It’s not that she’s a secret agent with ASIO or anything like that.
Though it does tickle my funny bone thinking of her abseiling out of a chopper, wearing her penguin jumper and a pair of flippers, doing a covert ops midnight drop … most likely on her fridge so she can fossick for Ferrero Roche choccies.
And before you believe that I’m the big blabber mouth of the Dragon Sisters team, rest assured you can safely view this without having to flush it down the loo or set fire to it once you’ve read it …
To sell online is the dream of many. After all, it’s a vast global marketplace and you can work from the comfort of your own home.
Making money while you sleep. Sounds fabulous!
All too often we start out all fired up only to discover that reality is not quite as simple as we initially envisaged.
Sure, there are a zillion guru’s who’ll tell you how they made their fortunes, that they’ll teach you their secrets and exact methods they used. For a fee.
BUT, the reality is this – it’s hard work.
There is no such thing as overnight success.
Yes, it is possible to be very successful online. It all comes down to strategy.
Regardless of whether you are an Etsy store, an author, a business coach…Before you do anything at all there 5 key areas that you need to pay close attention.
5 steps to successfully selling online
Step 1 – Identifying your target audience. You need to be really specific because you cannot be all things to all people.
If you are too generic, you miss the mark because people do not realise you are talking to them. When you are niching down you have a much better chance of succeeding.
Step 2 – Start building your email list. This is absolutely essential. It means being able to speak directly to your target audience.
If they join your email list, you know they are interested in what you have to offer.
Step 3 – Get really clear & familiar with what you will need to deliver.
So many people start to plan an online course or product, but then, partway down the path, realise they have no idea on what is needed to deliver the finished product.
In other words HOW all the moving parts need to fit together. If the building blocks don’t fit then there is no way that sales happen. It’s definitely not a case of build it and they will come.
Step 4 – Know the costs involved in getting started.
This can be a very nasty shock and lack of funds can end up stalling your progress.
Step 5 – Create your initial campaign designed to educate rather than to sell. Your audience needs to get to know you. After all, would you buy from a perfect stranger online?
Once you have these five steps in place you are ready to start thinking about marketing your product.
The five steps outlines above are way more important than having a fancy logo or branded collateral. They are the icing on the cake that only come AFTER you have baked the cake. In other words – the solid base needs to be in place before you cn start the decorating.
As business strategists, we all too often see people make the mistake of investing far too much in the ”trimmings.” This can be a costly mistake.
Selling online is great, but it’s a journey that you need to be approaching strategically if you want to be successful.
Understanding and developing a marketing mindset goes a long way to ensuring a successful online business. It’s not always easy, but it’s most definitely worth the effort.
Dragon Sisters runs a FREE 7 Day Marketing Challenge to help you gain a different perspective on the marketing mindset.
To enrol in the next challenge just subscribe below.
Got an opinion or question on selling online? I’d love you to share it in the comments.
In the first place, we did it because we thought we should have a business presence on the platform.
But it quickly became evident that Facebook for business had enormous potential for Dragon Sisters, and for our connections and clients.
Our reach became exponential
It was a pebble in the pond ripple effect, bringing in other opportunities both on and offline. In other groups. We set up our own closed-member groups for different aspects of our business. We joined and supported others’ public and closed user groups.
We cross-fertilized and fostered relationships on other social media platforms. Used new Facebook offerings and features to get the best results for our business, like Facebook Live.
And it’s all become bigger than Ben Hur.
If you’re too young to know that movie, it’s about a Roman chariot race. Which is a good simile, since Facebook (and other social media platforms) can sometimes feel like a runaway chariot, careening out of control, with you wondering how soon the wheels are going to fly off.
A lot of the questions we get for Michelle’s weekly Q&A Smarketing Spot still revolve around how to handle your business presence on Facebook. How to stay in control. How to create and maximise the opportunities this medium offers.
How to do all that and not be an In Your Face Facebook Freak?
Things have been hectic recently and, as the front woman for Dragon Sisters, especially so for Michelle.
She’s the one who does all the interstate and international travelling for the business. Her kids are adults. Mine isn’t.
Makes sense, yes?
Plus, she is a fantastic speaker, whereas I have the public speaking presence of a bratwurst. I’ve made one tiny appearance on Facebook Live – kind of a cowardly cameo – and I’m as eager to do so again as stabbing a fork in my eye.
A few days ago, I arrived to collect Michelle for an airport run. I gave the horn a quick toot, popped the boot and hopped out to give her a hand with her luggage. I heard her front door slam, so I knew she was bang on time and I headed up the path to meet her.
Her diminutive form came scuttling towards me, holding up an A4 piece of paper, like chauffeurs do at the airport arrivals gate, when they’re meeting someone they wouldn’t recognize from a bar of soap.
My first thought was that she was having a laugh.
It’s a standing joke that it’s a wonder Michelle knows where she is half the time, given that she often wakes up on an aircraft just in time to bolt out of the airport and into the first meeting.
But when I noted that she was talking at the speed of a fax machine – apparently to herself – I did wonder if she’d lost the plot.
It’s all been a bit too frantic perhaps.
Jabbering to yourself and charging about holding up a sign … before you’ve even left home base; well, that’s not normal.
Added to which, Michelle looked like she was having an identity crisis, or at the very least, a fashion victim moment.
She was wearing a jumper with a big penguin on the front of it and a pair of large mouse ears.
She looked like an escapee from Walt Disney’s sketch pad. Destined for the scrap that idea waste paper basket, before he came up with Minnie Mouse. (Who started out as Michelle Mouse – not a lot of people know that).
I peered myopically at her sign.
From a distance.
Not keen to get closer than I had to. Whatever was up with her could be catching. Sisterly support has its limits.
Then I read: on Skype with Exxxxxx.
Exxxxxx is a client in Europe. Obviously, the time worked for Exxxxxx in his time zone and Michelle was squeezing in a consult on the run.
Her mouse ears were bluetooth headphones.
And since she was travelling through the night, she was wearing the closest thing to pyjamas she could find.
I’ve always been in awe of Michelle’s time management skill. No one I’ve worked with has ever packed more into a schedule than she does.
Michelle – respect!
Shame I can’t say the same about your penguin outfit, but hey, Exxxxx couldn’t see it and I’m sure the Qantas flight crew have seen greater oddities. At least you weren’t wearing your onesie with the fluffy feet attached ?.