Do you control your inbox or does it control you?
If you’re ending up your week with a backlog of things you plan to get around to reading, a host of emails to reply to and a bunch of “look at later” stuff your inbox is out of control!
Living in a digital world it’s all too easy to lose control. Unlike a physical pile of paper you can see, with emails, it’s so easy to hoard them “just in case” or “I’ll get back to it later”.
How it happens
It sneaks up on you.
Scrolling through your emails and not actioning them is easy to do.
Similarly, if someone has a really great advertisement, you might be tempted to click, hand over your email in return for some kind of giveaway.
If you’re growing your business, starting to get your head around concepts and new ways of doing things or working in sales and marketing, then you’ve probably signed up for a cheat sheet, e-book or something similar.
You’re inundated with emails.
Like every couple of days. Or even every single day. Worse still, a couple of times a day from some of the really aggressive ones.
It’s out of control.
I mean, I’m all for email reminders of an event I registered for, but not for a daily blast trying to sell something or telling me how I’m missing a great opportunity.
Have you also noticed there are a number of “experts” all busy cross-promoting each other? Some are excellent, but most are pretty average.
There were a couple of people I really liked. I enjoyed their newsletters but then they overloaded me with messages cross-promoting stuff from another expert, then another.
The result? It turned me right off. Instead of turning me on to their product, which I had been considering buying, they actually sent me heading for the hills!
For a while, I hung about watching on in fascination at this bombardment system. I wanted to see how far they would go.
It was basically overkilling, out of control emails.
No way in the world was I going to have time to read everything being sent. At least, not if I planned to get any work done!
Your inbox can and must be controlled.
- Unsubscribe from all the email lists that you do not have the time to read, or no longer have an interest in.
You’ll be freeing up more time for working on your business and concentrating on important stuff.
2. Concentrate on moving yourself forward, not whittling away the time absorbing what everyone else is doing and saying.
You must TAKE ACTION!
Let me be really clear – action does not mean reading all the guff that pours into your inbox.
Action means dedicating time for your own activities and avoiding electronic rabbit holes. Check out my post 7 Tips for Maximising Your Business Day
You’ll find that by adopting these two simple tips you’ll have more time. Precious time to spend with your family and on looking after your own sanity.
If you’re already on one of our lists you’ll notice we don’t send out too many bulk emails. We use our blog (the one you’re reading right now) and Facebook to share stuff – allowing you to choose when and what you’d like to read from us.