The next big thing in marketing may just be happening on LinkedIn.
In the digital age, everything happens super fast.
Why Video Marketing?
The demands on our time are excessive and often, immediate.
Which is understandable. In the digital age, everything happens super fast.
Could this be why video and live feeds rate so highly on social media
and are given preferential (at the moment) positioning by those platforms?
That means that e.g. the way Facebook sets its algorithms determines what you see on your newsfeed.
But we do our best to flag what’s going on to our networks.
Marketing via LinkedIn Video
For instance, did you know that LinkedIn is rolling out their video offering?
I got the heads up from a connection on that platform.
Another good example of how we can all help one another ?.
Different Ponds for different marketing
It immediately occurred to me that I know of at least two SMEs who have fabulously successful businesses with business to consumer markets, and who, are positioning themselves to sell their businesses.
There’s another business ready to move to the next level and needs investors.
Suddenly, they need to be in a different pond to attract the right buyer/investor.
The business to business pond.
They’re more likely to find good leverage for their new goal from the LinkedIn network, than from Facebook business pages.
A lot of us are saying that LinkedIn has been slow coming to the visual party. Way behind Facebook for instance.
We all know how phenomenal Facebook Live has been for reaching and engaging target markets. But, hey LinkedIn, better late than never, right?
So far as Michelle and I are concerned, we strongly recommend that no one dismisses such new offerings.
You may not need it now. But like the businesses I’ve referred to, neither did they 12 months ago.
Now, it’s a whole new ball game.
You never know what the next opportunity might be! Or where, or from which platform.
So, it’s a really good idea, to maintain a presence across two or so key ones, and keep an eye on the others.
Here’s a great piece that explains what the LinkedIn offering will mean for businesses and for marketing those businesses:
LinkedIn’s new feature has the potential to be a game changer in B2B.