I’m an ‘80s YUPI throwback – and it shows.
Like when I was asked what Michelle and I do, and gave the flippant reply, ‘We’re business barrier busters’. My equally long-in-the-tooth friend said, ‘What – like Ghost Busters?’, and he began to laugh and sing the movie theme song, ‘Who ya gonna call? Ghost Busters!’
Anyhow, it stuck. I liked it, more than the dry corporate speak, ‘We’re business strategy consultants who blablabla …’ We even named one of our programs Barrier Busters. Because it exactly describes what we do. We help mostly small business and charities identify the barriers which are holding them back. Then we help them bust down those barriers.
Notice the word ‘help’? That’s because we show them how to do it for themselves. Like ‘Sisters Are Doin’ It For Themselves’ by Eurythmics – another 80s icon (now I can’t get that tune out of my head) – is a song all about empowerment. We’re a bit empowerment mad (better than being power mad, right?). That’s how we get testimonials like this:
“Prior to working with Dragon Sisters, I went to a lot of expense and effort to strategize the marketing for my business development – with no real results. I had folders full of information, but not the detail of how to translate this for my own business.
Now, I am able to get the strategic positioning, content creation, marketing and business development support, for the specific outcomes and results I want and need for my business. Within 7 weeks I could see measurable, significant improvement. Finally, someone understands me and my business! Michelle has been the angel on my shoulder.” Dee Waterson, Ignite Yourself
Did you notice that Michelle has achieved angel status?!
Funnily enough no one ever calls me an angel …
The Rolling Stones ‘Sympathy For The Devil’ pops into my head (now that’s even older than me).
If you’re having the devil of a time working out the number 1 business barrier – not getting enough customers – here’s a FREE little ebook to help you out. It’s called The number one barrier to your business growth.
I’m off to listen to Annie Lennox singing ‘There Must Be An Angel’, while I watch Michelle polish her halo …
Yvonne Toering is a business development consultant who has worked with leading organisations and brands including Securicor Group, Vodafone Group, ASDA as well as most of the UK’s major high street retail chains including Marks and Spencer Plc, the National Health Service, Royal Dutch Shell Plc, Mars UK, and the Grand Metropolitan Group, owners of Burger King, Smirnoff, Samuel Webster Brewers, Haagen Daas, Cinzano and other iconic brands.