Do you really need all the latest gadgets?
You know gadgets like – new computers, cameras, phones, apps, software and gizmos are pretty much wherever you turn these days. Okay, maybe they are not strictly gadgets, but for the purpose of this article, I’m lumping them together.
Advertisers are smart. They know exactly how to make that emotional tug. You know how it goes…
This product will give you…more time with your family, more status, increase your confidence, increase productivity, save you time…
And so on the list goes.
Guard your time
Time is a finite commodity. Once the time has passed, you can never get it back.
The time you spend learning how to use a new gadget/gizmo like a phone etc or even just looking into something can often be better spent working on your business.
If you’re always time-poor, think about using that time for some much needed “me-time”.
Investing time in yourself by taking a little bit of rest and relaxation is a smart move. It means you take time to make sure you’re in tip-top condition to run your business, look after your family etc.
It’s super easy when you first start in business to get confused about where to focus your attention.
Marketers are a pretty savvy and innovative bunch – they know how to make irresistible offers that will have you reaching for your wallet.
Now here’s the thing…when it comes down to being innovative – you too can be super innovative by… ignoring the new shiny objects and keeping your eyes firmly on your own goals.
Although I have been in my own business for over 20 years, the online world of courses is relatively new to me. It’s only in the last 4 years that I have started to venture into this space.
When I was looking at a hosting platform for my online courses, I got so confused because I spent my time listening in to advice from other course creators. I also wasted quite a bit of money chasing shiny objects.
In hindsight, what I should have done was written out a list of what features were important to me and my clients/students. Instead, I focussed outwards.
Had I created my own “shopping list” based on my individual needs, I would have been able to choose the right platform with a lot less time-wasting.
In case you’re wondering where I ended up – I finally chose to use Podia. It’s not as “pretty” as some, but it is easy to use, the right price point for me and gives me the important features I need to deliver my courses.
I can tell you lots more stories on this topic about how I wasted both time and money, but that’s going to take way too much time 🙂
Three lessons learnt
1) Focus on your own forward momentum, even if it is baby steps.
2) Find trusted mentors to help you explore what is right for your business.
3) You achieve more when you set your own priorities and stay in your lane.
Do you have some lessons learnt to share?
Fly like a dragon!