It’s not that she’s a secret agent with ASIO or anything like that.
Though it does tickle my funny bone thinking of her abseiling out of a chopper, wearing her penguin jumper and a pair of flippers, doing a covert ops midnight drop … most likely on her fridge so she can fossick for Ferrero Roche choccies.
And before you believe that I’m the big blabber mouth of the Dragon Sisters team, rest assured you can safely view this without having to flush it down the loo or set fire to it once you’ve read it …
In the first place, we did it because we thought we should have a business presence on the platform.
But it quickly became evident that Facebook for business had enormous potential for Dragon Sisters, and for our connections and clients.
Our reach became exponential
It was a pebble in the pond ripple effect, bringing in other opportunities both on and offline. In other groups. We set up our own closed-member groups for different aspects of our business. We joined and supported others’ public and closed user groups.
We cross-fertilized and fostered relationships on other social media platforms. Used new Facebook offerings and features to get the best results for our business, like Facebook Live.
And it’s all become bigger than Ben Hur.
If you’re too young to know that movie, it’s about a Roman chariot race. Which is a good simile, since Facebook (and other social media platforms) can sometimes feel like a runaway chariot, careening out of control, with you wondering how soon the wheels are going to fly off.
A lot of the questions we get for Michelle’s weekly Q&A Smarketing Spot still revolve around how to handle your business presence on Facebook. How to stay in control. How to create and maximise the opportunities this medium offers.
How to do all that and not be an In Your Face Facebook Freak?
Things have been hectic recently and, as the front woman for Dragon Sisters, especially so for Michelle.
She’s the one who does all the interstate and international travelling for the business. Her kids are adults. Mine isn’t.
Makes sense, yes?
Plus, she is a fantastic speaker, whereas I have the public speaking presence of a bratwurst. I’ve made one tiny appearance on Facebook Live – kind of a cowardly cameo – and I’m as eager to do so again as stabbing a fork in my eye.
A few days ago, I arrived to collect Michelle for an airport run. I gave the horn a quick toot, popped the boot and hopped out to give her a hand with her luggage. I heard her front door slam, so I knew she was bang on time and I headed up the path to meet her.
Her diminutive form came scuttling towards me, holding up an A4 piece of paper, like chauffeurs do at the airport arrivals gate, when they’re meeting someone they wouldn’t recognize from a bar of soap.
My first thought was that she was having a laugh.
It’s a standing joke that it’s a wonder Michelle knows where she is half the time, given that she often wakes up on an aircraft just in time to bolt out of the airport and into the first meeting.
But when I noted that she was talking at the speed of a fax machine – apparently to herself – I did wonder if she’d lost the plot.
It’s all been a bit too frantic perhaps.
Jabbering to yourself and charging about holding up a sign … before you’ve even left home base; well, that’s not normal.
Added to which, Michelle looked like she was having an identity crisis, or at the very least, a fashion victim moment.
She was wearing a jumper with a big penguin on the front of it and a pair of large mouse ears.
She looked like an escapee from Walt Disney’s sketch pad. Destined for the scrap that idea waste paper basket, before he came up with Minnie Mouse. (Who started out as Michelle Mouse – not a lot of people know that).
I peered myopically at her sign.
From a distance.
Not keen to get closer than I had to. Whatever was up with her could be catching. Sisterly support has its limits.
Then I read: on Skype with Exxxxxx.
Exxxxxx is a client in Europe. Obviously, the time worked for Exxxxxx in his time zone and Michelle was squeezing in a consult on the run.
Her mouse ears were bluetooth headphones.
And since she was travelling through the night, she was wearing the closest thing to pyjamas she could find.
I’ve always been in awe of Michelle’s time management skill. No one I’ve worked with has ever packed more into a schedule than she does.
Michelle – respect!
Shame I can’t say the same about your penguin outfit, but hey, Exxxxx couldn’t see it and I’m sure the Qantas flight crew have seen greater oddities. At least you weren’t wearing your onesie with the fluffy feet attached ?.