Think Global, Act Locally

Think global, act locally.

It’s not a new catch-cry, but it is definitely one that is gaining momentum as the squeeze on businesses gets tighter. The need to encourage buying local is very real when everything is but a mouse click away.

Defining locally

My “local” consists of two distinct areas – the local area where I am physically located – currently Bribie Island in Queensland, Australia.

Then there is my “local” online community.

My “local” online community consists of my clients and other businesses I use regularly.

They are  “local” to me because we have a relationship built over time.  So even though we are not physically in the same location, they are my go-to people for certain services.

We support the community and environment for a number of reasons. Some of the main ones being that the community grows stronger.  Local businesses support local initiatives in a wide variety of ways including offering pro-bono services, donating to fundraisers, sponsoring events and much more.

The flip side of this is that as a business owner we need to remember that alternatives are just a mouse-click away, delivery is often overnight and prices are often cheaper.

Service makes a difference

There are those who will always go for a cheaper price, and there is not a lot you can do about that.

BUT, there are many who are happy to pay a little more for excellent service and to keep their funds local.

Price Points

It all comes down to educating our community and taking that educative approach to our business.

I’ll give you an example. I recently needed to make an expensive purchase for my office and a local business had mentioned to me last year that when I was in the market to please come to them first as they would, likely as not, be able to price match.

I contacted them earlier this year, only to receive the very terse answer that I’d better go buy from the multinational.

No explanation. Nothing.

Lost Opportunity

Here’s the thing…if the answer I received had spelt out that sadly on this occasion they could not price match, or something along the lines of that by buying local they were readily available to help troubleshoot etc, I would have very willingly paid the extra $100.

Instead, I received a short, unenthusiastic answer that did not inspire me to part with my extra $100.

The damage done is actually worse than the loss of this one sale from me; not only does it not inspire me to ever go back again, it has also meant I have shared my negative experience with my business network here in the local area.

By contrast, I never question the prices that the local electrical store quotes. I know they are sometimes a bit more expensive, but their service is stellar so it’s a no brainer to go there for all my electrical needs.

Recommendations & Referrals

Similarly, when it comes to the butcher, pharmacy, bottle shop, restaurants and more, I enthusiastically recommend the businesses I love.

I encourage everyone to act locally and support local businesses in the community that I know provide a wonderful service.

If there isn’t a business that is physically close, then I refer to my online “local” community.

Act Locally

When it comes down to acting locally, there are 3 key points that business owners need to keep in mind in order to maintain and build a client base.

1) No one can afford to be complacent.

Just because a business is a local one does not mean that people will automatically patronise it.

Customers are savvy. It must be meeting all their needs.

The businesses that thrive and grow are always those which are prepared to go the extra mile.

2) Genuine service and courtesy go a very long way.

Taking a genuine interest, active listening and being courteous and honest play a large role in converting a prospect into a sale.

3) Maintain a database and utilise it to stay in touch 

When you’re local it’s all about building a relationship. A buyer has many choices.

By maintaining regular communication (and there are lots of different ways to do this) you stay front of mind.

Avoiding complacency, being on the lookout for opportunities to value add. Offering good old fashioned service with a smile (even if it’s on the phone, smiling is important!) is what keeps customers coming back, more importantly, it’s what gets referrals for your business.

At the end of the day, referrals are frequently the deciding factor for customers on whether they will shop locally.

Fly like a dragonFly like a Dragon

Michelle

PS – Love you to share your views in the comments on what are the deciding factors for you to act locally or go further afield.

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Are you missing opportunities for your business?

Are you missing business opportunities?

Do you find yourself saying things like ‘If I knew then what I know now … I wouldn’t have done that/I would have done this’?

The biggest frustration is when there was a great opportunity – there for the taking but you missed it.

These kinds of scenarios usually only become apparent when someone, other than you, beats you to the punch.

In the words of Homer Simpson, this can be a ‘Doh!’ moment.

It’s not luck

Yet there are people in life, and in business, who never seem to slip up in this way. They always seem to be surrounded by opportunities.

Have thoughts like these ever bounced across your brain? ‘I should be so lucky!’ or ‘That guy has all the luck!’ or ‘How does she do it?!’

But STOP! Pause for a moment and ask yourself this question…

Is it luck, or do they know something you don’t?

What’s noticeable about these types of people is that they’re consistent. They rarely bobble up and down like a ping pong ball in a wave machine.

There’s something that anchors them, keeps them on course, on point.

They have a specific mindset

In business, you need a consistent approach to everything.  

If you don’t, you’ll find that the results you get peak and trough (like the ping pong ball), and your performance averages out at, well – average.

By your approach to everything, we mean just that:

Everything you do and say.

Every decision you make.

Everything you think.

It’s what we call a Smarketing Mindset.

And before you think, ‘this Dragon Sisters lot sound like a brain-washing cult,’ one of the key things in developing a Smarketing Mindset, is honing your own, unique voice, to cut through the white noise of sameness.

The Smarketing Mindset

Put simply it is a mindset that you develop to constantly and consistently create and maximise opportunities – even the ones you may not have noticed (remember those are the ones you lost to that person with a charmed life?)

Some people are born Smarketers (OK there was an element of luck with them there).

Most people become Smarketers by learning a system which gives them the same advantages.

Smarketing is about strategy – not the sort you write down for your boss or your bank manager – the sort you live by until it becomes second nature.

Your personal formula

Smarketing is your personal formula for communication and promotion. It sets you, and your business, apart from the rest.

It’s something that you do consistently.

If you are not sure exactly what needs to happen, you might like to receive our FREE tips each Wednesday direct to your mailbox.




 

A smarketing mindset means using a combination of very deliberate strategic sales and marketing techniques to make your own luck.

If you want to make your own luck – it’s time to get smarketing!

Michelle & Yvonne

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

Getting Results from your social media

Getting results from your social media is crucial when you’re in business and if you are bootstrapping, it is even more important to harness what is available at no cost.

In addition to the 5 key steps outlined in my article on understanding the basics, it is really important to understand just how busy social media is.

When you realise that Facebook now has more active users than China’s entire population you start to get an idea of how vast it is. More precisely how much traffic is out there!

It’s hard to be heard and seen. BUT… it is still a massive tool for FREE exposure if you are using the right strategies.

Getting Results

Three simple steps to implement to help you get results from your social media

1) Be authentic

Do not imitate.

By all means like and share, but…

Do not try to copy the style and tone of someone else.

Allowing your own brand personality to shine through is what helps build relationships.

Here’s the thing…

Buying a high ticket course or paying a “guru” lots of money does not mean you are going to achieve amazing results…

At least, not overnight.

More than likely you’ll need to do a whole load of hard work behind the scenes.

Remember, the results touted in case studies and testimonials to get you to buy are not typical. If you look carefully, you’ll see there are disclaimers saying exactly that.

2) Have a Plan

Getting results from anything comes down to having a strategy.

This means spending time thinking about the direction that you are taking and whether it is aligning with where you want to take your business.

Write down what it is you are aiming to achieve and then work out the strategy to get you there.

3) Build your mailing list

This is crucial because if Facebook shuts you down you will have lost that audience.

It is not as frightening or as complex as it sounds.

You can bootstrap by using MailChimp which is free up to 2000 subscribers.

Next Step

Try out the three simple tips above and you’ll soon be seeing a difference. Make sure you track what’s happening so you can really measure your results.

Leave me a comment and let me know if you have a plan, or if you need help formulating one.

Fly like a dragon!Fly like a dragon

Michelle

 

 

 

MAXIMISING YOUR LUNCHTIME

Maximising your lunchtime makes great business sense. And, I don’t mean having a sandwich at your desk as you pour over reports or jumping on LinkedIn, Facebook etc.

Making time to have lunch, to step away from your desk/place of business is essential to maintaining a helicopter perspective.

When you’re leading a busy life, especially if you’re running your own business, it can be really tough to squeeze the extra time out of your day.

BUT…here’s the thing…you need to eat!

So maximising that time for your own benefit makes good sense – right?

Put down your phone – at least stick it in your pocket or handbag – stand up and walk out of the office.

Walking down the street, stopping to say hello to people and having a quick chat. Sitting quietly in a park/at the beach and absorbing nature, or having lunch with people outside of your normal circle all serve to help either ground or stimulate you.

What you choose to do each lunchtime depends on the outcomes you’d like to achieve.

The key is to make a conscious choice to utilise your lunchtime wisely. After all, it is time. Time is a finite commodity and once passed cannot be recovered.

Alone Time

Choosing to spend time alone, to sit in the park/at the beach will give you silence.

In that stillness, you have the chance to reflect quietly. You’ll often get to hear your inner voice that has been drowned out by the chattering monkeys.

Many of our clients who work in front-facing roles that demand they are “on” for most of their business day love these kinds of lunch breaks.

Actively Being Out & About

If you’re working in isolation, then getting out and about helps to switch off that intense focus your work demands.

Walking down the street and stopping to chat with a couple of people can often provide that human connection that is so important to people who work alone all day.

Alternately, if your work causes lots of pent-up frustrations, bursts of physical activity like a brisk walk, jogging or working out at a gym full of people can be a great tension reliever.

Group Lunches

Getting together with a group of like-minded individuals, from different industries is another productive way to spend a lunchtime. You gain a different perspective which is so very valuable.

I’m not talking about a boozy lunch at a fancy restaurant. You know, where everyone talks about how great they are and no one remembers anything much afterwards. I’ve been to a few of these over the years. Enjoyable but really very unproductive.

Rather, I mean a quiet place where you actually get to connect with authenticity and help each other out through the sharing of information in a supportive environment.

Lunch & Learn Sessions

Lunch and learn sessions are common in large corporations. Often used as a means to minimise downtime, and maximise employee engagement.

Now, if you’re a small business or solo operator you won’t have this luxury BUT… a group lunch and learn for others in the same boat is not too hard to organise.

We know because we’ve facilitated quite a few over the years.  Topics are always varied so attendees choose which they are interested in.

The objective is always that participants leave having learnt something of value – not just had a great lunch.

Scheduling

The key to successfully maximising your lunchtime and being able to get away all comes down to scheduling.

Consider it an important appointment with a very important person. Yes, that’s you!

If you are struggling to get started with this habit, begin with a day a week, and gradually increase it over a period of a month.

Once you start consciously working on maximising your time, you’ll be surprised at how easy it becomes. More importantly, the benefits that you gain are invaluable.

Speaking from a personal perspective – my lunchtime habits are one of the ways that I have been able to keep sane during challenging times. As an added bonus they’ve also brought Dragon Sisters new business connections.

Fly like a dragonFly like a dragon!

Michelle

PS – let me know in the comments how you spend your lunchtimes – I’m always curious 🙂

ASKING QUESTIONS IS ESSENTIAL FOR GROWTH

Asking questions is essential for growth…

…and for the protection of your business.

Yet many adults are often reluctant to ask questions.

Looking from a kids perspective

Kids ask questions. All the time.

Constantly.

If you’re a parent you’ll be very familiar with the Why? Why? Why?

You know how it goes, you give the answer and back they come another…

Why?

They are persistent. Relentless. They keep asking until they are satisfied.

Many a parent has been known to say “Because I said so” in sheer frustration. Or make up some nonsensical answer – remember the ad about the Great Wall of China being built to keep the rabbits out?

Thirst for knowledge

Children have an inbuilt thirst for knowledge and soak it all up like a sponge. Happily asking away without any sense of self-consciousness. It would never occur to them not to ask!

It’s only when growing older – often in teenage years – that a sense of “feeling silly”, “people will think I’m stupid” mentality starts to creep in.

When the Questions Stop

This is not a good thing!

Some might go off and Google answers (not guaranteed to be correct!) while others may just never bother finding out.

Similarly, at college, university or even doing a business course update many participants are reluctant to draw attention to themselves by asking questions.

Fear of being judged. Seen as lacking. Fear of being seen as wanting to know too much is a very real anxiety. If this is resonating, rest assured you are not alone.

The way to overcome this is to remember…

Questions = Growth

Here’s the thing, if you don’t know something then you need to ASK!

Asking the right questions will help you grow.

Sure, the answers may lead to the need for further clarity, hence more questions will follow but you know what?

Never be afraid to ask.

Asking for information to allow you to make informed decisions is all about taking responsibility for your own growth.

Legal Obligations

Sometimes, you also need to ask questions to satisfy your legal responsibilities. This is especially important for company directors and office holders.

During my career in the Not for Profit sector, it has shocked me, on more than one occasion, to find that many board members simply went along with whatever the CEO of the day had said.

It became, and continues to be, my number one priority to make sure members of every board that I work with or consult to understand that they bear the ultimate legal responsibility for any decisions made.

Making the ask

Regardless of what business you’re in – make sure you are clear on what is happening and why it is happening.

If you’re not sure or uncomfortable  – ask questions to help you feel comfortable and secure in the knowledge that you are making the right decision based on the information available.

Connect with that inner curious child, and ask…

Why? Why? Why?

There’s no such thing as a stupid question.

Do you regularly ask questions or do you struggle to feel confident asking?

Let me know in the comments.

Fly like a dragon

Michelle

 

CHANGES = NEW OPPORTUNITIES

Changes are part and parcel of all our lives. From the day we arrive in this world, change is inevitable. We are constantly changing as we grow. Learning. Evolving. This goes on for our entire lives.

Being in business it’s exactly the same. Periods of growth and evolution. Changing is not unusual. Adapting to meet the demands of the marketplace and the needs of clients.

Sometimes changes are planned…other times they are thrust upon us by circumstances.

I’m currently finding myself in one of those “thrust upon you” changes. Not planned but something that has to be dealt with.

My ageing parents (almost 80 and 90) mean that I now need to be physically close to them. I have a lead role to play in helping care for them in their own home.

And you know what? I welcome the role.

They have taken care of me for my entire life, stood by me and seen me through ups, downs and bumps in the journey of life.

It is my turn to give back. To be close by. At hand to help as needed without being asked. It’s what our family does.

But of course this does have a massive impact on my business; big changes need to happen.

Changes needing to be managed

I’ve travelled my entire life. It’s never been a big deal for me to hop on a plane to meet clients, or to take Skype calls across time zones at weird hours.

BUT…that cannot continue…at least not for the immediate future.

So what does it mean for my business?

It means lots of juggling and in a nutshell, a bit of a restructuring.

I’ve spent many hours mulling everything over and thinking about what is possible in these new circumstances.

Challenges are actually opportunities…to explore other ways of doing things.

Opportunities

Opportunities come in many guises if we are open and receptive.

No point in looking at a door that is closed. Instead, it’s important to search for openings that lie ahead.

The result for me is:

1) Moving further into the online market.

What I have done for the last 10 years is help businesses move ahead by helping them to learn HOW to tackle challenges that prevent them from moving forward.

This can be done online; it actually works out a lot cheaper than having me on the spot. It makes my services more affordable and is actually a win/win.

Below are some of the things now available via online teaching:

  • Identifying your Unique Selling Point
  • Creating a Strategic Plan for your business
  • Elevating your brand profile without being ‘salesy’
  • Building a marketing/sales funnel
  • Understanding the power of social media and harnessing it to help your business
  • The key steps to take to CLOSE a sale without coming across as pushy

I am still here to answer the questions, but there is a component delivered via the modules.

Benefits

Way cheaper for a start!

Access to the modules at a time.

Queries are answered through weekly online sessions and via a private Facebook group. It’s not quite as instantaneous as one on one but the cost benefits make our services more affordable to many.

2) Less Travel

I can’t just hop on a plane to fly overseas or around Australia. Bookings for my in-person presence need to be scheduled well in advance.

Thankfully the Refresh, Reframe & Relax trips to Bali is still going ahead – next one in November – I am looking forward to it on so many levels!

3) Increasing the Writing Bureau output

Ghostwriting, grant writing, sponsorship proposals and of course our favourite area…

…supporting authors taking them from the idea stages to the finished and marketed product.

Never widely promoted previously, this is an area that has been steadily growing since Sasha joined the team; we’ll be ramping it up further.

Coping with changes

Coping capacities are determined by mindset and attitude. Being individuals means we each react in different ways, but being in business means it’s important to be proactive.

I’m getting feedback that I must be Wonder Woman, being able to put together business proposals, deliver workshops and also deal with current family circumstances. I’m no such thing – although it is flattering 🙂

The reality is simply this – learning to be resilient and excellent time management. It’s a skill I’ve picked up over many years.

I’ve also learnt that when you are open and using a smarketing mindset, there is always an opportunity.

The opportunity often means adapting to what circumstances present themselves. Looking forward…not backward. Being grateful for what you have.

I’m extremely grateful to still have my parents.

If you’d like to help me with this next phase of my business I would you to get in touch or recommend me to anyone who’d benefit from my new model of service.

Fly like a dragonFly like a dragon

Michelle

CREATING BUSINESS GROWTH

Creating business growth is essential to the survival and success of your business.

If you’re one of those lucky ones who always has more than enough – well done! You don’t need to read any further…unless you’re just curious.

Creating business growth is something that has to be something you consciously work on. Not an afterthought. A regular part of your business life.

It all starts with developing a specific mindset. A smarketing mindset.

The smarketing mindset encompasses sales, strategy and marketing rolled into a system that becomes a part of how you work, and everything that you do.

Smarketing = Business Growth

Smarketing is all about knowing how to recognise, create and maximise opportunities that present themselves to you each and every day.

Problem is, more often than not, you may not recognise the opportunity.

You are not alone!

Smarketing is a mindset that is all about creating business growth.

The good news is that developing a smarketing mindset is not hard…if you really want to learn. And if you need help – consider this online 8-week course.

The starting point

It all starts with knowing exactly WHO your audience is.

If you want to grow your business you need to know who you are serving.

Ask yourself these three questions:

1. “Who is my message important to?”
2. “How will it add value to their lives?”
3. “Will it help solve a problem they are facing?

Once you know the answer to these questions, you’ll be able to more effectively communicate to the right audience for your business.

A targetted approach is far more effective than a random splatter of information.

Why? Because it is deliberately aimed at a particular group.

Ongoing learning

Smarketers are always open to feedback, have a willingness to keep digging deep, to tweaking and measuring results. When you’re smarketing you are always learning.

This can be challenging but it’s also very rewarding because once you nail it, the results speak volumes.

Measuring ROI, lead generation, industry, countries, client feedback, sources and a whole bunch more is all a part of smarketing.

Not only is gaining feedback an interesting exercise from an information perspective, but it’s essential to the survival and growth of your business.

Smarketing, is a combination of strategy, sales and marketing – it is part of the formula to famine proofing your business.

Not sure where to start?

It can be daunting when there are so many balls to juggle. The list of things to do is never ending but…STOP.

MAKE time…take time out and INVEST in learning how to move forward and grow your business with purpose.

Fly like a dragon

Michelle




Facebook Groups – Time Management

Facebook groups and time management can often present a huge challenge.

Running your own group or being part of one can be extremely beneficial for your business.

BUT…

It’s really important to be able to understand what your objective is.

It only works to your advantage if you can control how much time you spend in the group…

AND… you are really clear on your purpose for being in the group.

Identifying your WHY

In order to successfully utilise and enjoy being part of a Facebook group, it’s vital to understand why you are there.

Is it to learn?

If this is the case, make sure that members are knowledgeable and generous with sharing.

Or maybe, you are just there to learn how other people run their groups. That’s fine too, but remember that each group reacts differently and it all hinges on the personalities involved, so what is working for one group may not always work for another.

Is it to teach and share your own knowledge?

Be sure that the admin of the group will welcome what you have to share. This can cause angst if the admin is not generous in spirit and sees you as “competition”.

To find potential clients?

This is definitely the most common reason most business people are in groups – although there is some exception (like our SMART Circle.)

If this is your reason, you need to be prepared to share your knowledge in a non-sales way.

Most importantly have a strategy going into the group.

After all, you want to share but you don’t want to give so much away that no one will need to pay for your services.

Size matters

The bigger the group the more there is to keep on top of.

It’s important not to make the mistake of thinking you have to comment on every post or read everything that goes up.

Big groups are not necessarily always super active. As a general rule, there tends to be a small core of active participants with the rest being “lurkers”.

When you first join a group take the time to look around. Then write a small introduction about yourself. Chances are you’ll get a few welcomes below your post – these are the people who are, likely as not, the most responsive members.

My personal observation is that smaller groups tend to be a lot more interactive than larger ones.

Spend your time wisely

Being active in groups can be a huge time drain. The first step is in recognising and acknowledging this.

Once you know the potential for time to gallop away it’s much easier to guard against it.

1 ) Be firm with yourself

Make a rule about when you will be in the groups.  Plan this into your diary.

What works for me is to pop into the groups I am a member of first thing in the morning and then again in the evening – not every day.

Spending 5 minutes skimming through the content is normally sufficient.

Do not be tempted to read every single comment unless the subject is something you really need to learn about or have expert knowledge on.

2) Build relationships

Commenting on a few key posts rather than hitting like on a whole bunch is much more effective.

A comment is way more valuable than simply liking. By taking the time to comment you are building relationships.

Typically members ask questions in groups. They are searching for answers. Answer the questions that relate to your area of expertise.

3) Know when it’s time to leave

After a few weeks in a group, if you are not getting valuable engagement that is either helping you or your business to grow, it’s time to pull the pin. There is no rule that says you need to stay.

Use the tools available

There are some very handy tools available on Facebook that help with managing what appears in your feeds and your time in the group.

Search

Use the search function to find questions/discussions on topics that you are interested in answering/learning more about. This way you don’t have to scroll through all the posts. It’s especially helpful in very active groups or if you’ve had a short break.

Notifications

When you like or comment on a post, if you don’t turn off the notifications you can end up with a whole stream of notifications pinging your way.

Similarly, if you want to follow a post, simply because you are interested, but you don’t necessarily want to comment, you can turn on the notifications.

Copy Link

Even better than turning on the notifications – if it’s something you want to refer back to – grab the link and paste it into an Excel spreadsheet.

You can then come back to visit it later when you have more time.

Turn Off Commenting

This one is great when you have a post that is getting heaps of engagement, but it’s now way past time the subject closed. You have the option to delete your post or better yet, just turn off commenting. That way nothing else can be added but everyone can still read it.

One final tip

Limit the number of groups you belong to.

Work out how much time you can afford to spend engaging. Then count up the groups you’re in to come up with a realistic figure of what time you can actually afford without it impacting on other areas of your business and personal life.

By limiting the number of groups you belong to you’ll end up being able to offer better value and create stronger relationships.

If found this helpful let me know in the comments.

Fly like a dragonFly like a dragon

Michelle

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Strategic Planning = Achieving Your Goals

Strategic Planning is most often associated with a business.

Yet, if you stop and think about it… when you need to reach personal goals, it becomes so much easier with planning.

Strategic (adjective) as identified by the Oxford dictionary is defined as – Relating to the identification of long-term or overall aims and interests and the means of achieving them.

Putting time and thought into how we go about achieving both business and personal goals is equally important. Yet this is not something very many of us tend to do. At least not consciously.

For the most part, we often don’t think of our personal lives in terms of strategic planning. Yet strategy really does play a huge part in each of our lives.

Achieving Outcomes

If you want to achieve a certain outcome then you need to have a very measured approach.

A pathway. A series of stepping stones that take you forward towards your goals.

Without that pathway. The map. The strategy. Life tends to just wander along in a leisurely (or perhaps chaotic) fashion.

There is no firm direction.

Without strategic direction, there is less chance of achievement and satisfaction.

Strategic planning is all about aiming for what is right for YOU and for your business.

You are unique and your plans will be different to mine – but there is a commonality to all plans…

Strategic Direction

As we move along with our business/life/career we each NEED to know the direction we are heading in and WHERE we want to end up.

Why? Because without clear goals it is impossible to tell if we have actually achieved our goals and arrived where we want to be.

Naturally, goals can and often do change as we move through life. That’s part and parcel of business growth and life in general.

So many times I speak to women who have achieved an enormous amount in their lives and yet still feel a sense of lacking.

A sense of lacking

The sense of lacking can often be as a result of lack of clarity. The clarity is missing because there is no clearly defined goal.

Goals are not set and so there is the constant sense of needing to strive for more because it’s never clear that the destination has been reached.

Think about it… we experience the truest sense of achievement when we know we have actually got something we were aiming for.

In my own life, I have received lots of accolades, but these did not really provide that sense of achievement. Other people may have defined these as achievements, and yes, in a way they are right.

BUT …because these were never my goals I did not gain the sense of having “arrived” anywhere. It was a bonus to be recognised for a job well done. It was never a goal to achieve personal recognition.

Personal achievement

For me – one of my most recent biggest senses of achievement came when I was able to spend a year living and working in Europe.

It had been a goal I had for many years.

Planning out how this could be possible without enough language skills to operate at a corporate or community business level and still earn enough money to live on was a challenge. A big challenge!

I made it a reality by putting together a 4-year strategic plan that would get me there. The plan involved ticking off each of the steps one at a time.

Small goals. Bit by bit.

The result was achieving my “sabbatical” year in Spain.

Fly like a Dragon Fly like a dragon

Michelle

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SOCIAL MEDIA – IS IT CONFUSING YOU?

If you’re confused by social media and how it applies to your business you are not alone.

Yes, it’s been around for over 10 years but that does not mean it’s gotten any easier to understand. In fact, it’s got more complex and confusing.

There are so many different channels to choose from – Facebook, LinkedIn, Twitter,  Instagram to name just a few.

If you did not grow up in the digital world with a smartphone attached to your fingertips, it can get a tad hard to understand at times.

It can also be a massive time-waster as you dash down the rabbit hole trying to figure it all out and listen to every expert that there is all telling you different things.

I’m not a digital native but I’ve been using social media for just over 10 years now. I’ve learnt a few things along the way.

My 5 Social Media Top Tips

1) Consistency is key – turning up consistently is essential.

You can’t just pop in and out as the fancy takes you or when you decide you want to “sell” something.

You need to consistently work on your social media.

2) Set goals and stick to them – decide what your goals are for social media and make sure that your expectations are realistic.

Is it to create engagement? To make sales? To get referrals? Each of these requires a different approach.

Once you know what your goals are it is much easier to pursue them.

3) You don’t need to be everywhere – being “everywhere” is not necessarily the right thing for your business.

Be strategic. Identify where your target audience hangs out.

4) Focus on 2-3 key platforms – once you know where your audience is you are better able to focus on interacting and gaining their attention.

5) Make sure you are offering quality content – this keeps your readers and fans engaged.

My Channels

I tend to stick to Facebook for my business and personal connections and I also use LinkedIn. The bulk of my posting is done on Facebook.

I do have accounts on Twitter and Instagram but I am not altogether comfortable with them. More importantly, that is not where my audience hangs out so I have not invested time in learning how to effectively “work” them.

LinkedIn keeps me in touch with my professional networks, and Facebook helps maintain a presence that is on a more ‘friendly’ level.

Monitoring

The landscape is ever changing when it comes down to social media. This means it’s really important that you continue to be monitoring what you are doing and where you are getting the best results.

It’s not a case of set and forget it.

Algorithms are rapidly changing and I make sure I keep abreast on my channels and I usually share my discoveries with my email list subscribers. Sometimes they are already aware of the changes but other times it’s a new discovery – it’s all about paying it forward and helping each other out.

Every Wednesday – direct to your Inbox – FREE Smarketing tips to help you connect, convert and sell!




 

What channels are you using? Let me know in the comments below.

Fly like a dragon!Fly like a dragon

Michelle