“Comparison is the thief of joy” Theodore Roosevelt
And the new trial by Facebook in Australia to reduce comparisons by removing the visibility of LIKES on a post is music to my ears.
With social media being such a dominant part of our daily lives, it is all too easy to get suckered into the vanity metrics.
Thanks to this move by Facebook content that is being posted should be a lot better quality and more authentic rather than a contest to get the most LIKES.
What you should be comparing
From a business perspective, it is important to measure your own progress and run your own race.
When you focus on comparison to others on a regular basis, you’re on a sure-fire track to go right off course.
My dragon boat coach used to say “momentum goes where attention flows” and he is right!
If you’re so busy looking around at what everyone else is doing, it’s impossible to concentrate on running your own race.
Your efforts become sloppy because your focus is elsewhere – I’ve seen this happen a zillion times in a dragon boat. Especially with excited new teams who feel they have to “watch” the competition to beat them!
Where to Focus
It’s your own race/business. Unique.
Once you’ve got your race/business plan bedded down, the focus should be on how you/your business is progressing against your plan.
Compare where you are today to where you were 6 months ago, a year ago, 5 or even 10 years ago.
These are the statistics that are meaningful as they are very specific to your own journey/business development.
At the end of each dragon boat race, the coach would review what went well, where we could tweak and improve. That would then be written into the race plan.
It’s the exact same with your business – move towards those goals/milestones. As you reach each goal, stop. Check how you are tracking. Decide where you may want to tweak a strategy but first run your race.
Engagement not comparison
Engagement means paying attention. In the dragon boat, we paid attention to each team member, to what each was bringing to the team in terms of commitment and effort in order to win the race.
In the business realm, this translates into a focus on what you are offering your audience – whether it is on social media, a blog, via email or in person.
The quality of your content and your service delivery is what leads to success.
PS If you enjoyed this and would like to receive my weekly newsletter sign-up here