Are you missing business opportunities?
Do you find yourself saying things like ‘If I knew then what I know now … I wouldn’t have done that/I would have done this’?
The biggest frustration is when there was a great opportunity – there for the taking but you missed it.
These kinds of scenarios usually only become apparent when someone, other than you, beats you to the punch.
In the words of Homer Simpson, this can be a ‘Doh!’ moment.
It’s not luck
Yet there are people in life, and in business, who never seem to slip up in this way. They always seem to be surrounded by opportunities.
Have thoughts like these ever bounced across your brain? ‘I should be so lucky!’ or ‘That guy has all the luck!’ or ‘How does she do it?!’
But, let’s pause for a moment and ask this question…
Is it luck, or do they know something you don’t?
What’s noticeable about these types of people is that they’re consistent. They rarely bobble up and down like a ping pong ball in a wave machine.
There’s something that anchors them, keeps them on course, on point.
They have a specific mindset
In business, you need a consistent approach to everything.
If you don’t, you’ll find that the results you get peak and trough (like the ping pong ball), and your performance averages out at, well – average.
By your approach to everything, we mean just that:
Everything you do and say.
Every decision you make.
Everything you think.
It’s what we call a Smarketing Mindset.
And before you think, ‘this Dragon Sisters lot sound like a brain-washing cult,’ one of the key things in developing a Smarketing Mindset, is honing your own, unique voice, to cut through the white noise of sameness.
The Smarketing Mindset
So what is it?
Put simply it is a mindset that you develop to constantly and consistently create and maximise opportunities – even the ones you may not have noticed (remember those are the ones you lost to that person with a charmed life?)
Some people are born Smarketers (OK there was an element of luck with them there).
Most people become Smarketers by learning a system which gives them the same advantages.
Smarketing is about strategy – not the sort you write down for your boss or your bank manager – the sort you live by until it becomes second nature.
It’s your personal formula for communication and promotion. It sets you, and your business, apart from the rest.
A smarketing mindset means using a combination of very deliberate strategic sales and marketing techniques to make your own luck.
If you want to make your own luck – it’s time to get smarketing!
Michelle & Yvonne
Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.
Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.