To sell online is the dream of many. After all, it’s a vast global marketplace and you can work from the comfort of your own home.
Making money while you sleep. Sounds fabulous!
All too often we start out all fired up only to discover that reality is not quite as simple as we initially envisaged.
Sure, there are a zillion guru’s who’ll tell you how they made their fortunes, that they’ll teach you their secrets and exact methods they used. For a fee.
BUT, the reality is this – it’s hard work.
There is no such thing as overnight success.
Yes, it is possible to be very successful online. It all comes down to strategy.
Regardless of whether you are an Etsy store, an author, a business coach…Before you do anything at all there 5 key areas that you need to pay close attention.
5 steps to successfully selling online
Step 1 – Identifying your target audience. You need to be really specific because you cannot be all things to all people.
If you are too generic, you miss the mark because people do not realise you are talking to them. When you are niching down you have a much better chance of succeeding.
Step 2 – Start building your email list. This is absolutely essential. It means being able to speak directly to your target audience.
If they join your email list, you know they are interested in what you have to offer.
Step 3 – Get really clear & familiar with what you will need to deliver.
So many people start to plan an online course or product, but then, partway down the path, realise they have no idea on what is needed to deliver the finished product.
In other words HOW all the moving parts need to fit together. If the building blocks don’t fit then there is no way that sales happen. It’s definitely not a case of build it and they will come.
Step 4 – Know the costs involved in getting started.
This can be a very nasty shock and lack of funds can end up stalling your progress.
Step 5 – Create your initial campaign designed to educate rather than to sell. Your audience needs to get to know you. After all, would you buy from a perfect stranger online?
Once you have these five steps in place you are ready to start thinking about marketing your product.
The five steps outlines above are way more important than having a fancy logo or branded collateral. They are the icing on the cake that only come AFTER you have baked the cake. In other words – the solid base needs to be in place before you cn start the decorating.
As business strategists, we all too often see people make the mistake of investing far too much in the ”trimmings.” This can be a costly mistake.
Selling online is great, but it’s a journey that you need to be approaching strategically if you want to be successful.
Understanding and developing a marketing mindset goes a long way to ensuring a successful online business. It’s not always easy, but it’s most definitely worth the effort.
Dragon Sisters runs a FREE 7 Day Marketing Challenge to help you gain a different perspective on the marketing mindset.
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Got an opinion or question on selling online? I’d love you to share it in the comments.