The #1 Barrier to business growth is frequently lack of customers. Does this sound like your barrier?
Me – I’m an ‘80s YUPI throwback – and it shows.
Like when I was asked what Michelle and I do, and gave the flippant reply, ‘We’re business barrier busters’. My equally long-in-the-tooth friend said, ‘What – like Ghost Busters?’, and he began to laugh and sing the movie theme song, ‘Who ya gonna call? Ghost Busters!’
Anyhow, it stuck.
I liked it, more than the dry corporate speak, ‘We’re business strategy consultants who blablabla …’ We even named one of our programs Barrier Busters. Because it exactly describes what we do.
So who do we help?
We mostly help small business and NFP’s identify the barriers which are holding them back. Barriers that prevent them growing to their full potential.
Then we help bust down those barriers.
Notice the word ‘help’?
How do we help bust down barriers?
By showing how to do it. Like ‘Sisters Are Doin’ It For Themselves’ by Eurythmics – another 80s icon (now I can’t get that tune out of my head) – is a song all about empowerment.
We’re a bit empowerment mad (better than being power mad, right?).
That’s how we get testimonials like these:
‘Dragon Sisters coaching has helped me with my business in practical and visible ways. I put the techniques into practice and got amazing results – I got four appointments with new clients all in one afternoon! I was so excited I had to ring up my DS coach and tell her, “Wow! This really works!!’
Karen, Business Development Manager, Qld
“Prior to working with Dragon Sisters, I went to a lot of expense and effort to strategize the marketing for my business development – with no real results. I had folders full of information, but not the detail of how to translate this for my own business.
Now, I am able to get the strategic positioning, content creation, marketing and business development support, for the specific outcomes and results I want and need for my business. Within 7 weeks I could see measurable, significant improvement. Finally, someone understands me and my business! Michelle has been the angel on my shoulder.” Dee Waterson, Ignite Yourself
Did you notice that Michelle has achieved angel status?!
Funnily enough no one ever calls me an angel …
The Rolling Stones ‘Sympathy For The Devil’ pops into my head (now that’s even older than me).
If you’re having the devil of a time working out your number 1 business barrier – not getting enough customers – you might like a copy of our e-book, just drop us a note and we’re happy to share, FREE!
I’m off to listen to Annie Lennox singing ‘There Must Be An Angel’, while Michelle polishes her halo …before jetting off to Bali tonight for the Refresh, Reframe & Relax retreat.
PS – if you would like to learn more about our services check out our website
Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.