Social media marketing is here to stay.
Yes, it can be a moving feast of pixels, insights, reach, engagement and algorithms.
BUT…before you even start to think about those, there are a few basics to get a handle on.
It is very important to understand that marketing is not the same as sales.
Generating on the spot sales is not what marketing is about. It is very rare that a sale will come from a cold audience.
When you are engaged in marketing you are actively building the know, like and trust factor with your audience. You are keeping your name out there and in front of mind.
Social media marketing is huge. There are so many channels to choose from. You do not need to be on all channels.
Do one and do it right. You can always add others later.
The key is to choose the ones that are right for your business. The one where your audience is likely to be hanging out. It’s the place to build the relationship and get your name known.
Often times these people may not buy from you but end up referring others to your business.
The key focus is on building your audience.
It’s about creating a relationship.
Facebook is the biggest platform and that’s why we always recommend it as the best place to start.
Your 5 Essentials
Social media marketing is a changing landscape, but there are five key steps you need to take to make sure you are “dressed” for business.
In the online world this means:
1) A good clear profile picture/logo
If using a photo of yourself, remember it does not necessarily have to be studio shot but it does need to be clear and recognisable.
This means no hiding behind sunnies or under a big hat.
If you can afford a professional headshot – get one done!
2) Link your personal page to your business
This is important because if you interact in a group you are interacting as yourself when you make comments.
If folks are curious about you, they click your profile to learn more. Naturally, you want it to lead them to your business page. Check out the video clip on why here.
3) Join groups where your target audience hangs out
These can be really great sources of market research. Watch, listen and get a feel for what is happening.
Be helpful without the expectation of gaining anything.
Be interested in what others have to say – like and comment as appropriate.
Remember, social media marketing is not about what you have to sell.
4) Be consistent
It’s a crowded marketplace so consistency is key.
This means showing up regularly. Not just on your own page but visiting others too.
When people visit your page, make sure you interact.
If they leave a review make sure you thank them.
If they’ve left a comment, at the very least like that comment. Even better respond! After all, that’s what you’d do in a face to face encounter.
Let me know in the comments if you found these tips helpful.
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