Here’s why you need a strategic plan – or an action plan.
Whilst the words might make your eyes glaze over and conjure up images of boring boardrooms stick with me here….promise, you’ll gain an insight that will be super valuable.
A good strategic plan is not a large and boring document. It’s user-friendly and simple to read.
It lays out your pathway. A pathway that should be measurable, achievable and progressive.
It’s a tool that you should be regularly referring to because it shows you WHERE you are going.
Unless you have your directions clearly written down it is pretty much impossible to tell if things are on track and when you have arrived at a goal.
This is extremely valuable when you are tempted to go after a shiny object. You know something new comes onto the market, you hear a great pitch and decide immediately it might be perfect?
This is the time to look at your plan and check if it aligns with your goals.
If it does great!
If not, then move on and keep your eyes firmly on the goals you have set.
Being strategic means being specific
It is important to be very specific about your goals. As an example, writing down “gain new business” is not clear. It is not strategic in the least. It’s a general statement.
Why do you want new business? Is it because you want more $$ in the coffers?
If it is just $$ ask yourself this question – could you gain these from existing clients/customers? Be clear on the $$ amount that would equate achieving that goal.
For instance, having 10 new customers at say $5000 each is not the same as having a goal of $50,000.
Which is it the 10 customers or the $50K?
The 50K could potentially be reached with just 5 solid contracts.
Here’s another example from my own life. To be able to live in Europe for a year.
Without being retired or having the capacity to afford a year without income, this was not an easy task to achieve. But I did!
How? By using my own personal strategic plan that involved an end goal and many mini-milestones to get there.
Want to learn how to formulate your own strategic plan?
Reach out to me as I’d love to help you just as I’ve helped so many others. Promise! Don’t take my word for it…check out what others have to say.
Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.