Confused by social media and how it applies to your business?

Confused by social media and how it applies to your business?

You are not alone!

Facebook, LinkedIn, Instagram, Pinterest …and the list goes on.

You know you need to be on social media – at least that’s what everyone tells you, but do you need a Facebook page or a group?

Maybe you should get on LinkedIn – or Pinterest?

Too many choices and lots of advice from all sides!

Social media and time investment

I’m not a digital native – that means I did not grow up in the era of computers and smartphones. I was well and truly working before these entered my life…but I’ve been using social media for well over a decade.

There’s been a lot of trial and error including a few rabbit holes I managed to run down – relate to those?

I am not a social media expert by any means but I do understand exactly how it fits into a broader business strategy and that’s what is important.

You have to have a reason for what you are doing on social media – there must be a strategy – otherwise, you’re just off down a rabbit hole and when you emerge many hours have gone by!

My 5 Social Media Top Tips

1) Consistency is key – turning up consistently is essential.

You can’t just pop in and out as the fancy takes you or when you decide you want to “sell” something.

You need to consistently be present to create a relationship with your audience. It is not there to sell from but to get conversations going.

2) Set goals and stick to them – decide what your goals are for social media and make sure that your expectations are realistic.

Is it to create engagement?

To make sales?

To get referrals?

Each of these requires a different approach.

Once you know what your goals are it is much easier to create your social media strategy.

3) You don’t need to be everywhere – being “everywhere” is not necessarily the right thing for your business.

Be strategic.

Identify where your target audience hangs out.

4) Focus on key platforms – once you know where your audience is you need to be active on those platforms.   The focus should be on interacting and gaining their attention by being active, insightful and supportive rather than salesy!

5) Manage your time wisely – plan out what you are going to share, when you are going to be active and how you will keep audiences engaged.

Set aside time to look at insights, and spend time analysing your results for the effort you’ve invested.

Your time is also an investment, not just the $$ you spend.

My Channels

I tend to stick to Facebook for my business running both groups and pages.  I also use LinkedIn.

I do have accounts on Twitter and Instagram but I am not altogether comfortable with them. More importantly, that is not where my audience hangs out so I have not invested time in learning how to effectively “work” them.

LinkedIn keeps me in touch with my professional networks, and Facebook helps maintain a presence that is on a more ‘friendly’ level.

Monitoring

In the online world, algorithms are rapidly changing so the landscape is ever-evolving when it comes down to social media.

This means it’s really imdata is the key to knowledgeportant that you continue to be monitoring what you are doing. Note where you are getting the best results and be on the lookout for trends.

 

It’s not a case of set and forget.

Understanding how it applies to your business means making sure you are abreast of your channels and any changes being rolled out.

It’s a confusing world out there and the more we can help each other the better!

When I learn something new, I share with my audiences via email. Sometimes they are already aware of the changes but other times it’s a new discovery – it’s all about paying it forward and helping each other out. You can sign up as a subscriber here.

How do you handle keeping up to date? Let me know in the comments.

Fly like a dragon!
Michelle

366 Days of Opportunities

366 days of opportunities – yep, 2020 is a leap year.

Each day is a new dawn and a new opportunity.

What has past is gone and whilst you should learn lessons from the roads travelled and experiences gained it’s also important not to spend too much time looking at the doors that have closed.

As we were closing our December, I took my Mastermind members through a 2020 Self Accountability Workbook.

Opportunities

Opportunities need to be identified.

It then comes down to time management and accountability.

Because we are all unique, we each have different working habits but the key formula is the same regardless of what industry you are in. Download a copy of

The Self Accountability Workbook that members complete individually is a valuable exercise.

The best thing about this method is that by taking the time to think, and by writing it all down, you come to a position where you have much greater clarity.

That clarity allows you to step forward with confidence.

To make the most of those 366 days of opportunity  – even if you do drop a few balls along the way.

And with the workbook completed, it becomes your guide, one that you have written for yourself, that goes alongside your strategic plan.

When you get the wobbles, it’s there to look at.

You can see in black and white exactly what the problem is.

You see at a glance if you’ve been going down rabbit holes. Not been keeping your promise to yourself to prioritise your time. not taking enough time out for your own self-care and so on goes the list.

Most importantly of all, you can see the planned solution and that is what will get you back on track.

It’s what will keep you on track for 2020.

Making the most of opportunities

Making the most of opportunities is what makes the difference.

Yet it can be so hard…where to start.

Sometimes you just need to get out from under the pile of stuff on top of you, or climb out from the hole you seem to be sinking deeper and deeper into.

This is what I hear over and over.

I know first hand what that feels like (see my personal blog here) and I am the proof that the strategies I teach for overcoming this work.

Are you on track?

Are you confident that you’re on track for your 366 days of opportunity?

Or would you like a little bit of support and guidance – a dragon in your pocket kind of thing?

Check out the Mastermind Membership where I help confused and overwhelmed folks get clear on the steps to take to achieve their goals through group strategic guidance to a crystal clear pathway.

Want to have some fun?

Tell me in the comments what you are saying YES to in 2020.

Fly like a Dragon!

Dragon head image

Michelle

Let’s Talk Turkey

Let’s talk turkey is highly topical given we are in the season of Thanksgiving and Christmas fast approaching. But I am not talking about succulent, yummy stuff and roasted turkey…

No, sorry. Definitely not the one you probably plan to eat over the Festive season – although I do have a GREAT recipe for stuffing that’s been a guarded secret, handed down through the years. I finally got my hands on it last year!

I mean talking turkey about your business. Being serious. About what can be achieved. What has to be done and what can be left aside.

Getting down to business

Yes, it’s about stuff in your business. Or more precisely what you should and should not be stuffing into your calendar.

Social media, and likely as not your inbox is going mad right now with loads of special offers – Black Friday. Cyber Monday. Bargains Galore.

Everyone is wanting to sell you something.

Tips to still the noise

1) Choose wisely who you want to hear from. Unsubscribe from what you are not seriously in need of or who you do not genuinely enjoy hearing from.

2) If internet distractions are a big problem when you sit down to work there’s a great app called Cold Turkey! In the interest of full disclosure, this is Sasha’s affiliate link.

It’s a blocking app you can install on your PC. There is a free and a pro version which allows you to turn on a timer which will block off access to all webpages that are frequent distractions.  It is very powerful and works wonders for time management!

FOMO – Fear of Missing Out

It’s easy to get caught up in the hype. FOMO is real!

But, to be successful in your goals…, it is VITAL to still the noise.

To be able to work out what is valuable for you and your situation right now.

“Experts” with bright shiny websites are there to tempt you with offers to make you a millionaire.

Truth told – much is smoke and mirrors. It’s clever marketing.

I do have a free tip sheet on choosing someone to work with – it’s right here for you to grab if you want it.

SOS – Shiny Object Syndrome is alive and well, which is exactly why using FOMO  tactics works so well.

But here’s the thing…when you get to a certain point in your life you realise it all comes down to…going cold turkey.

Planning ahead

2020 heralds the end of the teens. A new decade lies ahead.

A time to be grown up and take your business by the horns rather than ‘stuffing’ around.

Without a plan written down, that is measurable, achievable and progress, you’ll find yourself floundering around. Been there and done that myself!

No, I am not a rag to riches story – I have lovely parents, had food on the table every night and was well educated with nice clothes on my back.

Failures

That said, I’ve also had my share of failures, of making bad decisions because I did not know any better.

It’s my lived experiences of failures that have brought me success.

Mistakes I made include growing too fast, spending money on tools I was not ready for (and did not really know how to use!) BUT I learnt many lessons!

Successes

My biggest successes have been on the roughest terrain with lots of bumps in the road but thanks to having a MAP I’ve been able to navigate those bumps that have included tight budgets, people letting me down, unexpected twists and turns that meant a quick pivot.

Those lessons are what I now use to guide my clients to success.

Write it down

Here’s a quick tip – when you write something down it becomes all the more real. It becomes a commitment to yourself.

Make it real! Let me know in the comments what the first action is that you’re going to take towards a successful 2020.

To your success!
Michelle

PS My Mastermind Membership that starts on 1 December 2019. If you’d like to be considered for a scholarship entry (Value $297 for 6 months) drop me a note to michelle@dragonsisters.com.au and tell me why you’d value a place 🙂

 

 

LIVE – Learning Experiences

LIVE Learning Experiences – LinkedIn, Facebook, YouTube and Webinars.

Each of these platforms encourages “going live”.

Being live offers amazing opportunities to reach a much larger audience.

BUT, you do need to be comfortable with:

1) Putting yourself out there

2) The tech side of things

Although I regularly use Zoom there is one small drawback. It’s the fact that your participants have to download Zoom.

This can be an issue.  As I am often working with individuals who are not technically minded – and although it’s simple once you know how – it can be a challenge.

Now, although I ‘ve done lots of online teaching, I have never done an online workshop – at least I hadn’t up until last night.

Because I didn’t want to have folks getting all flustered before they even arrive at my workshop, I decided I’d try out a new platform.

Choosing a platform

Here’s where it gets confusing.

There are soooooo many choices. AND there are so many differing opinions of which works best.

I’d pretty much decided on Webinar Jam (I already have EverWebinar) until I started to check out some of the recent feedback – glitchy and not so fantastic from tech support.

I ended up choosing to try Demio – they offered me a free trial – all good 🙂 – and that pushed me across the line. After all, if they are confident to offer that, they must believe in their product.

How did it go?

It looked super easy.

I enrolled, set up and sent out the link to my attendees. Created the meeting room and uploaded the workbook.

Nice going. I’d had a couple of queries, but tech support was right there within 5 mins to help.

Cool.

I’m good to go and have time to spare.

As always, there’s the temptation to make last moment tweaks -and this is where it all started to unravel.

I know, I should have known better!

BUT…

I made my tweaks – just a couple of tiny ones. Not really necessary but I wanted to do it.

This was in beta mode (my participants knew this) but I wanted it to be the best I could make it.

I’d said up-front there was the possibility of some glitches.

I was uploading my presentation slides an hour out from the workshop.

First little glitch – not possible to load them except as a PDF or as a YouTube. Maybe I had been told this – maybe not. I don’t recall.

Okay – not a problem…Plan B is to share my screen.

Let the games begin 🙂

Time to go Live. Participants got in really easily.

No sound. Easy fix. I just needed to click a box.

I’m feeling a tad flustered. I share what is happening in the conversation with attendees – I mean they can see me on screen – and goodness knows what they are thinking!

Share my screen to launch the presentation. They can’t see it properly. Sizing is not right.

Fiddle. Fiddle. I get it working BUT not as I wanted it to.

It’s not flowing and appearing as it did in my run through.

Maybe I should not have made the tweaks!

Actually, I definitely should not have made those tweaks.

Fortunately, I know my subject – Strategic Planning – really well. At least I am not panicking about what to say.

The results?

Participants engagement was high – I think my “comedy show” (think Faulty Towers!) at the beginning helped create a real “authenticity” factor.

I always tell my clients they need to be authentic as people relate to people.

Well, this was definitely authentic. No doubt about it.

The chatbox worked well. My wonderful assistant did a fantastic job of writing down the answers from the chatbox and running them into me.

Note to self – need to make sure I have another monitor beside me so I can see the questions.

The recording feature was excellent. I now have a recording I can share. But… I’m not going to send it out. I don’t think the comedy show will be as funny if it’s not live.

Feedback

The quality of the information presented and taught went over very well. Participants said the pace was good and I didn’t cram in too much.

They’ll be back for Part II next Wednesday. In the meantime, I’m going to be re-running Part I so I get a decent recording to send those who could not show up for the live.

How often do you experiment with new technology?

If you have a tale to share, I would love to hear it in the comments.

Fly like a dragonDragon head image

Michelle

 

Getting Results from your social media

Getting results from your social media is crucial when you’re in business and if you are bootstrapping, it is even more important to harness what is available at no cost.

In addition to the 5 key steps outlined in my article on understanding the basics, it is really important to understand just how busy social media is.

When you realise that Facebook now has more active users than China’s entire population you start to get an idea of how vast it is. More precisely how much traffic is out there!

It’s hard to be heard and seen. BUT… it is still a massive tool for FREE exposure if you are using the right strategies.

Getting Results

Three simple steps to implement to help you get results from your social media

1) Be authentic

Do not imitate.

By all means like and share, but…

Do not try to copy the style and tone of someone else.

Allowing your own brand personality to shine through is what helps build relationships.

Here’s the thing…

Buying a high ticket course or paying a “guru” lots of money does not mean you are going to achieve amazing results…

At least, not overnight.

More than likely you’ll need to do a whole load of hard work behind the scenes.

Remember, the results touted in case studies and testimonials to get you to buy are not typical. If you look carefully, you’ll see there are disclaimers saying exactly that.

2) Have a Plan

Getting results from anything comes down to having a strategy.

This means spending time thinking about the direction that you are taking and whether it is aligning with where you want to take your business.

Write down what it is you are aiming to achieve and then work out the strategy to get you there.

3) Build your mailing list

This is crucial because if Facebook shuts you down you will have lost that audience.

It is not as frightening or as complex as it sounds.

You can bootstrap by using MailChimp which is free up to 2000 subscribers.

Next Step

Try out the three simple tips above and you’ll soon be seeing a difference. Make sure you track what’s happening so you can really measure your results.

Leave me a comment and let me know if you have a plan, or if you need help formulating one.

Fly like a dragon!Fly like a dragon

Michelle

 

 

 



MAXIMISING YOUR LUNCHTIME

Maximising your lunchtime makes great business sense. And, I don’t mean having a sandwich at your desk as you pour over reports or jumping on LinkedIn, Facebook etc.

Making time to have lunch, to step away from your desk/place of business is essential to maintaining a helicopter perspective.

When you’re leading a busy life, especially if you’re running your own business, it can be really tough to squeeze the extra time out of your day.

BUT…here’s the thing…you need to eat!

So maximising that time for your own benefit makes good sense – right?

Put down your phone – at least stick it in your pocket or handbag – stand up and walk out of the office.

Walking down the street, stopping to say hello to people and having a quick chat. Sitting quietly in a park/at the beach and absorbing nature, or having lunch with people outside of your normal circle all serve to help either ground or stimulate you.

What you choose to do each lunchtime depends on the outcomes you’d like to achieve.

The key is to make a conscious choice to utilise your lunchtime wisely. After all, it is time. Time is a finite commodity and once passed cannot be recovered.

Alone Time

Choosing to spend time alone, to sit in the park/at the beach will give you silence.

In that stillness, you have the chance to reflect quietly. You’ll often get to hear your inner voice that has been drowned out by the chattering monkeys.

Many of our clients who work in front-facing roles that demand they are “on” for most of their business day love these kinds of lunch breaks.

Actively Being Out & About

If you’re working in isolation, then getting out and about helps to switch off that intense focus your work demands.

Walking down the street and stopping to chat with a couple of people can often provide that human connection that is so important to people who work alone all day.

Alternately, if your work causes lots of pent-up frustrations, bursts of physical activity like a brisk walk, jogging or working out at a gym full of people can be a great tension reliever.

Group Lunches

Getting together with a group of like-minded individuals, from different industries is another productive way to spend a lunchtime. You gain a different perspective which is so very valuable.

I’m not talking about a boozy lunch at a fancy restaurant. You know, where everyone talks about how great they are and no one remembers anything much afterwards. I’ve been to a few of these over the years. Enjoyable but really very unproductive.

Rather, I mean a quiet place where you actually get to connect with authenticity and help each other out through the sharing of information in a supportive environment.

Lunch & Learn Sessions

Lunch and learn sessions are common in large corporations. Often used as a means to minimise downtime, and maximise employee engagement.

Now, if you’re a small business or solo operator you won’t have this luxury BUT… a group lunch and learn for others in the same boat is not too hard to organise.

We know because we’ve facilitated quite a few over the years.  Topics are always varied so attendees choose which they are interested in.

The objective is always that participants leave having learnt something of value – not just had a great lunch.

Scheduling

The key to successfully maximising your lunchtime and being able to get away all comes down to scheduling.

Consider it an important appointment with a very important person. Yes, that’s you!

If you are struggling to get started with this habit, begin with a day a week, and gradually increase it over a period of a month.

Once you start consciously working on maximising your time, you’ll be surprised at how easy it becomes. More importantly, the benefits that you gain are invaluable.

Speaking from a personal perspective – my lunchtime habits are one of the ways that I have been able to keep sane during challenging times. As an added bonus they’ve also brought Dragon Sisters new business connections.

Fly like a dragonFly like a dragon!

Michelle

PS – let me know in the comments how you spend your lunchtimes – I’m always curious 🙂

SOCIAL MEDIA MARKETING – UNDERSTANDING THE BASICS

Social media marketing is here to stay.

Yes, it can be a moving feast of pixels, insights, reach, engagement and algorithms.

BUT…before you even start to think about those, there are a few basics to get a handle on.

Talking basics

It is very important to understand that marketing is not the same as sales.

Generating on the spot sales is not what marketing is about. It is very rare that a sale will come from a cold audience.

When you are engaged in marketing you are actively building the know, like and trust factor with your audience. You are keeping your name out there and in front of mind.

Social media marketing is huge. There are so many channels to choose from. You do not need to be on all channels.

Do one and do it right. You can always add others later.

The key is to choose the ones that are right for your business. The one where your audience is likely to be hanging out. It’s the place to build the relationship and get your name known.

Often times these people may not buy from you but end up referring others to your business.

The key focus is on building your audience.

It’s about creating a relationship.

Facebook is the biggest platform and that’s why we always recommend it as the best place to start.

Your 5 Essentials

Social media marketing is a changing landscape, but there are five key steps you need to take to make sure you are “dressed” for business.

In the online world this means:

1) A good clear profile picture/logo

If using a photo of yourself, remember it does not necessarily have to be studio shot but it does need to be clear and recognisable.

This means no hiding behind sunnies or under a big hat.

If you can afford a professional headshot – get one done!

2) Link your personal page to your business

This is important because if you interact in a group you are interacting as yourself when you make comments.

If folks are curious about you, they click your profile to learn more. Naturally, you want it to lead them to your business page. Check out the video clip on why here.

3) Join groups where your target audience hangs out

These can be really great sources of market research. Watch, listen and get a feel for what is happening.

Be helpful without the expectation of gaining anything.

Be interested in what others have to say – like and comment as appropriate.

Remember, social media marketing is not about what you have to sell.

4) Be consistent

It’s a crowded marketplace so consistency is key.

This means showing up regularly. Not just on your own page but visiting others too.

5) Interact

When people visit your page, make sure you interact.

If they leave a review make sure you thank them.

If they’ve left a comment, at the very least like that comment. Even better respond! After all, that’s what you’d do in a face to face encounter.

Let me know in the comments if you found these tips helpful.

Fly like a dragon!Fly like a dragon

Michelle

Enjoyed this article? Join my newsletter every Wednesday – direct to your Inbox – to help you connect, convert and sell.





CREATING BUSINESS GROWTH

Creating business growth is essential to the survival and success of your business.

If you’re one of those lucky ones who always has more than enough – well done! You don’t need to read any further…unless you’re just curious.

Creating business growth is something that has to be something you consciously work on. Not an afterthought. A regular part of your business life.

It all starts with developing a specific mindset. A smarketing mindset.

The smarketing mindset encompasses sales, strategy and marketing rolled into a system that becomes a part of how you work, and everything that you do.

Smarketing = Business Growth

Smarketing is all about knowing how to recognise, create and maximise opportunities that present themselves to you each and every day.

Problem is, more often than not, you may not recognise the opportunity.

You are not alone!

Smarketing is a mindset that is all about creating business growth.

The good news is that developing a smarketing mindset is not hard…if you really want to learn.

The starting point

It all starts with knowing exactly WHO your audience is.

If you want to grow your business you need to know who you are serving.

Ask yourself these three questions:

1. “Who is my message important to?”
2. “How will it add value to their lives?”
3. “Will it help solve a problem they are facing?

Once you know the answer to these questions, you’ll be able to more effectively communicate to the right audience for your business.

A targetted approach is far more effective than a random splatter of information.

Why? Because it is deliberately aimed at a particular group.

Ongoing learning

Smarketers are always open to feedback, have a willingness to keep digging deep, to tweaking and measuring results. When you’re smarketing you are always learning.

This can be challenging but it’s also very rewarding because once you nail it, the results speak volumes.

Measuring ROI, lead generation, industry, countries, client feedback, sources and a whole bunch more is all a part of smarketing.

Not only is gaining feedback an interesting exercise from an information perspective, but it’s essential to the survival and growth of your business.

Smarketing, is a combination of strategy, sales and marketing – it is part of the formula to famine proofing your business.

Not sure where to start?

It can be daunting when there are so many balls to juggle. The list of things to do is never ending but…STOP.

MAKE time…take time to discover what will work best for your business.

Fly like a dragon

Michelle

PS – Check out my FREE guide to help you build your LinkedIn Profile


Why “Me Time” & Self-Care need to be a priority in your life

Practising self-care and taking time out for yourself is something everyone should be doing.

The importance of “Me Time” should never be underestimated. Yet so many women in business fail to take care of themselves first and foremost.

It makes no sense and yet it is such a common practice.

Why is this?

We operate in a busy and demanding world. I understand the outside interferences that can make it tough to carve out time for yourself.

It’s so easy to get caught up in the hectic day to day. And then what happens is that we often put ourselves last on the list of important things to take care of.

I’ve been there myself and it’s definitely not a good way to operate.

Making yourself a priority is not a luxury. It’s an essential.

So why do we do this?

Feelings of Guilt & Fear

At a subconscious level, you may be experiencing a feeling of guilt. And of fear.

For instance, it’s common for working mothers to be feeling that time at home needs to be spent with their kids, or doing something for the family – things like cooking, baking a batch of cookies etc…you get the picture.

And, dare I say it, a sense of inability to leave “the team” to cope?  I mean your family, your staff and colleagues.

Does this sound familiar? If it does, you are not alone!

But, guess what? They’ll manage. You are not indispensable – no one is.

Yes, we are each unique and valuable, but that is not the same as being indispensable.

The world will go on without you

Yes, it really will.

I learnt this first-hand many years ago when I was diagnosed with breast cancer.

Before my diagnosis, I would feel guilty of leaving the family. I felt I needed to be there for them all the time.

Time to pursue my own activities would be once they grew up; my daughter was 3 and my son 12 at that time.

I was a mother, a businesswoman and a homemaker. My life was busy and I was needed everywhere – I was the glue holding everything together.

Being diagnosed was a slap in the face and a case of a very rude awakening. The reality that I might not actually live to see my children grow up made me realise…

I was doing them no favours by making myself indispensable to the family.

Plus, I was also cheating myself out of my life. All those things on hold might NEVER happen. A very frightening thought!

Suffice it to say I went through an emotional roller coaster over the course of my treatment. It was no picnic.

But… as I emerged out the other end of the treatment tunnel – a dark and lonely place – I knew that I needed to make time for me. For lots of different reasons.

The world will not end if you step away for a few days.

In fact, being constantly “on” does no one any favours. Not you, not your Board, not your team, not your clients and definitely not your family.

Sure you might be there in body.

But being present means a lot more than just your physical presence.

You need to be there in mind too – to be able to enjoy and concentrate on the moments you are in.

Being on auto-pilot is cheating both yourself and those who you are with.

Me Time

Taking time for your own self-care is absolutely essential. It’s not always easy, but you know what?

Where there’s a will…there’s a way.

Nurturing yourself makes sense on so many different levels.

After all, if you’re not in tip-top condition – how will you service your clients or look after your family?

Making yourself a priority is fundamental to being happy in your life.

Happiness comes from within

No matter what surrounds you externally, it is how you feel within that makes you happy. It is not about money, other people or possessions.

People, places and things do not make you happy.

Yes, they might be giving you a short boost but it does not last…because it is driven by external factors. If you do not value yourself enough to create “Me Time” and practice self-care, you may appear outwardly happy, but internally it is a different story.

Part of being happy, at least in my experience, is making a date with yourself for “Me Time”.

It comes down to making a conscious effort to devote a part of each and every day to self-care. Time dedicated to you.

Using Your Me Time

How you choose to use that time is very much a personal decision.

It’s got to be a space or activity where you get to still the chattering monkeys in your mind and replenish your energy.

Speaking personally, I have a very busy schedule that includes travel, family to care for and a business to run.

This means I need to use a range of techniques that are quick and easy to practice depending on where I am. It’s not a lot of time, but it is some time each day and that is the key.

My Personal Practices

I usually practice 10 minutes of meditation when I first get up, go walking or paddling. Depending on where I am and what my schedule is like that particular day will determine my daily practice.

I never listen to music, podcasts etc as I walk. I like to be in the moment and absorb what is around me and allow my mind to just be. Nothing to think about.

I journal and write regularly as a way of clearing the brain, and I also take time out to sit outside for lunch whenever I can.

Working across time zones makes routines a challenge so I need to maximise my business days. My small daily self-care activities keep me in a positive mindset and allow me to rest and empty my brain sufficiently to have the space to give more of myself to those I am working with and looking after.

Need help getting started?

So often I hear “It’s alright for you Michelle, but I can’t do that”.

My answer is “YES, you can – if you really want to. ” 

It all begins with EMPOWERING YOURSELF! If you need help understanding HOW to do this – reach out to me for some additional tips.

Are taking care of yourself first and foremost? Let me know in the comments.

Fly like a dragon!

Michelle

Success…being successful – what does it take?

Success and being successful, whether it is in life or in business, means having a mindset that enables you to move ahead towards your goals.

A bunch of obstacles will always put themselves in your way. That’s life. What separates those who achieve success from those who don’t is how obstacles are handled.

In my experience, one of the biggest obstacles is often of our own making.

It’s called procrastination.

Procrastination presents itself in many different guises. The secret to avoiding being caught by this sneaky little disease is…

Being organised and….being disciplined!

This applies to both your personal and professional life.

Controls need to be in place to help maximise your time. This way you’re moving forward toward the results you want.

By being 100% honest you can easily pinpoint where you can cut down, chop out or build up your schedule.

When you truly want something you make time for it.

How much time do you spend on social media or watching TV, YouTube clips etc?

Ask yourself these two questions and be HONEST with your answers:

1)   Is it really necessary?

2)   Is my business really benefitting from this?

Sure we all need to have time out to refresh, reframe and relax BUT…

Spending a bunch of time watching and reading about what others are doing to move their businesses forward is not really helping you.

Think of it like this…they are telling you what they have achieved, persuading you to buy from them…their business is moving forward, but is yours?

Taking Action

Unless you are actively taking ACTION, rather than just consuming content, you are wasting your precious time.

When I started my career, many moons ago, there were no social media channels online.

Yep, I’m a dinosaur.

Instead, there were hard copy newsletters, conferences and key business events where there would be some top quality speakers. They were expensive – very expensive – so it was important to choose wisely.

BUT…here’s the thing…

Once the event was over, there was no Googling more information, listening to more Podcasts, watching more YouTube clips and more experts.

The conference, the piece you read in the newsletter or the event you attended would inspire you to take ACTION.

And that my friend, is the secret of success…taking momentum building steps each and every day that moves you forward towards your goals. Watching and listening is not ACTION!

This is why being organised and disciplined is so very crucial.

Getting organised

This means knowing what you need to do and when you need to do it.

In the early days of my career, I had a young family at home. Today I have adults in my life that I am caring for. My schedule needs to accommodate the time to go shopping for them, to spent time engaging in meaningful conversation and to take care of my own health.

Unless I am able to organise my work time, family time and “Me Time” there is no chance of everything getting done.

My secret weapon? It’s not exactly a secret…

Creating a plan and then using a MAP – measurable, achievable and progressive steps.

Having a MAP helps you keep on track.

It’s easy to meander – and hey, we all do this from time to time. That’s where the power of the MAP lies – getting you back on track after a meandering moment.

Just like all journeys, you need to plan your route. You need to know how you will get to your destination. By mapping out the key milestones, rest points, the quick look around and linger longer stays on your personal MAP you’ll be able to achieve your goals.

It doesn’t need to be highly complicated. Simple is best. The key is following that MAP once you have laid it out.

Time Management

Unless time is used wisely it slips away unnoticed – just like when you’re driving along and not paying attention. It’s so easy to miss a turn-off, especially if you’re on a busy highway with all the hustle and bustle of traffic flying past. You get in the zone and before you know it…

Darn! Missed your turn-off. You end up travelling further down the wrong road before you can come back in the right direction.

There’s a myriad of different tools and methods to choose from depending on what aspects of your time you are needing to manage. Different systems work for different people.

100-day blocks

One of my favourite methods is working in 100-day blocks.

Why?

Because it is enough to make sure things get done, and not too long that I am able to procrastinate – at least not for too long!

It means deciding in which blocks of time I’ll be implementing ideas and actions identified in my business journal.

It’s quite amazing what pops out of that journal. It’s my incubation spot.  Ideas pop into our heads very regularly.  If you’re like me, then you may not always have the time to implement them, but when you’ve  written them down, they are never lost.

Writing them down gets them out of your mind. It leaves you free to concentrate on tasks at hand. Writing your ideas in a business journal keeps them all in one place. Saves you losing them or having to hunt through a bunch of sticky notes or notebooks.

Concentrating in the present moment not only affords great productivity but allows you to fully focus on what you’re working on at any given moment.

When you focus on one particular aspect it’s very rewarding to see exactly how much you start achieving in a very short space of time.

What Success Looks Like

It’s really important to identify what success looks like to you. The reason being is that unless you know what it is that you want to achieve you will never be able to tell if you have got there.

You need to be able to measure and to identify when you have reached the goals you set for yourself.

And yes, goals can and do change over time.

It’s perfectly okay to set new goals but you must keep track of the ones you have already set, rather than dash off on another tangent. One step at a time is the key.

Life is very frustrating if you keep chasing something that always lies over the rainbow. You must enjoy the moment you are in. By embracing small successes along your journey you’ll start feeling so much more fulfilled, motivated and inspired.

A 360-degree successful life, to me, means being able to have the time to enjoy precious moments.

Moments to spend time with my elderly parents discussing garden plans and reminiscing. Time spent in conversation with my adult son. Girls sessions with my daughter. Going paddling, walking the dog and short sojourns devoted exclusively to me – that’s 360-degree success.

Having happy clients and feeling fulfilled by my work is integral to that life.  The fact I’ve received great testimonials, awards and recognition for my work is just the icing on the cake.

What does success look like to you? Let me know in the comments.

Fly like a dragon!

Michelle

PS You may like to join my private Facebook group The SMART Circle – a place dedicated to helping each other by sharing our knowledge and experiences. It is not a place where there are things for sale or a course to push. It’s simply about authentic connections.