My daughter came home from school this afternoon, with her exam results. Ellie was pretty happy with them all except one subject. Though she was philosophical about the one disappointment.
Not because she has a ‘whatever’ attitude (I want to slap anyone silly who says that in my hearing), but because she knew she could expect no better, learning that the last two years of high school are nothing like what went before, realizing that, as she said, “Grade 11 is different, it’s all about time management and working under pressure.”
In other words, it’s getting into the realm of the real-life work environment. Ellie knew she had sacrificed one subject to excel in the others; moreover, she knows she can’t afford to do that.
Only 24 Hours In A Day
Like you and me, my daughter has only so many hours in the day to get her work done and to do it to an acceptable standard. Plus, there’s the work-life balance thing to juggle: family, friends, sport, Saturday job, chores and, just stuff.
At the end of her first term in Grade 11, she asked me, “Do you think I should give up basketball?” With travel, training and matches, it pretty much wipes out two nights a week.
Answer: “No! You just have to work smarter, not harder.”
Read: work hard but be strategic, rather than working longer.
After all, I don’t want to end up with a pale, pasty, nerdy kid, who looks, and feels, like a rat on a wheel. Time enough for that when she joins the workforce! Though hopefully, she’ll be good enough at making her own ‘luck’ by then to find work she’s passionate about, rather than put upon in a job she’s as enthusiastic about as the last lemming over the cliff.
Not just a school thing
It dawned on me that Dragon Sisters really grew out of exactly Ellie’s predicament.
Time poor people, turning to us to help them strategize and execute the most crucial aspect of their business: how to connect, convert and sell to their target market.
In other words, we found our niche market which matched up with our experience and expertise. Before that, we spent a lot of time running very hard (visualizing that rat on a wheel?), for way less results.
Once we found our niche, things got a lot easier for Michelle and I. We learnt to work smarter not harder. But back then, we thought it was normal to have not a nanosecond to ourselves. Because, as we all know, SME owner operators are amongst the hardest workers in the world, right? Right!
One of the first priorities to slip down the slippery slide of being sooo busy, is not having enough time to do a good enough job of creating and maximising opportunities for your business. Like Ellie, that’s not something you can afford. Dropping the ball on that one, translates to one thing: loss of sales revenue. Eeek!
There are many reasons that small businesses start talking to us. But the common denominator is this: they are feeling the pain.
Now, unless you’re stuck in the ‘80s and a fan of Jane Fonda’s Feel The Burn school of thought, you’re unlikely to be enjoying the sensation of pain, burn or anything else that smacks of subjecting yourself (and your business) to the less than pleasant.
The pain point we’re most familiar with at Dragon Sisters, is when you’re worried that you’re losing your market share, or that you’re not getting the results your business needs and wants, or you’re just not able to take your business to the next level successfully. We know how that feels. We’ve been there! So have many others …
A similar story
I want to share with you, an article published in the Sydney Morning Herald, by Bhakthi Puvanenthiran, last August, entitled Working smarter not harder: How to avoid small business trends in western Sydney. Mr. Puvanenthiran wrote:
The study by NRMA Business Insurance found that business owners in the west take fewer leave days, feel more stressed and don’t sleep as well at night. So how do you escape that cycle and still stay a small business person? Northmead tradie turned agent, Allen Cetinic found a way out.
“Yes that used to be me,” the former renderer told Fairfax Media.
“I used to work eight hours as a tradie and then three hours in the afternoon or evening doing invoicing, chasing money, doing website and legal claims and throwing emotional energy into that. I used to work weekends. My quality of family life was really deteriorated,” he said.
Twelve months ago Cetinic left rendering, which he had been doing for 15 years, after spotting a gap in the market.
Sound familiar? Whether you’re a tradie or not, live in western Sydney or not, (and Dragon Sisters is neither of these), the message resonates with every small business person, don’t you think?
If you want to read the full article, it’s here.
We’re all in the same (dragon) boat – from Grade 11 onward – you’re not on your own that’s for sure!
Need helping figuring out how you can work smarter and not harder? We’re only an email away.
PS – part of working smarter means having time to enjoy what you love, like walking the dog along the beach at sunset. Don’t you just love this photo?