If you’re a journalist (or a politician!), you’re probably used to going live to camera. But for the rest of us, it is not something we’re so readily at ease with.
Facebook Live has been around since earlier this year in Australia. It’s a warts and all, live to camera experience. It’s kind of scary.
From a personal perspective as a smarketer, it’s very important to be on top of what is trending, and Facebook Live is definitely hot!
You’re feeding into Facebook in real time. Whoever is following you, will see you in their feed. Sure, you can edit it a bit later and post to other channels, but it did actually broadcast live at the time!
My very first effort was rather harrowing, and I had issues with the internet connection dropping out! It took 3 lots of Live to finish my message.
I have since discovered that you can switch the privacy setting to “Only Me” and that way no one will see the video except you. A good way to have a practice – or you can just go for it like I did!
Spontaneity, with mistakes and gaffes, makes it all more authentic, and audiences do love to see the real deal. That’s why those bloopers at the end of films are so popular.
So how exactly does it work?
Well, first of all, it’s really important to understand that you can only do this from your smart phone. It cannot be done on a desktop.
Open Facebook on your phone, and click Post. You’ll see there is a little pink icon with ‘Go Livë’ . If you can’t see it readily, it’s below the Photo/Video icon.
Click the Go Live Icon.
If it’s your first time using this feature, Facebook will, very helpfully, prompt you on what to do. Once your phone is ready, it will flick up a blue button saying Go Live.
Yep, you’re the producer, star and director all at once!
7 tips to enhance your experience with Facebook Live
Tip 1– Make sure you have a fully charged battery and a good internet connection.
Tip 2 – If you’re broadcasting to people who don’t know you, or may not know where you are, make sure that you repeat where/who you are through the video. That way, if people join in part way through your feed, they get the picture pretty quickly.
Check out this feed on the Darwin Waterfront Warriors page and you’ll see how often the name was repeated.
You’ll also notice that there was a call to action, a shout out to those in other points of Australia and a thank you to the marina management.
It was just a very spontaneous decision to go live, but it got amazing results. This is what smarketing is all about – seeing an opportunity and grabbing it.
Tip 3 – when you are the person holding the phone or in front of it speaking, it’s very hard to see the comments – in fact, it’s impossible for me to see.
If you are using Facebook Live for business and want to interact and engage with your audience in real time, here’s a couple of tips for getting around this issue:
1. Make sure you have a computer logged into the same Facebook page.
2. Position it so you can see the larger screen during the broadcast.
3. Get a helper to answer comments as they pop up, and to flag you when you might want to do a shout out.
Tip 4 – the longer you are live, the better the chance of people finding you in their feed and interacting.
Naturally, you need to be mindful to be providing interesting, useful, informative or entertaining content. It’s not just about YOU – it’s about the viewers experience.
Tip 5 – Remember when you come off the Live to save the video to your camera roll. That way you can reuse it, load to YouTube, edit, etc. Another thing I didn’t know when I began!
Tip 6 – Check your lighting (as per tip below) – and sound.
I’m slowly getting better at this thanks to the tips from Ludwig Linnekogel, which I have been sharing on our blog.
Tip 7 – Nail your message.
To grab a copy of our very soon to be completed e-book on creating engagement through strategic content leave your details here and we’ll make sure you’re the first to receive it.
To your success!