Changes are part and parcel of all our lives. From the day we arrive in this world, change is inevitable. We are constantly changing as we grow. Learning. Evolving. This goes on for our entire lives.
Being in business it’s exactly the same. Periods of growth and evolution. Changing is not unusual. Adapting to meet the demands of the marketplace and the needs of clients.
Sometimes changes are planned…other times they are thrust upon us by circumstances.
I’m currently finding myself in one of those “thrust upon you” changes. Not planned but something that has to be dealt with.
My ageing parents (almost 80 and 90) mean that I now need to be physically close to them. I have a lead role to play in helping care for them in their own home.
And you know what? I welcome the role.
They have taken care of me for my entire life, stood by me and seen me through ups, downs and bumps in the journey of life.
It is my turn to give back. To be close by. At hand to help as needed without being asked. It’s what our family does.
But of course this does have a massive impact on my business; big changes need to happen.
Changes needing to be managed
I’ve travelled my entire life. It’s never been a big deal for me to hop on a plane to meet clients, or to take Skype calls across time zones at weird hours.
BUT…that cannot continue…at least not for the immediate future.
So what does it mean for my business?
It means lots of juggling and in a nutshell, a bit of a restructuring.
I’ve spent many hours mulling everything over and thinking about what is possible in these new circumstances.
Challenges are actually opportunities…to explore other ways of doing things.
Opportunities come in many guises if we are open and receptive.
No point in looking at a door that is closed. Instead, it’s important to search for openings that lie ahead.
The result for me is:
1) Moving further into the online market.
What I have done for the last 10 years is help businesses move ahead by helping them to learn HOW to tackle challenges that prevent them from moving forward.
This can be done online; it actually works out a lot cheaper than having me on the spot. It makes my services more affordable and is actually a win/win.
Below are some of the things now available via online teaching:
- Identifying your Unique Selling Point
- Creating a Strategic Plan for your business
- Elevating your brand profile without being ‘salesy’
- Building a marketing/sales funnel
- Understanding the power of social media and harnessing it to help your business
- The key steps to take to CLOSE a sale without coming across as pushy
I am still here to answer the questions, but there is a component delivered via online modules.
Way cheaper for a start!
Access to the modules at a time that works for you.
Queries are answered through weekly online sessions and via a private Facebook group. It’s not quite as instantaneous as one on one but the cost benefits make our services more affordable to many.
2) Less Travel
I can’t just hop on a plane to fly overseas or around Australia. Bookings for my in-person presence need to be scheduled well in advance.
3) Increasing the Writing Bureau output
Ghostwriting, grant writing, sponsorship proposals and of course our favourite area…
…supporting authors taking them from the idea stages to the finished and marketed product.
Never widely promoted previously, this is an area that has been steadily growing since Sasha joined the team; we’ll be ramping it up further.
Coping with changes
Coping capacities are determined by mindset and attitude. Being individuals means we each react in different ways, but being in business means it’s important to be proactive.
I’m getting feedback that I must be Wonder Woman, being able to put together business proposals, deliver workshops and also deal with current family circumstances. I’m no such thing – although it is flattering 🙂
The reality is simply this – learning to be resilient and excellent time management. It’s a skill I’ve picked up over many years.
I’ve also learnt that when you are open and using a smarketing mindset, there is always an opportunity.
The opportunity often means adapting to what circumstances present themselves. Looking forward…not backward. Being grateful for what you have.
I’m extremely grateful to still have my parents.
If you’d like to help me with this next phase of my business I would love you to get in touch or recommend me to anyone who’d benefit from my new model of service.