Confused by social media and how it applies to your business?
You are not alone!
Facebook, LinkedIn, Instagram, Pinterest …and the list goes on.
You know you need to be on social media – at least that’s what everyone tells you, but do you need a Facebook page or a group?
Maybe you should get on LinkedIn – or Pinterest?
Too many choices and lots of advice from all sides!
Social media and time investment
I’m not a digital native – that means I did not grow up in the era of computers and smartphones. I was well and truly working before these entered my life…but I’ve been using social media for well over a decade.
There’s been a lot of trial and error including a few rabbit holes I managed to run down – relate to those?
I am not a social media expert by any means but I do understand exactly how it fits into a broader business strategy and that’s what is important.
You have to have a reason for what you are doing on social media – there must be a strategy – otherwise, you’re just off down a rabbit hole and when you emerge many hours have gone by!
My 5 Social Media Top Tips
1) Consistency is key – turning up consistently is essential.
You can’t just pop in and out as the fancy takes you or when you decide you want to “sell” something.
You need to consistently be present to create a relationship with your audience. It is not there to sell from but to get conversations going.
2) Set goals and stick to them – decide what your goals are for social media and make sure that your expectations are realistic.
Is it to create engagement?
To make sales?
To get referrals?
Each of these requires a different approach.
Once you know what your goals are it is much easier to create your social media strategy.
3) You don’t need to be everywhere – being “everywhere” is not necessarily the right thing for your business.
Identify where your target audience hangs out.
4) Focus on key platforms – once you know where your audience is you need to be active on those platforms. The focus should be on interacting and gaining their attention by being active, insightful and supportive rather than salesy!
5) Manage your time wisely – plan out what you are going to share, when you are going to be active and how you will keep audiences engaged.
Set aside time to look at insights, and spend time analysing your results for the effort you’ve invested.
Your time is also an investment, not just the $$ you spend.
I tend to stick to Facebook for my business running both groups and pages. I also use LinkedIn.
I do have accounts on Twitter and Instagram but I am not altogether comfortable with them. More importantly, that is not where my audience hangs out so I have not invested time in learning how to effectively “work” them.
In the online world, algorithms are rapidly changing so the landscape is ever-evolving when it comes down to social media.
It’s not a case of set and forget.
Understanding how it applies to your business means making sure you are abreast of your channels and any changes being rolled out.
It’s a confusing world out there and the more we can help each other the better!
When I learn something new, I share with my audiences via email. Sometimes they are already aware of the changes but other times it’s a new discovery – it’s all about paying it forward and helping each other out. You can sign up as a subscriber here.
How do you handle keeping up to date? Let me know in the comments.
Fly like a dragon!