So You Want To Sell Online?

To sell online is the dream of many. An online course is all the rage. After all, it’s a vast global marketplace and you can work from the comfort of your own home.

Making money while you sleep.  Sounds fabulous!

The Reality

All too often we start out all fired up only to discover that reality is not quite as simple as we initially envisaged.

The reality is this – it’s hard work. BUT there is a way to get a head start, and that’s by using the expertise that my friend Amy Porterfield has to share in the Digital Starter Kit that she’s created.

No such thing as an overnight success.

Yes, it is possible to be very successful online. It all comes down to strategy.

Regardless of whether you are an Etsy store, an author, a business coach…Before you do anything at all there 5 key areas that you need to pay close attention.

5 steps to successfully selling online

Step 1 – Identifying your target audience.  You need to be really specific because you cannot be all things to all people.

If you are too generic, you miss the mark because people do not realise you are talking to them. When you are niching down you have a much better chance of succeeding.

Step 2 – Start building your email list. This is absolutely essential. It means being able to speak directly to your target audience.

If they join your email list, you know they are interested in what you have to offer.

Step 3 – Get really clear & familiar with what you will need to deliver.

So many people start to plan an online course or product, but then, partway down the path, realise they have no idea on what is needed to deliver the finished product.

In other words HOW all the moving parts need to fit together. If the building blocks don’t fit then there is no way that sales happen. It’s definitely not a case of build it and they will come.

Step 4 – Know the costs involved in getting started.

This can be a very nasty shock and lack of funds can end up stalling your progress.  Not many people tell you exactly what this looks like and I’ve made a few expensive mistakes along the way.

Step 5 – Create your initial campaign designed to educate rather than to sell. Your audience needs to get to know you. After all, would you buy from a perfect stranger online?

Once you have these five steps in place you are ready to start thinking about marketing your product.

The five steps outlined above are way more important than having a fancy logo or branded collateral. They are the icing on the cake that only comes AFTER you have baked the cake. In other words – the solid base needs to be in place before you can start the decorating.

As business strategists, we all too often see people make the mistake of investing far too much in the ”trimmings.”  This can be a costly mistake.

Selling or teaching online is great, but it’s a journey that you need to be approaching strategically if you want to be successful.

It’s not easy, but it’s most definitely worth the effort and with Amy Porterfield’s help my journey has been so much easier – as I am sure yours will be when you tap into her resources.

Got an opinion or question? I’d love you to share it in the comments.

Fly Like A Dragon

Michelle

 

Here’s why you need a strategic plan – or an action plan!

Here’s why you need a strategic plan – or an action plan.

Whilst the words might make your eyes glaze over and conjure up images of boring boardrooms stick with me here….promise, you’ll gain an insight that will be super valuable.

A good strategic plan is not a large and boring document. It’s user-friendly and simple to read.

It lays out your pathway. A pathway that should be measurable, achievable and progressive.

It’s a tool that you should be regularly referring to because it shows you WHERE you are going.

Unless you have your directions clearly written down it is pretty much impossible to tell if things are on track and when you have arrived at a goal.

This is extremely valuable when you are tempted to go after a shiny object. You know something new comes onto the market, you hear a great pitch and decide immediately it might be perfect?

This is the time to look at your plan and check if it aligns with your goals.

If it does great!

If not, then move on and keep your eyes firmly on the goals you have set.

Being strategic means being specific

It is important to be very specific about your goals. As an example, writing down “gain new business” is not clear. It is not strategic in the least. It’s a general statement.

Why do you want new business? Is it because you want more $$ in the coffers?

If it is just $$ ask yourself this question – could you gain these from existing clients/customers? Be clear on the $$ amount that would equate achieving that goal.

For instance, having 10 new customers at say $5000 each is not the same as having a goal of $50,000.

Which is it the 10 customers or the $50K?

The 50K could potentially be reached with just 5 solid contracts.

Here’s another example from my own life. To be able to live in Europe for a year.

Without being retired or having the capacity to afford a year without income, this was not an easy task to achieve. But I did!

How? By using my own personal strategic plan that involved an end goal and many mini-milestones to get there.

Want to learn how to formulate your own strategic plan?

Reach out to me as I’d love to help you just as I’ve helped so many others. Promise! Don’t take my word for it…check out what others have to say.

Fly like a dragon!

Michelle

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

 

Think Global, Act Locally

Think global, act locally.

It’s not a new catch-cry, but it is definitely one that is gaining momentum as the squeeze on businesses gets tighter. The need to encourage buying local is very real when everything is but a mouse click away.

Defining locally

My “local” consists of two distinct areas – the local area where I am physically located – currently Bribie Island in Queensland, Australia.

Then there is my “local” online community.

My “local” online community consists of my clients and other businesses I use regularly.

They are  “local” to me because we have a relationship built over time.  So even though we are not physically in the same location, they are my go-to people for certain services.

We support the community and environment for a number of reasons. Some of the main ones being that the community grows stronger.  Local businesses support local initiatives in a wide variety of ways including offering pro-bono services, donating to fundraisers, sponsoring events and much more.

The flip side of this is that as a business owner we need to remember that alternatives are just a mouse-click away, delivery is often overnight and prices are often cheaper.

Service makes a difference

There are those who will always go for a cheaper price, and there is not a lot you can do about that.

BUT, there are many who are happy to pay a little more for excellent service and to keep their funds local.

Price Points

It all comes down to educating our community and taking that educative approach to our business.

I’ll give you an example. I recently needed to make an expensive purchase for my office and a local business had mentioned to me last year that when I was in the market to please come to them first as they would, likely as not, be able to price match.

I contacted them earlier this year, only to receive the very terse answer that I’d better go buy from the multi-national.

No explanation. Nothing.

Lost Opportunity

Here’s the thing…if the answer I received had spelt out that sadly on this occasion they could not price match, or something along the lines of that by buying local they were readily available to help troubleshoot etc, I would have very willingly paid the extra $100.

Instead, I received a short, unenthusiastic answer that did not inspire me to part with my extra $100.

The damage done is actually worse than the loss of this one sale from me; not only does it not inspire me to ever go back again, it has also meant I have shared my negative experience with my business network here in the local area.

By contrast, I never question the prices that the local electrical store quotes. I know they are sometimes a bit more expensive, but their service is stellar so it’s a no brainer to go there for all my electrical needs.

Recommendations & Referrals

Similarly, when it comes to the butcher, pharmacy, bottle shop, restaurants and more, I enthusiastically recommend the businesses I love.

I actively encourage everyone to act locally and support local businesses in the community that I know provide a wonderful service.

If there isn’t a business that is physically close, then I refer to my online “local” community.

Act Locally

When it comes down to acting locally, there are 3 key points that business owners need to keep in mind in order to maintain and build a client base.

1) No one can afford to be complacent.

Just because a business is a local one does not mean that people will automatically patronise it.

Customers are savvy. It must be meeting all their needs.

The businesses that thrive and grow are always those which are prepared to go the extra mile.

2) Genuine service and courtesy go a very long way.

Taking a genuine interest, active listening and being courteous and honest play a large role in converting a prospect into a sale.

3) Maintain a database and utilise it to stay in touch 

When you’re local it’s all about building a relationship. A buyer has many choices.

By maintaining regular communication (and there are lots of different ways to do this) you stay front of mind.

Avoiding complacency, being on the lookout for opportunities to value add.

Offering good old fashioned service with a smile (even if it’s on the phone, smiling is important!) is what keeps customers coming back, more importantly, it’s what gets referrals for your business.

At the end of the day, referrals are frequently the deciding factor for customers on whether they will shop locally.

Fly like a dragonFly like a Dragon

Michelle

PS – Love you to share your views in the comments on what are the deciding factors for you to act locally or go further afield.

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Are you missing opportunities for your business?

Are you missing business opportunities?

Do you find yourself saying things like ‘If I knew then what I know now … I wouldn’t have done that/I would have done this’?

The biggest frustration is when there was a great opportunity – there for the taking but you missed it.

These kinds of scenarios usually only become apparent when someone, other than you, beats you to the punch.

In the words of Homer Simpson, this can be a ‘Doh!’ moment.

It’s not luck

Yet there are people in life, and in business, who never seem to slip up in this way. They always seem to be surrounded by opportunities.

Have thoughts like these ever bounced across your brain? ‘I should be so lucky!’ or ‘That guy has all the luck!’ or ‘How does she do it?!’

But STOP! Pause for a moment and ask yourself this question…

Is it luck, or do they know something you don’t?

What’s noticeable about these types of people is that they’re consistent. They rarely bobble up and down like a ping pong ball in a wave machine.

There’s something that anchors them, keeps them on course, on point.

They have a specific mindset

In business, you need a consistent approach to everything.  

If you don’t, you’ll find that the results you get peak and trough (like the ping pong ball), and your performance averages out at, well – average.

By your approach to everything, we mean just that:

Everything you do and say.

Every decision you make.

Everything you think.

It’s what we call a Smarketing Mindset.

And before you think, ‘this Dragon Sisters lot sound like a brain-washing cult,’ one of the key things in developing a Smarketing Mindset, is honing your own, unique voice, to cut through the white noise of sameness.

The Smarketing Mindset

Put simply it is a mindset that you develop to constantly and consistently create and maximise opportunities – even the ones you may not have noticed (remember those are the ones you lost to that person with a charmed life?)

Some people are born Smarketers (OK there was an element of luck with them there).

Most people become Smarketers by learning a system which gives them the same advantages.

Smarketing is about strategy – not the sort you write down for your boss or your bank manager – the sort you live by until it becomes second nature.

Your personal formula

Smarketing is your personal formula for communication and promotion. It sets you, and your business, apart from the rest.

It’s something that you do consistently.

A smarketing mindset means using a combination of very deliberate strategic sales and marketing techniques to make your own luck.

It means working consistently and building a solid base on from which to connect and network.

If you want to make your own luck – it’s time to get smarketing!

Michelle & Yvonne

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

 

Getting Results from your social media

Getting results from your social media is crucial when you’re in business and if you are bootstrapping, it is even more important to harness what is available at no cost.

In addition to the 5 key steps outlined in my article on understanding the basics, it is really important to understand just how busy social media is.

When you realise that Facebook now has more active users than China’s entire population you start to get an idea of how vast it is. More precisely how much traffic is out there!

It’s hard to be heard and seen. BUT… it is still a massive tool for FREE exposure if you are using the right strategies.

Getting Results

Three simple steps to implement to help you get results from your social media

1) Be authentic

Do not imitate.

By all means like and share, but…

Do not try to copy the style and tone of someone else.

Allowing your own brand personality to shine through is what helps build relationships.

Here’s the thing…

Buying a high ticket course or paying a “guru” lots of money does not mean you are going to achieve amazing results…

At least, not overnight.

More than likely you’ll need to do a whole load of hard work behind the scenes.

Remember, the results touted in case studies and testimonials to get you to buy are not typical. If you look carefully, you’ll see there are disclaimers saying exactly that.

2) Have a Plan

Getting results from anything comes down to having a strategy.

This means spending time thinking about the direction that you are taking and whether it is aligning with where you want to take your business.

Write down what it is you are aiming to achieve and then work out the strategy to get you there.

3) Build your mailing list

This is crucial because if Facebook shuts you down you will have lost that audience.

It is not as frightening or as complex as it sounds.

You can bootstrap by using MailChimp which is free up to 2000 subscribers.

Next Step

Try out the three simple tips above and you’ll soon be seeing a difference. Make sure you track what’s happening so you can really measure your results.

Leave me a comment and let me know if you have a plan, or if you need help formulating one.

Fly like a dragon!Fly like a dragon

Michelle

 

 

 



Procrastination the enemy of productivity – are you guilty?

Procrastination. Everyone is guilty of procrastinating once in a while.

You put off doing that one important task in favour of washing the dishes, doing the laundry, or playing a game. We all have some form of procrastination activity, but it’s the enemy of productivity and in business, there’s no time for it.

Encouraging Productivity

I’m a terrible procrastinator, and I hate it. So over time, I’ve tried to find ways to be productive and also to FEEL more productive.

There’s a plethora of books and articles that will tell you how to be more productive but a lot of the time those tips don’t work for me.

And even when I’m being productive I often don’t feel like I am.

Now I’m not saying what works for me will work for you but here’s what I’ve found helps:

Check Lists

When I have a checklist to mark off I’m able to tell if I’ve been productive and that in turn encourages me to be more productive.

It also works as a bit of a pseudo-reward, I love that feeling of accomplishment when I mark off a task.

There’s an App for that

And of course, in this technological age, there’s an array of apps for monitoring productivity and encouraging productivity.

Personal I’ve got two apps on my phone and a separate program on my laptop for this and I find them so helpful in avoiding procrastination.

My favourite is Habitica which a friend recommended as a way of tracking productivity.

It’s super helpful in that it’s designed to be a little like an RPG (Role Playing Game).  You get experience points and coins for completing tasks so you go up in levels and can purchase new equipment for your avatar.

For me, this format is really encouraging.  It feels familiar and even though the rewards are simply virtual I find them a great incentive for upping my productivity.

The other apps I use to keep myself productive are Anti-Social and Cold Turkey.

Forced time offline

Social Media and the Internet, in general, are some of the biggest tools for procrastination.

We’ve all had that moment where we go to check something on Facebook and then, one hour later, we haven’t gotten anything done. That’s why it’s so important to be able to take time off.

To unplug.

Although often times your work may require you to remain a little plugged in – emails need checking, research needs to be done etc.

For that reason, I’ve made blocking apps a part of my work habit. When I really need to buckle down and focus I turn on the apps and block off all access to social media.

Removing the temptation is a great way to push forward. If I slip up (and I do sometimes) I just get a pop-up that says the site is blocked – a great deterrent!

I’d love to hear about your productivity secrets, so leave me a comment.

Sasha Hanton

 

MAXIMISING YOUR LUNCHTIME

Maximising your lunchtime makes great business sense. And, I don’t mean having a sandwich at your desk as you pour over reports or jumping on LinkedIn, Facebook etc.

Making time to have lunch, to step away from your desk/place of business is essential to maintaining a helicopter perspective.

When you’re leading a busy life, especially if you’re running your own business, it can be really tough to squeeze the extra time out of your day.

BUT…here’s the thing…you need to eat!

So maximising that time for your own benefit makes good sense – right?

Put down your phone – at least stick it in your pocket or handbag – stand up and walk out of the office.

Walking down the street, stopping to say hello to people and having a quick chat. Sitting quietly in a park/at the beach and absorbing nature, or having lunch with people outside of your normal circle all serve to help either ground or stimulate you.

What you choose to do each lunchtime depends on the outcomes you’d like to achieve.

The key is to make a conscious choice to utilise your lunchtime wisely. After all, it is time. Time is a finite commodity and once passed cannot be recovered.

Alone Time

Choosing to spend time alone, to sit in the park/at the beach will give you silence.

In that stillness, you have the chance to reflect quietly. You’ll often get to hear your inner voice that has been drowned out by the chattering monkeys.

Many of our clients who work in front-facing roles that demand they are “on” for most of their business day love these kinds of lunch breaks.

Actively Being Out & About

If you’re working in isolation, then getting out and about helps to switch off that intense focus your work demands.

Walking down the street and stopping to chat with a couple of people can often provide that human connection that is so important to people who work alone all day.

Alternately, if your work causes lots of pent-up frustrations, bursts of physical activity like a brisk walk, jogging or working out at a gym full of people can be a great tension reliever.

Group Lunches

Getting together with a group of like-minded individuals, from different industries is another productive way to spend a lunchtime. You gain a different perspective which is so very valuable.

I’m not talking about a boozy lunch at a fancy restaurant. You know, where everyone talks about how great they are and no one remembers anything much afterwards. I’ve been to a few of these over the years. Enjoyable but really very unproductive.

Rather, I mean a quiet place where you actually get to connect with authenticity and help each other out through the sharing of information in a supportive environment.

Lunch & Learn Sessions

Lunch and learn sessions are common in large corporations. Often used as a means to minimise downtime, and maximise employee engagement.

Now, if you’re a small business or solo operator you won’t have this luxury BUT… a group lunch and learn for others in the same boat is not too hard to organise.

We know because we’ve facilitated quite a few over the years.  Topics are always varied so attendees choose which they are interested in.

The objective is always that participants leave having learnt something of value – not just had a great lunch.

Scheduling

The key to successfully maximising your lunchtime and being able to get away all comes down to scheduling.

Consider it an important appointment with a very important person. Yes, that’s you!

If you are struggling to get started with this habit, begin with a day a week, and gradually increase it over a period of a month.

Once you start consciously working on maximising your time, you’ll be surprised at how easy it becomes. More importantly, the benefits that you gain are invaluable.

Speaking from a personal perspective – my lunchtime habits are one of the ways that I have been able to keep sane during challenging times. As an added bonus they’ve also brought Dragon Sisters new business connections.

Fly like a dragonFly like a dragon!

Michelle

PS – let me know in the comments how you spend your lunchtimes – I’m always curious 🙂

SOCIAL MEDIA MARKETING – UNDERSTANDING THE BASICS

Social media marketing is here to stay.

Yes, it can be a moving feast of pixels, insights, reach, engagement and algorithms.

BUT…before you even start to think about those, there are a few basics to get a handle on.

Talking basics

It is very important to understand that marketing is not the same as sales. It is not about generating sales.

Marketing is a very different beast. Social media marketing is huge. There are so many channels to choose from.

You do not need to be on all channels. Do one and do it right. You can always add others later.

The key is to choose the ones that are right for your business. The one where your audience is likely to be hanging out.

Facebook is the biggest platform and that’s why we always recommend it as the best place to start.

The key focus is on building your audience.

It’s about creating a relationship.

Your 5 Essentials

Social media marketing is a changing landscape, but there are five key steps you need to take to make sure you are “dressed” for business.

In the online world this means:

1) A good clear profile picture/logo

If using a photo of yourself, remember it does not necessarily have to be studio shot but it does need to be clear and recognisable.

This means no hiding behind sunnies or under a big hat.

If you can afford a professional headshot – get one done!

2) Link your personal page to your business

This is important because if you interact in a group you are interacting as yourself when you make comments.

If folks are curious about you, they click your profile to learn more. Naturally, you want it to lead them to your business page. Check out the video clip on why here.

3) Join groups where your target audience hangs out

These can be really great sources of market research. Watch, listen and get a feel for what is happening.

Be helpful without the expectation of gaining anything.

Be interested in what others have to say – like and comment as appropriate.

Remember, social media marketing is not about what you have to sell.

4) Be consistent

It’s a crowded marketplace so consistency is key.

This means showing up regularly. Not just on your own page but visiting others too.

5) Interact

When people visit your page, make sure you interact.

If they leave a review make sure you thank them. If they’ve left a comment, at the very least like that comment. Even better respond!

Let me know in the comments if you found these tips helpful.

Fly like a dragon!Fly like a dragon

Michelle

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ASKING QUESTIONS IS ESSENTIAL FOR GROWTH

Asking questions is essential for growth…

…and for the protection of your business.

Yet many adults are often reluctant to ask questions.

Looking from a kids perspective

Kids ask questions. All the time.

Constantly.

If you’re a parent you’ll be very familiar with the Why? Why? Why?

You know how it goes, you give the answer and back they come another…

Why?

They are persistent. Relentless. They keep asking until they are satisfied.

Many a parent has been known to say “Because I said so” in sheer frustration. Or make up some nonsensical answer – remember the ad about the Great Wall of China being built to keep the rabbits out?

Thirst for knowledge

Children have an inbuilt thirst for knowledge and soak it all up like a sponge. Happily asking away without any sense of self-consciousness. It would never occur to them not to ask!

It’s only when growing older – often in teenage years – that a sense of “feeling silly”, “people will think I’m stupid” mentality starts to creep in.

When the Questions Stop

This is not a good thing!

Some might go off and Google answers (not guaranteed to be correct!) while others may just never bother finding out.

Similarly, at college, university or even doing a business course update many participants are reluctant to draw attention to themselves by asking questions.

Fear of being judged. Seen as lacking. Fear of being seen as wanting to know too much is a very real anxiety. If this is resonating, rest assured you are not alone.

The way to overcome this is to remember…

Questions = Growth

Here’s the thing, if you don’t know something then you need to ASK!

Asking the right questions will help you grow.

Sure, the answers may lead to the need for further clarity, hence more questions will follow but you know what?

Never be afraid to ask.

Asking for information to allow you to make informed decisions is all about taking responsibility for your own growth.

Legal Obligations

Sometimes, you also need to ask questions to satisfy your legal responsibilities. This is especially important for company directors and office holders.

During my career in the Not for Profit sector, it has shocked me, on more than one occasion, to find that many board members simply went along with whatever the CEO of the day had said.

It became, and continues to be, my number one priority to make sure members of every board that I work with or consult to understand that they bear the ultimate legal responsibility for any decisions made.

Making the ask

Regardless of what business you’re in – make sure you are clear on what is happening and why it is happening.

If you’re not sure or uncomfortable  – ask questions to help you feel comfortable. You need to be secure in the knowledge that you are making the right decision based on the information available.

Connect with that inner curious child, and ask…

Why? Why? Why?

There’s no such thing as a stupid question.

Do you regularly ask questions or do you struggle to feel confident asking?

Let me know in the comments.

Fly like a dragon

Michelle

 

CHANGES = NEW OPPORTUNITIES

Changes are part and parcel of all our lives. From the day we arrive in this world, change is inevitable. We are constantly changing as we grow. Learning. Evolving. This goes on for our entire lives.

Being in business it’s exactly the same. Periods of growth and evolution. Changing is not unusual. Adapting to meet the demands of the marketplace and the needs of clients.

Sometimes changes are planned…other times they are thrust upon us by circumstances.

I’m currently finding myself in one of those “thrust upon you” changes. Not planned but something that has to be dealt with.

My ageing parents (almost 80 and 90) mean that I now need to be physically close to them. I have a lead role to play in helping care for them in their own home.

And you know what? I welcome the role.

They have taken care of me for my entire life, stood by me and seen me through ups, downs and bumps in the journey of life.

It is my turn to give back. To be close by. At hand to help as needed without being asked. It’s what our family does.

But of course this does have a massive impact on my business; big changes need to happen.

Changes needing to be managed

I’ve travelled my entire life. It’s never been a big deal for me to hop on a plane to meet clients, or to take Skype calls across time zones at weird hours.

BUT…that cannot continue…at least not for the immediate future.

So what does it mean for my business?

It means lots of juggling and in a nutshell, a bit of a restructuring.

I’ve spent many hours mulling everything over and thinking about what is possible in these new circumstances.

Challenges are actually opportunities…to explore other ways of doing things.

Opportunities

Opportunities come in many guises if we are open and receptive.

No point in looking at a door that is closed. Instead, it’s important to search for openings that lie ahead.

The result for me is:

1) Moving further into the online market.

What I have done for the last 10 years is help businesses move ahead by helping them to learn HOW to tackle challenges that prevent them from moving forward.

This can be done online; it actually works out a lot cheaper than having me on the spot. It makes my services more affordable and is actually a win/win.

Below are some of the things now available via online teaching:

  • Identifying your Unique Selling Point
  • Creating a Strategic Plan for your business
  • Elevating your brand profile without being ‘salesy’
  • Building a marketing/sales funnel
  • Understanding the power of social media and harnessing it to help your business
  • The key steps to take to CLOSE a sale without coming across as pushy

I am still here to answer the questions, but there is a component delivered via online modules.

Benefits

Way cheaper for a start!

Access to the modules at a time that works for you.

Queries are answered through weekly online sessions and via a private Facebook group. It’s not quite as instantaneous as one on one but the cost benefits make our services more affordable to many.

2) Less Travel

I can’t just hop on a plane to fly overseas or around Australia. Bookings for my in-person presence need to be scheduled well in advance.

3) Increasing the Writing Bureau output

Ghostwriting, grant writing, sponsorship proposals and of course our favourite area…

…supporting authors taking them from the idea stages to the finished and marketed product.

Never widely promoted previously, this is an area that has been steadily growing since Sasha joined the team; we’ll be ramping it up further.

Coping with changes

Coping capacities are determined by mindset and attitude. Being individuals means we each react in different ways, but being in business means it’s important to be proactive.

I’m getting feedback that I must be Wonder Woman, being able to put together business proposals, deliver workshops and also deal with current family circumstances. I’m no such thing – although it is flattering 🙂

The reality is simply this – learning to be resilient and excellent time management. It’s a skill I’ve picked up over many years.

I’ve also learnt that when you are open and using a smarketing mindset, there is always an opportunity.

The opportunity often means adapting to what circumstances present themselves. Looking forward…not backward. Being grateful for what you have.

I’m extremely grateful to still have my parents.

If you’d like to help me with this next phase of my business I would love you to get in touch or recommend me to anyone who’d benefit from my new model of service.

Fly like a dragonFly like a dragon

Michelle