Building your email list is vital to your business.
Because it helps to famine proof it. It allows you to connect directly with your audience.
Sure, you can use social media, but if that goes away, you have no way of connecting IF you don’t have their emails.
When you write an authentic and helpful email, you make strong connections. You are building relationships in a genuine way. But, you can’t write to people unless you have an address.
One of the best ways to gather email addresses is with a lead magnet. No doubt you’ve heard that term several times. But perhaps you’re not entirely clear on WHAT a lead magnet is.
What’s a Lead Magnet
In a nutshell…
A lead magnet is something you offer in exchange for the recipients email address, so it needs to be something pretty useful and of value to the recipient.
How It Works
Basically it’s an information exchange. You have something they want, and they have something you need – their email address.
It’s an old fashioned trade except it’s happening in the digital space.
They give you their address and you provide access to the promised lead magnet.
You’ll need a system to collect email address and a way to deliver the promised magnet to their inbox. There are many different options at lots of different price points and what you choose will depend very much on your budget and the features you require.
What makes a good Lead Magnet?
That very much depends on your audience, but the bottom line is that it needs to be of value/helpful.
For instance, you could have a closed Facebook group, a refer a friend program, an ebook, a tip sheet, a contest with a fabulous prize …you get the idea?
There are lots of different options – limited only by your imagination, knowledge and budget. It’s important chose the right one for your audience.
Most businesses use a few different ones and play around to find the best one for their audience.
Remember that audiences are savvy. People are wise to the fact that if they give you their email they risk getting email overwhelm.
So you have to be very strategic in what you offer. It all comes down to value. You have to be able to tempt them with something they will find useful. Preferable with a few actionable tips that are of value and can be put into motion immediately.
If you’d like some help brainstorming what to offer your audience reach out and we’ll help you through the process.
PS – to check out some of our most popular Lead Magnets – click this link.