Who wants Uber Marketing?

Answer: Who doesn’t?!

I got this from Powered by Oxford Dictionaries • © Oxford University Press as the definition of ‘uber’:

“… denoting an outstanding or supreme example of a particular kind of person or thing … ”

Maybe you are an outstanding expert in your field.
Maybe your business is a supreme example for your sector.
Maybe everything about your business is totally uber – except the un-uber state of your customer engagement.

Did you see the post we shared on Facebook this morning that digital disruption has already happened?
Old Digital Marketing(1)It’s something many B2B and B2C clients are trying to get a handle on.

We know, because they ask us to help with this more than any other single Business Barrier Busting need.

The biggest challenges are:
1. What do you put up – or put out there – as your marketing messages?

2. How do you engage the interest of prospects and customers?

3. What will set you apart from the multitude of product and service toting businesses?

The answer to this is Strategic Content Marketing. And it’s not rocket science.

We do it every day, usually in the form of ghost writing, for just about every sort of platform – articles, email shots, blogs, webinars, Snagit, LinkedIn, Facebook, newsletters, advertorials etc.

Is that an unashamed plug for one of the Dragon Sisters services? Well, I am a sales person at heart, so what do you think?

This isn’t a plug though. Rather, I am sharing what I really think is a great article by Brian Honigman which explains a lot in terms of ‘how to.’ So if you’re in the mood for a Sunday read, check it out.

Hope this helps you with your marketing.
Have a super uber Sunday!
Yvonne

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

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