Confused by social media and how it applies to your business?

Confused by social media and how it applies to your business?

You are not alone!

Facebook, LinkedIn, Instagram, Pinterest …and the list goes on.

You know you need to be on social media – at least that’s what everyone tells you, but do you need a Facebook page or a group?

Maybe you should get on LinkedIn – or Pinterest?

Too many choices and lots of advice from all sides!

Social media and time investment

I’m not a digital native – that means I did not grow up in the era of computers and smartphones. I was well and truly working before these entered my life…but I’ve been using social media for well over a decade.

There’s been a lot of trial and error including a few rabbit holes I managed to run down – relate to those?

I am not a social media expert by any means but I do understand exactly how it fits into a broader business strategy and that’s what is important.

You have to have a reason for what you are doing on social media – there must be a strategy – otherwise, you’re just off down a rabbit hole and when you emerge many hours have gone by!

My 5 Social Media Top Tips

1) Consistency is key – turning up consistently is essential.

You can’t just pop in and out as the fancy takes you or when you decide you want to “sell” something.

You need to consistently be present to create a relationship with your audience. It is not there to sell from but to get conversations going.

2) Set goals and stick to them – decide what your goals are for social media and make sure that your expectations are realistic.

Is it to create engagement?

To make sales?

To get referrals?

Each of these requires a different approach.

Once you know what your goals are it is much easier to create your social media strategy.

3) You don’t need to be everywhere – being “everywhere” is not necessarily the right thing for your business.

Be strategic.

Identify where your target audience hangs out.

4) Focus on key platforms – once you know where your audience is you need to be active on those platforms.   The focus should be on interacting and gaining their attention by being active, insightful and supportive rather than salesy!

5) Manage your time wisely – plan out what you are going to share, when you are going to be active and how you will keep audiences engaged.

Set aside time to look at insights, and spend time analysing your results for the effort you’ve invested.

Your time is also an investment, not just the $$ you spend.

My Channels

I tend to stick to Facebook for my business running both groups and pages.  I also use LinkedIn.

I do have accounts on Twitter and Instagram but I am not altogether comfortable with them. More importantly, that is not where my audience hangs out so I have not invested time in learning how to effectively “work” them.

LinkedIn keeps me in touch with my professional networks, and Facebook helps maintain a presence that is on a more ‘friendly’ level.

Monitoring

In the online world, algorithms are rapidly changing so the landscape is ever-evolving when it comes down to social media.

This means it’s really imdata is the key to knowledgeportant that you continue to be monitoring what you are doing. Note where you are getting the best results and be on the lookout for trends.

 

It’s not a case of set and forget.

Understanding how it applies to your business means making sure you are abreast of your channels and any changes being rolled out.

It’s a confusing world out there and the more we can help each other the better!

When I learn something new, I share with my audiences via email. Sometimes they are already aware of the changes but other times it’s a new discovery – it’s all about paying it forward and helping each other out. You can sign up as a subscriber here.

How do you handle keeping up to date? Let me know in the comments.

Fly like a dragon!
Michelle

The Key to Achieving Your Goals

The key to achieving your goals is often seen as the holy grail – something that seems to evade many and yet for others appears super simple.

We all know those people who state an intention and actually make it happen.

These are the people who have an idea or a dream and manage to turn it into a reality.

Actually it’s not so easy. It might LOOK easy, but looks are deceptive.

Is it luck?

People often tell me that I’m so lucky to have been able to achieve what I have.

I often hear “Oh, it’s easy for you, Michelle”  or “I wish I could do that”

The truth of the matter is that anyone with the right mindset can do exactly the same.

So what is the secret?

The secret is discipline.

Staying focussed and in your own lane.

It comes down to being an effective goal setter.

You need to know exactly how to construct your goals and understanding how to go about achieving them.

The good news is that goal setting and goal getting is something you can learn.

I use the formula constantly and I love teaching others how to use the same formula.

Why we need clear goals

Having goals helps you to work effectively because you set your priorities.

By having clear goals together with a pathway to achievement comes down to :

Progression
Empowerment
Growth

The acronym is PEG.

The dictionary defines a peg (noun) as a pin of wood or other material driven or fitted into something, as to fasten parts together, to fasten parts together, to hang things on, to make fast a rope or string on or to mark some point.

A peg on a clothesline is something we use to hold up our clothes as they dry.

If we choose weak pegs, they will always be snapping and breaking. Our washing will be fluttering off merrily into the breeze or dangling askew on the line. Perhaps only just hanging on.

Conversely, when we are using pegs that are strong and solid, they hold things firmly even if there is a strong breeze.

At worst, in a strong breeze the clothes might get twisted and tangled up, but they do stay on the line.

I always say that achieving your goals comes down to visualising your goals as the items hanging on a clothesline.

They have to be neatly laid out and…

Goals must be firmly pegged

Consider the kind of pegs needed to secure these in place so no matter what comes along, your goals remain firmly on the line, even if they may get blown about.

They may even get a little tangled and twisted. BUT, they will still be there providing the pegs are strong.

Gusty storms are part of life and I’ve experienced a few.

Here’s what I’ve discovered …..

As long as your goals are there in front of you, firmly on your individual line they can be retrieved and straightened out after a gusty storm has passed.

It all comes down to staying in your own lane.

You do this by having a Strategic Plan. 

Not the boring corporate kind that sits in the back of a cupboard.

Achieving Your Goals Requires

A plan that is real.

That is user-friendly.

One that comes with a simple actionable plan that keeps you moving in the direction you want to be going.

Actionable. Trackable. These are the keys to a great strategic plan.

Do you have a Strategic Plan or do you think one would help you? Let me know in the comments.

Fly like a dragon

Dragon head image

Michelle

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

366 Days of Opportunities

366 days of opportunities – yep, 2020 is a leap year.

Each day is a new dawn and a new opportunity.

What has past is gone and whilst you should learn lessons from the roads travelled and experiences gained it’s also important not to spend too much time looking at the doors that have closed.

As we were closing our December, I took my Mastermind members through a 2020 Self Accountability Workbook.

Opportunities

Opportunities need to be identified.

It then comes down to time management and accountability.

Because we are all unique, we each have different working habits but the key formula is the same regardless of what industry you are in. Download a copy of

The Self Accountability Workbook that members complete individually is a valuable exercise.

The best thing about this method is that by taking the time to think, and by writing it all down, you come to a position where you have much greater clarity.

That clarity allows you to step forward with confidence.

To make the most of those 366 days of opportunity  – even if you do drop a few balls along the way.

And with the workbook completed, it becomes your guide, one that you have written for yourself, that goes alongside your strategic plan.

When you get the wobbles, it’s there to look at.

You can see in black and white exactly what the problem is.

You see at a glance if you’ve been going down rabbit holes. Not been keeping your promise to yourself to prioritise your time. not taking enough time out for your own self-care and so on goes the list.

Most importantly of all, you can see the planned solution and that is what will get you back on track.

It’s what will keep you on track for 2020.

Making the most of opportunities

Making the most of opportunities is what makes the difference.

Yet it can be so hard…where to start.

Sometimes you just need to get out from under the pile of stuff on top of you, or climb out from the hole you seem to be sinking deeper and deeper into.

This is what I hear over and over.

I know first hand what that feels like (see my personal blog here) and I am the proof that the strategies I teach for overcoming this work.

Are you on track?

Are you confident that you’re on track for your 366 days of opportunity?

Or would you like a little bit of support and guidance – a dragon in your pocket kind of thing?

Check out the Mastermind Membership where I help confused and overwhelmed folks get clear on the steps to take to achieve their goals through group strategic guidance to a crystal clear pathway.

Want to have some fun?

Tell me in the comments what you are saying YES to in 2020.

Fly like a Dragon!

Dragon head image

Michelle

Managing Your Time

Managing your time wisely is the key to achievement.

Knowing where you are going, being present in the moment and being focussed are your cornerstones.

I’m pretty sure we’d all agree that this is often easier said than done? So many bright and shiny objects litter the path (internet) to lead us astray.

Think of it like this – when you know where you are going you move forward with a laser focus.

It’s easy because you’re super clear about where you want to get to. You have clarity on exactly what you need to do and are smart enough to know that staying in your lane is a key essential….because

Time is finite!

You never get back time once it has passed. Sure you can extend a deadline, BUT the truth, plain and simple is this…

We each have an allocated amount and no matter how much money you may have it is impossible to buy extra time.

This is one commodity money cannot buy.

My #1 Dragon Discipline is to be curious, be interested, be open to ideas and possibilities. However, this is never at the expense of taking the focus away from goals that are already set.

Staying on track and in your own lane is paramount to achievement. You may like to check my blog post Top 7 Tips to Manage Your Business Day

Reviewing Your Progress

As we come to the close of 2019, I’ve been spending time talking to my clients about a “Walk Down Memory” lane from the perspective of their business.

I’ve done the same exercise with my own business.

The exercise makes it super easy to see where you have done well, where you could have done better. Most importantly, you’re able to see a pattern emerging.

Although I have gained recognition for my work through being the recipient of multiple awards, it has never been my goal to win any award…in fact, I never really thought about their existence.

I know from talking to others in the Awards Alumni, they also never had that goal.

The common element was following a passion.

When you are passionate you are focussing, staying in your lane with your eyes fixed firmly on the finish line.  It is a single-minded determination.

Prioritising Time = Achieving Goals

Like so many other things in business, there is a simple formula to follow.

I learnt this some years back and have been teaching it to my clients for several years now.

As we leave 2019 behind, I’ve compiled it into a short e-guide to share with anyone who needs help with prioritising time.

It is 100% free and you are welcome to download here. 

Dragon head image
Fly like a dragon!
Michelle

Achieving Goals

Achieving goals comes down to knowing what you want.

But knowing what you want is not enough.

Once you have your set goal, it’s then time to get down to planning out the way you’re going to achieve it.

Regardless of whether it is in your personal or business life the reality is that strategy really does play a huge part on the journey to achievement.

Defining Strategic

Strategic (adjective) as identified by the Oxford dictionary is defined as – Relating to the identification of long-term or overall aims and interests and the means of achieving them.

If you want to achieve a certain outcome then you need to have a very measured approach.

A pathway. A series of stepping stones that take you forward towards your goals.

Without that pathway.

The map.

The strategy.

Life tends to just wander along in and before you know it a year has flown past!

Without strategic direction, there is less chance of achievement and satisfaction.

Strategic planning is all about aiming for what is right for YOU and for your business.

You are unique and your plans will be different from mine – but there is a commonality to all plans…

You can read here how I utilised strategic planning to achieve my personal goal of living and working in Europe for 12 months.

Strategic Direction

As you move along with your business/life/career you NEED to know the direction you are heading in and WHERE you want to end up.

Why? Because without clear goals it is impossible to tell if you have actually achieved your goals.

You will not know when you have arrived.

And knowing that is super important BECAUSE it is what helps you feel motivated.

The sense of achievement, as you tick off each goal, helps keep you fueled with positive forward momentum.

Naturally, goals can and often do change as you move through life. That’s part and parcel of business growth and life in general.

Fly like a dragon  Fly like a dragon

Michelle

 



PRODUCTIVITY vs ACTIVITY

Productivity is not a by-product of lots of activity. 

It’s really easy to look busy, to bustle about from one activity to the next, but it is important to recognise that being busy does not always equate with being productive.

This is exactly why is it so very important to be consciously aware of what you are investing your time in.

A great example of this is time spent on social media – it’s got to be one of the biggest time wasters around.

Yes, social media is crucial when you’re in business. If you are bootstrapping it is even more important to harness what is available at no cost.

Conscious Awareness

BUT…we each need to be consciously aware of avoiding the rabbit holes that social media temptingly offers as we scroll through newsfeeds.

Sponsored ads, powerful tempting images with great headlines are popping up in our feeds.

It’s clever.

The advertisers are tempting us to click away from whatever it is that we are doing.

It’s a real trap that is so easy to fall into – and I’ll confess it has got me several times!

The solution?

Focus on Productivity

When you’re looking at the productive habits of highly effective people, it all comes down to…

Staying focussed and being disciplined.

Productivity comes from knowing where you are going. And taking those measurable, achievable and progressive steps.

Steps that are moving you along the path to successfully achieving your goal.

No matter what that goal is – large or small – the formula you follow for productivity is exactly the same.

The teachings of the late and great Jim Rohn suggest asking yourself:

Who am I around?
What are they doing to me?
What have they got me reading?
What have they got me saying?
Where do they have me going?
What do they have me thinking?
And most importantly, what do they have me becoming?

When you stop to ask yourself those questions there is a shift in perspective.

Have you taken the time to ask yourself these questions? If not, take a moment now and run through them.

Love you to let me know in the comments how you ensure you’re at your productive best.

Fly Like A Dragon

Michelle

PS Curious to know more about me?  Check out my LinkedIn Profile AND let’s connect 

 PPS – if you enjoyed this and would like more productive tips sign-up for my newsletter here




Are you missing opportunities for your business?

Are you missing business opportunities?

Do you find yourself saying things like ‘If I knew then what I know now … I wouldn’t have done that/I would have done this’?

The biggest frustration is when there was a great opportunity – there for the taking but you missed it.

These kinds of scenarios usually only become apparent when someone, other than you, beats you to the punch.

In the words of Homer Simpson, this can be a ‘Doh!’ moment.

It’s not luck

Yet there are people in life, and in business, who never seem to slip up in this way. They always seem to be surrounded by opportunities.

Have thoughts like these ever bounced across your brain? ‘I should be so lucky!’ or ‘That guy has all the luck!’ or ‘How does she do it?!’

But STOP! Pause for a moment and ask yourself this question…

Is it luck, or do they know something you don’t?

What’s noticeable about these types of people is that they’re consistent. They rarely bobble up and down like a ping pong ball in a wave machine.

There’s something that anchors them, keeps them on course, on point.

They have a specific mindset

In business, you need a consistent approach to everything.  

If you don’t, you’ll find that the results you get peak and trough (like the ping pong ball), and your performance averages out at, well – average.

By your approach to everything, we mean just that:

Everything you do and say.

Every decision you make.

Everything you think.

It’s what we call a Smarketing Mindset.

And before you think, ‘this Dragon Sisters lot sound like a brain-washing cult,’ one of the key things in developing a Smarketing Mindset, is honing your own, unique voice, to cut through the white noise of sameness.

The Smarketing Mindset

Put simply it is a mindset that you develop to constantly and consistently create and maximise opportunities – even the ones you may not have noticed (remember those are the ones you lost to that person with a charmed life?)

Some people are born Smarketers (OK there was an element of luck with them there).

Most people become Smarketers by learning a system which gives them the same advantages.

Smarketing is about strategy – not the sort you write down for your boss or your bank manager – the sort you live by until it becomes second nature.

Your personal formula

Smarketing is your personal formula for communication and promotion. It sets you, and your business, apart from the rest.

It’s something that you do consistently.

A smarketing mindset means using a combination of very deliberate strategic sales and marketing techniques to make your own luck.

It means working consistently and building a solid base on from which to connect and network.

If you want to make your own luck – it’s time to get smarketing!

Michelle & Yvonne

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

 

Getting Results from your social media

Getting results from your social media is crucial when you’re in business and if you are bootstrapping, it is even more important to harness what is available at no cost.

In addition to the 5 key steps outlined in my article on understanding the basics, it is really important to understand just how busy social media is.

When you realise that Facebook now has more active users than China’s entire population you start to get an idea of how vast it is. More precisely how much traffic is out there!

It’s hard to be heard and seen. BUT… it is still a massive tool for FREE exposure if you are using the right strategies.

Getting Results

Three simple steps to implement to help you get results from your social media

1) Be authentic

Do not imitate.

By all means like and share, but…

Do not try to copy the style and tone of someone else.

Allowing your own brand personality to shine through is what helps build relationships.

Here’s the thing…

Buying a high ticket course or paying a “guru” lots of money does not mean you are going to achieve amazing results…

At least, not overnight.

More than likely you’ll need to do a whole load of hard work behind the scenes.

Remember, the results touted in case studies and testimonials to get you to buy are not typical. If you look carefully, you’ll see there are disclaimers saying exactly that.

2) Have a Plan

Getting results from anything comes down to having a strategy.

This means spending time thinking about the direction that you are taking and whether it is aligning with where you want to take your business.

Write down what it is you are aiming to achieve and then work out the strategy to get you there.

3) Build your mailing list

This is crucial because if Facebook shuts you down you will have lost that audience.

It is not as frightening or as complex as it sounds.

You can bootstrap by using MailChimp which is free up to 2000 subscribers.

Next Step

Try out the three simple tips above and you’ll soon be seeing a difference. Make sure you track what’s happening so you can really measure your results.

Leave me a comment and let me know if you have a plan, or if you need help formulating one.

Fly like a dragon!Fly like a dragon

Michelle

 

 

 



Procrastination the enemy of productivity – are you guilty?

Procrastination. Everyone is guilty of procrastinating once in a while.

You put off doing that one important task in favour of washing the dishes, doing the laundry, or playing a game. We all have some form of procrastination activity, but it’s the enemy of productivity and in business, there’s no time for it.

Encouraging Productivity

I’m a terrible procrastinator, and I hate it. So over time, I’ve tried to find ways to be productive and also to FEEL more productive.

There’s a plethora of books and articles that will tell you how to be more productive but a lot of the time those tips don’t work for me.

And even when I’m being productive I often don’t feel like I am.

Now I’m not saying what works for me will work for you but here’s what I’ve found helps:

Check Lists

When I have a checklist to mark off I’m able to tell if I’ve been productive and that in turn encourages me to be more productive.

It also works as a bit of a pseudo-reward, I love that feeling of accomplishment when I mark off a task.

There’s an App for that

And of course, in this technological age, there’s an array of apps for monitoring productivity and encouraging productivity.

Personal I’ve got two apps on my phone and a separate program on my laptop for this and I find them so helpful in avoiding procrastination.

My favourite is Habitica which a friend recommended as a way of tracking productivity.

It’s super helpful in that it’s designed to be a little like an RPG (Role Playing Game).  You get experience points and coins for completing tasks so you go up in levels and can purchase new equipment for your avatar.

For me, this format is really encouraging.  It feels familiar and even though the rewards are simply virtual I find them a great incentive for upping my productivity.

The other apps I use to keep myself productive are Anti-Social and Cold Turkey.

Forced time offline

Social Media and the Internet, in general, are some of the biggest tools for procrastination.

We’ve all had that moment where we go to check something on Facebook and then, one hour later, we haven’t gotten anything done. That’s why it’s so important to be able to take time off.

To unplug.

Although often times your work may require you to remain a little plugged in – emails need checking, research needs to be done etc.

For that reason, I’ve made blocking apps a part of my work habit. When I really need to buckle down and focus I turn on the apps and block off all access to social media.

Removing the temptation is a great way to push forward. If I slip up (and I do sometimes) I just get a pop-up that says the site is blocked – a great deterrent!

I’d love to hear about your productivity secrets, so leave me a comment.

Sasha Hanton

 

Changing things up…for business growth

Business growth means changing things up.

But change is not a natural state. It’s something that often brings resistance.

Our natural state is to want to stay within our comfort zones. It’s what we know, it’s usually predictable. We’re not taking any risks and it’s…

Boring!

Comfortable

There is comfort in waking up each day knowing exactly what you are going to do.

It’s nice knowing what’s going to unfold. How the day will play out. No hidden surprises.

You know what you’re going to be facing when you step into your office/business. You can handle whatever the day is going to be throwing your way. Sure there may be a few little waves of disruption, but that’s okay…you can handle it.

This kind of comfort comes from the familiarity of a set routine.

It’s mundane and certainly not a challenge. It is not an atmosphere for growth!

Challenge

Facing challenges makes you grow, develop new skills and expand your horizons.

I know from personal experience that it is during the times when I’ve been facing the biggest challenges that I’ve really grown.

One of the biggest challenges I ever faced and that had a huge impact on my future business pathway was…speaking in public.

I was always the one in the background. I was happy doing research, speaking to people one on one, writing speeches etc.

I had the wordsmith gift but I was missing an essential ingredient… the confidence to stand up in front of a live crowd. TV and radio were okay because the audience was not actually right there. Not sitting right where I could see them.

For many years I was able to coast along and avoid public speaking.

However, this all changed in 2004. I won the Telstra Business Woman of the Year (NT) Award. Part of the expectation was that I would be willing to speak in public.

It frightened the daylights out of me…

Embracing the Challenge

I listened to experts on how best to tackle the problem of overcoming nerves and what a good speaker needed to do. Tell a joke, warm the crowd up etc and so on went the advice.

I am not a natural at telling a joke. I’m hopeless and forget the punch lines every time, so no way was that going to work for me. I also tried (in the privacy of my home) practising a bunch of other techniques.

The very best advice I got was from a very unlikely quarter.

It came from Veronica Macauley Cross (dec). She was the Queensland representative for BCNA at the same time as myself. Her advice was simply this…be yourself, and don’t ever let anyone try to tell you that catch in your voice needs to go. It’s the emotion that you convey that makes you such a powerful speaker.

It was also empowering to know that people genuinely wanted to hear what I had to share. Veronica passed away in 2007 (she was living with advanced breast cancer from the first day I met her) but I vividly remember Veronica and the very solid advice she gave me.

I changed things up by becoming a (reluctant) speaker because the business needed me to do so. The message needed sharing and there was an eager audience spanning the globe who were all waiting to hear what I had to share.

Business Growth

My work as a breast cancer advocate and founder of Dragons Abreast Australia was definitely business. The business was promoting awareness of breast cancer.

A business can only grow when you are willing to embrace change.

You need to have systems in place. Without systems, it’s a struggle to keep the performance level high – it’s also impossible to effectively grow.

No matter what kind of business you have – regardless of whether it is for or not for profit it is absolutely essential that you are willing and able to embrace change.

Change = Opportunity. Opportunity = growth.

It often means stepping right outside your comfort zone.

The challenge is being willing to step out, to step up and to make changes. To learn. To adapt. To release a little control through automating, delegating and outsourcing… so you can achieve your business goals.

It’s often just a few small tweaks to the way you’re doing business that can make a huge difference in your results.

It can be tough to work out what you need. But, it’s definitely worth spending time on.

If you are not sure where to start and need some help figuring it out…reach out to us...you’ll soon be creating and maximising opportunities to take you to the next level. Promise! Don’t take our word for it…check out what others have to say.

Fly like a dragon!

Michelle