You need to be getting more business.
That’s why you’re reading this – am I right?
You’re not alone. Do not despair.
There are plenty of people out there bemoaning their lack of customers.
The fact that you have tough competition, that maybe you can’t get your message out there in a way that translates to more business is frustrating. I hear you!
Or maybe your message works – you get leads and enquiries – but still no significant increase in sales. Frustrating to say the least.
Does this sound like you? If so, keep reading.
You’ve spent a lot of time and effort building your profile, your brand or your service, thinking up ways to get new customers in the door.
It’s probably cost you a quite a bit too, in advertising, promotions, website development and more.
Perhaps you’ve now got a nice little group of clients, some new prospects and supporters, but you need more.
You need more sales!
So what’s the secret?
Okay – here we go…
If you’re savvy you’ll be translating all your efforts, not just your marketing, into real sales opportunities.
After all, it’s taken a lot to get yourself this far.
Often people think that it’s enough to be busy marketing, even if the results are pretty much hit-and-miss. At least they are maintaining awareness of their brand or service and isn’t that what marketing is all about?
These same lovely people, in the next breath, ask me:
But what can I do to get more business (from my sales and marketing efforts)?
My answer is always:
You can do a lot!
And it need cost you no more, or even less, than what you’re doing now. In fact, if you have a tiny budget, you can still do a lot.
Because all that is missing is one key element to your sales and marketing equation … Smarketing….the secret ingredient!
So what’s Smarketing?
Smarketing encompasses sales, strategy and marketing rolled into a system that becomes a part of how you work, and everything that you do.
It’s learning how to refocus your business mindset for results.
When you’re a Smarketer you have your own unique voice and are able to consistently use every opportunity that presents itself to be getting more business which in turn helps you achieve your goals and dreams.
A Smarketing Mindset sets you up for success.
If you want to transform your business-winning capabilities, BUT need a little help, you might like our FREE weekly tips focussed on smarketing and taking your business to the next level.
No matter what stage your business it at and even if you’re on a roll, it’s vital to be smarketing. Always.
Michelle Hanton is a multi-award winning bespoke business strategist, working internationally as a consultant, coach, speaker and writer. She has a keen interest in the not-for-profit sector and is the former CEO of Lifeline Top End, and founder of Dragons Abreast Australia, a national charity dedicated to the promotion of breast cancer awareness.