Which words would you use to describe yourself?

An interesting post cropped up on social media this morning.

It went like this:

On those days that you’re just feeling like a BADASS — you’re clear, you’re productive, you’re feeling great — what word do you associate with, most?
For example, you kill it with your presentation or sign 3 clients, etc. 
“Damn I’m good. I’m such a ______!”

Everyone was then asked to vote for the word they would use and there was even a place to pop in your own word.

Word Choices

Of the choices, shown in the diagram below, I added the word SUCCESS as my word of choice.

The reason for my choice is this – when you’ve done a great job with a presentation or whatever it is you were working on, you’ve been successful. You’ve achieved your goal.

I personally do not like the word BADASS and would never apply it to myself.  To me, it is filled with negative connotations.

Yes, you may have won or achieved your goal, but what was the cost?  The word to me implies you’ve had to step on someone to achieve.

A badass is not what I would call a good thing to be calling yourself.

Or am I a dinosaur? I know these days the term is used to mean an achiever.

Connotations

I prefer words that have a positive connotation like Leader, Role Model, Success.

LEADER is a much better word than boss.  Simply because it gives the sense of bringing a team along with you. To me, it’s about empowering those around you to achieve (as opposed to bossing them about!)

HERO – I feel is a word others allocate to you, not for us to use to describe ourselves. Seems a tad big headed to me.

Words have power

Much more than you may realise.

The ones we use can make a real difference in how we think and feel.

My point is that it’s really important to choose the ones that resonate with you personally.  Especially when it’s a word you are going to be using on a regular basis in your own self-talk…perhaps even when you are speaking to others about your work.

As an example “She’s a real badass” vs “She’s such a success” – what pictures spring to your mind as you hear these words to describe someone?

Yes, we should never pre-judge based on words used to describe someone before we meet them, but the reality is…that’s exactly what each of us does. Right?

Which word would you choose to describe yourself when you’re clear, you’re productive and you’re feeling great?  Let me know in the comments below.

Michelle

Why Reviewing Is Essential For Your Confidence

Does the word reviewing send you into a spin? Do visions of being hauled over the coals or worse…being let go, dance before your eyes?

Hang on a sec. Let me explain.

The word review is defined in the Oxford Dictionary as meaning a formal assessment of something with the intention of instituting change if necessary, a critical appraisal of a book, play, film.

When you look at something in a formal way, it means you take the time to really LOOK.

To be considered and measured.

You are focussed.

This means you can often see something that is in plain sight but has been missed in your day to day routine.

Taking time out to review where you’re heading and how you’re tracking tends to be something that is not always given the priority treatment it should be.

Let’s be honest, life gets pretty hectic – both in the personal and professional sense. We’re living in a fast-paced world.

I’ll fess up and say that reviewing my progress is not my favourite activity. BUT…I mean, how do you know where you are going if you are not measuring and reviewing?

I manage a pretty packed schedule; juggling business commitments, taking my turn looking after my Dad (he’s got Alzheimer’s so we can’t leave him alone for long), and making sure to spend quality time with the rest of my family, as well as plugging in some “Me Time.”

It’s one big juggle, BUT….the way business works has changed heaps since I started my career, so it’s actually easier to keep all the balls in the air.

Note I said easier, not easy!

Approaching our 10th Birthday (27th October) means time to do a deep review of Dragon Sisters. We’re looking at how we are working, who we work with, what tools we use and most important of all what results we are getting.

We began with looking at where we came from – I’ll be talking about that in another post.

When Yvonne (the other Dragon Sister) and I first started working…..

Telex machines – Shock! Horror!

Yes, we are “that” era! – ran hot, zapping messages to offices on the other side of the globe. If we needed to speak to someone, the phone costs were horrendous, but, hey, we worked for big corporates so finances were never an issue.

Tea ladies, doormen, receptionists, secretaries and typists (woe betide those who confuse the two!) were a part of our daily working environment.

Fast forward to 2017

Things we never even dreamed of …smart phones, tablets, laptops, Skype, WhatsApp, Trello, Dropbox, LinkedIn and…

…the Nespresso machine is part of our daily toolkit.

No doorman, no secretary anywhere in sight. Instead, we have virtual assistants and independent freelance experts.

One thing jumps out at me …

Despite all the changes and the new technologies at our fingertips, there is one thing that never changes.

One thing that never changes

The need for strong communication skills remains as vital today as it ever was BECAUSE this is the way to connect.

If you cannot make the connection then you cannot move forward, in life and in business.

As an example, you want something done – perhaps you want your kids to clean their room, or staff members to adopt new initiatives. How you connect them with your message, how you present the instruction is going to shape the results you get.

As I think back, I now realise all my successes were achieved because of my ability to connect. In other words, to communicate with my team, donors, my board, managers, and clients.

Communication methods have changed

Most things are electronic; hard copy letters or invitations are pretty rare.

The way we write has also changed.

Let me ask you…how many times do you just skim through correspondence?

I’m a fast reader. I need to be because of the nature of my work. When it comes to unsolicited mail, I am a skimmer, and so are most people I know.

There is just so much that makes it way into our inboxes that unless we skim, we’ll never get to the end.

The new way of writing means lots of white space replaces block paragraphs. It makes things easier to skim and scan through to pick out key parts of the content that are of interest to you.

I have had to learn how to write for this new era.

Everyone types these days, and not because of typing class. Technology has made us all typists – even if you are of the two finger or flying thumb variety!

And that has made me realise that although almost everyone can use electronic communication tools, not everyone has the ability to communicate well. And some are really uncomfortable with the new mediums.

So as the 10th Birthday review for Dragon Sisters is underway, we’ve come across some very interesting data. It’s informing the direction the business will head… and no one is being let go.

Phew!

Services will be changing slightly, but the one thing that is standing out loud and clear is the need to once again be adding to the Wordsmith Wonders team, which has tripled in the last 12 months.

The first surprise for us is that our biggest client base is the young male, senior-level executives/entrepreneurs who are absolute stars when it comes to heading up their teams. Being thought leaders that are so self-aware, they recognise a little confidential support on the communications front goes a long way.

So how does a review boost your confidence?

In its very simplest form, a review gives you confidence by either demonstrating you are on track or off-roading!

Regardless of what the outcome is, you can then be confident that you are either on the right path for your career/business or you know 100% that you are not.

Knowledge is power. You have the information in your hands and this provides the confidence to make the decision on what your next steps will be.

A review gives me the confidence to keep going in the same direction or to cut my losses and change direction.

What do you think? Let me know your thoughts in the comments.

Fly like a dragon,

Michelle

Need help choosing the right consultant or coach to work with? We’ve got a tip sheet that just might help. Click reply and ask for a copy.

5 Simple Tips to Improve Your Writing

Do you love to write?

If you do, then you’re just like me!

If you don’t…. you’re not alone.

Whichever category you fall into, these 5 simple tips will help.

Before you take to writing that next piece of yours, whether it be a blog post or a business report, here are some quick tips to help you shine.

1) The Daily Habit

Get in the habit of writing each and every day; start a journal or a diary, write to a pen pal, just get yourself in the habit of writing.

It might seem like a lot of work but it isn’t.

*A really good way to practise this is to write 2 pages in a notebook each morning. Even though I am a writer,  I’ve just started utilising this tip that I learnt from a LinkedIn post and it is working wonders for me.

If you’re in business, chances are you’re already writing every day. You might not think of it as writing, but no doubt you send off countless emails each day?

2) Broadening your vocabulary

Get a word calendar or download an app on your phone like Dictionary.com.

Putting new words into your vocabulary is a great way to make your writing more powerful.

Often, when expanding your vocabulary you’ll also improve your knowledge on spelling and the correct use of words already in your vocabulary.

*I personally love learning new words and use them often to improve my personal writing.

3) Keep using those tough words.

Everyone has words they struggle to spell.  Don’t let that stop you.

I recently found a recipe book and I’d written one of the simplest words wrong.

I was mortified, but you know what? That’s just proof of how reliant we’re getting on the computer spell checking for us.

If you struggle with certain words keep pushing yourself to use them. Eventually, you’ll spell them so often that you’ll learn to spell them correctly.

*Whenever I misspell something on my computer before looking for the correct spelling I go back and try to spell it again. Nine times out of ten I’ll spell it right on the second try.

4) Don’t always listen to the computer

Microsoft Word is great, don’t get me wrong.

I’m always looking out for those red and green squiggly lines, but it isn’t always right.

Sometimes computers don’t understand the context of how a particular sentence should work, so it’ll underline the whole thing with a green line. This doesn’t mean there’s anything wrong with the sentence.

Before taking on board the computer’s recommended changes always give it a second or third read over.

See if it flows.

If it flows and you don’t detect anything wrong there probably isn’t an issue.

Also, bear in mind that not every word is registered in the Microsoft Word dictionary. If a word is really old or comes from another language Word will just keep on telling you it’s spelt wrong, even when it isn’t.

5) Write it ALL down first.

I used to always edit as I went, so if I misspelt a word I would immediately change it and if a sentence didn’t flow I’d spend ages re-writing it.

However, that isn’t the most efficient way to write and edit.

The most efficient process is to write everything out and then do a re-read for editing.

Trust me it saves time.

A helping hand

If you need a helping hand with any aspects of writing or editing…

Simple emails, sales funnels, website content reviews through to book manuscripts, blogs and ghost writing are all in a days work for us at Dragon Sisters.

Need some help…..reach out to us.

To your success,

Sasha

Sasha Hanton – a graduate of Bond University with a Bachelor in Journalism. Sasha possesses high caliber skills across a wide genre of writing, editing and multi-media content creation. Sasha’s achievements include the Sally A White Award for Investigative Journalism 2013.

 

Top Secret

Who doesn’t love a secret?

I’m in the mood to share one of Michelle’s.

It’s not that she’s a secret agent with ASIO or anything like that.

Though it does tickle my funny bone thinking of her abseiling out of a chopper, wearing her penguin jumper and a pair of flippers, doing a covert ops midnight drop … most likely on her fridge so she can fossick for Ferrero Roche choccies.

And before you believe that I’m the big blabber mouth of the Dragon Sisters team, rest assured you can safely view this without having to flush it down the loo or set fire to it once you’ve read it …

Fly like a dragon!

Yvonne

The 5 Types of Goal Setters & Goal Getters

Everyone has goals. Fitness goals, diet goals, past-time based goals, and career goals. These are just a few types of goals you might have.

At Dragon Sisters, we have our own special set of business goals and each member of our team has their own personal goals. My goal is to become a published author.

Of course, I’ve had other goals, and I’ve had to make changes to my life accordingly as certain things changed. Which got me thinking about some of my old school mates, from high school and from university. Amongst them are some truly inspirational people and looking at all of them, I’d have to say there’s at least 5 types of goal setters & goal getters.

The Unwavering

This type sets themselves a goal and pursues it till accomplished; nothing seems able to deter them.

My friend Dayna is one of these types. I’ve known her since primary school and she’s always been super artistic. When we were in high school she decided she wanted to work in graphic design, and pushed herself above and beyond. She set her heart on RMIT University in Melbourne and poured everything she had into her grades.

I remember watching her work endlessly on her final assessments for year 12, and you know what? She did it, she got into RMIT and got her degree in graphic design, now she’s working in the industry and putting her skills to use.

The Realistic Dreamer

You probably know one of these yourself. They’ve got ambitions, but they’ve also got grounding.

These are the people who plot out a course and consider what’s happening in their life before shooting off after the impossible. Instead they pursue the possible knowing that it is the first stepping stone to the impossible.

Michelle Gately is one of these types, she’s a reporter for the Rockhampton Morning Bulletin at the moment and she’s also a book blogger, but one day who knows she might be working at Dolly or Bride to Be (she’s definitely got the writing chops for it).

I met Michelle when studying at Bond University. We were both journalism students, and we each wanted to focus towards magazines. As avid book lovers and writers, we bonded. Back then I still felt pretty confident in pursuing journalism, but unlike Michelle, that didn’t really pan out for me.

Michelle had wanted to work at her hometown’s paper straight from the get go so that she could help out her Dad. Yes, she wanted to eventually work at the magazines she adores, but no she was going to do things in a realistic fashion and start at home.

The Achiever

Some people seem to effortlessly achieve their goals. They set them and then next thing you know they’re achieving them. Of course, they do put in the effort, you can’t reach your goals without a little hard work, but it’s not always something we see.

My good friend Geordi Avila is one of these achievers, she works hard, but it also just seems like her goals fall into her palm (I know it isn’t so). I think the big reason for this is her amazingly positive attitude.

She’s always got a smile ready and a can do spirit. Geordi lived in the same campus dormitory as me when I was studying at Bond University. We lived in the same hall with just a few rooms between us, she became one of my closest friends at university, and I’m so happy to see her working at SKY News. Though I’m a little jealous how smoothly she transitioned from studying to real life (I’m still getting the hang of it all).

I fit Geordi in this category because even when we were at Bond she was an achiever, and yet she always seemed to have time for friends and social activities. I know she puts in the hours and the hard work, but it just looks easy for her.

The Procrastinator

A few of my closest friends fall into this category, they’ve got goals and they’ve got talent, but they just don’t seem to be getting there.

The people in this type can set goals anywhere from realistic to ambitious, but they always seem to still be reaching when you next check up on them.

Sometimes there are hurdles that seem to put kinks in their plans.  A friend of mine wants to be an actress but after just barely missing out with her first National Institute of Dramatic Art audition and then being looked over the next two times she’s spiralled off the path. Her goal is still the same, but she hasn’t made any strong efforts to try and reach it lately.

Another friend wants to work in graphic design (yes, I have multiple friends that are the artistic creative types). This particular friend took a hit to her goal as even though she was pouring everything she had into course work, failed one of her university classes, so she put her degree on hold and spent some time (a year or two) trying to figure things out. Now she’s finally getting back to her degree. Here’s hoping she gets to the finish line this time around.

The Ever Changing

Here is the category that I fall into. I’ve had a lot of goals and not all of them reached fruition.

Don’t get me wrong my life goal has been to be a published author since I was just a little girl having her Daddy read her books, but my career goals now, they are ever changing.

I’m the type that thinks they know exactly what they want and then later realises that isn’t quite right. I originally wanted to study teaching but was told by my high school teachers to study something else first, so I switched goals to journalism.

In university during my second year of study, it suddenly came to me, I wasn’t doing something that I wanted to do… of course, I was halfway through and could still use everything I was learning, so I persevered and got my degree.

After university, I really wasn’t sure where I was going in life. I did a stint as a tutor at my former high school (one of the most rewarding jobs I’ve ever done) and tried my hand doing some filler writing for a local magazine before deciding to go back to university and study teaching. That didn’t pan out as I quickly realised I’d finally reached my school quota, I couldn’t bear to read any more textbooks or do any more assignments.

That’s when I decided I wanted to really get into editing. I had all the necessary skills from my journalism degree, and I enjoyed going through other people’s work and correcting it. So finally, by joining the Dragon Sisters team, I was able to achieve one of my career goals. Now I just need to conquer my life goal.

What type of goal setter & goal getter are you?

Sasha

PS If you enjoy reading fiction, check out my short stories to feed the mind.

#1 Barrier to your business growth

The #1 Barrier to business growth is frequently lack of customers. Does this sound like your barrier?

Me – I’m an ‘80s YUPI throwback – and it shows.

Like when I was asked what Michelle and I do, and gave the flippant reply, ‘We’re business barrier busters’. My equally long-in-the-tooth friend said, ‘What – like Ghost Busters?’, and he began to laugh and sing the movie theme song, ‘Who ya gonna call? Ghost Busters!’

Anyhow, it stuck.

I liked it, more than the dry corporate speak, ‘We’re business strategy consultants who blablabla …’ We even named one of our programs Barrier Busters. Because it exactly describes what we do.

So who do we help?

We mostly help small business and NFP’s identify the barriers which are holding them back. Barriers that prevent them growing to their full potential.

Then we help bust down those barriers.

Notice the word ‘help’?

How do we help bust down barriers?

By showing how to do it. Like ‘Sisters Are Doin’ It For Themselves’ by Eurythmics – another 80s icon (now I can’t get that tune out of my head) – is a song all about empowerment.

We’re a bit empowerment mad (better than being power mad, right?).

That’s how we get testimonials like these:

‘Dragon Sisters coaching has helped me with my business in practical and visible ways. I put the techniques into practice and got amazing results – I got four appointments with new clients all in one afternoon! I was so excited I had to ring up my DS coach and tell her, “Wow! This really works!!’
Karen, Business Development Manager, Qld

“Prior to working with Dragon Sisters, I went to a lot of expense and effort to strategize the marketing for my business development – with no real results. I had folders full of information, but not the detail of how to translate this for my own business.

Now, I am able to get the strategic positioning, content creation, marketing and business development support, for the specific outcomes and results I want and need for my business. Within 7 weeks I could see measurable, significant improvement. Finally, someone understands me and my business! Michelle has been the angel on my shoulder.” Dee Waterson, Ignite Yourself

Did you notice that Michelle has achieved angel status?!Image courtesy of Prawny at FreeDIgitalPhoto.com

Funnily enough no one ever calls me an angel …

The Rolling Stones ‘Sympathy For The Devil’ pops into my head (now that’s even older than me).

If you’re having the devil of a time working out your number 1 business barrier – not getting enough customers – you might like a copy of our e-book, just drop us a note and we’re happy to share, FREE!

I’m off to listen to Annie Lennox singing ‘There Must Be An Angel’, while Michelle polishes her halo …before jetting off to Bali tonight for the Refresh, Reframe & Relax retreat.

Yvonne

PS – if you would like to learn more about our services check out our website

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.

 

It’s an Honour

Working as part of Dragon Sisters and now heading up the Wordsmith Wonders team as Editor in Chief is a huge honour and a big step forward for me.

What I love about the position here at Dragon Sisters is the diverse range of writing that we tackle to help connect clients with their audiences.

My personal favourite is the social media posts where we see the images and the words come together to create empowering and enlightening messages. I also love getting my teeth into the ghost-written blogs and books, and enjoy learning more about Smarketing as I edit the Sales and Marketing Strategy reports that Yvonne and Michelle prepare.

Want to know more about who you’re dealing with?

Back in 2014 I graduated from Bond University with a Bachelor of Journalism. Studying journalism opened up a whole new world and taught me some invaluable skills. I found myself especially adoring editing and wanting to be more involved in this field.

During my studies I was able to experience a vast array of journalistic fields, from copy writing to film. It was hands on and intricate, I was taught how to better refine my writing and how to edit my own film pieces. For one of my classes we even got to experience being part of a real life newsroom.

In 2013 for my university course work I was even granted the honour of being a part of the team that won the Sally A White Award for Investigative Journalism. However, I found during my studies that I didn’t feel confident with my chosen path and that journalism didn’t seem to fit me.

After graduating, my suspicions that journalism wasn’t quite right for me were quickly confirmed. Of course I didn’t completely wash my hands of journalism as I later found myself writing an article for Territory Q Magazine.

The piece I wrote was about the local NT fireman’s stairclimb competition, Rescue Me. I’d been given the responsibility for writing the piece as at that time I was volunteering for Lifeline, which was that year’s chosen charity that Rescue Me would be donating to. It was a fun experience getting interviews with the firies and taking lots of photographs.

I spent the last 2 years working casually in customer service retail, whilst simultaneously freelance writing while I figured out what my next step would be. After all, if you want to succeed in your career then it should be something you are passionate about. You should always strive to be able to love your job. In October this year, I quit my job, said goodbye to a wonderful team of co-workers, and took a two month European sabbatical.

My return to Australia

It’s become evident to me that my focus needs to be on what I love – writing and editing.

I’ve always been an avid reader and pride myself on being able to easily pick up on mistakes in both spelling and grammar. As a child, I used to enjoy finding that one mistake there always seems to be in a book. Even whilst in High School I was editing and assisted with some ghost editing of a book before it was taken to a professional.

Whilst I’m an avid reader and have been called on numerous times by friends for help with spelling and word choice, I’m also not afraid to admit I wasn’t always the smart cookie that I am today.

Overcoming Obstacles

During the years of my earlier education I actually had to have learning support and go to Kumon for help with improving my grades. I was also a somewhat slow writer. However, that was a long time ago and I’ve overcome those challenges.

I certainly didn’t envisage that I would become one of the youngest journalism graduates, or be able to complete my degree in just 2 years!

Overcoming obstacles is what helps to shape us as people, and I’ve overcome a few.

As head of the Writing Bureau for Dragon Sisters you can be sure that I’ll be doing all my editing with a fine toothed comb and utilising all my skills to provide you with the best possible service.

I look immensely forward to working with Dragon Sisters and managing our team of exceptional VAs.

Sasha Hanton

Sasha Hanton_Dragon Sisters My full bio is available on LinkedIn

OUR NEW BABY IS ALMOST HERE

The new baby is almost here. It’s a pretty hectic time as we hurtle up to delivery date. Such a lot of tiny details to consider.

Decisions, decisions

Any new additions to a family always means decisions have to be made. Sometimes there’s also the need to compromise. To find a happy place that meets the needs of both parties involved.

Decisions of what to keep. What to toss out.

Deciding on names and what colours we like.

Moving things about from here to there. Moving them back again.

A very exciting time

We’ve been thinking about this for almost a year now.  Lots of chats and discussion.

Do we or don’t we really need this? Yes, we’ve been fine the way we were. Content with our lot in life. But, then again, maybe we needed to look at adding in another element.

Long story short, we decided to go for it.

But, hang on a moment – we had to go on the waiting list until our doctor – the expert and very clever Jeni – was able to fit us in for an appointment.

Many hours of consultations, too-ing and fro-ing and finally details were bedded down.

The wait is just about over. Like any excited parents, we played about with the toys, but now it’s about to be born (migrated) so no more fiddling allowed!

The Countdown

The names of the tabs across the top are in place. The colour scheme is bedded down, and delivery day is almost here.

Our new website is about to be born! Will it behave how we want? Who knows, only time will tell.

I’m very excited! AND Nervous too.

Up, up and away – here we go!

How did you feel when you launched a new site? Love you to share your experiences.

Michelle

Feeling scared of going on Facebook Live?

Okay – so you know that Facebook Live is a pretty hot trend.

If you’re feeling a little bit scared (ok, maybe a lot!) – don’t stress. You are not alone in the fear.

Fear is not a bad thing as it can often help to keep us laser focussed on the task at hand. It’s pretty amazing what we can do when there’s no second chance.

What’s the worst that can happen?

Freeze up? Make a few bloopers? That’s okay. We all have to start somewhere.

Remember, people buy people. That means authenticity, not something all slick and flash. That’s the beauty of Facebook Live – it’s so authentic.

You also know it can only be done from your phone – right?

Wrong!

You can now record live from your computer.

My very clever friend, Ludwig Linnekogel has discovered how. He’s created this great FREE course on how to do it and I just had to share with all you guys. I also thought it could only be done via the phone.

Recording via computer is going to mean a lot less stress than using an itty bitty phone.

If you’re out and about, you’ll still need to use your phone. Here’s the link to my original blog post 7 Tops Tips for Using Facebook Live.

And here’s (the middle bit) of my first ever attempt at Facebook Live -it was an adventure to say the least, but I do practice what I preach!

So what are you waiting for? Go for it!

Love you to drop me a note, or a link to your clip and let me know how you went.

Here’s to your success!

Michelle

PS – if you’ve got a great product, but not just getting the results you want and deserve, our ebook – The Number One Barrier to your Business Growth will be  helpful. It’s FREE – click here for your copy, and yes, you have to put in your email address, but I promise no spam!


7 Top Tips for Using Facebook Live

If you’re a journalist (or a politician!), you’re probably used to going live to camera. But for the rest of us, it is not something we’re so readily at ease with.

Facebook Live has been around since earlier this year in Australia. It’s a warts and all, live to camera experience. It’s kind of scary.

From a personal perspective as a smarketer, it’s very important to be on top of what is trending, and Facebook Live is definitely hot!

You’re feeding into Facebook in real time. Whoever is following you, will see you in their feed. Sure, you can edit it a bit later and post to other channels, but it did actually broadcast live at the time!

My very first effort was rather harrowing, and I had issues with the internet connection dropping out! It took 3 lots of Live to finish my message.

I have since discovered that you can switch the privacy setting to “Only Me” and that way no one will see the video except you. A good way to have a practice – or you can just go for it like I did!

Spontaneity, with mistakes and gaffes, makes it all more authentic, and audiences do love to see the real deal. That’s why those bloopers at the end of films are so popular.

So how exactly does it work?

Well, first of all, it’s really important to understand that you can only do this from your smart phone. It cannot be done on a desktop.

Open Facebook on your phone, and click Post. You’ll see there is a little pink icon with ‘Go Livë’ .  If you can’t see it readily, it’s below the Photo/Video icon.

Click the Go Live Icon.

If it’s your first time using this feature, Facebook will, very helpfully, prompt you on what to do. Once your phone is ready, it will flick up a blue button saying Go Live.

Once you cFacebookLive Anywherelick that blue button, the countdown timer will start to roll. It’s just like in the movies! 3, 2, 1 and then you’re the ACTION.

Yep, you’re the producer, star and director all at once!

 

7 tips to enhance your experience with Facebook Live

Tip 1– Make sure you have a fully charged battery and a good internet connection.

Tip 2 – If you’re broadcasting to people who don’t know you, or may not know where you are, make sure that you repeat where/who you are through the video. That way, if people join in part way through your feed, they get the picture pretty quickly.

Check out this feed on the Darwin Waterfront Warriors page and you’ll see how often the name was repeated.

You’ll also notice that there was a call to action, a shout out to those in other points of Australia and a thank you to the marina management.

It was just a very spontaneous decision to go live, but it got amazing results. This is what smarketing is all about – seeing an opportunity and grabbing it.

Tip 3 – when you are the person holding the phone or in front of it speaking, it’s very hard to see the comments – in fact, it’s impossible for me to see.

If you are using Facebook Live for business and want to interact and engage with your audience in real time, here’s a couple of tips for getting around this issue:

1. Make sure you have a computer logged into the same Facebook page.

2. Position it so you can see the larger screen during the broadcast.

3. Get a helper to answer comments as they pop up, and to flag you when you might want to do a shout out.

Tip 4 – the longer you are live, the better the chance of people finding you in their feed and interacting.

Naturally, you need to be mindful to be providing interesting, useful, informative or entertaining content. It’s not just about YOU – it’s about the viewers experience.

Tip 5 – Remember when you come off the Live to save the video to your camera roll. That way you can reuse it, load to YouTube, edit, etc. Another thing I didn’t know when I began!

Tip 6 – Check your lighting (as per tip below) – and sound.

I’m slowly getting better at this thanks to the tips from Ludwig Linnekogel, which I have been sharing on our blog.

Tip 7 – Nail your message.

To grab a copy of our very soon to be completed e-book on creating engagement through strategic content leave your details here and we’ll make sure you’re the first to receive it.

To your success!

Michelle