How often do you hear stories of people chucking in their jobs, starting their own business, making millions and now sitting on a beach watching the money roll in?
All the time. The internet is full of these people.
Sounds like a dream life. Right?
Hmmm, not quite that simple.
Even for those who are at the very top of the tree there’s still a ton of work to be done behind the scenes.
It’s absolutely true that when you start your own business and work for yourself you have the freedom to do as you like. Being your own boss and having no one else to answer to is great!
Yes, it’s definitely true that you have freedom in the sense you get to choose what to do and when to do it. But only to a certain extent.
I have my own business. I’ve owned a couple of others prior to starting Dragon Sisters 9 years ago. Sure, I do, on the surface, have freedom and flexibility to do as I like.
However, the reality of being your own boss is a little different.
The bottom line is this – it all comes down to your own efforts to succeed – you are in the driver’s seat and 100% responsible. You are your own hero.
The truth is, as someone who runs their own business, the onus always lies on you to bring in the $$.
Of course, the more successful you are, the less pressure there is on bringing in the basics to cover the day-to-day essentials.
If you love your what you do and have a real passion for it, then it no longer seems like work.
However, here’s the thing – no matter how successful you are, you still need to be out there smarketing.
For instance, coming back to my own example, I’m currently fully booked up .
But, I’m still out there …adding in workshop dates, interacting on social media and attending a couple of face to face events.
I’m actively keeping my brand out there.
Why do you need to do this?
No matter what your product or service is, unless you continue to pay attention to your profile in the market place, you cannot stay front of mind.
This is why all the top names spend time and money doing tours, running workshops, marketing via social media and much more. They are constantly on the look out for ways to stay ahead of the game, to be at the forefront.
It makes me want to cry when I see people who have spent months, perhaps years building businesses to a point of success, and then taking their foot off the accelerator when the pressure to succeed eases.
They’re starting to get ahead, can pay all their bills and are feeling confident. So time to relax a bit – after all they’ve worked hard and deserve it.
This is the danger point.
Unless you have robust systems in place, you cannot expect to just take off and leave your business to tick along. That’s the road to ruin.
I’ve seen this happen all too often. Good people going down the tubes because they’ve failed to famine proof the business. They’ve relaxed too much.
NOOO! I want to scream out.
Sure, take a little break to refresh and relax, but you must also reframe your thinking. Keep focussing on your business no matter what. Yes, take a holiday. Yes, take time for yourself, but have a strategy in place.
It’s the old adage “momentum flows where attention goes.”
If your attention is not on your business then it loses momentum.
Notice I used the word ON rather than in?
This is a really important differential. When you work ON your business, you’re taking a helicopter perspective. You have vision, you see opportunity and you maximise wherever you can.
Working in your business, means your head is down, occupied with the detail and minutia. You cannot see the woods for the trees.
As your business grows, it is vital to take the time to work ON the business, as opposed to in it. This is what those highly successful people sitting on the beach are doing. They’re working on their business – always.
The being your own boss formula is simple. Put in the time and your business will grow.
Do what you love and it hardly seems like work.
6 Tips for Working ON Your Business
- Set aside a minumum of 20 minutes a day (5 days a week) dedicated to your personal marketing activities – remember, people buy people so you have to maintain your presence.
- Be consistently attentive – respond to emails, calls etc.
- Regularly view your business revenue streams. What can you tweak? What should you ditch? What can you add?
- Delegate/Outsource tasks that can be handled by others.
- Actively listen to your market place.
- Set aside time for yourself each day – to fresh, reframe and relax.
If you are already successful, your ongoing nurturing will ensure your business continues to thrive. You’ll be able to sit on the beach and your efforts in working on the business are helping it become famine proof.
Starting your own business is an adventure. One that comes with many ups and downs, but brings with it many rewards.
If you want the freedom to follow your passion, then owning your own business and being your own boss is fantastic. I have never looked back. Sure there are hurdles to overcome at time, but I love what I do.
Are you your own boss?
Need a little support or got a questions? Drop me a note, or join my private Facebook group which is supportive, motivational, aspirational, refreshing and talented –The SMART Circle –
To your success,