Being active on social media offers a great business advantage which is still overlooked by many small business owners.
It’s a cheap and effective way to keep in touch on a personal and business level. Yet it is often misunderstood and I regularly get this question….
Why am I missing posts?
You’ve liked a page, but you’ve not seen anything from them for a while.
So you hop on over to pay a visit and guess what? There’s a heap of posts you have not seen!
You’ve liked the page, you clicked follow, you’ve set your settings up correctly and yet, you’re still missing out!
How is that possible?
The most likely cause is that you’ve not been engaging.
Think of it like this…
You know what’s happening in the lives of the friends that you see often. You share news, celebrations and commiserations together. You are interested and active in one another’s lives so are front of mind with each other.
When it comes to friends who you rarely see the situation is different.
You’re not up to date on their news. Sure social media is a way to connect, BUT….
Here’s the biggie…..
UNLESS you are actively interacting, you may not be fully in the picture.
You will miss things ….sometimes important stuff!
On a personal level, I missed out on news that someone I knew had a baby and that another had passed away. I had not been active on their particular page for a while – even though we were Facebook friends.
At the business level, a few people have been telling me they missed out on the Dragon Sisters birthday promo. They had not seen it in their Facebook feed because even though they liked our page, they had not been interacting.
The key is to take an ACTIVE interest.
We all have a group of people we reach out to and make time for. As a result, we’re up to date on what’s happening in their lives.
On social media, it’s pretty much the same. You can’t just pop up once in a while and expect magic to happen. Life doesn’t work like that and neither does social media.
The key word here is SOCIAL.
When you are social, you have a business advantage over those who are not actively harnessing the free tools readily available.
In a nutshell – if you’re not active, if you don’t interact then you’re likely to miss out on news.
When it comes down to Facebook, their algorithms are going to think you’re not interested and will stop showing you posts from those you do not interact with.
That’s what happened with the two friends I mentioned above….so
How to fix this?
By showing interest. You do this by liking and commenting on a regular basis. Do this with your friends and with your business.
It’s like your real-time friendships…the more you look after them, the more you know what’s happening in their lives. It’s the same on social media.
Don’t have time?
Think of it like this….keeping up on social media needs a disciplined approach. For a couple of reasons, namely that it can become a big time waster… you can disappear down a rabbit hole and emerge to find 2 or 3 hours have gone past!
The second reason is if you’re posting without a strategy, you’re wasting your time.
Not what you want to happen!
Set aside a fixed time each day to work your channels. Remember, you do not have to cover all the channels. Choose the ones that work best for you.
You only need 30 minutes per day to do a quick flick through, drop a few comments and likes.
When you are doing this as a business, or in business, it serves a two-fold purpose…
1) It signals to Facebook that you are interested so you’re more likely to be fed the posts.
2) YOU remain front of mind with those you are interacting with…so when they are looking for a service, you are more likely to pop into their heads as someone to contact.
Posting or Interacting?
It’s important to post on your business page so your fans know you are there, and it’s equally important (and sometimes more important) to interact.
Think of this time spent as an investment in your business…take it from me, the returns are definitely there.
If you are not interacting your name is not staying front of mind.
When you are in business – you need to interact!
Don’t think it would suit your business?
In this day and age, you have to really keep your finger on the pulse. Things move so fast and attention spans are short.
Fortunately, technology makes it easy to do so. You may not like it much, but it’s the reality and it’s not going away.
More and more businesses are branching out to social media and you should too. It can really raise your business profile.
Note I said raise your profile. This is very different from making sales.
It’s cheap – in fact, it’s FREE unless you want to use advertising.
You get real-time feedback – if someone is unhappy, you know about it straight away.
Any reviews are there for the whole world to see and, as the page owner, you cannot delete them unless you delete ALL your reviews.
Similarly, if they are thrilled with a service their reviews are gold!
It’s authentic because you can click on the profiles and see who is commenting/interacting.
Bottom line….if you’re not maximising the free parts of social media, then you’re missing out on opportunities.
PS We do offer a short course on Understanding Facebook for Your Business – get in touch if you’d like to know more about it.