating once in a while.

You put off doing that one important task in favour of washing the dishes, doing the laundry, or playing a game. We all have some form of procrastination activity, but it’s the enemy of productivity and in business, there’s no time for it.

Encouraging Productivity

I’m a terrible procrastinator, and I hate it. So over time, I’ve tried to find ways to be productive and also to FEEL more productive.

There’s a plethora of books and articles that will tell you how to be more productive but a lot of the time those tips don’t work for me.

And even when I’m being productive I often don’t feel like I am.

Now I’m not saying what works for me will work for you but here’s what I’ve found helps:

Check Lists

When I have a checklist to mark off I’m able to tell if I’ve been productive and that in turn encourages me to be more productive.

It also works as a bit of a pseudo-reward, I love that feeling of accomplishment when I mark off a task.

There’s an App for that

And of course, in this technological age, there’s an array of apps for monitoring productivity and encouraging productivity.

Personal I’ve got two apps on my phone and a separate program on my laptop for this and I find them so helpful in avoiding procrastination.

My favourite is Habitica which a friend recommended as a way of tracking productivity.

It’s super helpful in that it’s designed to be a little like an RPG (Role Playing Game).  You get experience points and coins for completing tasks so you go up in levels and can purchase new equipment for your avatar.

For me, this format is really encouraging.  It feels familiar and even though the rewards are simply virtual I find them a great incentive for upping my productivity.

The other apps I use to keep myself productive are Anti-Social and Cold Turkey.

Forced time offline

Social Media and the Internet, in general, are some of the biggest tools for procrastination.

We’ve all had that moment where we go to check something on Facebook and then, one hour later, we haven’t gotten anything done. That’s why it’s so important to be able to take time off.

To unplug.

Although often times your work may require you to remain a little plugged in – emails need checking, research needs to be done etc.

For that reason, I’ve made blocking apps a part of my work habit. When I really need to buckle down and focus I turn on the apps and block off all access to social media.

Removing the temptation is a great way to push forward. If I slip up (and I do sometimes) I just get a pop-up that says the site is blocked – a great deterrent!

I’d love to hear about your productivity secrets, so leave me a comment.

Sasha Hanton

 

Changing things up…for business growth

Business growth means changing things up.

But change is not a natural state. It’s something that often brings resistance.

Our natural state is to want to stay within our comfort zones. It’s what we know, it’s usually predictable. We’re not taking any risks and it’s…

Boring!

Comfortable

There is comfort in waking up each day knowing exactly what you are going to do.

It’s nice knowing what’s going to unfold. How the day will play out. No hidden surprises.

You know what you’re going to be facing when you step into your office/business. You can handle whatever the day is going to be throwing your way. Sure there may be a few little waves of disruption, but that’s okay…you can handle it.

This kind of comfort comes from the familiarity of a set routine.

It’s mundane and certainly not a challenge. It is not an atmosphere for growth!

Challenge

Facing challenges makes you grow, develop new skills and expand your horizons.

I know from personal experience that it is during the times when I’ve been facing the biggest challenges that I’ve really grown.

One of the biggest challenges I ever faced and that had a huge impact on my future business pathway was…speaking in public.

I was always the one in the background. I was happy doing research, speaking to people one on one, writing speeches etc.

I had the wordsmith gift but I was missing an essential ingredient… the confidence to stand up in front of a live crowd. TV and radio were okay because the audience was not actually right there. Not sitting right where I could see them.

For many years I was able to coast along and avoid public speaking.

However, this all changed in 2004. I won the Telstra Business Woman of the Year (NT) Award. Part of the expectation was that I would be willing to speak in public.

It frightened the daylights out of me…

Embracing the Challenge

I listened to experts on how best to tackle the problem of overcoming nerves and what a good speaker needed to do. Tell a joke, warm the crowd up etc and so on went the advice.

I am not a natural at telling a joke. I’m hopeless and forget the punch lines every time, so no way was that going to work for me. I also tried (in the privacy of my home) practising a bunch of other techniques.

The very best advice I got was from a very unlikely quarter.

It came from Veronica Macauley Cross. She was the Queensland representative for BCNA at the same time as myself. Her advice was simply this…be yourself, and don’t ever let anyone try to tell you that catch in your voice needs to go. It’s the emotion that you convey that makes you such a powerful speaker.

It was also empowering to know that people genuinely wanted to hear what I had to share. Veronica passed away in 2007 (she was living with advanced breast cancer from the first day I met her) but I vividly remember Veronica and the very solid advice she gave me.

I changed things up by becoming a (reluctant) speaker because the business needed me to do so. The message needed sharing and there was an eager audience spanning the globe who were all waiting to hear what I had to share.

Business Growth

My work as a breast cancer advocate and founder of Dragons Abreast Australia was definitely business. The business was promoting awareness of breast cancer.

A business can only grow when you are willing to embrace change. You also need to have systems in place. Without systems, it’s a struggle to keep the performance level high – it’s also impossible to effectively grow.

No matter what kind of business you have – regardless of whether it is for or not for profit it is absolutely essential that you are willing and able to embrace change.

Change = Opportunity. Opportunity = growth.

It often means stepping right outside your comfort zone.

The challenge is being willing to step out, to step up and to make changes. To learn. To adapt. To release a little control through automating, delegating and outsourcing… so you can achieve your business goals.

It’s often just a few small tweaks to the way you’re doing business that can make a huge difference in your results.

It can be tough to work out what you need. But it’s definitely worth spending time on.

If you are not sure where to start and need some help figuring it out…reach out to us...you’ll soon be creating and maximising opportunities to take you to the next level. Promise! Don’t take our word for it…check out what others have to say.

Fly like a dragon!

Michelle

 

 

Bringing your ideas to life…means taking ACTION

You can have the very best idea in the world but unless you take action it will remain simply that – an idea. A dream.

It takes grit. It takes hard work.

Success comes from action. Dreams become reality when you are committed to WORKING for them

Spending time “thinking” or continually taking another course will not move you forward. Yes, you may have lots of theoretical learning, but…

ACTION is what leads to achievement.


Any action, even if it’s an imperfect action it is a move in the right direction.

You learn by implementing – it may not work the first time – that’s quite normal!  But you learn valuable lessons.

Heck, if I had been waiting for the perfect moment, I would never have achieved half of what I have.

And yes, I’ve made my own fair share of mistakes along the way too – but they are learning experiences.

Taking the plunge is not easy.

Failure is common…but dusting yourself off and learning from those mistakes is what propels you towards success.

Think of how a child learns to walk…

First by using all their strength to pull themselves up on whatever furniture is available (heck, some even use the dog!).

Then getting braver and lurching from handhold to handhold.

A few wobbly steps. A few landings on their nappy padded bum.

Do they give up?

No.

They stagger to their feet again continuing to try… leveraging off what is available. Eventually, they succeed …and are off and running. No stopping them!

It’s exactly the same when it comes down to business.

The theory is all well and good. But taking action…even if it is baby steps, is what that propels you towards your goals.

Struggling to take action steps?

Fear is natural.

Change takes time. Learning new skills takes practice, but the results are worth it.

Now here’s the thing…you can do all this on your own. Absolutely you can.

But…likely as not it will be a stop-start process as you battle alone through the hurdles and obstacles that inevitably pop up to challenge you.

As an adult in business, it’s not as easy to find handholds to leverage off. But, if you are open and actively searching they are there…in both paid and unpaid forms.

Unpaid forms

These typically include things like free workshops hosted by a range of organisations ranging from your local Business Development Offices, Chamber of Commerce, Live Webinars and even Facebook groups.

All of these are very valuable and have their place. They are especially helpful if you are bootstrapping and cash is very tight.

A word of caution; these can lead you down a number of rabbit holes and infect you with a case of SOS – Shiny Object Syndrome.

You know what I mean…

you hear all these great ideas and start to research or chase after them. The result is quite often that you lose your way and waste time.

Paid forms

These are more typically a workshop, course, business coaching and mentoring.

Prices fluctuate enormously and range from under $50 to well in excess of $10,000. When choosing what to pay for, it’s vital to do your research.

As with anything that you are paying for, it’s crucial to measure up if it’s the right fit for your business at this moment in time.

My recommendation is always to start with a short course/session with that particular consultant/teacher/presenter.

By starting off with a small investment you have the opportunity to assess whether you’re going to be a good ‘fit’ for each other. Mutual respect is crucial.

Engaging a business consultant/coach to help you is a way to fast track through the woods to get to the clearing on the other side.

It’s not cheap but it’s highly effective. It’s also not as expensive as you might think.

Having a great mentor or coach makes all the difference in the world. It’s what accelerates your development and growth. They are your encouragement, teacher and supporter. Grab my tip sheet on choosing the right person to work with.

Most important of all…you unlock your own truth so there’s no room for procrastination.

The truth can sometimes be a challenge to deal with, but if you’re serious about moving ahead…it needs to be faced.

If you’re struggling to move to the next level we specialize in offering actionable, momentum building support to help you….

Fly like a dragon!

Michelle

PS – check out this article by Brad Stulberg – 8 rules to do everything better.

Success…being successful – what does it take?

Success and being successful, whether it is in life or in business, means having a mindset that enables you to move ahead towards your goals.

A bunch of obstacles will always put themselves in your way. That’s life. What separates those who achieve success from those who don’t is how obstacles are handled.

In my experience, one of the biggest obstacles is often of our own making.

It’s called procrastination.

Procrastination presents itself in many different guises. The secret to avoiding being caught by this sneaky little disease is…

Being organised and….being disciplined!

This applies to both your personal and professional life.

Controls need to be in place to help maximise your time. This way you’re moving forward toward the results you want.

By being 100% honest you can easily pinpoint where you can cut down, chop out or build up your schedule.

When you truly want something you make time for it.

How much time do you spend on social media or watching TV, YouTube clips etc?

Ask yourself these two questions and be HONEST with your answers:

1)   Is it really necessary?

2)   Is my business really benefitting from this?

Sure we all need to have time out to refresh, reframe and relax BUT…

Spending a bunch of time watching and reading about what others are doing to move their businesses forward is not really helping you.

Think of it like this…they are telling you what they have achieved, persuading you to buy from them…their business is moving forward, but is yours?

Taking Action

Unless you are actively taking ACTION, rather than just consuming content, you are wasting your precious time.

When I started my career, many moons ago, there were no social media channels online.

Yep, I’m a dinosaur.

Instead, there were hard copy newsletters, conferences and key business events where there would be some top quality speakers. They were expensive – very expensive – so it was important to choose wisely.

BUT…here’s the thing…

Once the event was over, there was no Googling more information, listening to more Podcasts, watching more YouTube clips and more experts.

The conference, the piece you read in the newsletter or the event you attended would inspire you to take ACTION.

And that my friend, is the secret of success…taking momentum building steps each and every day that moves you forward towards your goals. Watching and listening is not ACTION!

This is why being organised and disciplined is so very crucial.

Getting organised

This means knowing what you need to do and when you need to do it.

In the early days of my career, I had a young family at home. Today I have adults in my life that I am caring for. My schedule needs to accommodate the time to go shopping for them, to spent time engaging in meaningful conversation and to take care of my own health.

Unless I am able to organise my work time, family time and “Me Time” there is no chance of everything getting done.

My secret weapon? It’s not exactly a secret…

Creating a plan and then using a MAP – measurable, achievable and progressive steps.

Having a MAP helps you keep on track.

It’s easy to meander – and hey, we all do this from time to time. That’s where the power of the MAP lies – getting you back on track after a meandering moment.

Just like all journeys, you need to plan your route. You need to know how you will get to your destination. By mapping out the key milestones, rest points, the quick look around and linger longer stays on your personal MAP you’ll be able to achieve your goals.

It doesn’t need to be highly complicated. Simple is best. The key is following that MAP once you have laid it out.

Time Management

Unless time is used wisely it slips away unnoticed – just like when you’re driving along and not paying attention. It’s so easy to miss a turn-off, especially if you’re on a busy highway with all the hustle and bustle of traffic flying past. You get in the zone and before you know it…

Darn! Missed your turn-off. You end up travelling further down the wrong road before you can come back in the right direction.

There’s a myriad of different tools and methods to choose from depending on what aspects of your time you are needing to manage. Different systems work for different people.

100-day blocks

One of my favourite methods is working in 100-day blocks.

Why?

Because it is enough to make sure things get done, and not too long that I am able to procrastinate – at least not for too long!

It means deciding in which blocks of time I’ll be implementing ideas and actions identified in my business journal.

It’s quite amazing what pops out of that journal. It’s my incubation spot.  Ideas pop into our heads very regularly.  If you’re like me, then you may not always have the time to implement them, but when you’ve  written them down, they are never lost.

Writing them down gets them out of your mind. It leaves you free to concentrate on tasks at hand. Writing your ideas in a business journal keeps them all in one place. Saves you losing them or having to hunt through a bunch of sticky notes or notebooks.

Concentrating in the present moment not only affords great productivity but allows you to fully focus on what you’re working on at any given moment.

When you focus on one particular aspect it’s very rewarding to see exactly how much you start achieving in a very short space of time.

What Success Looks Like

It’s really important to identify what success looks like to you. The reason being is that unless you know what it is that you want to achieve you will never be able to tell if you have got there.

You need to be able to measure and to identify when you have reached the goals you set for yourself.

And yes, goals can and do change over time.

It’s perfectly okay to set new goals but you must keep track of the ones you have already set, rather than dash off on another tangent. One step at a time is the key.

Life is very frustrating if you keep chasing something that always lies over the rainbow. You must enjoy the moment you are in. By embracing small successes along your journey you’ll start feeling so much more fulfilled, motivated and inspired.

A 360-degree successful life, to me, means being able to have the time to enjoy precious moments.

Moments to spend time with my elderly parents discussing garden plans and reminiscing. Time spent in conversation with my adult son. Girls sessions with my daughter. Going paddling, walking the dog and short sojourns devoted exclusively to me – that’s 360-degree success.

Having happy clients and feeling fulfilled by my work is integral to that life.  The fact I’ve received great testimonials, awards and recognition for my work is just the icing on the cake.

What does success look like to you? Let me know in the comments.

Fly like a dragon!

Michelle

PS You may like to join my private Facebook group The SMART Circle – a place dedicated to helping each other by sharing our knowledge and experiences. It is not a place where there are things for sale or a course to push. It’s simply about authentic connections.

 

You need to KISS to unlock your opportunities

KISS is my favourite acronym.

You probably know that it stands for Keep. It. Simple. Stupid.

Now you think I’m being insulting.

I’m not.

It’s my favourite reminder to myself. Because I can tend to over think, over complicate, over analyse, and generally get over myself being over the top.

Keep It Simple Stupid

The only other person I voice KISS to is Michelle. This is because there aren’t many people who wouldn’t take this as gratuitous rudeness.

At least ones that won’t bop me upside the head for it.

Michelle’s too short to reach. Though I suppose she could bite my ankles like an enraged chihuahua. But she doesn’t. She uses KISS too. It’s become a bit of an ace acronym for us.

There’s nothing like a say-it-how-it-is sibling to bring you down to earth.

We may like to soar like dragons, shoot for the moon, blah blah blah, and we love all that. Love doing that.

But sometimes you’ve just got to get grounded. Get back to basics, if you like.

It’s a bit politer than telling Stupid to keep things simple. Or Simple not to be so stupid. Before I get into a rude roll, here’s the polite version:

Back to Basics

*An adjective – definitions:

1) Stressing simplicity and adherence to fundamental principles:

The movement suggests a back-to-basics approach to living for those whose lives have become complicated.

2) Emphasizing or based upon the teaching of such basic subjects as reading, arithmetic, grammar, or history in a traditional way.

Stressing simplicity and adherence to fundamental principles is essentially KISS.

Point 2 emphasizing or based upon the teaching of such basic subjects … I reckon, applies to any subject. We share and coach a lot on sales and marketing subjects.

The fundamentals never change. It’s not rocket science.

Putting the cart before the horse

We do many different things at Dragon Sisters.

Sometimes it can seem that we spear off on radical tangents from our core business.

People hire us for varied projects and for a variety of reasons.

Yet essentially, we’re contracted to do one thing for them: to communicate.

This might come with bolt-on requirements like research, analysis, strategy, coaching, consulting, content creation, whatever. Often, these sorts of requirements come first as the request for help.

Kind of like putting the cart before the horse.

The cart being what needs rolling out for their business or project, and the horse being the conveyance to get it to where they want it to be.

That conveyance boils down to communication.

Every time. It comes first.

Otherwise, nothing gets moved forward.

Some of the most talented people get nowhere near their potential, simply because they lack the expertise or experience to communicate effectively enough (even to themselves) to get results.

So, guess what – we use the KISS test on just about everything.

Especially when we get caught up in the enthusiasm of new concepts and are bursting with ideas. Or when we get stumped by something. Or when we get too fancy pants about something.

If you find yourself in any of those situations – stumped, wearing your fancy pants; carried away with your cart – or whatever, give it a try. Go back to basics. Get KISSing!

Then, you can

Fly like a dragon!

Yvonne

*Source: Dictionary.com Unabridged           Based on the Random House Dictionary, © Random House, Inc. 2017.

100 day goals

I love 100-day goals.

Why? For the simple reason that they are so tangible and…

Achievable!

100 days is just a little over 3 months.

The reason I love working in 100-day blocks is that you can actually see how you are progressing.

There is a finite timeline, and at the end, you’re expecting a result.

Why it works

The reason is simply this…it’s not too far into the future. You do not have the luxury of taking your eye off the ball.

The focus has to be on pushing to move forward each day. This means you can actually see your progress – or if you slack off, you’ll have to rush to catch up.

Procrastinating is not an option.

100 days may sound like a good amount of time, but the reality is that it goes whizzing pass! It is also far more tangible than setting 6 or 12-month goals

To achieve 100 day goals means being disciplined.

Discipline is the secret

Think about it, it’s really easy to waste a few hours here and there.

For example, spending too much time on social media, allowing your routine to be interrupted without a valid reason, neglecting to switch your email to offline mode, and so the list goes on.

With 100-day goals, you are on a countdown timer. There is a finite amount of time and you have a set goal ahead of you.

To get there needs discipline.

No excuses.

No time to go down rabbit holes – and yes, there are a zillion rabbit holes waiting for you to end up down.

There is no time for saying could have, would have, should have.

You just need to get the show on the road by taking the steps to move towards your set goal.

Measurable, Achievable & Progressive – MAP

Ever action you take towards your goal needs to be mapped out.

If you don’t follow your MAP, it is highly likely that you’ll deviate or get totally lost.

The key to succeeding and achieving is by being disciplined and setting realistic goals that you work towards one step at a time.

Daily Habits

Yes, habits. Things that you do every day.

One of the worst habits is timewasting, blaming and procrastinating. To achieve your goals these habits need to be shut down.

Good daily habits need to be adopted if you want to move forward.

Actionable steps need to become a part of your daily routine.

Breaking your business days into time blocks works wonders.

Time Blocks

Choosing your time blocks will depend on what you are wanting to achieve and the nature of your business.

The minimum blocks that ones I find myself always recommending are:

1. Me Time

Time dedicated just to you. Only you.

It’s at the top of this list because it’s vital that you have time to recharge your batteries and do what feels good for you.

I use my “Me Time” to go paddling, sit down with a book, walk along the beach or chill out with Netflix.  I schedule these time blocks into my day.

“Me Time” can also mean a short break away for a few days when I switch everything off to simply refresh, reframe and relax.

2. Business development time

This is the time that you spend on developing your business.

You need to be spending time daily on business development because it is a way of ‘feeding your funnel’ and ensuring you have ongoing connections. Don’t just do this when you are searching for new business.

Remember that people like doing business with those they know,  like and trust. So maintaining and developing relationships is essential to your ongoing business success.

For Dragon Sisters, our business development time includes catching up with former clients, spending time on social media interacting with other business pages, being a guest speaker, writing a blog post, newsletter, doing some phone catch-ups or investigating a business tool.

3.Work time

Just like it says, it’s all about getting your core business done – it’s about working IN the business.

It looks different for everyone. Some may have regular office hours, others may have flexibility. But whatever the case, your working time needs to be blocked out and you need to be sticking to a schedule.

If you’re a mechanic it means working on the cars, for a writer it’s the time you spend writing, as a coach it means the time you spend coaching or working on material, a B&B means this is the time you’re dealing with guests and making sure your premises are in tip-top condition.

4. Family Time

It is absolutely essential to be slotting in family time. What your personal blocks look like will very much depend on your circumstances.

My children are adults, so family time for me means;  a girls night with my daughter once a week, time visiting my elderly parents every couple of days when I am on Bribie Island; dinner with my kids each night if we are all in the same house.

It also means running my 16-year-old niece to basketball if I happen to be on Bribie. The driving time is a valuable bonding time. I listen as she chatters away about whatever is happening in her life/on her mind.

Family time can take many forms, but the key ingredient is being present it the moment and putting work aside.

The rest of the time is flexible – according to your personal circumstances.

It’s not easy

Yes, it can be a struggle to get the time blocks happening.

I’ve been there.

As a result of my personal experience I also know that unless you get this happening, you will continue to struggle to achieve your goals.

This is where having someone on your side who can keep you accountable is invaluable.

Keeping on track

By disciplining you will have no problem keeping on track simply by using simple techniques like lists, journals and prioritising.

If you are finding it’s a struggle you are not alone. There are different types of goal setters and goal getters.

Now here’s the thing – the 100-day goal method works for everyone. That’s right. It really does work.  Why? It works because it is finite.

Click here for a tip sheet on choosing the right coach or consultant

Talking to a supportive manager, finding a business coach, or being part of an accountability circle are some of the best ways for developing the key skills to move you along the path to keeping yourself and your business on track.

Fly like a dragon!

Michelle

 

 

 

On the edge of my seat

I’m a bit like a cat on a hot tin roof.

Seriously, so far I have drunk 3 cups of coffee, munched my way through a chicken leg, an apple and a tub of yoghurt. If there was a bag of chips around I would have eaten those too!

Hanging out for the election results is nerve wracking!

I was Campaign Manager for Katrina Fong Lim who has once again run for the office of Lord Mayor.

Election Day was last Saturday and what a day it was.  Long, hot and exhausting but our team of volunteers smiled through it all despite, at times, challenging situations.

Overwhelmed to have such a diverse range of people all supporting Katrina. It speaks volumes for her standing in the community.

Vote Counting

When the votes were counted, Katrina was in the lead by 1307 votes. Not enough to be declared the winner as here in Australia we have a fully preferential system. First past the post is not enough.

This week the Electoral Commission has continued the counting.  Katrina is now 1408 votes ahead. But it is still not enough and the gap is not wide enough for my liking.

Nerve wracking to say the least!

The postal votes closed at noon today. More counting this afternoon and the Electoral Commission will update their website later today.

I am not sure when later today is and it’s driving me crackers!

Waiting for Results

I’ve been hitting the refresh button with regularity and watching the Facebook feed.

Nothing!

My phone keeps ringing with supporters wanting to know if there is an update.

Katrina has done the smart thing and headed off to Kakadu, so not in mobile contact range – maybe I should have done the same!

Will we know the final results today? I sincerely hope so.

But…. the official annoucment will be made by the Electoral Commssion at 10 am on Monday morning.

I hope my girl wins. I firmly believe she is the BEST for the job. We’ve run a very clean campaign. Our volunteers were courteous at all times and we never bagged other candidates who were running.

We chose not to make any preference deals because Katrina is independent. Her platform – practical, positive and independent – politics do not belong at Council level.

I am very proud to have been her Campaign Manager, and honoured she chose to work with me again this election.

Now…what can I eat next while I hit that refresh button again!

Michelle

 

 

Building Your Email List

Building your email list is vital to your business.

Why?

Because it helps to famine proof it. It allows you to connect directly with your audience.

Sure, you can use social media, but if that goes away, you have no way of connecting IF you don’t have their emails.

When you write an authentic and helpful email, you make strong connections. You are building relationships in a genuine way.  But, you can’t write to people unless you have an address.

One of the best ways to gather email addresses is with a lead magnet. No doubt you’ve heard that term several times. But perhaps you’re not entirely clear on WHAT a lead magnet is.

What’s a Lead Magnet

In a nutshell…

A lead magnet is something you offer in exchange for the recipients email address, so it needs to be something pretty useful and of value to the recipient.

How It Works

Basically it’s an information exchange. You have something they want, and they have something you need – their email address.

It’s an old fashioned trade except it’s happening in the digital space.

They give you their address and you provide access to the promised lead magnet.

You’ll need a system to collect email address and a way to deliver the promised magnet to their inbox. There are many different options at lots of different price points and what you choose will depend very much on your budget and the features you require.

What makes a good Lead Magnet?

That very much depends on your audience, but the bottom line is that it needs to be of value/helpful.

For instance, you could have a closed Facebook group, a refer a friend program, an ebook, a tip sheet, a contest with a fabulous prize …you get the idea?

There are lots of different options – limited only by your imagination, knowledge and budget. It’s important chose the right one for your audience.

Most businesses use a few different ones and play around to find the best one for their audience.

Remember that audiences are savvy. People are wise to the fact that if they give you their email they risk getting email overwhelm.

So you have to be very strategic in what you offer. It all comes down to value. You have to be able to tempt them with something they will find useful. Preferable with a few actionable tips that are of value and can be put into motion immediately.

If you’d like some help brainstorming what to offer your audience reach out and we’ll help you through the process.

Fly like a dragon!

Michelle

PS – to check out some of our most popular Lead Magnets – click this link. 

The 5 Types of Goal Setters & Goal Getters

Everyone has goals. Fitness goals, diet goals, past-time based goals, and career goals. These are just a few types of goals you might have.

At Dragon Sisters, we have our own special set of business goals and each member of our team has their own personal goals. My goal is to become a published author.

Of course, I’ve had other goals, and I’ve had to make changes to my life accordingly as certain things changed. Which got me thinking about some of my old school mates, from high school and from university. Amongst them are some truly inspirational people and looking at all of them, I’d have to say there’s at least 5 types of goal setters & goal getters.

The Unwavering

This type sets themselves a goal and pursues it till accomplished; nothing seems able to deter them.

My friend Dayna is one of these types. I’ve known her since primary school and she’s always been super artistic. When we were in high school she decided she wanted to work in graphic design, and pushed herself above and beyond. She set her heart on RMIT University in Melbourne and poured everything she had into her grades.

I remember watching her work endlessly on her final assessments for year 12, and you know what? She did it, she got into RMIT and got her degree in graphic design, now she’s working in the industry and putting her skills to use.

The Realistic Dreamer

You probably know one of these yourself. They’ve got ambitions, but they’ve also got grounding.

These are the people who plot out a course and consider what’s happening in their life before shooting off after the impossible. Instead they pursue the possible knowing that it is the first stepping stone to the impossible.

Michelle Gately is one of these types, she’s a reporter for the Rockhampton Morning Bulletin at the moment and she’s also a book blogger, but one day who knows she might be working at Dolly or Bride to Be (she’s definitely got the writing chops for it).

I met Michelle when studying at Bond University. We were both journalism students, and we each wanted to focus towards magazines. As avid book lovers and writers, we bonded. Back then I still felt pretty confident in pursuing journalism, but unlike Michelle, that didn’t really pan out for me.

Michelle had wanted to work at her hometown’s paper straight from the get go so that she could help out her Dad. Yes, she wanted to eventually work at the magazines she adores, but no she was going to do things in a realistic fashion and start at home.

The Achiever

Some people seem to effortlessly achieve their goals. They set them and then next thing you know they’re achieving them. Of course, they do put in the effort, you can’t reach your goals without a little hard work, but it’s not always something we see.

My good friend Geordi Avila is one of these achievers, she works hard, but it also just seems like her goals fall into her palm (I know it isn’t so). I think the big reason for this is her amazingly positive attitude.

She’s always got a smile ready and a can do spirit. Geordi lived in the same campus dormitory as me when I was studying at Bond University. We lived in the same hall with just a few rooms between us, she became one of my closest friends at university, and I’m so happy to see her working at SKY News. Though I’m a little jealous how smoothly she transitioned from studying to real life (I’m still getting the hang of it all).

I fit Geordi in this category because even when we were at Bond she was an achiever, and yet she always seemed to have time for friends and social activities. I know she puts in the hours and the hard work, but it just looks easy for her.

The Procrastinator

A few of my closest friends fall into this category, they’ve got goals and they’ve got talent, but they just don’t seem to be getting there.

The people in this type can set goals anywhere from realistic to ambitious, but they always seem to still be reaching when you next check up on them.

Sometimes there are hurdles that seem to put kinks in their plans.  A friend of mine wants to be an actress but after just barely missing out with her first National Institute of Dramatic Art audition and then being looked over the next two times she’s spiralled off the path. Her goal is still the same, but she hasn’t made any strong efforts to try and reach it lately.

Another friend wants to work in graphic design (yes, I have multiple friends that are the artistic creative types). This particular friend took a hit to her goal as even though she was pouring everything she had into course work, failed one of her university classes, so she put her degree on hold and spent some time (a year or two) trying to figure things out. Now she’s finally getting back to her degree. Here’s hoping she gets to the finish line this time around.

The Ever Changing

Here is the category that I fall into. I’ve had a lot of goals and not all of them reached fruition.

Don’t get me wrong my life goal has been to be a published author since I was just a little girl having her Daddy read her books, but my career goals now, they are ever changing.

I’m the type that thinks they know exactly what they want and then later realises that isn’t quite right. I originally wanted to study teaching but was told by my high school teachers to study something else first, so I switched goals to journalism.

In university during my second year of study, it suddenly came to me, I wasn’t doing something that I wanted to do… of course, I was halfway through and could still use everything I was learning, so I persevered and got my degree.

After university, I really wasn’t sure where I was going in life. I did a stint as a tutor at my former high school (one of the most rewarding jobs I’ve ever done) and tried my hand doing some filler writing for a local magazine before deciding to go back to university and study teaching. That didn’t pan out as I quickly realised I’d finally reached my school quota, I couldn’t bear to read any more textbooks or do any more assignments.

That’s when I decided I wanted to really get into editing. I had all the necessary skills from my journalism degree, and I enjoyed going through other people’s work and correcting it. So finally, by joining the Dragon Sisters team, I was able to achieve one of my career goals. Now I just need to conquer my life goal.

What type of goal setter & goal getter are you?

Sasha

PS If you enjoy reading fiction, check out my short stories to feed the mind.