When no one likes selling, but we all want sales

Happy New Year!

A brand new year is always so exciting, isn’t it?

It definitely is, if you, like us at Dragon Sisters, are a small to medium business or an entrepreneur. We are the lucky ones because we get to do what we love, and love what we do!

For most of us, this means we haven’t dragged our sorry-for-ourselves self into an office full of similarly sorry souls, all wondering how the holidays went by so fast, that we could be forgiven for thinking we’re in the realm of a cruel Doctor Who Tardis prank.

Hey presto!

Here we are back at our desk, with our 2018 stacked in-tray still in front of us, an email inbox that seems to have some sort of cell-splitting capability. How else can you explain emails that seem to multiply the moment you turn your back on that darned computer?

And a boss behind us cracking the whip….perhaps in the nicest possible way, but hey, a whip’s a whip, designed to whip up our enthusiasm and productivity, which, after a few weeks kicking back guzzling eggnog and other festive treats, can be a bit of a rude shock to the system.

Unless you’re lucky enough to be one of us!

So, here we are, we intrepid entrepreneurs, solopreneurs and SME owners, jumping into 2019 at the warp speed of the Starship Enterprise. Beyond excited to be launching our new dreams, schemes and all things fantastic.

2019 is going to be our best year ever, right? Not least because we are fully committed, in the immortal words of Captain Kirk, to make it so.

Whether you’re a widget designer, a creative consultant, a reiki practitioner, a pooch pampering professional, or a funeral director, you and I are in exactly the same business – we are in business to sell our super service or stupendous stuff.

No matter how brilliantly shiny our (new or existing) product or service is, it’s not going to sell itself.

We need to sell it! And a lot of it!! Which means, all the time!!!

This is the part where I lose a lot of you, dear fellow Intrepid, because once we start talking sales and selling, many often cringe, fidget and generally look about as comfortable as a duck during the shooting season. Most of us will do anything to dodge the sales bullet.

Not many of us enjoy being sold to. Fewer still of us enjoy doing the selling.

That’s because we view selling as an unwelcome imposition. It’s intrusive. It interrupts us when we are busy and we are always busy, especially our solopreneurs.

Half the time people are trying to sell us stuff that we really don’t have any interest in. Thanks, but no thanks! We hang up, log off, switch off.

When it comes to selling our own service or product, we definitely don’t want to get the same treatment.

We don’t want to be a pain in the posterior either.

We’re nice people. We don’t want to impose upon or interrupt anyone, the way we hate it when that happens to us.

That being the case, how are we going to make it so in terms of making this year a storming sales success? Because like it or lump it – 2019 is not going to be great shakes if we don’t get our revenue rocking.

The good news is that there are lots of routes to sales: on-line, off-line, in person and they all work.

Not only that, but they all work the same way. And it doesn’t have to be painful!

Even the shyest, least people-person amongst us, can get the results they need and want.

Just choose the medium which works best for you and for your business and get Smarketing.

What’s Smarketing? It’s how you …


If this is something you have struggled with, then our Smarketing Chart explains how you can make Smarketing work for you.

It’s pretty self-explanatory, but if you need any help, drop us an email.

We’ll be blogging regularly to help you out with more ways to connect, convert and sell your way into a sensational 2017.

Here’s to your success!

With Warm Wishes


P.S. If you haven’t checked out our new website yet, there’s some good free stuff on there for you to help yourself to.

Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.


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