The Key to Achieving Your Goals

The key to achieving your goals is often seen as the holy grail – something that seems to evade many and yet for others appears super simple.

We all know those people who state an intention and actually make it happen.

These are the people who have an idea or a dream and manage to turn it into a reality.

Actually it’s not so easy. It might LOOK easy, but looks are deceptive.

Is it luck?

People often tell me that I’m so lucky to have been able to achieve what I have.

I often hear “Oh, it’s easy for you, Michelle”  or “I wish I could do that”

The truth of the matter is that anyone with the right mindset can do exactly the same.

So what is the secret?

The secret is discipline.

Staying focussed and in your own lane.

It comes down to being an effective goal setter.

You need to know exactly how to construct your goals and understand how to go about achieving them.

The good news is that goal setting and goal getting is something you can learn.

I use the formula constantly and I love teaching others how to use the same formula.

Why we need clear goals

Having goals helps you to work effectively because you set your priorities.

By having clear goals together with a pathway to achievement comes down to :

Progression
Empowerment
Growth

The acronym is PEG.

The dictionary defines a peg (noun) as a pin of wood or other material driven or fitted into something, as to fasten parts together, to fasten parts together, to hang things on, to make fast a rope or string on or to mark some point.

A peg on a clothesline is something we use to hold up our clothes as they dry.

If we choose weak pegs, they will always be snapping and breaking. Our washing will be fluttering off merrily into the breeze or dangling askew on the line. Perhaps only just hanging on.

Conversely, when we are using pegs that are strong and solid, they hold things firmly even if there is a strong breeze.

At worst, in a strong breeze the clothes might get twisted and tangled up, but they do stay on the line.

I always say that achieving your goals comes down to visualising your goals as the items hanging on a clothesline.

They have to be neatly laid out and…

Goals must be firmly pegged

Consider the kind of pegs needed to secure these in place so no matter what comes along, your goals remain firmly on the line, even if they may get blown about.

They may even get a little tangled and twisted. BUT, they will still be there providing the pegs are strong.

Gusty storms are part of life and I’ve experienced a few.

Here’s what I’ve discovered …..

As long as your goals are there in front of you, firmly on your individual line they can be retrieved and straightened out after a gusty storm has passed.

It all comes down to staying in your own lane.

You do this by having a Strategic Plan. 

Not the boring corporate kind that sits in the back of a cupboard.

Achieving Your Goals Requires

A plan that is real.

That is user-friendly.

One that comes with a simple actionable plan that keeps you moving in the direction you want to be going.

Actionable. Trackable. These are the keys to a great strategic plan.

You may like to check out my FREE Introduction to Strategic Planning Workshop which will give you a little more idea around setting out your plan.

Fly like a dragon

Dragon head image

Michelle

Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

Referrals are gold!

Referrals are gold and in business, there are generally two types of referrals. One is formal and the other informal.

The informal referral is golden as it is 100% authentic.

    No money changes hand and no coupons are sent out.

The referral comes as a result of good service, quality product, personal experience and a willingness to assist.

4 Reasons Why Referrals are Gold

  1. Customer acquisition costs are a bare minimum.

Your happy customers are doing your marketing for you.

Of course, this only happens if you give good service, and are attentive to your customers’ needs.

  1. Customer retention rate is higher.

Think about what it costs to gain a customer and it immediately makes great business sense to do everything possible to retain them.

When people are happy with your services, they are most likely to keep doing business with you.

  1. The market place is generally crowded so it’s hard to be noticed.

This makes getting your message to stand out from the crowd difficult. Investing in advertising is one way to get noticed, another way is to build a referral network.

We listen to people who we know and trust, hence word of mouth referral is so valuable.

  1. Conversion rates are higher.

A prospect introduced to your business by someone they trust is far more likely to convert into a new client/customer.

Making the Ask

Knowing when and how to spot a potential referral opportunity is a good way to kick-start your referral system into gear.

However, unless you specifically ASK for a referral, it may not be made. People are happy to help when asked, and if you don’t make the ask, they simply may not think about sending more business your way.

When a happy, satisfied customer comes along and gives good feedback, grab the opportunity to ask them to spread the good about your business.

Are you harnessing the power of referrals? It’s never too late to start and if you need some help framing the ask reach out to us in the comments.

Fly like a dragon!

Dragon head image

Michelle

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Michelle Hanton is a multi-award winning bespoke business strategist working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector, is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.

Does technology solve your communication problems?

Does technology solve your communication problems? Clever advertising and marketing might have you think so.

The temptation to grab a new app, invest in a new piece of software or hardware can be all very tempting…BUT it is not a magic wand.

Let’s be honest, life gets pretty hectic – both in the personal and professional sense.

Managing a pretty packed schedule; juggling business commitments, making sure to spend quality time with the family, as well as plugging in some “Me Time” is pretty much part and parcel of daily living these days.

It’s one big juggle.

By strategically embracing a few key pieces of tech it can be easier to keep all the balls in the air.

Note I said easier, not easy!

But it can also be a burden around your neck as you wrestle to get your head around how it operates and the intrusion it can often make into your life.

Technology makes it easier

Smartphones, tablets, laptops, Skype, WhatsApp, Trello, Dropbox, LinkedIn and…

…the Nespresso machine is part of our daily toolkit.

In a world where you have virtual assistants,  independent freelance experts, speech recognition and a myriad more timesaving options to choose from there is one thing that jumps out at me…

Despite all the changes and the new technologies at our fingertips, there is one thing that never changes.

That is the need to master the simple art of communication.

Communication

The need for strong communication skills remains as vital today as ever. In fact, you could say that this is even more important today.

And here’s why…

BECAUSE despite all the time-saving devices, fancy ways to send and receive messages,  the impactful way to connect comes down to genuine, authentic, respectful communication.

Communication is a two-way street

The need to feel connected is a strong human emotion.

We communicate with words and the words we choose can make or break a connection.

Choosing the right words can only be done when we understand our audiences, their perspective, their needs and the nuances of different demographics.

When we listen, we start to understand and that’s when the magic starts to happen – real communication that runs two ways.

Technology is wonderful, but nothing beats a face to face conversation, picking up the phone or doing a live interactive video call.

Being able to relate

If you stop to think about it, the need to connect on a relatable level is why things like Facebook live and video communication is so popular.

The audience gets to see you which helps them relate. As they hear you speak your words they feel directly connected provided you are using words that resonate with them.

Communication styles can be developed and honed with practice, but they always need to sound natural.  Building a relationship is something that needs a human touch no matter what kind of technology is being used to deliver your message.

If you’re struggling with making connections you may like to grab my FREE e-guide The Five Essential Steps to Networking & Creating Connections .

Fly like a dragon,

Michelle