If you’re confused by social media and how it applies to your business you are not alone.
Yes, it’s been around for over 10 years but that does not mean it’s gotten any easier to understand. In fact, it’s got more complex and confusing.
There are so many different channels to choose from – Facebook, LinkedIn, Twitter, Instagram to name just a few.
If you did not grow up in the digital world with a smartphone attached to your fingertips, it can get a tad hard to understand at times.
It can also be a massive time-waster as you dash down the rabbit hole trying to figure it all out and listen to every expert that there is all telling you different things.
I’m not a digital native but I’ve been using social media for just over 10 years now. I’ve learnt a few things along the way.
My 5 Social Media Top Tips
1) Consistency is key – turning up consistently is essential.
You can’t just pop in and out as the fancy takes you or when you decide you want to “sell” something.
You need to consistently work on your social media.
2) Set goals and stick to them – decide what your goals are for social media and make sure that your expectations are realistic.
Is it to create engagement? To make sales? To get referrals? Each of these requires a different approach.
Once you know what your goals are it is much easier to pursue them.
3) You don’t need to be everywhere – being “everywhere” is not necessarily the right thing for your business.
Be strategic. Identify where your target audience hangs out.
4) Focus on 2-3 key platforms – once you know where your audience is you are better able to focus on interacting and gaining their attention.
5) Make sure you are offering quality content – this keeps your readers and fans engaged.
I tend to stick to Facebook for my business and personal connections and I also use LinkedIn. The bulk of my posting is done on Facebook.
I do have accounts on Twitter and Instagram but I am not altogether comfortable with them. More importantly, that is not where my audience hangs out so I have not invested time in learning how to effectively “work” them.
The landscape is ever changing when it comes down to social media. This means it’s really important that you continue to be monitoring what you are doing and where you are getting the best results.
It’s not a case of set and forget it.
Algorithms are rapidly changing and I make sure I keep abreast on my channels and I usually share my discoveries with my email list subscribers. Sometimes they are already aware of the changes but other times it’s a new discovery – it’s all about paying it forward and helping each other out.
What channels are you using? Let me know in the comments below.