The Truth About Being Your Own Boss

How often do you hear stories of people chucking in their jobs, starting their own business, making millions and now sitting on a beach watching the money roll in?

All the time. The internet is full of these people.

Sounds like a dream life. Right?

Hmmm, not quite that simple.

Even for those who are at the very top of the tree there’s still a ton of work to be done behind the scenes.

It’s absolutely true that when you start your own business and work for yourself  you have the freedom to do as you like. Being your own boss and having no one else to answer to is great!

Yes, it’s definitely true that you have freedom in the sense you get to choose what to do and when to do it. But only to a certain extent.

I have my own business. I’ve owned a couple of others prior to starting Dragon Sisters 9 years ago. Sure, I do, on the surface, have freedom and flexibility to do as I like.

The Reality

However, the reality of being your own boss is a little different.

The bottom line is this –  it all comes down to your own efforts to succeed – you are in the driver’s seat and 100% responsible. You are your own hero.

The truth is, as someone who runs their own business,  the onus always lies on you to bring in the $$.

Of course, the more successful you are, the less pressure there is on bringing in the basics to cover the day-to-day essentials.

If you love your what you do and have a real passion for it, then it no longer seems like work.

However, here’s the thing – no matter how successful you are, you still need to be out there smarketing.

For instance, coming back to my own example, I’m currently fully booked up .

But, I’m still out there …adding in workshop dates, interacting on social media and attending a couple of face to face events.

I’m actively keeping my brand out there.

Why do you need to do this?

No matter what your product or service is, unless you continue to pay attention to your profile in the market place, you cannot stay front of mind.

This is why all the top names spend time and money doing tours, running workshops, marketing via social media and much more. They are constantly on the look out for ways to stay ahead of the game, to be at the forefront.

It makes me want to cry when I see people who have spent months, perhaps years building businesses to a point of success, and then taking their foot off the accelerator when the pressure to succeed eases.

They’re starting to get ahead, can pay all their bills and are feeling confident. So time to relax a bit – after all they’ve worked hard and deserve it.

This is the danger point.

Unless you have robust systems in place, you cannot expect to just take off and leave your business to tick along. That’s the road to ruin.

I’ve seen this happen all too often. Good people going down the tubes because they’ve failed to famine proof the business. They’ve relaxed too much.

NOOO! I want to scream out.

Sure, take a little break to refresh and relax, but you must also reframe your thinking. Keep focussing on your business no matter what. Yes, take a holiday. Yes, take time for yourself, but have a strategy in place.

It’s the old adage “momentum flows where attention goes.”

If your attention is not on your business then it loses momentum.

Notice I used the word ON rather than in?

This is a really important differential. When you work ON your business, you’re taking a helicopter perspective. You have vision, you see opportunity and you maximise wherever you can.

Working in your business, means your head is down, occupied with the detail and minutia.  You cannot see the woods for the trees.

As your business grows, it is vital to take the time to work ON the business, as opposed to in it. This is what those highly successful people sitting on the beach are doing. They’re working on their business – always.

The being your own boss formula is simple. Put in the time and your business will grow.

Do what you love and it hardly seems like work.

6 Tips for Working ON Your Business

  1. Set aside a minumum of 20 minutes a day (5 days a week) dedicated to your personal marketing activities – remember, people buy people so you have to maintain your presence.
  2. Be consistently attentive  – respond to emails, calls etc.
  3. Regularly view your business revenue streams. What can you tweak? What should you ditch? What can you add?
  4. Delegate/Outsource tasks that can be handled by others.
  5. Actively listen to your market place.
  6. Set aside time for yourself each day – to fresh, reframe and relax.

If you are already successful, your ongoing nurturing will ensure your business continues to thrive.  You’ll be able to sit on the beach and your efforts in working on the business are helping it become famine proof.

Starting your own business is an adventure. One that comes with many ups and downs, but brings with it many rewards.

If you want the freedom to follow your passion, then owning your own business and being your own boss is fantastic. I have never looked back. Sure there are hurdles to overcome at time, but I love what I do.

Are you your own boss?

Need a little support or got a questions? Drop me a note, or join my private Facebook group which is supportive, motivational, aspirational, refreshing and talented –The SMART Circle –

To your success,

Michelle

ARE YOU TRULY CONNECTED?

Being connected is vital for your business success. Connections and networks are the life blood of business and community.

You don’t need to have a zillion friends on social media. It doesn’t involve lots of contacts on LinkedIn either.

It means having authentic connections.

To be authentic relationships need to be nurtured, yet so often they are neglected. Worst still ignored until someone finds themselves in a time of need.

So, how do we maintain connections?

Let me ask you this question….

Do you like to receive mail?

I’m talking about letters, postcards, invitations etc. Not the kind that brings bills and other boring stuff.

Real, good old fashioned snail mail.

The kind of stuff that comes addressed to you personally. Handwritten, rather than typed or printed.  Something to hold in your hand. To feel the texture of the paper between your fingers, and even, sometimes, to smell the paper.

I love proper mail! But these days, it’s all too rare. My post box hardly ever yields very much of interest – apart from boring bills and even most of those come electronically.

I vividly remember, as a child, staying with my Grandma in Green Hammerton and waiting to hear the thud of the mail landing on the mat. That was back in the days when the postman pushed it through the slot in the door. Letters would tumble onto the carpet, we’d rush into the hallway to eagerly see what had been delivered.

Similarly, at boarding school, I’d anxiously await the mail distribution. Grabbing my letters I’d dash off to read them in a private space – voraciously reading the news from dear friends and family so far away.

Those letters, complete with exotic stamps from a country far away, used to sustain me through the often lonely moments of boarding school life. The best stamps on my mail came from Kenya and Liberia. Stamps from Spain meant a letter from my best friend.

Mail connected me to those I valued, loved and cared about.

Responding to each letter, postcard or note was a delight.  Choosing the stationary for my replies. Walking to the post office always with a spring in my step. Licking the stamps (even if the glue did taste horrid!) that would carry my letter to a far flung corner of the globe. It was a ritual that kept me connected.

Fast forward many years………

Online communications

Facebook, Instagram, Pinterest, blogs etc have replaced the personal relationships of letters, cards and even phone calls.

Today we tend to see and share more of what’s happening in our worlds – there’s also lots of over sharing!

The flip side of this coin is, although there is a lot of sharing going on how much do we actually take in? I mean do you pay the same attention flicking through the digital space as you would to a letter, or to a phone call?

Of course you don’t. There’s so much to look through and hey, yesterday’s posts are now outdated.

So are we really more connected?

Umm, I don’t think so. In fact, I’d say definitely not.

We are only connected in the sense that we are voyeurs. We’re looking in and observing.

Kind of like a Peeping Tom, except we’ve invited this voyeurism by allowing the connection request.

These are not real, authentic connections because there is no real response.

Most are too busy scrolling down the newsfeeds to give stuff more than a cursory glance.

5 reasons why responding in the digital space makes good sense

  1. It is only when you respond that you’re truly connected. By responding you are demonstrating that you’ve taken the time to read what has been written.
  2. A written word of response is far more valuable that just a LIKE. It’s showing the person on the other end, that you value them. That you have made the time to read what they have shared and to frame a response.
  3. It’s an effective and inexpensive way to nurture your connections. We always remember people who make time for us.
  4. For people who live in isolation and have very little real-time interaction, often for reasons beyond their control, a response can mean the world. It lifts their spirits and helps them feel connected.
  5. LIKES are easy.  It’s a simple matter of clicking a button. So even if you are time poor a quick like does not go astray – not as good as a comment, but better than just scrolling past.

connected-love-writing-letterOn a personal level, I also regularly use good old fashioned handwritten cards to personalise messages.

They’re becoming rarer these days, and (I never have to lick the stamp!), but I know all who received them truly  appreciate the time taken to scribbling the note. Same as I love to receive them too!

Do you still write handwritten notes? I’d love to know if you do.

Now, don’t get me wrong – there’s nothing wrong with digital communications and social media. I used it every day. It’s a vital part of my business.

Cheap and effective.  It’s also a wonderful way to keep in touch with friends and family far away.

The key is this – treat your connections with respect and courtesy – that means responding regularly and with authenticity.

Your business grows when you make genuine connections with your target market.

Michelle

P.S Want to be part of a private Facebook group that is supportive, motivational, aspirational, refreshing and talented ? Join us in The SMART Circle