Does technology solve your communication problems? Clever advertising and marketing might have you think so.
The temptation to grab a new app, invest in a new piece of software or hardware can be all very tempting…BUT it is not a magic wand.
Let’s be honest, life gets pretty hectic – both in the personal and professional sense.
Managing a pretty packed schedule; juggling business commitments, making sure to spend quality time with the family, as well as plugging in some “Me Time” is pretty much part and parcel of daily living these days.
It’s one big juggle.
By strategically embracing a few key pieces of tech it can be easier to keep all the balls in the air.
Note I said easier, not easy!
But it can also be a burden around your neck as you wrestle to get your head around how it operates and the intrusion it can often make into your life.
Technology makes it easier
Smartphones, tablets, laptops, Skype, WhatsApp, Trello, Dropbox, LinkedIn and…
…the Nespresso machine is part of our daily toolkit.
In a world where you have virtual assistants, independent freelance experts, speech recognition and a myriad more timesaving options to choose from there is one thing that jumps out at me…
Despite all the changes and the new technologies at our fingertips, there is one thing that never changes.
That is the need to master the simple art of communication.
The need for strong communication skills remains as vital today as ever. In fact, you could say that this is even more important today.
And here’s why…
BECAUSE despite all the time-saving devices, fancy ways to send and receive messages, the impactful way to connect comes down to genuine, authentic, respectful communication.
Communication is a two-way street
The need to feel connected is a strong human emotion.
We communicate with words and the words we choose can make or break a connection.
Choosing the right words can only be done when we understand our audiences, their perspective, their needs and the nuances of different demographics.
When we listen, we start to understand and that’s when the magic starts to happen – real communication that runs two ways.
Technology is wonderful, but nothing beats a face to face conversation, picking up the phone or doing a live interactive video call.
Being able to relate
If you stop to think about it, the need to connect on a relatable level is why things like Facebook live and video communication is so popular.
The audience gets to see you which helps them relate. As they hear you speak your words they feel directly connected provided you are using words that resonate with them.
Communication styles can be developed and honed with practice, but they always need to sound natural. Building a relationship is something that needs a human touch no matter what kind of technology is being used to deliver your message.
If you’re struggling with making connections you may like to grab my FREE e-guide The Five Essential Steps to Networking & Creating Connections .