The future viability of LinkedIn and how it affects us all

Instead of writing a new post, this week I want to re-share a brilliant write by Samantha Bailey . The article is an excellent explanation of the future viability of LinkedIn and how it affects us all.

I’d urge you to follow the link and check out this very indepth and informative article.

Samantha Bailey is a highly experienced Data Analyst with an impressive range of related specialist skills, including Research, Forensic Analysis, Data Analysis and Analytics.

I’d also love to hear your thoughts once you’ve read the article.

Yvonne

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The 5 Types of Goal Setters & Goal Getters

Everyone has goals. Fitness goals, diet goals, past-time based goals, and career goals. These are just a few types of goals you might have.

At Dragon Sisters, we have our own special set of business goals and each member of our team has their own personal goals. My goal is to become a published author.

Of course, I’ve had other goals, and I’ve had to make changes to my life accordingly as certain things changed. Which got me thinking about some of my old school mates, from high school and from university. Amongst them are some truly inspirational people and looking at all of them, I’d have to say there’s at least 5 types of goal setters & goal getters.

The Unwavering

This type sets themselves a goal and pursues it till accomplished; nothing seems able to deter them.

My friend Dayna is one of these types. I’ve known her since primary school and she’s always been super artistic. When we were in high school she decided she wanted to work in graphic design, and pushed herself above and beyond. She set her heart on RMIT University in Melbourne and poured everything she had into her grades.

I remember watching her work endlessly on her final assessments for year 12, and you know what? She did it, she got into RMIT and got her degree in graphic design, now she’s working in the industry and putting her skills to use.

The Realistic Dreamer

You probably know one of these yourself. They’ve got ambitions, but they’ve also got grounding.

These are the people who plot out a course and consider what’s happening in their life before shooting off after the impossible. Instead they pursue the possible knowing that it is the first stepping stone to the impossible.

Michelle Gately is one of these types, she’s a reporter for the Rockhampton Morning Bulletin at the moment and she’s also a book blogger, but one day who knows she might be working at Dolly or Bride to Be (she’s definitely got the writing chops for it).

I met Michelle when studying at Bond University. We were both journalism students, and we each wanted to focus towards magazines. As avid book lovers and writers, we bonded. Back then I still felt pretty confident in pursuing journalism, but unlike Michelle, that didn’t really pan out for me.

Michelle had wanted to work at her hometown’s paper straight from the get go so that she could help out her Dad. Yes, she wanted to eventually work at the magazines she adores, but no she was going to do things in a realistic fashion and start at home.

The Achiever

Some people seem to effortlessly achieve their goals. They set them and then next thing you know they’re achieving them. Of course, they do put in the effort, you can’t reach your goals without a little hard work, but it’s not always something we see.

My good friend Geordi Avila is one of these achievers, she works hard, but it also just seems like her goals fall into her palm (I know it isn’t so). I think the big reason for this is her amazingly positive attitude.

She’s always got a smile ready and a can do spirit. Geordi lived in the same campus dormitory as me when I was studying at Bond University. We lived in the same hall with just a few rooms between us, she became one of my closest friends at university, and I’m so happy to see her working at SKY News. Though I’m a little jealous how smoothly she transitioned from studying to real life (I’m still getting the hang of it all).

I fit Geordi in this category because even when we were at Bond she was an achiever, and yet she always seemed to have time for friends and social activities. I know she puts in the hours and the hard work, but it just looks easy for her.

The Procrastinator

A few of my closest friends fall into this category, they’ve got goals and they’ve got talent, but they just don’t seem to be getting there.

The people in this type can set goals anywhere from realistic to ambitious, but they always seem to still be reaching when you next check up on them.

Sometimes there are hurdles that seem to put kinks in their plans.  A friend of mine wants to be an actress but after just barely missing out with her first National Institute of Dramatic Art audition and then being looked over the next two times she’s spiralled off the path. Her goal is still the same, but she hasn’t made any strong efforts to try and reach it lately.

Another friend wants to work in graphic design (yes, I have multiple friends that are the artistic creative types). This particular friend took a hit to her goal as even though she was pouring everything she had into course work, failed one of her university classes, so she put her degree on hold and spent some time (a year or two) trying to figure things out. Now she’s finally getting back to her degree. Here’s hoping she gets to the finish line this time around.

The Ever Changing

Here is the category that I fall into. I’ve had a lot of goals and not all of them reached fruition.

Don’t get me wrong my life goal has been to be a published author since I was just a little girl having her Daddy read her books, but my career goals now, they are ever changing.

I’m the type that thinks they know exactly what they want and then later realises that isn’t quite right. I originally wanted to study teaching but was told by my high school teachers to study something else first, so I switched goals to journalism.

In university during my second year of study, it suddenly came to me, I wasn’t doing something that I wanted to do… of course, I was halfway through and could still use everything I was learning, so I persevered and got my degree.

After university, I really wasn’t sure where I was going in life. I did a stint as a tutor at my former high school (one of the most rewarding jobs I’ve ever done) and tried my hand doing some filler writing for a local magazine before deciding to go back to university and study teaching. That didn’t pan out as I quickly realised I’d finally reached my school quota, I couldn’t bear to read any more textbooks or do any more assignments.

That’s when I decided I wanted to really get into editing. I had all the necessary skills from my journalism degree, and I enjoyed going through other people’s work and correcting it. So finally, by joining the Dragon Sisters team, I was able to achieve one of my career goals. Now I just need to conquer my life goal.

What type of goal setter & goal getter are you?

Sasha

PS If you enjoy reading fiction, check out my short stories to feed the mind.

“Pull Up Your Knickers and Go to Bed”

Editor’s note:   Yvonne’s latest post is rather cheeky, but I’m letting it go up. Let me know if you enjoy it!
Sasha.

It’s 12.48 a.m. on a weeknight and I’m sitting at my laptop.

Crazy? Well, that’s how I roll.

Sometimes.

And it’s not because I have just rolled in from a wild night out on the tiles. If you’re a Dragon Sisters client reading this, please note that I don’t mean that I am actually crazy.

If you’re sniggering, then you’ve probably been with Dragon Sisters a looong time.

I’m still up at crazy-o’clock, because my daughter is swotting for an exam. Since I’m no Marine Science whizz, I’ve been pretty much hanging around for moral support, supplying essentials like cups of tea and chocolate.

Michelle and I have been playing phone tag all day, so when the text ‘you still up?’ comes through, I ring her. She’s been out all day and so have I.

She’s in The Northern Territory. I’m in Queensland.

For our out-of-Oz friends, that’s a distance of 3424.5 km. If you drive your car with an average speed of 112 kilometres/hour (70 miles/h), travel time will be 30 hours 34 minutes. I know because Google says so. That’s assuming you don’t catch a kangaroo on your fender or run down the night roadworks Stop sign guy. If you’ve ever hit a kangaroo, you’d know which one you’d wear better.

At this hour, I don’t feel particularly like being politically correct. Ho hum.

The one thing that is great about working with your sister, is that there’s no P.C. code to observe; nor office hours.

If we’re up for bouncing around ideas at a ridiculous hour, we can. So, we spend a happy forty minutes nattering and nutting out some campaign ideas and off-the-wall marketing strategies.

It’s perfect. I’m just about bouncing off the wall with my in-take of caffeine anyway. Clients don’t know when you come up with your best stuff or that your creative muse was a midnight snack.

It doesn’t matter that the creative process is interspersed with give-aways like the sound of me foraging in the fridge like a mole after a maggot, having told Michelle off for talking with her mouth full.

What are you eating?”

Crackers! Not as in she’s crackers.

As in, she’s driving me crackers because it sounds like someone is driving an ice-breaker through my ear-piece. Michelle is enjoying cheese and crackers, more than I am, hearing her enjoying them. But it has made me hungry, hence, pay-back, in the form of rustling every bit of refrigerated packaging I can find in close proximity to the microphone. Ha! Take that!

By the time we’ve chomped and guzzled our way through the duration of our conversation, we’re pretty excited about our new ideas. Which, naturally, will be presented to each client in rather more style than their inception. Which is just as well …

As I’m about to ring off, I hear the tell-tale toilet flush. I bid good-night to my sedate sibling, “Pull up your knickers and go to bed.”

Too much information?

Ah well, sorry about that.

Don’t worry, we hatched your marketing strategy in a stereo-typical meeting room, over bottles of Perrier. Really.

Fly like a dragon!

Yvonne

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

HOW TO MAKE GREAT VIDEO CLIPS YOURSELF

Video is continuing to gain traction, and we’re repeatedly being asked about video, so we decided to repost this article with great tips from a Berlin based professional in the field – Ludwig Linnekogel.

Michelle

Have you noticed a huge trend to use video as a way to engage with your audience? Of course you have! Okay, maybe you haven’t, but take a moment to check and you’ll soon spot a trend. As an oldie and as an avid reader, I have to say that, as a rule, I much … Continue reading HOW TO MAKE GREAT VIDEO CLIPS YOURSELF

Source: HOW TO MAKE GREAT VIDEO CLIPS YOURSELF – Dragon Sisters

Coach vs Trainer – What’s the Difference?

What’s the difference between a coach and a trainer? A great question.

In fact, it was a question that popped up on the Dragon Sisters Facebook page when I shared my last post . That’s what prompted me to write this article.

Coaches and trainers are used in both sport and business.

Although the titles are sometimes interchanged, there is actually quite a difference between the two roles.

Business coaching has gained traction in recent times, and as I said in my last post, there seems to be an abundance of business coaches popping up everywhere.

A coach is not a magician.

Each coach has their own style of working. There is no wrong or right way.

Different coaches will suit different individual.

Choosing the right coach to suit your needs is essential.

All good coaches will hold you accountable. They keep you on track.

Where you need to do additional learning, they will often suggest, and sometimes even provide resources to help you on your journey.

So what exactly does a coach do?

A coach helps you achieve your goals. If you are confused and unsure of what steps to take next, or unsure of which direction to head in, then a coach can help you sort through the chaos and confusion.

Having a coach will help you achieve more in a faster time space.

Your coach will move you forward. Of course, before starting off , it is important to know and to share what your goal is with your chosen coach; even if you goal is just to gain clarity!

Your coach will help hone your game plan.

When you have the right coach, you are increasingly motivated and more importantly, confident, that you are stepping in the right direction. This is especially true for solopreneurs and small business.

With a coach supporting you, it is easier to develop or hone new soft skills and put them into practice.

Why is a coach so valuable?

Because your coach helps you to understand different perspectives.

A good coach helps with clarifying your thinking. This allows you to start becoming more focussed on what steps you need to take and in what order.

When you’re working with a coach, you gain clarity, develop priorities and thereby increase your productivity.

A good coach will not tell you how to do things. Instead, they will be supporting you to work through your planning and decision-making processes.

When you use a coach, you are paying for their service for a fixed contract period. During this period there will be specific outcomes that you wish to achieve. Your coach’s job is to help you get there.

It is important to note, that as you grow and develop your skills, you may outgrow your coach.

A good coach always aims for their clients to grow to the point where they are surpassing their coach. It is at this point that you need to start to look for another coach to take you to the next step.

So what’s a trainer do?

A trainer imparts information. They train you in a specific way of doing something. In business, almost everyone has attended or experienced some kind of training course. These are usually delivered by an accredited trainer who frequently works from a manual set down by a higher authority.

Trainers work to a specific formula. For instance, a first aid trainer, an induction course, training on a new piece of equipment; it could be as mundane as a new photocopier or the very latest fighter jet. It’s training to a formula. A set way of performing specific tasks.

In a nutshell

A coach helps you to gain clarity – in your own way. The role of a coach is to help facilitate the journey from lots of bright ideas/your raw talent to a systematic, yet highly individualised approach to achieve your goals.

A coach will help you soar to the heights and fly like a dragon – free of a keeper.

MichelleDragon_Michelle.png

PS – You’re welcome to join me in The SMART Circle, our private Facebook group, where you can gain support, ask and have questions answered – it’s FREE – our way of paying it forward.

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

 

 

Friends, Facebook & Your Business

I have a very dear friend, let’s call her Fiona. Unlike her fictional name, Fiona is not a figment of my imagination. I gave up that friend (Betty) when I was about five years old. Largely because Mum would not give me extra cookies for my invisible friend, being in my view, discriminatingly suspicious in her attitude towards that persecuted minority: the cookie deprived invisible; despite the hard proof of Betty’s existence, evident by the avid consumption of any, and all extra cookies, as difficult as they were to procure. To this day, I take a very dim view of discrimination against minorities.

But let’s not dwell on the noble traits of my formative years …

Fiona and I have been friends since our kids were babies. We’re as different as chalk and cheese. While I was suited and booted putting my stomp on the corporate world, Fiona was studying an environmental degree, juggling family, working with the underprivileged and volunteering her time to care of the environment. She’s so passionate about taking care of our earth that now, many years on, she’s created a business around it.

Fiona, is one of those people who walks the walk, not just talks the talk. You won’t find her lolling about with a latte bemoaning that state of the world. She’s out there, doing something about it. And when we get together we guzzle a cheeky little red, not lattes. Ah, so that’s what we have in common!

Recently, we caught up on each other’s news, well into the small hours and more than one red was had.

Fiona’s business is in bush regeneration. She’s been doing well, working on everything from private residences, community centres and kindies to government environmental contracts.

But like many SMEs, her business needs more clients. Naturally, I started banging on about Dragon Sisters, Smarketing and Fiona’s business Facebook page.

Fiona doesn’t do digital, social media or any of that stuff. Well, she does, a bit. She’s too busy with her digits digging in the earth to redirect them to a keyboard. Besides, she’s no fan of technology. Fiona frequently goes AWOL from her mobile, Facebook and Linked In accounts. I’m used to her being out of touch for tracts of time, then randomly popping up again. That never matters with good friends though, does it?

Just as the last of the red disappeared and I was thinking of doing the same, Fiona picked back up on the topic of Facebook and her business. Out came her laptop and up came her business page.

We put on some coffee and nattered into the even smaller hours. One thing I realized was that Fiona is a natural branding and word wizard. Who knew?! Yet her page wasn’t doing much for her.

She looked pretty crestfallen … ‘ ****! You mean all the followers I had are pretty much lost?’

Erm, yeah, sorry. This, on the subject of FB algorithms, Newsfeed, audience retention, blah blah blah. Suddenly the dry and the boring translated into the reality of nobody is seeing this great stuff ☹!

Fiona huffed about wasted effort and hard work. But she brightened when I pointed out some easy fixes and revitalization ideas. Fiona knows all about revitalization and regeneration, being in the business of exactly that. The parallel wasn’t lost on her.

Here’s to nurturing some new growth Fiona ? Cheers!

Fly like a dragon folks!

Yvonne

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.