Which words would you use to describe yourself?

An interesting post cropped up on social media this morning.

It went like this:

On those days that you’re just feeling like a BADASS — you’re clear, you’re productive, you’re feeling great — what word do you associate with, most?
For example, you kill it with your presentation or sign 3 clients, etc. 
“Damn I’m good. I’m such a ______!”

Everyone was then asked to vote for the word they would use and there was even a place to pop in your own word.

Word Choices

Of the choices, shown in the diagram below, I added the word SUCCESS as my word of choice.

The reason for my choice is this – when you’ve done a great job with a presentation or whatever it is you were working on, you’ve been successful. You’ve achieved your goal.

I personally do not like the word BADASS and would never apply it to myself.  To me, it is filled with negative connotations.

Yes, you may have won or achieved your goal, but what was the cost?  The word to me implies you’ve had to step on someone to achieve.

A badass is not what I would call a good thing to be calling yourself.

Or am I a dinosaur? I know these days the term is used to mean an achiever.

Connotations

I prefer words that have a positive connotation like Leader, Role Model, Success.

LEADER is a much better word than boss.  Simply because it gives the sense of bringing a team along with you. To me, it’s about empowering those around you to achieve (as opposed to bossing them about!)

HERO – I feel is a word others allocate to you, not for us to use to describe ourselves. Seems a tad big headed to me.

Words have power

Much more than you may realise.

The ones we use can make a real difference in how we think and feel.

My point is that it’s really important to choose the ones that resonate with you personally.  Especially when it’s a word you are going to be using on a regular basis in your own self-talk…perhaps even when you are speaking to others about your work.

As an example “She’s a real badass” vs “She’s such a success” – what pictures spring to your mind as you hear these words to describe someone?

Yes, we should never pre-judge based on words used to describe someone before we meet them, but the reality is…that’s exactly what each of us does. Right?

Which word would you choose to describe yourself when you’re clear, you’re productive and you’re feeling great?  Let me know in the comments below.

Michelle

You need to KISS to unlock your opportunities

KISS is my favourite acronym.

You probably know that it stands for Keep. It. Simple. Stupid.

Now you think I’m being insulting.

I’m not.

It’s my favourite reminder to myself. Because I can tend to over think, over complicate, over analyse, and generally get over myself being over the top.

Keep It Simple Stupid

The only other person I voice KISS to is Michelle. This is because there aren’t many people who wouldn’t take this as gratuitous rudeness.

At least ones that won’t bop me upside the head for it.

Michelle’s too short to reach. Though I suppose she could bite my ankles like an enraged chihuahua. But she doesn’t. She uses KISS too. It’s become a bit of an ace acronym for us.

There’s nothing like a say-it-how-it-is sibling to bring you down to earth.

We may like to soar like dragons, shoot for the moon, blah blah blah, and we love all that. Love doing that.

But sometimes you’ve just got to get grounded. Get back to basics, if you like.

It’s a bit politer than telling Stupid to keep things simple. Or Simple not to be so stupid. Before I get into a rude roll, here’s the polite version:

Back to Basics

*An adjective – definitions:

1) Stressing simplicity and adherence to fundamental principles:

The movement suggests a back-to-basics approach to living for those whose lives have become complicated.

2) Emphasizing or based upon the teaching of such basic subjects as reading, arithmetic, grammar, or history in a traditional way.

Stressing simplicity and adherence to fundamental principles is essentially KISS.

Point 2 emphasizing or based upon the teaching of such basic subjects … I reckon, applies to any subject. We share and coach a lot on sales and marketing subjects.

The fundamentals never change. It’s not rocket science.

Putting the cart before the horse

We do many different things at Dragon Sisters.

Sometimes it can seem that we spear off on radical tangents from our core business.

People hire us for varied projects and for a variety of reasons.

Yet essentially, we’re contracted to do one thing for them: to communicate.

This might come with bolt-on requirements like research, analysis, strategy, coaching, consulting, content creation, whatever. Often, these sorts of requirements come first as the request for help.

Kind of like putting the cart before the horse.

The cart being what needs rolling out for their business or project, and the horse being the conveyance to get it to where they want it to be.

That conveyance boils down to communication.

Every time. It comes first.

Otherwise, nothing gets moved forward.

Some of the most talented people get nowhere near their potential, simply because they lack the expertise or experience to communicate effectively enough (even to themselves) to get results.

So, guess what – we use the KISS test on just about everything.

Especially when we get caught up in the enthusiasm of new concepts and are bursting with ideas. Or when we get stumped by something. Or when we get too fancy pants about something.

If you find yourself in any of those situations – stumped, wearing your fancy pants; carried away with your cart – or whatever, give it a try. Go back to basics. Get KISSing!

Then, you can

Fly like a dragon!

Yvonne

*Source: Dictionary.com Unabridged           Based on the Random House Dictionary, © Random House, Inc. 2017.

The future viability of LinkedIn and how it affects us all

Instead of writing a new post, this week I want to re-share a brilliant write by Samantha Bailey . The article is an excellent explanation of the future viability of LinkedIn and how it affects us all.

I’d urge you to follow the link and check out this very indepth and informative article.

Samantha Bailey is a highly experienced Data Analyst with an impressive range of related specialist skills, including Research, Forensic Analysis, Data Analysis and Analytics.

I’d also love to hear your thoughts once you’ve read the article.

Yvonne

Struggling to network on LinkedIn? Grab your FREE copy of our 8 Top Tips

Happiness – what makes you happy?

20th March (yesterday) was International Day of Happiness. Today, we are celebrating Harmony Day in Australia. It’s a day where we celebrate cultural diversity and the wonderful multiculturalism that makes up Australia.

I thought this would be a great day to give a big shout out to all my wonderful friends, family, clients and colleagues that I’ve worked with from all corners of the globe. You have contributed to my happiness metre. Knowing you has helped me develop, grow and become the person I am today.

What does happiness mean?

Happiness, in my book, is being contented with living in the moment. It’s all about embracing what you have and being grateful for each and every opportunity that comes your way.

Yes, I have experienced some tough times in both my personal life and business life. But each moment that I’ve been through has grown me as a person. It has made me who I am today.

If you are one of my clients or students, you’ll know I often refer to FAIL as First Attempt In Learning. If we do not fail, then we often miss out on extremely valuable lessons.

The biggest happiness lesson

Happiness is not measured by how much you have or by where you are. Rather it comes from within.

You and I are each responsible for our own happiness. We cannot blame others if we are unhappy, nor can we expect them to fix things for us.

I’ve met so many people with so very little in their lives, yet they are happy. In contrast I also know people surrounded by abundance, with not a monetary care in the world, yet they are desperately unhappy.

Of course our happiness metre can increase when in the company of certain people or doing certain activities, but that is just a short-term boost.

If you constantly feel unhappy, you may be suffering from depression, and there is no shame in that. There is help available and I would encourage anyone who has been feeling low for more than a couple of weeks to seek out professional support. You do not have to travel this road alone.

Happiness and business

Being in business is tough. Being in business for yourself is even tougher. It can be stressful. Heck, it is stressful.

BUT, it does come down to your attitude and outlook. Being willing to reach out, by maintaining a positive outlook and being prepared to adapt and change to suit circumstances all contribute to your internal happiness with your business.

Setting achievable goals, working with a business plan, utilising expertise and mapping out time for yourself to refresh, reframe and relax away from your business are all contributing to your happiness equation.

I’ve had my back to the wall, struggled to pay bills and had to negotiate payment plans. What I teach and espouse is all based on personal experience.

My personal experience is what has added to my knowledge base. It has actually been of benefit because I have gained capacity to truly understand the needs of my SME clients. I did not learn just via a course or text-book, but in the school of life, and this is what now affords me testimonials like these:

I have found working with Michelle to be very valuable. She provides clear, easy guidance with keen insight to your particular business needs.

Linda Emslie

Helping others

You may feel that in tough times you need to tighten your belt. Yes, you do.

But that does not mean you cannot afford to help others. Donating your time is one of the most valuable gifts of all.

As a business, at Dragon Sisters, we have always offered pro-bono support rather than cash. Our inkind services are far more valuable than any cash contribution we can afford to make, and as a result of the pro-bono support we get a nice warm and fuzzy feeling inside. It makes us feel happy to have helped someone else.

You can help out in so many different ways, a few hours a week, a month or a year. It’s all valuable and valued.

Your happiness metre

It’s a little place inside you.  A place where you store up all the wonderful feelings and experiences.

Each good thing you do, each experience and each achievement, all feed your happiness metre. The more you feed the metre, the more reserve you have to tap into when there are tough moments to encounter.

Wishing you happiness today and everyday.

Michelle

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

 

HOW PERSONAL DO YOU NEED TO BE?

How personal does personalizing your brand need to be?

Answer: not that personal!

If you read our blog last week, you’ll know what this is flowing on from. By the way, yes, Claire the Client is still speaking to me …. I can put my Diplomatic Dragon hat on when I need to.

Credit to Claire, she hasn’t been scared off her Facebook page because of one blunder.

It’s not untypical to blur the lines between personal and personalization.

What’s the difference?

If it’s such a potentially blundersome burden, why bother?

Sure, it’s far simpler to just keep to safe, boring, banal business marketing messages, and if that worked, that’s all any of us would be doing.

The down-side of being an SME, solopreneur or boutique business is that you don’t have vast marketing collateral, budgets, and resources.

What you do have is access to the same digital and social media mediums that every business (and every consumer) around the globe has. Businesses as big as Sir Richard Branson’s Virgin brand.

Did you know … ?

The brand name “Virgin” arose when Richard Branson and Nik Powell formed a record shop. They considered themselves virgins in business. Branson has described the “V” in the logo as an expressive tick, representing the Virgin seal of approval.  Source – Wikipedia

Virgin has come a long way since those early days. But it’s always been synonymous with Richard Branson, who from the beginning personalized the brand as his own. And he still does. Anyone who follows him on social media will see a great deal of personalization still goes on. He mentions his family fairly frequently, alludes to his early years, shares his experiences, life and business lessons, his causes and his philosophies.

Small Operators & Personalization

The up-side to being a small operator is that it is far easier to personalize your brand than it is for a huge conglomerate unless they have a personality like Richard Branson heading it up with an inspiring story behind the brand and the man.

You might think, yeah, great, but who’s going to be interested in me – I’m a solopreneur, not a corporate giant. I sell pool pumps not rock star record labels. Which is exactly what is in your favour.

You are small, independent, agile!

It’s far more attainable to create brand personalization for you than it is for ABC Inc. – Absolutely Boring Corporation Incorporated has a marketing department and advertising agencies trying to create a point of difference between them and their close competitor Marginally Less Boring Inc.

One of the biggest challenges marketers face is how to create customer engagement with their ABC or MLB brand. Thousands and millions are spent on trying to humanize and personalize their brand to create some sort of connection with their prospects and customers.

That connection you have available at your finger-tips. Literally, with meaningful, personalized, creative content, you are a click away from growing your brand and your business. The faint-hearted can be heard heckling, you’re also literally one click away from crashing and burning with one wrong post or one adverse comment.

Faint-hearted never won fair mother lode. The mother lode is an engaged target market that likes your brand enough to buy into it. They like You!

Here’s a comment from one of our blogs last year, which demonstrates the point perfectly:

Kyleigh McCollam says:
September 17, 2016 at 5:01 pm
It’s so true! People don’t buy the products, they buy into the people or brand selling them!!

Thanks Kyleigh of C’est le Style for your feed-back 

So back to personalization – people like to know who they are dealing with digitally – the same way they would in a person to person interaction.

Why Personalize

Personalization is about giving people enough information about yourself and your brand to help them to feel comfortable that you and your brand are authentically aligned to their expectations, interests and values.

Being Personal is what you do on your personal Facebook page, and even there, there can be an element of getting too personal. Who hasn’t read posts popping up on their newsfeed and cringed? Thinking, too much information (gak!), or somebody hasn’t taken their med’s today before hurriedly scrolling on.

Facebook is a publicly, globally accessible platform. Besides, there’s a big data revolution going on and a lot of changes; who knows what might ultimately end up where. Microsoft just bought out LinkedIn. Makes you think, doesn’t it?

How to stay safe

It’s really pretty easy to stay safe, though. Just post or publish authentic representations of Brand You with one question front of mind:

Am I happy to own this no matter who sees it?

Warm Wishes

Yvonne

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

When you want to head-butt your client….

This blog should maybe have been titled Confessions of a Dragon due to the bit of truth-telling I’m about to ‘fess up to. I’m not sure that this will get past editorial censorship. After all, it’s probably not a good thing to admit that you’ve wanted to leap across your desk and head-butt a client.

Yesterday, I could have been mistaken for a real-live dragon. A dragon with steam coming out of my ears, breathing fire, fang-snapping, snarling ….the whole bit.

But hey, I’m only human.

Except when I’m being a dragon.

And not the noble nerves of steel kind. More of the oh-boy-you’re-getting-on-my-last-nerve, cranky kind – being a real old dragon – the sort that school kids and parents run and hide from at Parent Teacher meetings.

Is the client in question still a client of Dragon Sisters after yesterday?

Let’s see, shall we …?

Here’s the back-story

This client, let’s call her Claire the Client, is one of our Smarketing clients. What she’s interested in is connecting with her target audience, converting them to serious business prospects, to sell them her product.

Claire’s progress has been great in nailing down her target market and connecting with them – mostly digitally and largely through Facebook. Her FB following has increased, her database and her subscriber list have grown enormously.

Fantastic!

Claire’s now ready to really move into converting. She knows there’s plenty of interest in her product. All she has to do is keep doing what she’s doing.

Why?

Because you never let up on keeping and growing connections; that’s your sales funnel, and she’s just started implementing her conversion strategy.

I spend a lot of time on Facebook. Checking up on client pages, especially when they’ve just started flying solo, i.e. been let loose on managing their own page. At Dragon Sisters we aren’t fond of managing FB pages, so most of the time we’re teaching folk how to implement Smarketing on that platform for themselves. And as I mentioned, Claire has been going great guns.

Until yesterday, when she shot herself in the foot.

BANG!

Social media suicide.

Claire should have been hopping around toeless, yelling her head off for a doctor.

Preferably a spin doctor.

Yet she wasn’t.

Because she was blissfully oblivious to the impact of the post she’d put up. A post which over 11,000 of her target market followers would see – and not be impressed with.

The first rule of social media marketing for business is you are your brand.

One of the things we stress about Smarketing is that social media success, in terms of branding for audience engagement, is that personalization is key.

Professional personalization

This means that carping is the equivalent to committing hara-kiri, not death by disembowelment, but rather, death by disengagement. The post Claire had put up was a personal rant which put a severe dent in her brand credibility.

Seeing this I wondered if Claire’s brain had been anaesthetised. The joke post I’ve seen on Facebook “that wasn’t me texting last night, it was the wine” sprang to mind.

How do you ask a client if they’ve been drinking on the job?

It was very tempting to ask Claire that question the minute I got hold of her. Since no sane or sober person spends months building a seriously engaged following, only to shoot it out of the sky just when it’s really beginning to fly.

I also couldn’t ask a client have you lost your mind? No matter how crazy they were making me!

The moral of the story is this: you can’t get cocky, careless, or complacent, no matter how great you think you’re doing.

That applies to me too. So, I didn’t leap across the desk and head-butt Claire.

Probably because you can’t do that on Skype.

Warm Wishes,

Yvonne

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

Your Reputation Matters – Check Out Who You’re Trusting With It!

Your reputation is affected by those who you surround yourself with.

I had an interesting little experience on LinkedIn and I thought I’d share it with you.

Maybe you’ve come across the same thing?

I was asked to connect with an individual on LinkedIn by another connection. This was an overt network expansion request to help generate interest in, this unknown to me potential connection’s, business.

Let’s call this individual, Larry.

Now, I’m not precious about my LinkedIn connections and who I let into my network. Ordinarily.

After all, if I can give a leg up to another business, then I’m usually more than happy to do so. That’s how networking works and our Dragon Sisters philosophy has always been to help out for no gain – the pay it forward concept.

That doesn’t mean I was born yesterday.

With many more yesterday’s behind me than I like to count, naturally I checked out my soon to be LinkedIn pal, Larry.

I’m a nosey sort and I really am interested in other people’s business.

Not in the curtain-twitcher way! (I’m not that nosey).

More in the what we might have in common way.

At first, I couldn’t figure out why my connection – let’s call him Bob – was raving about Larry.

Larry’s LinkedIn profile and information looked like he’d landed in LinkedIn Land a nanosecond ago.

Kind of the man with no past.

He’d been at the company he worked at only a few brief months. He claimed over a decade in experience and achievement in his sector, but there was nothing to bear out the claim anywhere in his summary or experience.

And I mean nothing.

With over 400 connections Larry had 4 skills endorsements and no past experience history.

Not that I count on vanity metrics, but still, given the dearth of information about the guy, that made his claims more than a bit tenuous.

His company website linked to nothing more informative than an opt-in landing site.

Oh-oh! Had Bob already parted with hard-won cash?

I had a nasty feeling he had. And Bob is a talented, hardworking, solopreneur. I didn’t like to think he’d been gulled.

So, I dug down a bit.

Actually, I drilled down like a manic mole. ‘Til the early hours, when I should have been in LaLa Land with the Sandman and a flock of supine sheep.

But I was intrigued and in full rat-up-a-drain-pipe mode.

Plus, as I said, I’m nosey.

The whole ‘curiosity killed the cat’ thing doesn’t wash with me. Not when it comes to business or handing over cash.

Larry’s claim was that he had the expertise to monetise Bob’s LinkedIn presence for Bob’s explosive business growth.

Really fast and really impressively.

Kind of like a LinkedIn networking guru who could turn LinkedIn into lots of lovely lolly for Bob.

First up, Larry would transform Bob’s profile and presence on LinkedIn into amazing guru-hood for Bob’s specific business sector. Bob’s new profile looked more gnu-like than guru-like. I was about as impressed as a kid at Christmas getting a stocking full of coal.

Bob has paid for this?! My high school kid has a better profile than poor old Bob. And that includes her Saturday job as wait staff.

Talk about being under-whelmed. Larry had done nothing for Bob’s professional reputation. Worse. He’d made Bob look like a complete numpty. And Bob is no numpty. In his field of expertise he’s a star.

My mid-night digging led me to the parent company of Larry’s business. It had been registered just last year. I dug around for the CEO of Larry’s company and that Big Cheese’s other business interests and his partners.

I looked at everyone associated with those businesses on Google, other social media sites and of course, on LinkedIn.

I checked out the company registrations. I checked out the glowing recommendations. Some of which were the same people (on various Big Cheese individual profiles) vouching for (different) businesses which hadn’t existed at the time of writing those gushing this is the go-to guy testimonials.

I found links to defunct websites (with domains registered to the Big Cheeses). To past events promising get-rich-quick schemes.

Most weird of all, was that the people in business together didn’t transparently acknowledge any relationship with each other. They all came from the same background. They all made lavish monetising promises, in different guises and under different companies over the years.

None of them had achieved rich list status themselves. And the way they were scrambling for business, like a pack of hyenas over a bone, had me worried that Bob had become the bone. Humble, lovely Bob, who had trusted his reputation to them and I suspected was on his way to trusting more of his hard-won cash to some under the radar business interests. And not in his business interests.

Spooky, isn’t it?

Dragon Sisters are big advocates of how to Connect. Convert. Sell.

There are ways to go about connecting authentically. This wasn’t one of them. Least ways, not one that works for Bob. Next time he’ll be checking out the reputation of who he’s trusting with his reputation. And money!

Warm Wishes

Yvonne

PS Do you need support deciding who to trust your reputation to? Download our Top 10 Tips by clicking the box below:

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

Time out – are you craving it?

Do you need time out? Ever look around and feel that you want more out of life? Feel like having a tantrum, stamping your feet and screaming at everyone?

Hey, it’s okay to admit it. You’re not alone!

If you’re in a busy career, a high-pressure job, or just generally undergoing some serious stress in your life it’s pretty normal to feel that you’re going to have a meltdown. The pressures of day to day living can really mount up.

Maybe you’re juggling a family.  Kids, partners, elderly parents or perhaps all of those. Maybe your workplace is putting on extra pressure.

Whatever the reason…..

It’s important to give yourself permission to get off the crazy train. Permission to take time out.  Time to be kind to yourself. Time to refresh, reframe and relax.

In my own life, I am constantly juggling a series of demands placed on me by family and business obligations.

I avoid the crazy train by carving out time for myself each day.  Time to meditate, time to reflect and to journal as well as several times a week getting out on the water in the dragon boat. It’s my personal self-care plan, and how I refresh, reframe and relax.

It’s not an easy thing to do. To make time for yourself. It takes discipline and cultivating a habit.

If you’re not in tip-top condition then how can your business thrive? How can you be expected to look after your family? How can you make solid decisions?

Make a little time for yourself today

5 minutes to meditate, 10 minutes to journal, 20 minutes to go for a walk.

Whatever you can manage. Anything is better than nothing.

Do one or better yet do all of these things. The main point is do something for yourself.

Go on, give it a go and see if you feel any different. I bet you will.

If you’d like to discover more about looking after yourself why not join me in beautiful Bali for 5 days dedicated to Brand YOU?

A sacred time out where you’ll discover how to make time each day for yourself, how to stay on track in your busy day to day life by empowering yourself each and every day.

Our sojourns take place twice a year and have been put together by Andrea Wicking, and myself especially to help you refresh, reframe and relax. 

Michelle

If you are experiencing a crisis Lifeline is available 24/7 on 13 11 14

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

Protecting Brand YOU this holiday season

Protecting Brand YOU needs to be at the forefront of your mind as the busiest social season of corporate and employer hospitality approaches.

When it comes to the corporate Christmas party as a guest, and as a host, there’s quite a bit to be considered, not least, what not to do at the festive function.

If you’re in an environment where year-round business socialising has been prevalent, you’ve probably seen (and heard of) countless social blunders and corporate clangers, and nowhere is this more prolific than at the work Christmas do.

It’s astonishing how Brand Buffoon comes to the fore, to boot the most carefully nurtured Brand Me image off its precarious pedestal.

In the interests of fairness, I’ll ‘fess up to having been less than whiter than seasonal snow-driven slush, (or was it lush?), just so this ramble doesn’t smack of the holier-than-thou.

Back in the day when I was a newly minted sales sprog, I attended my first company Christmas party, a lavish affair complete with all-night free bar (uh-oh!).

The lessons I learned from the experience are:

  • An all-night bar doesn’t make it compulsory to drink all night;
  • Never attempt (if you’re on your ‘nth’ bubbly beverage) to converse with anyone of authority, however jolly they seem on the Bolli – it’s a trap;
  • Do not approach the tilting dance floor – you could barely stay upright when it wasn’t moving;
  • It’s inelegant to crawl up the foyer staircase – take the elevator – the service elevator (by now you can easily pass for a bag of laundry);
  • Only a complete numpty books their top prospect appointment for the morning after.

Not the most auspicious way to launch a career and Brand Me!

It was so long ago that it pre-dates handheld mobile phones, let alone iPhones and social media (thank you God!); I can only show my face on LinkedIn now because my bosses from back then have since retired or died – or have pretended to in order to avoid me.

Had there been such things as blogs at the time, I may have been saved (from my idiotic self) by Dan Miles’ Blog The Ultimate Office Christmas Party Etiquette Guide, in which he lists his #1 tip as ‘Be on brand’. A piece of invaluable advice! It’s quite hilarious, if a bit naughty …

In a more managerial vein, there’s also this article on Managing Office Christmas Parties from the legal eagles Eversheds. After reading this last one, you could be forgiven for grinching out and doing without a Christmas do … if you don’t mind being Brand Grinch.

Yvonne

PS – this post was originally published on Simple Team Meeting

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

HOW APPEALING IS BRAND YOU?

Staring down the barrel of the of the last quarter of 2016 can be daunting.

We’re coming up to the year-end sprint finish. Time to turn on an Olympian effort. I’ve got to say I’m feeling less Usain Bolt and more Used Up Burnt.

I need a holiday.

Hah! Fat chance. I’m as likely to get one of those as I am of beating Bolt off the blocks. Snowball in Hell stuff.

I’ve got commitments. A stacked Inbox. A backed up Task Manager. Things to do. People to see. Deadlines to meet.

I’ve got to be on point. Too bad if I’m feeling less than rapier sharp.

Rather than cutting a swathe through it all, maybe I’m bashing along with a baseball bat, but it gets the job done. Perhaps with less panache than I’d like.

But hey, it’s been a big year and I’ve got enough bags under my eyes for a trip to Bali. Eye luggage only.

Truth is, Brand Me is looking a bit tired.

Like a billboard poster left out in all weathers. Not a great advertisement. And I’m not the only one.

Bali RetreatAlmost all my personal and business friends are muttering about needing a break.

So why don’t we take one?

Because we’re women with an inbuilt martyr syndrome?

Because we’re control freaks who won’t trust our associates further than we can throw them?

Because we are our business?

We are our brand.

When was the last time you looked at a brand, one with a weather worn billboard and thought, that looks great, sign me up, I’m in!

Answer – never!

Whether you’re working for someone else, or for yourself, people buy people.

They buy in to Brand YOU. Always.

Maybe we can’t justify a break. But shiny new brand development?

Now we’re talking!

Dragon Sisters & Salty Plum Events have teamed up to run a unique retreat, focussing on Brand YOU refreshing, re-framing and relaxing.

These gals know what they are doing.  Click here to learn more  about what they’ve organised for invigorating Brand YOU!

Yvonne

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.