Creating business growth is essential to the survival and success of your business.
If you’re one of those lucky ones who always has more than enough – well done! You don’t need to read any further…unless you’re just curious.
Creating business growth is something that has to be something you consciously work on. Not an afterthought. A regular part of your business life.
It all starts with developing a specific mindset. A smarketing mindset.
The smarketing mindset encompasses sales, strategy and marketing rolled into a system that becomes a part of how you work, and everything that you do.
Smarketing = Business Growth
Smarketing is all about knowing how to recognise, create and maximise opportunities that present themselves to you each and every day.
Problem is, more often than not, you may not recognise the opportunity.
You are not alone!
Smarketing is a mindset that is all about creating business growth.
The good news is that developing a smarketing mindset is not hard…if you really want to learn.
The starting point
It all starts with knowing exactly WHO your audience is.
If you want to grow your business you need to know who you are serving.
Ask yourself these three questions:
1. “Who is my message important to?”
2. “How will it add value to their lives?”
3. “Will it help solve a problem they are facing?
Once you know the answer to these questions, you’ll be able to more effectively communicate to the right audience for your business.
A targetted approach is far more effective than a random splatter of information.
Why? Because it is deliberately aimed at a particular group.
Smarketers are always open to feedback, have a willingness to keep digging deep, to tweaking and measuring results. When you’re smarketing you are always learning.
This can be challenging but it’s also very rewarding because once you nail it, the results speak volumes.
Measuring ROI, lead generation, industry, countries, client feedback, sources and a whole bunch more is all a part of smarketing.
Not only is gaining feedback an interesting exercise from an information perspective, but it’s essential to the survival and growth of your business.
Smarketing, is a combination of strategy, sales and marketing – it is part of the formula to famine proofing your business.
Not sure where to start?
It can be daunting when there are so many balls to juggle. The list of things to do is never ending but…STOP.
MAKE time…take time to discover what will work best for your business.
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