The Key to Achieving Your Goals

The key to achieving your goals is often seen as the holy grail – something that seems to evade many and yet for others appears super simple.

We all know those people who state an intention and actually make it happen.

These are the people who have an idea or a dream and manage to turn it into a reality.

Actually it’s not so easy. It might LOOK easy, but looks are deceptive.

Is it luck?

People often tell me that I’m so lucky to have been able to achieve what I have.

I often hear “Oh, it’s easy for you, Michelle”  or “I wish I could do that”

The truth of the matter is that anyone with the right mindset can do exactly the same.

So what is the secret?

The secret is discipline.

Staying focussed and in your own lane.

It comes down to being an effective goal setter.

You need to know exactly how to construct your goals and understanding how to go about achieving them.

The good news is that goal setting and goal getting is something you can learn.

I use the formula constantly and I love teaching others how to use the same formula.

Why we need clear goals

Having goals helps you to work effectively because you set your priorities.

By having clear goals together with a pathway to achievement comes down to :

Progression
Empowerment
Growth

The acronym is PEG.

The dictionary defines a peg (noun) as a pin of wood or other material driven or fitted into something, as to fasten parts together, to fasten parts together, to hang things on, to make fast a rope or string on or to mark some point.

A peg on a clothesline is something we use to hold up our clothes as they dry.

If we choose weak pegs, they will always be snapping and breaking. Our washing will be fluttering off merrily into the breeze or dangling askew on the line. Perhaps only just hanging on.

Conversely, when we are using pegs that are strong and solid, they hold things firmly even if there is a strong breeze.

At worst, in a strong breeze the clothes might get twisted and tangled up, but they do stay on the line.

I always say that achieving your goals comes down to visualising your goals as the items hanging on a clothesline.

They have to be neatly laid out and…

Goals must be firmly pegged

Consider the kind of pegs needed to secure these in place so no matter what comes along, your goals remain firmly on the line, even if they may get blown about.

They may even get a little tangled and twisted. BUT, they will still be there providing the pegs are strong.

Gusty storms are part of life and I’ve experienced a few.

Here’s what I’ve discovered …..

As long as your goals are there in front of you, firmly on your individual line they can be retrieved and straightened out after a gusty storm has passed.

It all comes down to staying in your own lane.

You do this by having a Strategic Plan. 

Not the boring corporate kind that sits in the back of a cupboard.

Achieving Your Goals Requires

A plan that is real.

That is user-friendly.

One that comes with a simple actionable plan that keeps you moving in the direction you want to be going.

Actionable. Trackable. These are the keys to a great strategic plan.

Do you have a Strategic Plan or do you think one would help you? Let me know in the comments.

Fly like a dragon

Dragon head image

Michelle

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

Referrals are gold!

Referrals are gold and in business, there are generally two types of referrals. One is formal and the other informal.

The informal referral is golden as it is 100% authentic.

    No money changes hand and no coupons are sent out.

The referral comes as a result of good service, quality product, personal experience and a willingness to assist.

4 Reasons Why Referrals are Gold

  1. Customer acquisition costs are a bare minimum.

Your happy customers are doing your marketing for you.

Of course, this only happens if you give good service, and are attentive to your customers’ needs.

  1. Customer retention rate is higher.

Think about what it costs to gain a customer and it immediately makes great business sense to do everything possible to retain them.

When people are happy with your services, they are most likely to keep doing business with you.

  1. The market place is generally crowded so it’s hard to be noticed.

This makes getting your message to stand out from the crowd difficult. Investing in advertising is one way to get noticed, another way is to build a referral network.

We listen to people who we know and trust, hence word of mouth referral is so valuable.

  1. Conversion rates are higher.

A prospect introduced to your business by someone they trust is far more likely to convert into a new client/customer.

Making the Ask

Knowing when and how to spot a potential referral opportunity is a good way to kick-start your referral system into gear.

However, unless you specifically ASK for a referral, it may not be made. People are happy to help when asked, and if you don’t make the ask, they simply may not think about sending more business your way.

When a happy, satisfied customer comes along and gives good feedback, grab the opportunity to ask them to spread the good about your business.

Are you harnessing the power of referrals? It’s never too late to start and if you need some help framing the ask reach out to us in the comments.

Fly like a dragon!

Dragon head image

Michelle

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Michelle Hanton is a multi-award winning bespoke business strategist working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector, is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

Does technology solve your communication problems?

Does technology solve your communication problems? Clever advertising and marketing might have you think so.

The temptation to grab a new app, invest in a new piece of software or hardware can be all very tempting…BUT it is not a magic wand.

Let’s be honest, life gets pretty hectic – both in the personal and professional sense.

Managing a pretty packed schedule; juggling business commitments, making sure to spend quality time with the family, as well as plugging in some “Me Time” is pretty much part and parcel of daily living these days.

It’s one big juggle.

By strategically embracing a few key pieces of tech it can be easier to keep all the balls in the air.

Note I said easier, not easy!

But it can also be a burden around your neck as you wrestle to get your head around how it operates and the intrusion it can often make into your life.

Technology makes it easier

Smartphones, tablets, laptops, Skype, WhatsApp, Trello, Dropbox, LinkedIn and…

…the Nespresso machine is part of our daily toolkit.

In a world where you have virtual assistants,  independent freelance experts, speech recognition and a myriad more timesaving options to choose from there is one thing that jumps out at me…

Despite all the changes and the new technologies at our fingertips, there is one thing that never changes.

That is the need to master the simple art of communication.

Communication

The need for strong communication skills remains as vital today as ever. In fact, you could say that this is even more important today.

And here’s why…

BECAUSE despite all the time-saving devices, fancy ways to send and receive messages,  the impactful way to connect comes down to genuine, authentic, respectful communication.

Communication is a two-way street

The need to feel connected is a strong human emotion.

We communicate with words and the words we choose can make or break a connection.

Choosing the right words can only be done when we understand our audiences, their perspective, their needs and the nuances of different demographics.

When we listen, we start to understand and that’s when the magic starts to happen – real communication that runs two ways.

Technology is wonderful, but nothing beats a face to face conversation, picking up the phone or doing a live interactive video call.

Being able to relate

If you stop to think about it, the need to connect on a relatable level is why things like Facebook live and video communication is so popular.

The audience gets to see you which helps them relate. As they hear you speak your words they feel directly connected provided you are using words that resonate with them.

Communication styles can be developed and honed with practice, but they always need to sound natural.  Building a relationship is something that needs a human touch no matter what kind of technology is being used to deliver your message.

If you’re struggling with making connections you may like to grab my FREE e-guide The Five Essential Steps to Networking & Creating Connections .

Fly like a dragon,

Michelle

 

366 Days of Opportunities

366 days of opportunities – yep, 2020 is a leap year.

Each day is a new dawn and a new opportunity.

What has past is gone and whilst you should learn lessons from the roads travelled and experiences gained it’s also important not to spend too much time looking at the doors that have closed.

As we were closing our December, I took my Mastermind members through a 2020 Self Accountability Workbook.

Opportunities

Opportunities need to be identified.

It then comes down to time management and accountability.

Because we are all unique, we each have different working habits but the key formula is the same regardless of what industry you are in. Download a copy of

The Self Accountability Workbook that members complete individually is a valuable exercise.

The best thing about this method is that by taking the time to think, and by writing it all down, you come to a position where you have much greater clarity.

That clarity allows you to step forward with confidence.

To make the most of those 366 days of opportunity  – even if you do drop a few balls along the way.

And with the workbook completed, it becomes your guide, one that you have written for yourself, that goes alongside your strategic plan.

When you get the wobbles, it’s there to look at.

You can see in black and white exactly what the problem is.

You see at a glance if you’ve been going down rabbit holes. Not been keeping your promise to yourself to prioritise your time. not taking enough time out for your own self-care and so on goes the list.

Most importantly of all, you can see the planned solution and that is what will get you back on track.

It’s what will keep you on track for 2020.

Making the most of opportunities

Making the most of opportunities is what makes the difference.

Yet it can be so hard…where to start.

Sometimes you just need to get out from under the pile of stuff on top of you, or climb out from the hole you seem to be sinking deeper and deeper into.

This is what I hear over and over.

I know first hand what that feels like (see my personal blog here) and I am the proof that the strategies I teach for overcoming this work.

Are you on track?

Are you confident that you’re on track for your 366 days of opportunity?

Or would you like a little bit of support and guidance – a dragon in your pocket kind of thing?

Check out the Mastermind Membership where I help confused and overwhelmed folks get clear on the steps to take to achieve their goals through group strategic guidance to a crystal clear pathway.

Want to have some fun?

Tell me in the comments what you are saying YES to in 2020.

Fly like a Dragon!

Dragon head image

Michelle

Achieving Goals

Achieving goals comes down to knowing what you want.

But knowing what you want is not enough.

Once you have your set goal, it’s then time to get down to planning out the way you’re going to achieve it.

Regardless of whether it is in your personal or business life the reality is that strategy really does play a huge part on the journey to achievement.

Defining Strategic

Strategic (adjective) as identified by the Oxford dictionary is defined as – Relating to the identification of long-term or overall aims and interests and the means of achieving them.

If you want to achieve a certain outcome then you need to have a very measured approach.

A pathway. A series of stepping stones that take you forward towards your goals.

Without that pathway.

The map.

The strategy.

Life tends to just wander along in and before you know it a year has flown past!

Without strategic direction, there is less chance of achievement and satisfaction.

Strategic planning is all about aiming for what is right for YOU and for your business.

You are unique and your plans will be different from mine – but there is a commonality to all plans…

You can read here how I utilised strategic planning to achieve my personal goal of living and working in Europe for 12 months.

Strategic Direction

As you move along with your business/life/career you NEED to know the direction you are heading in and WHERE you want to end up.

Why? Because without clear goals it is impossible to tell if you have actually achieved your goals.

You will not know when you have arrived.

And knowing that is super important BECAUSE it is what helps you feel motivated.

The sense of achievement, as you tick off each goal, helps keep you fueled with positive forward momentum.

Naturally, goals can and often do change as you move through life. That’s part and parcel of business growth and life in general.

Fly like a dragon  Fly like a dragon

Michelle

 



12 years old today & lessons learnt

12 years old today means lots of lessons have been learnt along the way.

To clarify – it is the 12th birthday of the day that the business name Dragon Sisters was first registered. It’s been quite a journey with lots of ups and downs.

 

Projects big and small. Short and long term contracts. Very public and behind the scenes. Each of these experiences has been part and parcel of our business evolution.

Along the way, we’ve been fortunate to meet some fabulous people who have so willingly shared advice, guidance and provided mentorship.

Learning is a life-long process

When you run your own business you are constantly learning and from some of the most unexpected and unlikely sources – which is what makes it all the more fun.

There is never a dull moment. Adventure. Drama. Action. Anguish. Satisfaction. These are all part of the journey as a small business owner.

12 Lessons Learnt

  1. Never underestimate the value you bring to the table
  2. Whatever is really easy for you is not for others
  3. You need to be constantly testing, measuring and tweaking
  4. Done is better than perfect – relates to point 3
  5. Never become complacent
  6. Creating connections is essential for your growth
  7. Word of mouth is the most powerful tool you can harness
  8. Be very clear on who your audience is
  9. Small, easy to digest chunks of information work best
  10. Ask for help when you need it
  11. Don’t be afraid to pivot
  12. Discipline and consistency are the keys to achieving goals
Having a great coach or mentor is invaluable! We’ve been blessed to have a few of those come into our lives.

Fly like a dragonFly like a dragon!

Michelle

Getting Results from your social media

Getting results from your social media is crucial when you’re in business and if you are bootstrapping, it is even more important to harness what is available at no cost.

In addition to the 5 key steps outlined in my article on understanding the basics, it is really important to understand just how busy social media is.

When you realise that Facebook now has more active users than China’s entire population you start to get an idea of how vast it is. More precisely how much traffic is out there!

It’s hard to be heard and seen. BUT… it is still a massive tool for FREE exposure if you are using the right strategies.

Getting Results

Three simple steps to implement to help you get results from your social media

1) Be authentic

Do not imitate.

By all means like and share, but…

Do not try to copy the style and tone of someone else.

Allowing your own brand personality to shine through is what helps build relationships.

Here’s the thing…

Buying a high ticket course or paying a “guru” lots of money does not mean you are going to achieve amazing results…

At least, not overnight.

More than likely you’ll need to do a whole load of hard work behind the scenes.

Remember, the results touted in case studies and testimonials to get you to buy are not typical. If you look carefully, you’ll see there are disclaimers saying exactly that.

2) Have a Plan

Getting results from anything comes down to having a strategy.

This means spending time thinking about the direction that you are taking and whether it is aligning with where you want to take your business.

Write down what it is you are aiming to achieve and then work out the strategy to get you there.

3) Build your mailing list

This is crucial because if Facebook shuts you down you will have lost that audience.

It is not as frightening or as complex as it sounds.

You can bootstrap by using MailChimp which is free up to 2000 subscribers.

Next Step

Try out the three simple tips above and you’ll soon be seeing a difference. Make sure you track what’s happening so you can really measure your results.

Leave me a comment and let me know if you have a plan, or if you need help formulating one.

Fly like a dragon!Fly like a dragon

Michelle

 

 

 



SOCIAL MEDIA MARKETING – UNDERSTANDING THE BASICS

Social media marketing is here to stay.

Yes, it can be a moving feast of pixels, insights, reach, engagement and algorithms.

BUT…before you even start to think about those, there are a few basics to get a handle on.

Talking basics

It is very important to understand that marketing is not the same as sales.

Generating on the spot sales is not what marketing is about. It is very rare that a sale will come from a cold audience.

When you are engaged in marketing you are actively building the know, like and trust factor with your audience. You are keeping your name out there and in front of mind.

Social media marketing is huge. There are so many channels to choose from. You do not need to be on all channels.

Do one and do it right. You can always add others later.

The key is to choose the ones that are right for your business. The one where your audience is likely to be hanging out. It’s the place to build the relationship and get your name known.

Often times these people may not buy from you but end up referring others to your business.

The key focus is on building your audience.

It’s about creating a relationship.

Facebook is the biggest platform and that’s why we always recommend it as the best place to start.

Your 5 Essentials

Social media marketing is a changing landscape, but there are five key steps you need to take to make sure you are “dressed” for business.

In the online world this means:

1) A good clear profile picture/logo

If using a photo of yourself, remember it does not necessarily have to be studio shot but it does need to be clear and recognisable.

This means no hiding behind sunnies or under a big hat.

If you can afford a professional headshot – get one done!

2) Link your personal page to your business

This is important because if you interact in a group you are interacting as yourself when you make comments.

If folks are curious about you, they click your profile to learn more. Naturally, you want it to lead them to your business page. Check out the video clip on why here.

3) Join groups where your target audience hangs out

These can be really great sources of market research. Watch, listen and get a feel for what is happening.

Be helpful without the expectation of gaining anything.

Be interested in what others have to say – like and comment as appropriate.

Remember, social media marketing is not about what you have to sell.

4) Be consistent

It’s a crowded marketplace so consistency is key.

This means showing up regularly. Not just on your own page but visiting others too.

5) Interact

When people visit your page, make sure you interact.

If they leave a review make sure you thank them.

If they’ve left a comment, at the very least like that comment. Even better respond! After all, that’s what you’d do in a face to face encounter.

Let me know in the comments if you found these tips helpful.

Fly like a dragon!Fly like a dragon

Michelle

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CHANGES = NEW OPPORTUNITIES

Changes are part and parcel of all our lives. From the day we arrive in this world, change is inevitable. We are constantly changing as we grow. Learning. Evolving. This goes on for our entire lives.

Being in business it’s exactly the same. Periods of growth and evolution. Changing is not unusual. Adapting to meet the demands of the marketplace and the needs of clients.

Sometimes changes are planned…other times they are thrust upon us by circumstances.

I’m currently finding myself in one of those “thrust upon you” changes. Not planned but something that has to be dealt with.

My ageing parents (almost 80 and 90) mean that I now need to be physically close to them. I have a lead role to play in helping care for them in their own home.

And you know what? I welcome the role.

They have taken care of me for my entire life, stood by me and seen me through ups, downs and bumps in the journey of life.

It is my turn to give back. To be close by. At hand to help as needed without being asked. It’s what our family does.

But of course this does have a massive impact on my business; big changes need to happen.

Changes needing to be managed

I’ve travelled my entire life. It’s never been a big deal for me to hop on a plane to meet clients, or to take Skype calls across time zones at weird hours.

BUT…that cannot continue…at least not for the immediate future.

So what does it mean for my business?

It means lots of juggling and in a nutshell, a bit of a restructuring.

I’ve spent many hours mulling everything over and thinking about what is possible in these new circumstances.

Challenges are actually opportunities…to explore other ways of doing things.

Opportunities

Opportunities come in many guises if we are open and receptive.

No point in looking at a door that is closed. Instead, it’s important to search for openings that lie ahead.

The result for me is:

1) Moving further into the online market.

What I have done for the last 10 years is help businesses move ahead by helping them to learn HOW to tackle challenges that prevent them from moving forward.

This can be done online; it actually works out a lot cheaper than having me on the spot. It makes my services more affordable and is actually a win/win.

Below are some of the things now available via online teaching:

  • Identifying your Unique Selling Point
  • Creating a Strategic Plan for your business
  • Elevating your brand profile without being ‘salesy’
  • Building a marketing/sales funnel
  • Understanding the power of social media and harnessing it to help your business
  • The key steps to take to CLOSE a sale without coming across as pushy

I am still here to answer the questions, but there is a component delivered via online modules.

Benefits

Way cheaper for a start!

Access to the modules at a time that works for you.

Queries are answered through weekly online sessions and via a private Facebook group. It’s not quite as instantaneous as one on one but the cost benefits make our services more affordable to many.

2) Less Travel

I can’t just hop on a plane to fly overseas or around Australia. Bookings for my in-person presence need to be scheduled well in advance.

3) Increasing the Writing Bureau output

Ghostwriting, grant writing, sponsorship proposals and of course our favourite area…

…supporting authors taking them from the idea stages to the finished and marketed product.

Never widely promoted previously, this is an area that has been steadily growing since Sasha joined the team; we’ll be ramping it up further.

Coping with changes

Coping capacities are determined by mindset and attitude. Being individuals means we each react in different ways, but being in business means it’s important to be proactive.

I’m getting feedback that I must be Wonder Woman, being able to put together business proposals, deliver workshops and also deal with current family circumstances. I’m no such thing – although it is flattering 🙂

The reality is simply this – learning to be resilient and excellent time management. It’s a skill I’ve picked up over many years.

I’ve also learnt that when you are open and using a smarketing mindset, there is always an opportunity.

The opportunity often means adapting to what circumstances present themselves. Looking forward…not backward. Being grateful for what you have.

I’m extremely grateful to still have my parents.

If you’d like to help me with this next phase of my business I would love you to get in touch or recommend me to anyone who’d benefit from my new model of service.

Fly like a dragonFly like a dragon

Michelle

CREATING BUSINESS GROWTH

Creating business growth is essential to the survival and success of your business.

If you’re one of those lucky ones who always has more than enough – well done! You don’t need to read any further…unless you’re just curious.

Creating business growth is something that has to be something you consciously work on. Not an afterthought. A regular part of your business life.

It all starts with developing a specific mindset. A smarketing mindset.

The smarketing mindset encompasses sales, strategy and marketing rolled into a system that becomes a part of how you work, and everything that you do.

Smarketing = Business Growth

Smarketing is all about knowing how to recognise, create and maximise opportunities that present themselves to you each and every day.

Problem is, more often than not, you may not recognise the opportunity.

You are not alone!

Smarketing is a mindset that is all about creating business growth.

The good news is that developing a smarketing mindset is not hard…if you really want to learn.

The starting point

It all starts with knowing exactly WHO your audience is.

If you want to grow your business you need to know who you are serving.

Ask yourself these three questions:

1. “Who is my message important to?”
2. “How will it add value to their lives?”
3. “Will it help solve a problem they are facing?

Once you know the answer to these questions, you’ll be able to more effectively communicate to the right audience for your business.

A targetted approach is far more effective than a random splatter of information.

Why? Because it is deliberately aimed at a particular group.

Ongoing learning

Smarketers are always open to feedback, have a willingness to keep digging deep, to tweaking and measuring results. When you’re smarketing you are always learning.

This can be challenging but it’s also very rewarding because once you nail it, the results speak volumes.

Measuring ROI, lead generation, industry, countries, client feedback, sources and a whole bunch more is all a part of smarketing.

Not only is gaining feedback an interesting exercise from an information perspective, but it’s essential to the survival and growth of your business.

Smarketing, is a combination of strategy, sales and marketing – it is part of the formula to famine proofing your business.

Not sure where to start?

It can be daunting when there are so many balls to juggle. The list of things to do is never ending but…STOP.

MAKE time…take time to discover what will work best for your business.

Fly like a dragon

Michelle

PS – Check out my FREE guide to help you build your LinkedIn Profile