6 Steps to Managing Your Social Media

You can love it or hate it, but the bottom line is, on a business level, we need to engage in some way or other with social media.

If you’re lucky enough to have a dedicated social media manager, you won’t need to worry, but for smaller businesses and solopreneurs it’s all too easy to become overwhelmed.

A common dilemma

What to post?

How often?

These are questions so many people ask themselves.

You can end up wasting heaps of time on a daily basis flicking through social media looking for inspiration.

Precious time that you could be dedicating to building your business and serving clients.

Social Media Connections(1)Our latest tip sheet 6 Steps to Strategic Social Media Posting will save you heaps of time. It’s totally FREE as are most of our resources.

Process = progress. Nail down the process (as outlined on the tip sheet) and you’ll find yourself making much more progress, plus saving heaps of time!

Michelle

PS – as always, love your feedback

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

 

 

Memory Monday #2 – In the Air

We’ve dug through our archives to bring you this article for Memory Monday – something light and uplifting.

When a Dragon Sister mentioned going on holiday to Venice and a luxury cruise, I thought, ‘Well that’s OK for some. Some of us have a job to hold down, a family to hold together and myriad obstacles to abandoning all responsibility in favour of racking off on some self-indulgent girls-only jolly!!’

However, where there’s a will, there’s a way; and the more I thought about it, the more I thought: “I will!!”  Mindful of the fact that it may well be a very long time before I ever make a dash for Dragon Sisterly debauchery on this scale again, I kept a little travelogue of all the happy happenings along the way.

‘Jetting off’ to Europe has a connotation of speed, glamour, pizzazz about it, which in the interests of honesty, I have to say is a far cry from reality. The trip from here to there in cattle class is more akin to a slow boat to China but is it ever worth it!!

Oz – Dubai:   A 14 hour flight with Emirates Air manned (bizarrely) by an entirely Spanish cabin crew. I discover early on that my movie gubbins are not working and I finally give up the ghost after being pinged back to the beginning of Benjamin Button for the 3rd time.

The steward who promised to check it out vanishes without a trace. Which doesn’t matter since it is obviously a technical problem only fixable by NASA and handsome as this Spaniard is, he seems more at home with the coffee pot than mission control.

Speaking of which, the coffee is curiously scarce, being served a la Manuel chez Fawlty Towers in the middle of the meal. The options are (especially if you’re slow with your nose bag) to drink coffee before your main course, cold at end of your meal, or do without. I ask one trolley dolly “will you be back with coffee?” She says “No!!” but smiles prettily before whipping away the precious pot. And, obviously, don’t hold your breath for a refill – because you’ll need an oxygen mask before that happens!

Happily, all drinks are free except champers ($8 a glass). Sadly, I choose the white wine which is barely chilled (tepid) and if you want more than one drink you have to go on a “seek and detain” drinks trolley mission.  In short, beverage hospitality is not at all forthcoming!! Otherwise, the cabin crew are very nice in an overall charmingly inattentive way!

I have a long chat with a lovely elderly Rhodesian (now Zimbabwean) chap most of the flight. We amuse ourselves with quips about the Latin lack of alcohol and whether Basil Fawlty is in fact the captain. Total sleep managed: 2 hours.

Transit c.4 hrs Dubai, United Arab Emirates:   I find I am disappointed in the airport, having heard of it being lavish, luxurious, spacious and everything you’d expect from one of the world’s oil sheik capitals. No doubt it normally is but as luck would have it, a new airport is under construction, consequently the current terminal has us jammed in like so many sardines in transit. The only seating available is in eateries or lined up at the departure gates. Duty free shopping, taking up all available space, which is quite understandable. So, with nothing better to do, I go shopping. Alcohol is delightfully cheap and smarting from my recent in-flight depredations I purchase 1L each of Gordon’s gin and Bailey’s liqueur for a paltry AUS $46.00.  Ah, things are looking up!

Final leg Dubai-Venice 6 hrs.:   The closer I get to Venice the better everything becomes: I find myself seated next to a Brad Pitt lookalike and the movie thingo is working perfectly. I am however, too knackered to enjoy either.

I really should have slept when in the company of the aged Boer and the defunct movie, then I could have had lovely eye candy and in-flight entertainment for this leg (both featuring Brad Pitt!). How daft am I?! Instead, I move to get an extra spare seat, stretch out and manage 2 hours zeds. (Dreaming of Brad punting me down the Grand Canal, singing something soppily romantic in Italian).

Touch down!!   I arrive at Venice airport where I am met by a Dragon Sister. We jump on a bus for the 20 minute ride (which costs E3) to Piazza le Roma, Venice’s bus station. This is the end of the line for all motor vehicles. From here on you have to get about on leg power or on various modes of canal craft.

Luggage with wheels and travelling light suddenly become a crucial for the jet-lagged traveller. I’m relieved that Dragon Sisters have factored this in and it is only a 2 minute walk over only one bridge (ponte) to get to our destination, the Sofitel Venezia.

This is radically different from the tower block Sofitel Hotels I’m familiar with in Oz. It’s a lot smaller with lots of marble, chandeliers, a curving marble staircase and other-worldly bijoux charm about it. My room is decked out in antique-style decor with an en-suite bathroom and two balconies (admittedly they are the size of airline loos) overlooking the canal and the Papadopoli Gardens and pontes.

Amazingly, all vestiges of fatigue disappear. Having briefly appreciated the merits of my new home, I dump my bags and hare out the door to explore. Ciao Venezia! Here I come!!

Nowette Awl

This article originally appeared in our Dragons Sisters Newletter 2010. The Sofitel is now Hotel Papadopoli Venezia – MGallery Collection. Nowette Awl is a fairly regular participant on our trips and a closet scribbler who keeps us entertained with her takes on the trip!

If you are interested in participating on our Jollydays, drop us an email and we’ll keep you posted of the next adventures.

Taking Time Out For Yourself

Time Out….are you one of the lucky ones who will manage 4 days off over this Easter break? Completely away from work. If you are, then it’s YEAH for you!

For me, it’s a combo of family time, gardening, a little bit of work and watching a TV series on Netflix, Call the Midwife, set back in the early 50’s in the East End of London. Life was definitely hard back in those days.

This morning, as I was pushing the lawnmower around, in the sweltering Darwin heat, I thought, briefly, that I should maybe consider paying someone to do my lawns.

But hey, doing the lawns is great exercise plus it’s prime thinking time for me. I like going up and down in rows, I enjoy the smell of the freshly cut grass (except if I accidentally run over a dog poo!) and it’s also great exercise. As is bending down to pull out the weeds – great workout!20160326_164842

When you’re your own boss or working in senior management, it’s often really hard to get time away to exercise – unless it’s carefully planned.

When the buck stops with you – for generating your own income, or answering to boards, it’s hard.

I know, it’s the life I have lived for many years (and I still work for myself), so I hear you!

Doing my own lawn keeps me fit. It also gives me a great sense of achievement when I look out on my garden. A totally different sense of achievement to when I complete a project, but it’s just as good a feeling.

It’s really important to make time for what is truly important in your life. In my book that is looking after yourself first and foremost.

Unless you are at optimum level, then you can’t give your family or your business the attention they both need.

Through my lawn mowing efforts, I’m combing a chore, exercise and free thinking time.

Inspiration comes in many forms and when you’re open to looking at things differently, this is when the best ideas and solutions often pop out. I get all kinds of bright ideas when I’m not actively looking for them.

How about you?  When do you do your best thinking?

Michelle

The number one barrier to your business growth

I’m an ‘80s YUPI throwback – and it shows.

Like when I was asked what Michelle and I do, and gave the flippant reply, ‘We’re business barrier busters’.   My equally long-in-the-tooth friend said, ‘What – like Ghost Busters?’, and he began to laugh and sing the movie theme song, ‘Who ya gonna call? Ghost Busters!’

Anyhow, it stuck.   I liked it, more than the dry corporate speak, ‘We’re business strategy consultants who blablabla …’   We even named one of our programs Barrier Busters.   Because it exactly describes what we do.   We help mostly small business and charities identify the barriers which are holding them back.   Then we help them bust down those barriers.

Notice the word ‘help’?   That’s because we show them how to do it for themselves. Like ‘Sisters Are Doin’ It For Themselves’ by Eurythmics – another 80s icon (now I can’t get that tune out of my head) – is a song all about empowerment.   We’re a bit empowerment mad (better than being power mad, right?).   That’s how we get testimonials like this:

“Prior to working with Dragon Sisters, I went to a lot of expense and effort to strategize the marketing for my business development – with no real results. I had folders full of information, but not the detail of how to translate this for my own business.

Now, I am able to get the strategic positioning, content creation, marketing and business development support, for the specific outcomes and results I want and need for my business. Within 7 weeks I could see measurable, significant improvement. Finally, someone understands me and my business!   Michelle has been the angel on my shoulder.”  Dee Waterson, Ignite Yourself

Did you notice that Michelle has achieved angel status?!Image courtesy of Prawny at FreeDIgitalPhoto.com

Funnily enough no one ever calls me an angel …

The Rolling Stones ‘Sympathy For The Devil’ pops into my head (now that’s even older than me).

If you’re having the devil of a time working out the number 1 business barrier – not getting enough customers – here’s a FREE little ebook to help you out.   It’s called The number one barrier to your business growth.

I’m off to listen to Annie Lennox singing ‘There Must Be An Angel’, while I watch Michelle polish her halo …

Yvonne

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

The changing workplace…working remotely

Each place you work leaves its mark and shapes you in some way. Over the course of my career, I’ve worked in many different environments ranging from luxurious, top-flight corporate offices in the City of London, through to run down one room dog boxes, complete with a leaky roof!

Nice offices are a bonus, but as a rule, you really don’t worry too much about the trappings of your surroundings as long as you enjoy the work. The exceptions being when it is stinking hot, freezing cold or the water is dripping from the leaky roof onto your desk!

You remember different things about each place. For instance, at Lombard Odier, I learnt the meaning of absolute confidentiality. Working at St John Ambulance I discovered how to overcome my own personal feelings and just get on with the job at hand because people needed me.

In between places, there have been other lessons learnt. You continue to learn each and every day of your life when you are open to what is happening around you. Some things are easier to learn than others.

Certainly, keeping up with all the latest technology presents challenges to folks like me, but it also presents amazing opportunities. BeforePCsThe workplace has changed enormously since the early day of my career. But the biggest change I’ve seen is in working remotely.

I remember when people had the odd day of working from home, but working remotely is a different kettle of fish. It’s definitely changed the workplace environment.

Working from remote and distant locations that are outside your traditional offices such as home, local coffee shop or even a hotel room is continuing to gain more and more traction thanks to the ever-expanding information technology capabilities. Don’t you just love wi-fi and smartphones? I do!

I love working remotely – so much so that it’s become the bulk of my business – and I really strive to master the technology that makes this possible for me.

There are heaps of benefits, but there’s also a downside. The pros and cons from my perspective are:

Benefits
1. There is increased independence. If you’re working from remote and distant locations—away from the traditional office—you won’t be distracted by others and there is less chance of becoming involved in the usual office politics.

Lack of distractions should mean an increase in your productivity, but it’s easy to get sidetracked.

2. Increased flexibility. If you are a working-from-home parent, or a caregiver to someone ill or an aged parent, you can organize and schedule your commitments around family obligations.

I’m not saying it’s easy. It does require discipline, but it can definitely be achieved.

3. As an employer, you can have a pool of workforce talents from diverse geographical locations as opposed to conventional working.

I love working with my remote team of VA’s! With the time zone differences it means pretty much round the clock productivity and fast turnaround times for clients.

4. There is a massive increase in savings on several fronts.

– Travel costs, travel time, vehicle running costs and parking fees.
– Clothing and dry cleaning bills as you have a more informal dress code.

ID-100125904
Image courtesy of Marin at FreeDigitalPhotos.net

BTW – adopt a routine of getting dressed rather than sitting at your desk in your PJ’s all day! Make a point of getting up, showered and dressed every day that you are ‘working’. You don’t want to get caught short if you have to dash out or someone drops by!

– If you have a Virtual Assistant (VA), you only pay for the hours they actually worked. No issues with leave, superannuation, workers compensation and so on.

Disadvantages

1. It’s not easy to develop a relationship with other team members. Not everyone thrives on working alone and some people actually need personal interaction with colleagues.

2. The technology may fail. A backup plan is essential! That means using regular, automated backup for all your work, and having a second device to access Skype, internet etc.

3. It can be challenging to provide oversight and give clear instructions to remote workers as there is no direct supervision. I use a handy little tool called “Snag It” when I need to send visual illustrations of what I need – it’s magic!

4. Family and friends need to be educated that you are ”at work” and cannot be disturbed just because you are at home.

My Conclusion
The bottom line is that it very much depends on the individual, the business and the personalities involved.

Some of us thrive on remote work whilst others really struggle.

On a personal level, I thoroughly enjoy working remotely with my global team and the advantages far outweigh the disadvantages.

Strong self-discipline is an absolute must!

Of course, nothing can beat face to face contact. It’s important to make sure to schedule a regular get together with your team, and that you get out and about to network.

Michelle

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

A version of this article was originally published on Simple Team Meeting as Pros and Cons of Working Remotely

Memory Monday #1

Yesterday saw Michelle diving through our photography archives (fancy word for old hard drives) looking for a photo to use in the blog that was posted on her personal blog. 

There were so many wonderful memories in there, both personal and professional moments, that we’ve decided they need to come out and be shared. After all, it is the past and our experiences that shape the people we’ve become.

Looking into the vaults of our memories serves several purposes:

  • to remind us of the past
  • to inspire us to take action moving forward
  • to relive magic moments and just get that general feel good vibe that stays with us through the day
  • To give us a giggle at some of the hairstyles and clothes!

So, we’re initiating Memory Monday and this is the first entry.

Camino 2013

This particular photo today, is from a magical experience walking the Camino. There’s a whole series of blogs on the trip here.

We hope you’ll enjoy the journey down memory lane with us. If you’ve got comments, we’d love you to post them here – especially if you have been a part of the journey 🙂

Michelle & Yvonne

PS If you’re interested in registering for our next Dragon Sister adventure – just drop us a note and we’ll pop you on our mailing list.

4 Reasons Why You Should Always RSVP – apart from being good manners!

Don’t you just love the feeling of slicing open an envelope and carefully sliding out a personalised invitation with your name on it? Even better if it’s vellum, gilt-edged or embossed with a crest!20160225_141748-1

Even after all these years, and countless invitations, I still love that moment as the sharp opener slices clean the envelope to reveal its contents.

Those little moments of using my letter opener are becoming rarer and rarer.

Have you noticed an increased propensity for invitations to arrive by email?

Even wedding invitations turn up via email!

You can call me old-fashioned. I know electronic is better for the planet and more cost-efficient, but in my book, you can’t beat paper.

The days of snail mail envelopes are almost gone. Perhaps, in the not too distant future, they will be entirely obsolete.

Anyway, I digress.

No matter how an invitation arrives, it nearly always has RSVP on it (répondez s’il vous plait) and date to reply by. Of course, electronic invitations can get trapped in your spam filter or the junk mailbox, so you’re often none the wiser till it’s too late!

Responding is just plain good manners.

Yep! I can remember my grandmother always used to insist on Basildon Bond stationery to write RSVP’s and thank you notes. But, aside from not wanting to appear rude, there are other less obvious reasons why you should always RSVP.

#1 – Someone has thought enough about you to place you on their guest list. They want you at their event.

Give them the courtesy of knowing you appreciate being thought of. That’s the RSVP.

#2 – When we look at the business scenario – invitations are a way of saying “Hey, we value you. We’d like your company”. You’re being invited, you’ll be giving or gaining something from your presence at the event. Hopefully, you’ll do both!

Your RSVP, whether you’re accepting or declining, means you respect the business relationship.

#3 – If you repeatedly fail to respond, you could well find yourself scrubbed off the database permanently. When that happens, if you’re in business, it means the networking opportunities become more limited.

#4 – When you RSVP promptly (by the due date at the latest), you’re showing that you respect deadlines and value the organisers time.

Your appropriately timed RSVP is affirming that you’re a responsible and reliable person to deal with.

When sending an RSVP, if you need to decline, there is no need to go into any detail about why you are declining. A simple ‘regretfully unable to attend’ is usually sufficient.

If you are in the public eye or a position of seniority, you may well find yourself flooded with invitations.

Just because you’re invited does not mean you have to accept. It’s perfectly okay to decide what you will and won’t attend. Just make sure you RSVP to every single invitation that arrives with RSVP on it!

The easiest way not to forget is to do it immediately, or at the very least make a diary date and flag so you don’t miss it. It’s all too easy to forget when you get busy with the hustle and bustle of everyday living.

Michelle

P.S. Emily Post has this to say on RSVP’s

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

 

 

The 4 Top Reasons Referrals Are Essential To Your Business

Referrals are a great source of business and despite the deluge of social media advertising some traditional methods still very much have a place in today’s business world.

4 Reasons referrals are essential

  1. Customer acquisition costs are a bare minimum.

Your happy customers are doing the marketing for you. Of course, this only happens if you give good service and are attentive to your customers’ needs. This means going above and beyond what is expected.

Satisfied customers are more than likely to bring in more customers to your business.

  1. Customer retention rate is higher.

If people are happy with your services, they are most likely to keep doing business with you. It is important to maintain contact and listen to customer feedback.

  1. The market place is generally crowded. This makes getting your message to stand out from the crowd difficult.
  1. Conversion rates are higher. A prospect introduced to your business by someone they trust is far more likely to convert into a new client/customer.

Knowing when and how to spot a potential referral opportunity is a good way to kick-start your referral system into gear. When a happy, satisfied customer comes along and gives good feedback, grab the opportunity to ask the customer to spread the good about your business.

Conducting after-sale interactions lets your customers know they are valued and not everything ends immediately after the sale/job is done.

How Referrals Work

When was the last time you went to a restaurant because a friend kept on raving how great the food or the service was?

I bet it was pretty recently. In fact, just today, I went to brunch at a new place because a couple of friends recommended it.

Have you ever asked a family member/friend to recommend a reliable plumber/electrician to take care of your dripping taps or broken fans?

I do this on a regular basis because good tradies are hard to find! Similarly, doctors, dentists, web designers, accountants and a myriad of other professionals.

If you’re like me, then you probably like to give your business to, and place your trust in, someone that comes recommended by somebody you know and trust.

If you haven’t got a system in place, it’s not too late to start! When you keep your eyes open it’s surprising at how easy it really is.

I’d love you to share your feedback on how you handle referrals and what systems you are using.

Michelle

PS Enjoyed this article? Sign up for my newsletter every Wednesday – direct to your Inbox – to help you connect, convert and sell!




Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

My 7 Top Tips for Maximising Your Business Day

I’ve always got a pretty packed schedule, so maximising my time is absolutely essential.

Here are my top tips for maximising your business day.

iosphere

1) Checking emails – have designated times for checking your emails. First thing in the morning, midday and before I finish for the day works well for me.

If possible, shut down your email between those times. If you need to refer to information in your emails, set it to offline mode. This will allow you access to all your information whilst also ensuring you do not constantly feel the need to look at what is coming through.

When going through your emails, if there are some that you can deal with via a quick response, do it immediately. It’s quicker than flagging for follow-up and then having to come back to it later.

2) Social Media – this is very much a part of business today and we can’t do without it. However, we do need to be aware of what a time waster it can be. I’m guilty of getting sucked into reading funnies, articles, etc., so willpower is essential.

The solution I’ve found is to apply some rules, just as with emails. Unless you work in an occupation which requires you to be constantly on, then a similar schedule to email checking works very well.

Create a system for posting and checking your pages and stick to it!

3) Mute your phone and set your Skype to offline– this will avoid interruptions and allow you to concentrate so much better!

I actually have my Skype set to offline for the vast majority of my workday.  I also only answer my phone at set times. If you answer your phone when you’re busy on another project, you often end up losing focus and worst of all, you fail to give the caller your full attention.

If it’s necessary to have your phone on for the family, it’s a good idea to have a totally separate mobile number that is exclusively for very close family.

4) Keep a notepad handy – this is perfect for scribbling down any thoughts that pop into your head at random moments.

Have you found how when you’re not thinking about a particular area, a thought will suddenly form? I often find when I am working I’ll have an unbidden thought of what I need to buy at the supermarket, or a great idea for a client blog, etc – I don’t want to lose the thought, so my notepad allows me to get it down on paper. The act of writing it down, then frees my mind to continue to concentrate on the task at hand.

5) Break times – Set yourself designated break times and stick to them. Leave your desk, and if possible go outside into the fresh air.

Don’t eat at your desk, take the time to chat to colleagues or read a magazine/chapter from a book, listen to some relaxing music or whatever appeals to you.

This is not wasting time, it’s actually setting you up to be more productive. It’s amazing how much more clarity you have after a short break – even 15 minutes can make a difference. You’ll work more efficiently – guaranteed! I didn’t always used to do this, but once I started to implement this technique, it’s made a huge difference.

6) Make Life Easier – there are lots of great tools out there that can help make life easier.

Trello is a great tool for keeping all kinds of stuff organised, kind of like a virtual pin-board. I use it to put up task for my VA’s and pop my ideas that need to be “parked” so I do not get hit with Shiny Object Syndrome (SOS)

7) Set aside the last 15 minutes at the end of your workday for  review.

Use this time to:

  • Go over your emails
  • Delete and file anything you don’t need
  • Check your trusty notepad for the days unbidden thoughts
  • Look over your calendar and add in/delete/accepts as appropriate
  • Transfer any outstanding tasks to tomorrows
  • Finalise the next day’s priority list

I’d love to hear your feedback and of course please share, in the comments below, any tips you like to use to get more out of each day.

Michelle

This post originally appeared on Simple Team Meeting as 7 Simple, Proven Tips to Immediately Get More Out of Your Day.

Who wants Uber Marketing?

Answer: Who doesn’t?!

I got this from Powered by Oxford Dictionaries • © Oxford University Press as the definition of ‘uber’:

“… denoting an outstanding or supreme example of a particular kind of person or thing … ”

Maybe you are an outstanding expert in your field.
Maybe your business is a supreme example for your sector.
Maybe everything about your business is totally uber – except the un-uber state of your customer engagement.

Did you see the post we shared on Facebook this morning that digital disruption has already happened?
Old Digital Marketing(1)It’s something many B2B and B2C clients are trying to get a handle on.

We know, because they ask us to help with this more than any other single Business Barrier Busting need.

The biggest challenges are:
1. What do you put up – or put out there – as your marketing messages?

2. How do you engage the interest of prospects and customers?

3. What will set you apart from the multitude of product and service toting businesses?

The answer to this is Strategic Content Marketing. And it’s not rocket science.

We do it every day, usually in the form of ghost writing, for just about every sort of platform – articles, email shots, blogs, webinars, Snagit, LinkedIn, Facebook, newsletters, advertorials etc.

Is that an unashamed plug for one of the Dragon Sisters services? Well, I am a sales person at heart, so what do you think?

This isn’t a plug though. Rather, I am sharing what I really think is a great article by Brian Honigman which explains a lot in terms of ‘how to.’ So if you’re in the mood for a Sunday read, check it out.

Hope this helps you with your marketing.
Have a super uber Sunday!
Yvonne

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.