Isn’t hindsight a fabulous and frustrating thing?

It’s fabulous when you can look back, satisfied with the choices you made, and frustrating when dissatisfied enough to think, ‘If I knew then what I know now … I wouldn’t have done that/I would have done this’, or whatever it is that you would change if you could.

Which you can’t unless you have a Tardis. And you don’t. See, a bit frustrating sometimes!

The biggest frustration is when there was a great opportunity – there for the taking – had you only known …

Which usually only becomes apparent when someone, other than you, beats you to the punch. In the words of Homer Simpson, this can be a ‘Doh!’ moment.

Yet there are those people in life, and in business, who never seem to slip up in this way. Not that we’re jealous (no green-eyed monsters here), but have thoughts like these ever bounced across your brain? ‘I should be so lucky!’ or ‘That guy has all the luck!’ or ‘How does she do it?!’

Is it luck, or do they know something you don’t?

What’s noticeable about these types of people is that they’re consistent. They rarely bobble up and down like a ping pong ball in a wave machine. There’s something that anchors them, keeps them on course, on point.

They have a specific mindset. We call it a Smarketing Mindset.

The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence.ConfuciusWe coined the term ‘smarketing’, because, in business, you have to have a consistent approach to everything, a specific mindset. If you don’t, you’ll find that the results you get peak and trough (like the ping pong ball), and your performance averages out at, well – average.

By your approach to everything, we mean just that: Everything you do and say. Every decision you make. Everything you think.

And before you think, ‘this Dragon Sisters lot sound like a brain-washing cult,’ one of the key things in developing a Smarketing Mindset, is honing your own, unique voice, to cut through the white noise of sameness.

Smarketing is simply a mindset that you can develop to constantly and consistently create and maximise opportunities – even the ones you may not have noticed (remember those are the ones we lost to that person with a charmed life?)

Some people are born Smarketers (OK there was an element of luck with them there). Most people become Smarketers by learning a system which gives them the same advantages: being one of those sorts who rarely miss an opportunity and, importantly, know how to create opportunity.

Smarketing is about strategy – not the sort you write down for your boss or your bank manager – the sort you live by until it becomes second nature.

It’s your personal formula of communication and promotion. It personalizes your sales, your marketing, your business. It sets you, and your business, apart from the rest.

If you want to make your own luck – it’s time to get smarketing!

Michelle & Yvonne

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

Networking – The Pain of No Gain

Recently I was invited to meet a new networking group.   The first person I met told me, ‘I don’t speak to customers,’ with a please-go-away glint in his eye.   His female associate said, ‘that’s right, he’s great at website design, but he doesn’t like talking to customers.’

It made me wonder why she hadn’t left him safely chained up in his virtual world, far, far away from the real life people; with real life egos to offend.   I wanted to tell him to relax; there was no danger of me becoming one of his customers.

What was his associate thinking?  Bringing him to a networking event was like inviting the Terminator to a peace rally – at best pointless; at worst, potentially deadly – the lifeless bodies of dead opportunities strewn around him.

By almost spooky coincidence, I came across another website designer (on social media), who took our introduction as an opportunity – to immediately shoot holes in one of my websites.   Well, at least he recognised the opportunity.  Not that he had it for long.

Even spookier:   I am actually in the market for a new website!

Now I’m not bashing web guys or girls.   I have the greatest respect for web wizards.   Especially since when I started out in business, digital space was what you had between your fingers, and the web was what Spiderman had between his.

Things have changed a lot in that time.   Moreover, some things haven’t.   Like the need to attract customers to your business  and the ability to recognise them!

Clearly, these two gentlemen were interested in this. Otherwise, they wouldn’t have been putting themselves in the physical, or online, networking space.  It’s a pity then that having taken that step, it didn’t work out for them because they had no idea how to maximise the opportunity presented.

It’s easy to look on and cringe, or chortle, at those two scenarios.   You and I can smugly reassure ourselves that, of course, we would never so obviously muck up the chance of interesting a hot prospect in our business.

The truth is, all of us, at some point, have missed an opportunity and are very likely oblivious to the fact.   The pain of no gain can show up much later, after the fact.   The more times we prod that pain point with the pointy stick of lost opportunity, the more it hurts – our business.

Image courtesty of 1shots at FreeDigitalPhotos.net
Image courtesy of 1shots at FReeDigitalPhotos.net

Being on the point (sorry, pun phobics) with identifying an opportunity, in any environment, is a habit honing exercise, enhanced by practice and experience.  And it takes skill to translate an opportunity to an outcome.  A win-win outcome.

Not being on point, can be a business breaker.   Crack out the Panadol!

Michelle and I have worked together for nearly a decade now.   Sure, we’re sisters.

However, the reason I work with her is that Michelle is one of the best business strategists I know, and I have been privileged to know some amazing ones.

One discipline Michelle insists on (she can be a bit bossy), is that we dedicate a proportion of our time each week, to talking about creating and maximising opportunities – for our business, our clients, and our Dragon Sisters collaborators.

Michelle has a little list of what I call her Dragon Disciplines relating to opportunities.

DD #3 resonates here:   “Your expert may not be the right person to develop all opportunities”.     

If you’d like a copy of her list of Dragon Disciplines, drop me a note, and I’ll send you a copy.

Yvonne



Yvonne ToeringYvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

 

Discover The Secret Ingredient to Getting More Business

You need to be getting more business.

That’s why you’re reading this – am I right?

You’re not alone. Do not despair.

There are plenty of people out there bemoaning their lack of customers.

The fact that you have tough competition, that maybe you can’t get your message out there in a way that translates to more business is frustrating.  I hear you!

Or maybe your message works – you get leads and enquiries – but still no significant increase in sales. Frustrating to say the least.

Does this sound like you? If so, keep reading.

You’ve spent a lot of time and effort building your profile, your brand or your service, thinking up ways to get new customers in the door.

It’s probably cost you a quite a bit too, in advertising, promotions, website development and more.

Perhaps you’ve now got a nice little group of clients, some new prospects and supporters, but you need more.

You need more sales!

So what’s the secret?

Okay – here we go……

If you’re savvy you’ll be translating all your efforts, not just your marketing, into real sales opportunities.

After all, it’s taken a lot to get yourself this far.

Often people think that it’s enough to be busy marketing, even if the results are pretty much hit-and-miss. At least they are maintaining awareness of their brand or service and isn’t that what marketing is all about?

These same lovely people, in the next breath, ask me:

But what can I do to get more business (from my sales and marketing efforts)?

My answer is always:

You can do a lot!

And it need cost you no more, or even less, than what you’re doing now. In fact, if you have a tiny budget, you can still do a lot.

Because, all that is missing is one key element to your sales and marketing equation … Smarketing….the secret ingredient!

So what’s Smarketing?

It’s a term Yvonne and I have coined – it encompasses sales, strategy and marketing rolled into a system that becomes a part of how you work, and everything that you do.

It’s learning how to refocus your business mindset for results.

When you’re a Smarketer you have your own unique voice and are able to consistently use every opportunity that presents itself to benefit your business goals and dreams.

A Smarketing Mindset sets you up for success.

If you want to transform your business-winning capabilities, BUT need a little help, you might like our FREE weekly tips.

Every Wednesday – direct to your Inbox – FREE Smarketing tips to help you connect, convert and sell!




Even if your business is going well and you’re on a roll, it’s vital to be smarketing – always.

Michelle

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.